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Consumer Behavior From a Cultural, Social Research Paper

… ¶ … consumer behavior from a cultural, social, personal and psychological standpoint are analyzed in the context of globalized brands, social media and the counterbalancing effects of ethnocentrism globally. The implications of social media including Facebook's effects on how brands are presented by actual vs. ideal selves is also included in this analysis (Hollenbeck, Kaikati, 2012). The accumulated effects of social media, the Internet and its acceleration of communication and collaboration, and the continual expansion of brands and their effects on consumer behavior are also discussed throughout the six peer-reviewed articles analyzed. All of these factors together show that the cultural, social, personal and psychological factors influencing consumer behavior are more volatile and quickly changing than ever before, making marketing and selling strategies increasingly difficult…. [read more]

Behavior? Prejudice and Social Psychology Essay

… Thus, we all tend to fulfill our psychological need of belongingness and distinction that is reflected in the amount of influence that we absorb from societal factors such as peers, parents, figures of authority, and other factors that shape behavior.


As quoted by renowned researcher Milgram, "Psychiatrists predicted that only a pathological fringe of about one in a thousand would administer the highest shock on the board" (Milgram, 1973; Pg. 62). With such popularly held notions and general perceptions regarding individual's behavior, Milgram refuted that we only act morally in given situations and held true that obedience to authority plays an important role in shaping behavior of individuals. The self-argued plausible explanation individuals such as Adolph Eichmann after committing crimes, provide is that they…. [read more]

Consumer Behavior: Self-Image Congruence Affects Essay

… Products and brands that the consumers consider to hold any symbolic images that are similar or complement their self-image are purchased by them to attain image congruence. The concept self-image congruence mainly refers to the psychical match amongst the consumer's self-concept (e.g. actual, social and ideal self) and a product, brand image, store image, destination image or user image of product, brand or service in consideration (Sirgy & Su, 2000). This idea plays a huge hand in the decision to purchase luxury items for ones' self. Individuals tend to go for products or brands that they consider will match their image they have built for them in the society. A CEO of a multinational enterprise will opt to purchase a Rolls Royce, a luxurious and…. [read more]

Cultural Aspects of Consumer Behavior Research Paper

… Cultural Aspects of Consumer Behavior

The accelerating pace of globalization and the continued shift in cultural values within and between nations is leading to en masse shifts in consumer behavior. The strong collectivism of China specifically and Asia in general are giving way to more individualized purchasing and consumption strategies that seek to create an exceptional level of individuality for consumers (Jap, 2010). What is so significant about these factors is that branding, the customer experience and marketing are all driving a revolutionary shift in the cultural structure of nations (Tai, 2008). The four studies analyzed in this paper highlight just how powerful branding, customer experience and marketing are becoming relative to cultural barriers and resistance to change. The accumulated effect of these factors continues…. [read more]

Consumer Behavior Analysis Essay

… For this organization, addressing need recognition would be geared towards showing the extent of differences between the desired state and actual state of the individual with regards to the use of these products. The company will stimulate need or problem recognition among its targeted male customers or audience through constant reminders of the availability, accessibility, and benefits of the products. The reminders i.e. advertisements will focus on showing how these personal care products solves some of the major problems men experience with regards to their looks and appearance. In addition, the advertisements will highlight these problems and how the use of the products addresses the problem.

In relation to searching consumer behavior, the company will conduct internal search and external search of the men personal…. [read more]

Cultural Diversity in Organizations Organization Behavior Today Thesis

… Cultural Diversity in Organizations

Organization Behavior

Today, globalization is a widely spread phenomenon making boundaries between countries fade away. It has a great impact on organizations and consumers because it provides the means to all countries to work in one large network, instead of separate smaller ones. In the one large network, the competition becomes tighter, the technology diffusion becomes faster, learning curves are shorter and shorter, manufacturing costs have a decreasing trend, the demands of the consumer tend to expand, workforce mobility expands as well and so on. On the social side, there are numerous challenges multinational enterprises (MNEs) due to globalization, because the former are forced to learn how to deal with cultural diversity. Global organizations have to reach a point in which…. [read more]

From Thai Consumers Perspectives What Criteria Influence Consumers Purchasing Behavior Towards Green Product Dissertation

… ¶ … consumers' perspectives, what criteria influence consumers' purchasing behaviour towards green product?

