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Cookies and Their Impact Term Paper

… When a user initially connects to the DoubleClick server to select a banner, the server assigns the browser a cookie with a specific identification number.

When the user has been assigned this number, the server will recognize him any time he connects to any Web site that subscribes to the DoubleClick Network. Over a period of time, DoubleClick develops a list of which member sites the user has visited and revisited, using this information to create a personal profile of the user's tastes and interests.

The DoubleClick server then uses this profile to handpick advertising banners based on the user's individual preferences. This also allows the company to create audience profiles and rating the success of the advertisements.

While names and e-mail addresses are not…. [read more]

Cookie Craze it Is Difficult Essay

… Getting the word out -- no matter how good you are -- is never easy. We have a limited promotional budget and will have to generate substantial word of mouth in order for all the right people -- hungry ones -- to know about Cookie Craze. In a highly diffused media market, social media is not only more cost-effective than conventional media but is the best way to reach our audience. As a result, we will engage in a social media blitz. The usual sites will be utilized, and we will have social media promotions to draw in "likes" and "followers." But more importantly, we want to create a buzz and to that end we are working with our friends in the restaurant industry. We…. [read more]

International Accounting Culture Changing Essay

… doing it in the United States. Showing the sole of one's foot in the United States is commonplace and most people do not pay it a second thought but it's a cultural problem to many Arabs as they see the sole of the foot as unclean and thus should not be exposed in any context or situation while in public (Wade, 2004).


The author of this report has certainly seen the proverbial social and cultural "butting of heads" that is on par with the translation issues mentioned by the case study. Just as one example, many Muslim-oriented businesses specifically and intentionally operate with their Muslim faith in mind, up to and including the use of sharia law to help draw up, execute and resolve…. [read more]

Server Cookies the Term Cookies Is Applied Term Paper

… Server Cookies

The term cookies is applied to the general mechanism which server side connections may employ for the purposes of storing and retrieving information from the client side of a connection. This application has been developed so as to significantly increase the capabilities of Web-based client server applications. The way this works is that when a server returns an HTTP object to any of its clients, it also downloads a piece of state information which is stored on the client side. The description for the range of URLs for which this state has been validated is included in the state object. This means that should any future HTTP request made by the client that falls in the levels as validated in the state object…. [read more]

Adolescent's Awareness and Their Lack of Implementing Term Paper



The report entitled: "Children and Interactive Media: Research Compendium Update" relates: Since the 2000 report, both large- and small-scale studies have been published on children's in-home use of interactive media." (Wartella, Lee and Caplovitz, 2002) it is noted that when compared to the 1997-1998 Census statistics, recent studies "indicate greater media saturation in the home. The most recent national survey, involving 1,235 parents of 2 to 17-year-olds and 416 eight to sixteen-year-old was conducted by the Annenberg Public Policy Center. According to the 'Media in the Home 2000' survey, American…. [read more]

Affordable Health Care Act Impact Thesis

… By law, persons who for religious or other reasons are unable to join these schemes are exempted. According to Scott (2013)

, it is this duty of individuals that makes universal coverage possible. Without this legal mandate, a large number of persons who are healthy would not see value in risk pooling and thus would not enroll for insurance coverage. Similarly, private health insurance would not eliminate discriminatory pricing that favor the healthy individuals. Private insurance providers cannot protect themselves from adverse selections since they have a duty to provide insurance to all individuals.

As suggested by Genevieve et al. (2012)

, the ACA is basically a three-legged stool that connects the broken ties between employers, private health insurers and individuals. The first stool leg…. [read more]

Business Plan Business Financial Essay

… This means securing prices for raw materials from suppliers before the first cookie is even produced. To implement this internal control, suppliers will need to enter into a concrete contract, securing the prices for various raw materials on an annual basis. Finally, it will be another major need to ensure the future of the online presence of the company. This will mean constant marketing work on behalf of the company. For the first few moths, this will have to be done by the office manager. Yet, as the company grows it will need to open up a position dealing strictly with marketing and online applications in order to keep the level of marketing relevant within the market environment.

