Viewing papers 1-30 of 1,000+ for cultural differences in marketing

NOTE:  We can write a brand new paper on your exact topic!  More info.
123. . .Last ›
X Filters 

Cultural Differences of UK and China Affect Multiple Chapters

… Cultural Differences of UK and China affect Next's Marketing Strategy for the China Market


Cultural Differences of UK and China affect Next's Marketing Strategy for the China Market

This research is based on primary as well as secondary data. The research methodology for the purpose of this research consists of survey of online available various clothing & footwear retailer's practices. Additionally, we conducted a survey through questionnaire attached in the appendix. The participants involved managers and other decision makers of Next Plc. By circulating the questionnaire, we found out that different people have different perceptions about the cultural differences of UK and China pertaining to the Next Plc's marketing strategy. This research also includes different comments of Next Plc Managers and conclusions are based…. [read more]

Cultural Differences in the Health Care Industry Research Paper

… Cultural Differences in the Health Care Industry

Cultural diversity is an issue of great importance to companies. Individuals are different, and the differences between them refer to gender, age, religion, sexual orientation, color, and others. There are several articles that address the issue of multiculturalism at the workplace in different business fields.

Such an article is titled Individual Differences and Workplace Spirituality: The Homogenization of Corporate Culture. The article is written by T. Winters Moore and was published in 2008 in Journal of Management and Marketing Research. The main topic addressed by the article refers to workplace spirituality, its importance to employees, and its relationship to diversity (Moore, 2008). Workplace spirituality is influenced by several factors, like discrimination, ethical problems, accommodation, and others. In addition…. [read more]

Marketing Strategies the Marketing Plan Delivers Marketing Plan

… Marketing Strategies

The marketing plan delivers the various strategies that All Technology Computer will use to enhance competitive market advantages. The paper discusses the company mission statement and the strategies that the company will use to align its mission statement with its strategic objective. The brand differentiation is an effective marketing tool to enhance marketing advantages and IMC has been identified as an effective marketing tool within the business environment. More importantly, the company will be operating in the U.S. economy and the company will take the advantages of the economic and technological superiority of the U.S. To deliver high quality product and services.

Company Background

ATC (All Technology Computer) is computer hardware and software provider operating in the United States and the company is…. [read more]

Marketing Plan for a Company Marketing Plan

… Marketing Plan

This marketing plan is for Starbucks, to guide the company to its revenue and growth objectives. The plan focuses on the cash cow market on the United States and the high growth market of China as twin means by which the company's overall strategic objectives will be achieved. These two work in concert because the cash generated in the United States is basically used to finance the rapid expansion of the company into the Chinese market. Starbucks is positioned as a premium coffee seller in all of its markets, with a very strong brand, and those are the fundamentals around which the marketing program must be developed.

The marketing strategy in the United States is incremental in nature, focusing on finding growth in…. [read more]

Marketing Management Essay

… Implications

The implications from the study conducted by Malinowski and Berger (2010) for the current marketers thus include the recognition of the different marketing moral problems that can arise if and when the right people are not hired. Hence, the problem recognized here is hiring the right and appropriate people. The right people for the job, as recognized in this study, are thus those who have strong ethical inclinations on a personal level. This will ensure that they will apply ethical standards across all stages of work as well (Malinowski and Berger, 2010).

The implications for marketers from the study conducted by Amine and colleagues (2012) prove that the ethical systems behave as mediators within the relationship between ethics and company performance. Also, internal communication…. [read more]

Cultural Differences in Professional Setting Essay

… Cultural Differences in Professional Setting

It is not unusual to find certain cultures believing that culture is universal. According to Daniel Workman (2008), American, Australian, British, German, and Swedish communicators generally assume that their communication style is universally accepted. Likewise, they also believe that such is the case in the way they usually understand a message. This, according to Workman, implies that highly universalistic cultures believe that "their ideas and practices" can be applied everywhere without modification." However, effective communication and interaction in business require professionals to be mindful of other people's culture.