This dissertation could not be accomplished without Professor Sarah hypes, research method lecturer who is my supervisor at Coventry University. I would like to express my gratitude to my supervisor for her recommendation and her advices. She encouraged and guided me throughout this dissertation.

Special thanks to all lecturers who taught me in MA Marketing Management course and fulfilled me the knowledge.

In addition, thank you very much to all questionnaire respondents that spend their precious time and information to be a part of my survey and become this dissertation. Thanks you all of my dear friends who always support me and thanks all of Coventry University's Thai society (ThaiCov) that made…. [read more]

Social Science Is Composed of Many Topics Essay

… Social science is composed of many topics and varied fields. Semiotics is the study of meaning. With the advent of emerging technology, social science plays a new role in human interaction. Media, a field of study apart of social science, enables people to utilize technology to interact in ways unseen before in the past. The combination of media and technology generate a platform for people to not only innovate, but critique. Social semiotics, a branch of semiotics where the study of signs in human society are emphasized, helps interpret these meanings and transforms them into the information overload present in current social media such as Facebook and Twitter where interaction is just as important as advertisement.

Sites like Facebook give users a chance to find…. [read more]

Social Entepreneurship Social Entrepreneur a Slum Term Paper

… Social Entepreneurship

Social Entrepreneur

A slum is a dwelling that is built on public or private real estates unlawfully. In Turkey, these illegal settlements started with movement of people from urban to rural areas in the 1950's. Main causes of the migration incident were subdivision of agricultural lands which was caused by the then heritage systems and lack of urban public services like health, education and culture among others in rural areas and job opportunities in metropolitan areas. Currently, on average 10% of buildings are slums in Turkey.

These are mostly in industrialized cities where accessibility is available and public real estates are common. As a result of the political and socio-economic factors, doing away with these slums owned by low income persons is a…. [read more]

Social Commerce in Saudi Arabia Research Proposal

… The chaos that finished out a 30-year-old dominant system in Egypt ensued from the social media's bonding the youth, assisting them to establish and coordinate objections in contrast to the government. Currently, Syrian videos showed on social sites have kept individuals united and aware of what is taking place inside that nation. It is clear that the social media has taken people into a new era of legislations with the possibility of uniting a large amount of individuals all over the world (Eid, 2011). The said externalities are existent in the technical level of the agent and are able to guide to organization failures for instance low investment traps, corruption and crime. The underdevelopment trap, it was proposed, could be something that is owing to…. [read more]

Personal Agency Through Several Readings Research Paper

… Personal Agency: The Importance of Having a Multifaceted Identity

To me, it is critical to have a multifaceted identity, instead of one that has been inculcated into me by my family and surrounding society, because I want to be more than the person I was raised to be. I am an immigrant from Mexico, and, to many Americans that identity suggests that I am a disadvantaged member of a lower socioeconomic class. However, I did not come to the United States as a poor immigrant. On the contrary, I grew up in a relatively affluent family, which shared the prevailing social fixation on business. Mexican society perpetuates the notion that wealth is deserved. While it is ostensibly a capitalistic society, it is much more closed…. [read more]

Social Equity Is a Key White Paper

… In addition, public administration has the duty of burdening the responsibility of creating and maintaining a commonwealth. However, in practice the relationship between citizenry and administrators is complex, making matters of government operation, citizen engagement, and design in administration complex (Candler & Dumont, 2010). This is the result of a global phenomenon, which has led to the creation of the concept of direct citizenry engagement. The need for local responsibility is a challenge for the administrator to create citizenry engagement for some administrative functions, like security. However, these remains a challenge for leaders as national integrated systems of administration are in the way of future governance.

2.2 Analysis of Theories of the Conference

2.2.1 Public Administration Leadership

Leadership in public administration entails the "exercise of…. [read more]

British Consumer Attitudes and Perceptions Toward Organic Food Term Paper

… Organic Food

British consumer attitudes/organic food literature review

Five years ago, the New Statesman asked the question, "Are you an ethical consumer?" And elicited answers from some public figures. Broadcaster Zenab Bedawi said he bought Fairtrade coffee. He did not' mention health benefits; he mentioned socio-political factors, saying that he found it problematical that more food products were not labelled (2000, p. 15).