VI. Regulatory Environment

FDA regulations are the…. [read more]

Price and Quantity of Milk Essay

… " In this section, I highlight some of the primary determinants of price elasticity of demand. To begin with, substitute availability is one of the main determinants of price elasticity of demand. In this case a commodity's price elasticity of demand is said to be high when such a commodity has a given close substitute. As Gillespie (2007) points out, when clients are aware of the availability of similar commodities in the marketplace, existing differences in the prices of such commodities is likely to make them switch between the same. For instance, when it comes to butter and margarine which are close substitutes, an increase in the price of one would bring about a significant increase in the demand for the other.

Yet another determinant…. [read more]

Security and Privacy on the Internet Term Paper

… Security and Privacy on the Internet

The importance of privacy is understood at all levels including the American government. Thus in matters of importance, including the Department of Homeland Security, the government has put if offices for minimizing the impact of government actions on the privacy of the individuals, while not loosing sight of the aims of the government. (the Privacy Office of the U.S. Department of Homeland Security) This brings us to the question of what is privacy on the Internet, and that also includes the right of individuals to privacy. Sometimes the data that is being collected about us is being used and sometimes we are not like the data collected in cookies on a Web site. These cookies come into operation when…. [read more]

Business Level Corporate Level Strategies Essay

… Similarly Kellogg's is also encountered with various challenges posed by its rivals. Kellogg's major competition to some extent is from most companies within the similar subsector of food industry.

Three major competitors of Kellogg's are General Mills Inc., Nestle, and Ralcorp Holding. Processing's Top 100 list ranks companies in the food industry with processing plants in the U.S. And Canada based "their sales of value-added, consumer-ready" goods and places Kellogg Co. It is also important to observe that Nestle and General Mills have dropped one position compared to previous year's list; Ralcorp Holdings has gained three positions while Kellogg has maintained its position on the list.Regarded as one of the largest food companies in the world, General Mills, Inc. is one the Kellogg's top competitors…. [read more]

Basic Network Technology Structure and Protocols Case Study

… ¶ … Network Technology, Structure, and Protocols

Training users on how to get the most out of a computer network needs to be a continual, recurring process to make sure all the lessons are learned well over time. For many new users, there are literally hundreds of questions they have with regarding how to work with a network and get their jobs done, in addition to connecting with friends and family. There are five core areas of networks that people need to learn about the most however, and they are profiled in this analysis. Each area of networking is defined and what people should know about them, and why they should know it. In addition, a recommendation is made as to the best way to…. [read more]

Social Media and Its Negative Impacts Research Paper

… .. I see people on their phones, and I just want to take these cookies and throw them. It's like 'Get off your f***ing phone, and get a life!'" (Scheffler, 2010). What these anecdotes describe is how social media can bully others, particularly celebrities. It can spread rumors, gossip, negativity and it can disintegrate the privacy of famous people who work very hard and want time to themselves.


Social media opens up a door for negativity that few people could have anticipated and that many people wrongly underestimate. Social media allows tensions to fester and grow between people, sometimes resulting in violent encounters. Social media can sometimes exploit cracks in relationships, putting them under undue stress. Social media can create skewed and unhealthy images…. [read more]

Political Impacts of Third Parties Thesis

… Third Parties

Third Party Politics

As November second comes closer and closer, American citizens are tasked with an important and necessary task -- choosing the next president of the United States. Although the coming election is history making in many ways, some may have trouble choosing a president for one specific reason -- the choice is limited to two candidates from two rather defined parties with specific platforms. Although many states throughout the world allow citizens to choose from a variety of candidates from a variety of parties, some rather specialized, such as green parties, which operate on an environmental platform, the United States two-party system is part of the nation's tradition. This can cause problems for many voters, who believe the two major parties…. [read more]

Media Ownership Concentration Thesis

… The AT&T Wireless acquisition of T-Mobile was shot down because of the power the new company would have wielded and similar action must be taken in the entertainment and fashion publication industries.