April Taggart (2007) notes that the presence of immigrants from different parts of the world is changing the way most companies, big and small, carry out their business as is the case…. [read more]

Cultural Priorities Affect Marketing Research Paper

… There are many examples of cultural priorities; these are just a few to establish a brief context within which to address the question of cultural priorities and marketing.

Just as much as people and places help construct a culture, the brand of a product can contribute to cultural construction, too:

"Brands can be an integral part of a culture, and in many ways the relation- ship between culture and brands is symbiotic. Brands that successfully anticipate trends in popular culture prosper better than those that do not (see the September 2007 Point-of-View "What Makes an Iconic Brand?"), while brands that are not aligned with local cultures can find it difficult to prosper at all. Brands contribute to cultures not only through the needs they address…. [read more]

Cross-Cultural Differences Risks of Outsourcing Term Paper

… Cross-Cultural Differences (Risks of Outsourcing)

What has played the role of an important foundation in seeking to identify the driving forces behind the success of offshore IS project is the agency theory. As a result, the contribution of relational concepts in leading the project towards success has not been given much attention in text books and literature. Thus, this analysis attempts to deal with the gap by bringing together the literature on culture along with the "social embeddedness" standpoint to relate the reasons and the process of how the relational elements have an impact on the longevity and productivity of offshore information system projects that are quite critical by their nature (Rai, Maruping and Venkatesh, 2009).

This paper outlines cultural variations that are both interpersonal…. [read more]

Marketing Advertising Marketing Plan

… Marketing

Advertising is part of the marketing mix that is designed to persuade a consumer to purchase something. Of course, there are many ways of doing this, and the "science" of this media has certainly evolved in the last century. Advertising is subliminal, sophisticated, pervasive, covert, overt, and a seminal part of the contemporary world. Advertising is particularly important within the market niche of fast food -- particularly when a company tries to compete with the giant mega corporations of McDonald's, Taco Bell, and Wendy's. Jack-in-the-Box, founded in 1951, has over 2,100 locations that primarily serve the western part of the United States. The e coli scare of 1993 hurt the company, which lost millions of dollars as a result. However, after the scare, the…. [read more]

Cultural Differences in Marketing Term Paper

… Business/Marketing

Hong Kong Telecom:

Learning the Secrets of the American Market

What could be simpler? Produce a product that people need and people will buy it... right? Not so fast. Not every product is so easily appreciated by every people. Culture and society are powerful factors in determining which products sell, and which don't. National tastes create markets for some goods but not for others. Personal likes and dislikes vary from individual to individual, and also from country to country. Each ethnic group has its own way of doing things; its own version of what is acceptable behavior and what is not. Television commercials featuring Super Bowl winners drinking Coca Cola might boost coke sales... In America, but what about in Hong Kong? And what…. [read more]

Cultural Distance Essay

… This means it would be less expected to acknowledge a higher organizational culture as McDonalds (Tallman, 2007). In any case, the popular fast food organization devised a workable plan to succeed and survive the Nippon market courtesy of some strategies.

The first issue of the company was that the Japanese social order is well-known for consuming rice throughout the day as a "filling" dish. As a result, McDonald's presented new items made of rice in the business sector, such as Chinese fried rice, curried rice with a fried egg burger and chicken. After the launching of these new items, the organization devised a workable plan to be considered from the Japanese social order (Parvis, 2007). Besides Japan, there is a hoisted feeling of commonality, something…. [read more]

Cultural Marketing Strategies Term Paper

… Cultural Marketing Strategies

Mercedes-Benz sells cars all over the world, but like most companies it needs to make adjustments to its marketing strategies in order to accommodate cultural differences in the countries in which it operates. This paper will analyze how Mercedes markets its cars in Germany and how it does so in the United States, noting the differences between the messages and approaches in each nation.