His desire for more information for making ethical choices was echoed by writer Alain de Botton. He lamented the fact that news about a company acting unethically was usually six months old, and said he was pessimistic about the chances of ethical buying actually becoming widespread, not because of consumer resistance, but because of company subterfuge (New Statesman, 2000, p. 15).

Photographer…. [read more]

Social Variables in the Development and Maintenance Thesis

… ¶ … Social Variables in the Development and Maintenance of Business Relationships with Libyan Companies

The Need for the Research

Expected Contribution to Knowledge

Review of the Chapters

Review of Chapter 2 (Literature Review)

Review of Chapter 3 (Research Methodology)

Review of Chapter 4 (Research Findings)

101.5.4 Review of Chapter 5 (Research Discussion)

101.5.5 Review of Chapter 6 (Recommendation & Conclusion)

101.5.6 Review of Reference List

122.1 Why the Business Relationship is Important

132.2 Social Variables in the Development of Business Relationships

142.2.1 Cultural Affinity


202.2.3 Commitment

222.2.4 Experience

252.2.5 Satisfaction

262.2.6 Communication

Stages in the Development of a Business Relationship

322.3.1 Pre-contact

332.3.2. Initial Interaction

352.3.3 Development

352.3.4 Maturity

Research Methodology

373.1 Introduction

373.2 Definition of research methodology

383.3 Research Design

393.4 Research…. [read more]

International Management the Cultural Tourism Essay

… Advertisement and information may change, however, the ways that these tourists react (McKercher, 2002).

Message interpretation

The effectiveness of an advertisement policy is measured by the quotient of involvement aroused in a tourist that the policy induces. Message processing model in Richard Vaughn (1986) helps in understanding how a message can coincide with state of mind through the virtue of cultural orientation and expectation (Kantanen et al., 2006).

Commercial communication and information broadcast has been elaborately discussed by Vaughn forming a distinction and correlation between affective and cognitive nature of communication. According to him, there are four main marketing strategies: habitual, satisfaction, affective and informative. The theory proposes that marketing strategies require designing of variables differently in a high involvement product and a low involvement…. [read more]

Socio Cultural Aspects on Online Research Proposal

… Research wise the scope of the research is limited to four different geographical regions in order to develop a better understanding of effects of the socio cultural aspects. Due to budget and other resource limitations, only a limited number of regions could be selected.

Briefly the research aims to develop an understanding of one of the components of e-commerce and provide academic evidence in form of the research literature in order to improve and enhance the experience of online buying.


Alhadeff, R. (2011). Succeeding in Ecommerce.

Barnes, S. (2012). Ecommerce and V-Business. Taylor and Francis Inc.

Bellman, S., Lohse, G.L., & Johnson, E.J. (1999). Predictors of Online Buying Behavior. Communication of the ACM.

Hassan, H.H., & Rahim, S.A. (2007, June 9). Factors affecting…. [read more]

Consumer Behavior for Marketing Understanding Essay

… The behavioral streams for operant conditioning are represented in this way:

S: R. Reinforcer + = Increase in the probability of Response

S: R. Reinforcer - = Decrease in the probability of Response

Classical conditioning is accomplished when some previously neutral stimulus has been paired with an unconditioned stimulus (U.S.) over a period of time with sufficient replications to create an association in the organism that triggers the unconditioned reflex (UR) previously reserved only for the unconditioned stimulus (U.S.). Once the unconditioned stimulus (U.S.) reliably brings about the desirable response, it is henceforth referred to as the conditioned stimulus (CS), and the desirable response is referred to as the conditioned response (CR). In its simplest form, the behavioral stream of classical conditioning is represented as…. [read more]

Recruiting Methods on Cultural Diversity Research Paper

… Language can be a key dividing factor in the workforce. Cultural differences in language can also result in cultural divisions and conflict once a diverse workforce is achieved. Language and cultural barriers can be the most difficult issue to resolve in the diverse workforce (Cox, 1993).