Lee, S. (2013, August 15). 'Duck Dynasty' premiere recap: Wait, did I just cry? | PopWatch | Entertainment Weekly's PopWatch Blog | PopWatch | Retrieved October 5, 2013, from

Mongretta, E. (2013, September 25). Miley Cyrus Disses Taylor Swift In 'Rolling Stone' -- " Calls Her Vanna White - Hollywood Life. Hollywood Life - Latest Hollywood Gossip, News & Celeb Pics. Retrieved October 5, 2013, from

Pearson, C. (2013, October 5). Fashion And Eating Disorders: How Much Responsibility Does Industry Have?. Breaking News and Opinion on The Huffington…. [read more]

What Are the Social Impacts on People's Daily Life of the Current Economic Crisis? Research Paper

… Economic Crisis

The Origin and Impact of the 2008 Economic Crisis

The economic crisis that hit in 2008 had its beginnings nearly thirty years ago under President Ronald Reagan. It was Reagan who ushered in the era of Wall Street de-regulation, which continued under Bush (I), Clinton, Bush (II), and Obama. During that time, the position of Treasury Secretary had been given to men who had maintained important spots in the world of finance, such as Donald Regan (Merrill Lynch), Robert Rubin (Goldman Sachs), Henry Paulson (Goldman Sachs), and Timothy Geithner (President of the Federal Reserve). The close association of the White House with the financial banking industry is more than largely suspect in the light of the crashing economy: it is considered by many…. [read more]

Strategic Analysis Kraft Foods Company Essay

… Kraft Foods need to determine original product categories such as highest sales and larger retailer by added categories as they emerge (Daft & Marcic, 2006). Adding a feeling of achievement could be obtained every time the company hits targets. I think I would adjust the vision statement so that it makes a legacy. The company's legacy is already in place but it is not taking adequate efforts of promoting an enhanced company legacy, which is already in place. In regards to the company's value statement, it is my opinion that for the company of this size to learn of their responsibility towards stakeholders and the positive impacts of the firm on revenues is promising. Kraft Foods has been successful in developing one of the best…. [read more]

Branding and Communication Essay

… The example stated in the work of Cocoran is that of the company 'NIKE'. (2012 ) In 1996, NIKE was accused by CBS staff of "mistreating workers in Vietnam. The report claimed that contracted staff were subjected to a regime of both mental and physical brutality and made to work in appalling conditions in order to fulfill their daily quotas. Although the company tried to play down the story, their attempts were thwarted in when the New York Times ran a front-page narrative concerning a leaked internal inspection document by the global accountancy firm, Ernst and Young, which found that some workers in Vietnam were working in "unsafe conditions." The document declared that tests at a factory near Ho Chi Minh City showed employees were…. [read more]

Economic Impact of Online Identity Theft on Consumers Thesis

… Economic Impact of Online Identity Theft

In evaluating the research necessary for the paper on Identity theft and its economic impact, it was important to understand the necessary elements that compromise such a project. These components were an evaluation of the term and types of identity theft and how it has changed over time, the current state of Identity Theft in the computer age and the possible legislative and judicial remedies and safeguards in place. There fore the literature would need to be in these three areas of definition and history; current trends and cause; and governmental response. This review will present a thematic description of these three components through the literature used in this research.

One of the initial references in this type of…. [read more]

Managerial Impact on Small Businesses Context Term Paper

… Managerial Impact on Small Businesses

Context of the Problem

Today, all businesses are made up of two kinds of constituents: the physical and the non-physical (virtual). The physical constituents are objects such as machinery, building, along with people; the non-physical (virtual) constituents are objects such as information in relation to clients, intelligence in relation to how to get the optimum from a mechanized process and the privileges to make use of a specific development.