In Germany, Mercedes is a domestic brand. While it markets its flagship name as a premium name, the marketing message is primarily focused on the vehicle and on lifestyle factors. In the United States, Mercedes is also a premium name, but the marketing message often attempts to play on the perception that many Americans have of German manufactured…. [read more]

Cultural Aspects of Consumer Behavior Research Paper

… Cultural Aspects of Consumer Behavior

The accelerating pace of globalization and the continued shift in cultural values within and between nations is leading to en masse shifts in consumer behavior. The strong collectivism of China specifically and Asia in general are giving way to more individualized purchasing and consumption strategies that seek to create an exceptional level of individuality for consumers (Jap, 2010). What is so significant about these factors is that branding, the customer experience and marketing are all driving a revolutionary shift in the cultural structure of nations (Tai, 2008). The four studies analyzed in this paper highlight just how powerful branding, customer experience and marketing are becoming relative to cultural barriers and resistance to change. The accumulated effect of these factors continues…. [read more]

Marketing in Germany Essay

… Unlike Germany, certain banks and other institutions in the U.S. require foreign companies marketing in the U.S. To undergo an audit -- or at least a "…simpler and less-costly alternative" like a "review or compilation" on an annual basis (PKF). Moreover, in the U.S. (because of huge business scandals like Enron, et al.) legislation has been passed (Sarbanes-Oxley Act) that requires public companies (including of course foreign companies marketing goods into the U.S.) to "…submit an annual report of the effectiveness of their internal accounting controls to the SEC" (PKF). Products that Americans have a "high demand for" include: "artisan crafts, furniture" and food and beverage items ( Americans also buy imported "olive oils, wine," but it is forbidden to import furs and ivory and…. [read more]

Cultural Aspects of Advertising and Selling in Brazil Term Paper

… cultural aspects of advertising and selling in Brazil.

Brazil vs. The United States: Marketing and advertising considerations

While the world is growing increasingly homogeneous, there are still considerable cultural differences between the different nations of the world, particularly low-context largely European cultures such as the United States, and high-context Latin American cultures such as Brazil. While America is growing more affected by Latino culture and immigration, and Brazil is becoming more integrated into the global economic community, marketing and advertising to both nations still plays upon deeply cherished notions of happiness and family that are often less swift to alter than the rapidly transforming exterior trappings of culture.

Describing the United States as a low-context culture means that what is said on the surface is…. [read more]

Marketing Mix for a Service Essay

… Assessing Gartner's Promotion Strategies

The promotional strategies concentrate on the success stories of clients in each geography. In China, the success stories are oriented towards the installation and use of first-time enterprise systems, while in India the focus is on creating extensions of existing enterprise systems in other regions of the world. These approaches compliment and support the corporations who need IT guidance to better run their companies. Communications strategies in China and India are more oriented towards the hands-on expertise of staff and support teams there, showing a very pragmatic view of the company. Contrary to these communications strategies in China and India, those in the UK and the U.S. are more focused on how to create an overarching IT strategy and framework to…. [read more]

Cultural Barriers Cultural and Language Term Paper

… Cultural Barriers

Cultural and Language Barriers in Marketing

Social Networking through such sites as MySpace and Facebook has become a popular and virally spreading interest in the United States. Such online contexts for community and group orientation and networking have originated in the U.S. And have generated remarkable success and innovative applicztion there. Their spread to other parts of the globe have only been gradual though, with the companies experiencing varying degress of success by recontextualizing in countries such as France and Germany. According to a recent research endeavor by Comscore, the first ranking site in these two countries, "MySpace did a good job. It was due to their local presence and ability to present local pages in the local language. It supports the theory…. [read more]

Marketing Activities of Monster Energy SWOT

… Building an image is a vital, experimental step in developing a general organizational structure and as this contextual information depict, Monster Energy has achieved that.