These issues are key factors in the ability to recruit a diverse workforce in the first place. Rynes, Bretz, & Gerhart, (1991) found that critical job choice and search decisions were made according to several criteria. It was found that job seekers interpreted many recruitment experiences and took them into consideration in their decisions. Some of these recruitment experiences and factors included recruiter competence, composition of interview panels, and recruitment delays. Job seekers interpreted delays and other characteristics to…. [read more]

Consumer Behavior (Marketing) the Role Term Paper

… HSBC, then 'personalizes' its service, accommodating for any diversity that it may encounter in the conduct of its business (Francese, 2004:40-1).

In effect, business institutions like HSBC have learned to ascertain the kinds of people who can be their potential clients or customer by categorizing them according to their cultural and individual traits. In this section, personality is shown to be a major determinant in identifying the likelihood of an individual to become a consumer of a particular product or service.

Thus, if the consumer is merchandise-oriented or a user, then goods as commodities are more appealing for him/her; the consumer as buyer, on the other hand, is more interested in establishing close ties with the sellers, producers, or manufacturers, the people who provide service…. [read more]

Social Media Marketing in Serbian Tourism Industry Thesis

… To help the industry achieve this aim, strategic marketing plays a substantial role. While there are various components of this strategy, the one that stands out in the Digital Era is the use of social media. How do travelers to Serbia use social media to plan their trips? How do organizations in the tourism industry use social media to appeal to consumers? Understanding the way in which these two groups view the phenomenon of social media usage can help to enable a deeper understanding of how social media can be used as a component in Serbian tourism's market strategy as well as the marketing strategy of tourist and hospitality organizations around the world.

To date, some organizations within the tourism industry are…. [read more]

Psychology of the Consumer Behavior Essay

… These were the things which are the ultimate needs of the life and without them survival is almost not possible or extremely difficult. 21st century has introduced a new set of mind in the people and that has shattering consequences in the form of psychological complexes aka disorders. The common one is dissatisfaction. You will easily find the people who would be urging for the things they do not need, or without which a nice survival is possible. Being a part of the society, you have a natural urge to being on the equal status of your peeps hence if you can get all that, you will be psychologically vulnerable. Thus the importance of material possessions has greatly been increased due to the IT revolution…. [read more]

Consumer Behavior the Belief Term Paper

… The variable of income, for instance, determines affordability levels, which in turn defines the selection of retail stores patronized. Similarly, an individual's education and occupation affects values and behavior, thereby influencing lifestyle decisions such as dress codes: "Decisions emanating from lifestyles are learned as the result of many class, reference groups and family.... Activities, interests...reflect how consumers spend their time and their beliefs on various social, economic, and political issues." (Michman, p. 135) Thus, it is evident that these three variables, along with family and community, form the primary driving force binding social groups together. Other variables such as ethnicity do play a role. However, in some areas of lifestyle choice, these differences have little or no impact. Moreover, globalization has accelerated the growth…. [read more]

Consumer Behavior in Travel Literature Review

… Familial determinants of buying behavior are even stronger than a trusted relationship forged between a merchant and a client (Davidow). Because of this link to the social background of the consumer, a seller can either make many customers through one transaction, or defeat that possibility completely (Salegna & Goodwin). How a buyer views a transaction can have myriad rippling effects.

Consumer Behavior in Travel

The travel market is one of the largest in the United States. The billions of dollars spent every year in the travel industry is a result of factors that range from the adventurous nature of consumers and world-wide availability of destinations to relationships that have been cemented between certain agencies, destinations, and travelers (Schor). Literature is rife with examples of what…. [read more]

Social Determinants Term Paper

… Social Determinants Driving Success of Windows Vista

When considering the consumer choice of Microsoft Windows Vista over other operating systems, especially since in April, 2007, the new system was responsible for a profit surge through upgrades (Birmingham Post, 2007, p. 21); the question becomes one of consumer mind. What are the social determinants that drive consumers' choice of Windows Vista? The answer is one that has long been studied by marketing analysts and manufacturers, and Microsoft seems to have a good understanding of those social determinants since Windows Vista has operated the company into profits amounting to billions of dollars (Birmingham Post, 2007, p. 21).