The information development offers, both large and small, corporations with an unmatched prospect to move constituents of their businesses from the physical sphere to the virtual sphere. The development of new products and services does not have to be carried out on paper, selling to customers does not have to take…. [read more]

Assistive Technology the "Least Restrictive Essay

… The student's end the system utilizes a combination of three paper-based visual support assistive techniques in one system: visual schedules, choice boards, and a reward system. vSked was developed to augment group classroom activities, especially concentrating on the need to enhance the individual student's communication skills and to also allow for synchronized group classroom shared experiences and interactions. vSked uses visual schedules, choice boards, and token rewards in an incorporated system. The three assistive technologies allow the teacher to guide each student's activities on a touch screen display at the front of the classroom. The system is composed of a display at the head of the class, a mobile PC, and a handheld touch screen for each child that is connected to a central display…. [read more]

Learning Theories Classical Conditioning Essay

… The taste of a warm chocolate cookie fresh from the oven, together with an ice-cold glass of milk, is a very powerful positive reinforcement for cookie-seeking behavior at any age. However, if running into a kitchen with a hot oven full of baking cookies is considered unsafe behavior, then this could be discouraged through negative punishment. The negative punishment imposed in this case might be no cookies and milk.

An example of negative reinforcement would be a professor stating that a final examination would not be required for any student who is able to get an A on all quizzes and tests during the semester. Such a strategy would be designed to encourage student participation and exceptional performance during the semester, by removing the negative…. [read more]

Leadership in the Girl Scouts Essay

… The cookie manager and I were constrained by council guidelines, and we could not use some of the girls' and parents' ideas because of those guidelines. At times those made us seem didactic and reduced the impact of the cookie manager's attempt to use transformational leadership. In subsequent years, I had all parents attend a cookie training, so that there would be no confusion about the rules. This led to greater brainstorming and greater cookie selling power over the years. It also led to a greater level of trust and respect in the rules, as the parents understood the reasons behind them.



Cherry, K. (2011). Transformational leadership: what is transformational leadership? Retrieved

April 18, 2011, from website:

Girl Scouts of the…. [read more]

Economics and the Rationing Term Paper

… If they are cheap, they will be distributed everywhere. If they are expensive they will probably have a higher sales margin in an affluent community.

The second way that rationing may be implemented is through the allocation of a fixed level or amount of a given product among different classes. If the production of the ingredients to cookies is fixed this will have an effect on the supply. Around the holidays, the demand will be higher for these ingredients and thus so will the price. During the rest of the year, the fixed production will probably yield an adequate amount of ingredients and the price will be down.

Rationing has a tremendous effect on the sale of a given product. Collectables are collectables because of…. [read more]

Competitor Product's Market Essay

… An increase in volume leads to an increase in the total variable cost with the costs per unit variable remaining the same. Information about variables is crucial to any company that is developing or expanding a product; as it will enable the company determine the best pricing strategies. This will enable the company endure poor financial times and will have more money that it can re-invest further growth (Blythe & Zimmerman, 2005).

Factors affecting fixed costs

Factors affecting the fixed cost include changes in technology, labour, changes in business organization and changes in the technology that the company uses. Companies have a diversity of fixed costs such as insurance, property, rent, loan repayments and salaries of the employees. A company can attempt to acquire buildings…. [read more]

Basic Human Nutrition Essay

… ¶ … Nutrition

What Was Eaten

One strawberry/chocolate flavor pop tart

One can of Diet Rite soda

One glass of water

One corned beef sandwich with two slices of wheat bread, three slices of corned beef, one slice of Swiss cheese, and 8 quarter sized pickles

One can of diet Pepsi

One small cookie dough Blizzard from Dairy Queen

One turkey sandwich consisting of two slices of wheat bread, three slices of turkey, and two slices of medium cheddar cheese