Monster Energy is also advertising itself locally and internationally by engaging in sponsorship of social activities such as education in the grassroots' levels. The brand supports different sporting activities such as action sports, water, snow and desert among others. It also promotes itself by supporting athletes, bands and music and also hosting TV shows (

Other strengths include the product's innovative style, affordability of the product to the customers in relation to the leading brand in market and having immense revenues through the segmentation of the DSD (Albornoz et al.).

b) Weaknesses

Despite having entered the beverage industry in a…. [read more]

Marketing Research Term Paper

… 2. What type of research does BAIGlobal seem to use in its studies?

BAIGlobal uses investigative research, incorporating statistical information and facts from which they draw conclusions about trends and patterns in customer transactions and responses to direct mail campaigns. Their results are qualitative in nature, providing statistical information and reports to corporate clients. They investigate the number of consumer responses generated through direct mail marketing campaigns in order to help corporations and advertising agents better market their products and services. Their effort is aimed at understanding the international market at present. Their efforts are aimed primarily at data analysis.


The expansion of BAIGlobal's services into the international market was interesting to read about. It seems logical that a marketing research company would be…. [read more]

Environmental Factors Marketing at Mcdonald Essay

… Environmental Factors

Marketing at McDonald's

McDonald's is, without a doubt, one of the most internationally successful corporations. Its success is due to a combination of high quality managerial acts, scale economy advantages, technologies, as well as strong marketing programs. But its domestic and international marketing campaigns and decisions are subjected to complex challenges, from both the micro as well as the macro environments. The lines below present some of the more important features impacting McDonald's marketing decisions.

a) Global economic interdependence, trade practices and agreements

Global economic integration, interdependence and trade agreements allow McDonald's to commercialize its products internationally. Still, they also raise some challenges. One of them is represented by the need for the company to support the economic development of the regions in…. [read more]

Nike's Marketing Process Essay

… In addition, customers buying behavior is determined by whether the products are designed depending on their culture and appeal to their respective social classes. Therefore, the main impact of buying behavior on marketing is that marketing strategies and initiatives of the products are developed in consideration of these psychological forces, social groups, and situational factors.

Product Positioning:

Generally, Nike Inc. provides a wide range of product lines across footwear, apparel, and sports equipment products (Bhasin, 2010). However, the company's marketing decisions and initiatives are mainly influenced by its top-selling product lines or categories. One of the product categories whose positioning influences the firm's marketing mix factors is athletic shoes category, which is one of Nike's top-selling product categories. This product category influences Nike's marketing mix…. [read more]

Cross Cultural Business Essay

… , "Long-term vs. short-term orientation refers to the extent to which a culture programs its members to accept delayed gratification of their material, social, and emotional needs. Hofstede's research shows country scores on a Long-term Orientation Index (LTO) for 23 countries. East Asian countries (China, Hong Kong, Taiwan, Japan, and South Korea) scored highest." (p. 4)


The determination of price is not necessarily culturally-loaded so much as it is determined by the cost of production and the market demand for a given product. Learning how to accommodate local price demands will be largely a function of coming to understand the dynamics of a new set of local and national economies.


Promotion is a dimension of marketing that is highly culturally dependent. One bit…. [read more]

Domestic Global Marketing: Bath Essay

… Legal Obligations

A business organization must operate on basis of ethics and must practice the principles of social responsibility. For instance, helping built communities and donating food supplies to countries, where there is shortage of food. Furthermore, protecting the environment and natural flora and fauna and using recycled products, can assist in creating a strong brand image of the company. Based on research conducted in 2011, it was found out that Bed and Bath had introduced the concept of energy and water efficiency project on their main building in order to practice the principles of CSR. Furthermore, it concentrates on implementing energy efficient program in its retail outlets and to train its staff to promote the concept. Furthermore, the organization also complies with the legal…. [read more]

Marketing Research Process for Funky Threads Term Paper

… ¶ … Marketing Research Process for Funky Threads

The Internet has undergone a spectacular development. It is a means of communication, a huge data base, the place where people believe that they can find anything. Its numerous advantages include interactivity, a huge offer, an international opening, saving time, the possibility of saving money, etc. The consequences of the popularity that the Internet has leads to the following conclusion: if you want to be successful when your success depends on the others, you need to be on the Internet.