The Social Determinants

The first social determinant is ethnicity, and the increased purchasing power of the Black community (Chin, 2001,…. [read more]

Social Media Thesis

… In these contexts, direct communication between disputants that explicitly addresses the issues at stake in the conflict can be perceived as very rude, making the conflict worse and delaying resolution. Rather, it can make sense to involve religious, tribal or community leaders, communicate difficult truths indirectly through a third party, and make suggestions through stories (Augsberger, 1992).

Intercultural conflicts are often the most difficult to resolve because the expectations of the disputants can be very different, and there is much occasion for misunderstanding. This is where the global and multicultural nature of social media is seen as a common ground for arbitration and conflict resolution. The use of social media or social networks for resolving conflicts has yet to be empirically researched and evaluated from…. [read more]

Fashion When a Woman Walks Research Paper

… Fashion is a factor in social and collective identity; including identities related to socio-economic class, ethnic/racial group, and gender/sex inequality. Moreover, clothing clearly delineates one's professional status or locus of professional activity, level of education and acquisition of certain types of knowledge, and participation in the sciences (Lamont and Molnar, 2002). Fashion is an outward sign of the formation of "communities, national identities, and spatial boundaries," (Lamont and Molnar, 2002, p.167). The relationship between clothing and identity (whether personal or collective) is a two way street. In other words, the way a person dresses enables the individual to express personal preferences and lifestyle choices as well as announce membership in a specific cultural group. At the same time, the group to which a person belongs…. [read more]

Overeating Poor Eating Habits Research Paper

… Overeating and Poor Eating Habits: Learning to Make Healthy Choices

Obesity has reached near epidemic levels in many Western nations, including the United States, and increasingly sedentary lifestyles are further contributing to the incidence of poor eating habits. Young people in particular are at high risk of becoming obese due in part to poor eating habits. To determine the extent of the problem and what can be done, this paper provides a review of the relevant literature concerning a general and personal definition of health and how consumer health behavior relates to these definitions. An examination of the implications of obesity and poor eating habits is followed by a comprehensive plan for behavior change for healthcare consumers to address these problems. Finally, a summary of…. [read more]

Culture Psych Culture and Human Essay

… , 2011).

A social psychological investigation of the gift giving in North America and particularly the United States, the behavior was found to be a way of almost ranking the significance and the intimacy that exists in various relationships (Cheal, 2011). In a culture where material wealth is not so much a matter of direct survival but of status, the wealth one invests in the gifts they give is turned to an expression of the intimacy and connection one feels with the gift recipient (Cheal, 2011). Emotional attachments related to gift giving and the psychological perception about the worth of relationships is thus impacted by/has an impact on the behavior of gift giving, with direct cultural and psychological interactions (Cheal, 2011).

Japan's celebration of Valentine's…. [read more]

Corporate Social Responsibility in Indian Dissertation

… Therefore, those who are provided with more assets have responsibility of sharing them with the deprived ones in the society. Hence, the owners of the assets are actually trustees in nature who are expected to serve the society, take from their assets as per their needs and use their property to the best interest of society. It is important to note that Gandhi was a supporter of neither capitalism nor socialism. However, communism was an unacceptable theoretical model for him. He believed in giving everyone equal rights of continuing their lives; therefore, use of non-violence and unjustified means was not expectable for him at all.

Due to his compliance to socialism and capitalism, he presented an idea of economy which was capable of using its…. [read more]

Cross-Cultural Communication in Business Cultural Differences Research Proposal

… Cross-Cultural Communication in Business

Cultural differences have always required a degree of awareness and sensitivity in the business environment; in the age of rapidly increasing globalization, the issue becomes even more important. In conducting business transactions with prospective foreign partners or presenting proposals to investors, awareness of cultural practices and expectations can make the difference between successful and unsuccessful negotiations.

Within modern business management in organizations, the increasing integration of individuals from many different national, ethnic, and cultural backgrounds necessitates a corresponding awareness of various perspectives, norms, and expectations on the part of management and human resources. Whereas the successful effort to accommodate culturally oriented idiosyncrasies as much as possible is conducive to effective operational business management, the failure to do so can undermine even…. [read more]

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