Two glasses of water

One 1/2 cup Honey Bunches of Oats Cereal

One 1/2 cup 2% milk

One Glass water

One Everything bagel

One cup chicken salad

One can Diet Pepsi

Pancakes -- plain cup hash browns slice Canadian Bacon

One Fried Egg

One can…. [read more]

Nestle in 2008 Case Study

… Nestle Company

Nestle's long history began with founder Henri Nestle's infant saving formula. More than 140 years later, the company has grown into an international powerhouse centering on nutrition, health and wellness. However, the organization's recent financial success leads to a significant challenge. New CEO, Paul Bulcke, will need to ensure the company doesn't become complacent and continues to operate with a sense of urgency. This can be accomplished by taking advantage of developing and emerging markets, through the customization of recently acquired frozen pizza brands from Kraft Foods. If Nestle is ill-prepared for this, it could negatively affect their market position and profitability.

Table of Contents


Executive Summary:

Brief Problem Diagnosis:

Analysis of the Problem:


Strategic Posture:

Strategic Managers:

SWOT Analysis:

Strengths:…. [read more]

Digital Media Term Paper

… ¶ … Digital Media Budget

Expanded Digital Media Budget for Zap Cars

The second phase of the Zap Cars Digital Media (DM) Budget is to analyze in depth three of the most promising strategies proposed. These include the development of the Zapped! Website and free music downloads on the ZapMe! Label, budgeted at $1.5M; the development of pre-emptive Web Marketing campaigns which include a heavy reliance on analytics for $750K; and the launch of a globally-based rich media advertising campaign on Google, MSN and Yahoo, budgeted to cost $750K. Taken together these three initiatives define 60% of the total $5M budget, or $3M. A key consideration in going forward with each of these specific strategies is the potential each has to quantify their relative contributions…. [read more]

Culture Training Doing Business Essay

… In addition, in hierarchical countries it can cause offense if an American company sends a lower level manager to meet with a CEO -- the CEO in that culture would expect to deal with someone of equivalent rank within the organization, even if the lower level manager is actually better suited to the task. Directness in communication is another pitfall that Wade describes. Americans are often very direct in communication, something that can cause offense in other countries. Conversely, people from indirect countries are often frustrating to Americans because they do not say exactly what they mean, and the American is entirely unequipped to deal with the cultural nuances of the high-context communication.

Multinational enterprises (MNEs) must deal with the challenges faced by cultural differences…. [read more]

Producing a Healthier Biscuit: Evidence Essay

… A healthy body weight is an important factor in the general promotion of health and reducing cancer.

Other dietary nutrients may be more significant in reducing the risk of cancer. For example, "dietary guidelines that target obesity as well as fat and calcium intake could be more important than fiber (Dietary fiber, 2012, Ministry of Health). The one conclusive association regarding the health benefits of fiber is that it does reduce constipation, which is important for general digestive comfort and the prevention of other gastrointestinal diseases. "This laxative effect accounts for the role of dietary fiber in conditions such as hiatus hernia, diverticular disease and hemorrhoids" (Dietary fiber, 2012, Ministry of Health).

Current dietary fiber intakes of Australians

"In Australia, the National Nutrition Survey of…. [read more]

Different Preferences in Learning Between American and French Learners in a Multinational Corporate Setting Dissertation

… ¶ … Preferences in Learning between American and French Learners in a Multinational Corporate Setting

The way training is delivered in a corporate environment has a tremendous effect on results. This study investigates the role of culture in the learning styles of adult French and American students enrolled in online training programs at an international university. Using Kolb's learning style inventory, the learning style preferences of respondents in both cultural groups will be classified as divergers, convergers, accommodators, and assimilators, reflecting their general tendencies toward learning environments as conceptualized by Kolb (1985). The assumption is that Americans prefer to learn from action-oriented methods and are more comfortable learning from activities that are not job related, such as role plays and games, than do their French…. [read more]

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