It has become essential for companies to have their own web sites. The more attractive, the better. E-markets and e-hubs are the present trend in sales. But just like in the case of any medium, even the…. [read more]

Marketing Plan for a Flatbed Transportation Start Up Company in South Florida Marketing Plan

… Marketing Plan for a (flatbed) transportation start up company in South Florida

Marketing plan for South Beach Transport Inc.

South Beach Transport is a start-up company in South Florida, looking to launch operations as a flatbed transportation organization. The initial success estimations of the company are based on the fact that the firm is the single provider of flatbed services in the region. Nonetheless, despite the major advantage created by this opportunity, the organization must still implement carefully developed strategies which ensure its long-term stability.

The current project sets out to create the marketing plan for the launch of the South Beach Transport services and approaches critical issues such as the analysis of the market, the assessment of the company, the development of the marketing…. [read more]

Marketing Plan for Carnival Cruise Lines Marketing Plan

… Marketing Plan for Carnival Cruise Line

Carnival Corporation (NYS: CCL), which is formally known as Carnival Cruise Line, operates the largest cruise line in the leisure cruise industry and the world. Carnival Cruise Line was founded in 1972 by a Jewish immigrant Ted Arison and today is today managed by his son, Mickey Arison. Carnival continues to be the most aggressive marketer and industry consolidator of the travel cruise industry with eleven brands supported through multiple acquisitions over the last twenty years. As of today, the company operates 97 cruise ships with passenger capacity of 180,746 distributed across its range of eleven brands that operate in North America, Europe, Australia, New Zealand, Asia and South America. Carnival's cruise brands include the following; Carnival Cruise Lines,…. [read more]

Marketing Product Safety, and Intellectual Essay

… PharmaCare is not socially responsible for their actions towards the community in Colberia. According to the moral compass, individuals or organizations should operate under guidelines and principles of ethics in conducting their duties and to determine what is right and wrong. Although moral compasses vary from one individual to another depending on cultural differences, morality bears that all humans are equal although vulnerability varies from one individual or community to another. According to Carden (2006), an individual incorporation of virtue ethics in personal ethical compass helps to understand that all human beings are equal before God and the environment is God's gift to his creation.

PharmaCARE violates the property rights in Colberia for their own advantage while strictly adhere to the property rights in the…. [read more]

Marketing Spin to Match Essay

… I would be the first person ever in my family to obtain a graduate degree.

Q2. What are the contributions you will make to the program and how will your experience and expectations benefit classmates and the EMBA program?

My unique perspective would enable me to contribute a multifaceted cultural and historical perspective to the history and practice of business. My formal marketing career began in 1989 so I have witnessed firsthand the dramatic historical shift that occurred with the transition from pre-Internet to post-Internet marketing. This has made me uniquely aware of the differences between marketing in the 20th century and marketing in the 21st century. I pride myself in being forward-thinking and while I have worked to promote products via more traditional marketing…. [read more]

Marketing Industry Introduces People Essay

… Regarding an individual's influence of personal sensations in buying a certain product, this is relevant in cases of physiological needs or health issues. For example, we are more likely to buy a beverage when we feel thirsty and food when we are hungry, both of the situations being dependent on bodily sensations. Therefore, we need to drink because we feel thirsty but, when we buy a specific beverage, with a clear inclination to favor one over another, then it is a case of wanting. Suppose we would have our lunch in a restaurant or even at work. The marketing industry would seek to benefit from that by advertising on the radio at noon time. Through this, it has created an opportunity of which the customers…. [read more]

Cross-Cultural Communication With Increased Competition Essay

… However, this alone cannot guarantee effective communication, but it will allow people to mindfully attempt to understand strangers and the way these strangers are interpreting their messages. In doing so, people can respond in a manner that results in effective communication. Therefore proper control of uncertainty and anxiety provides an avenue for effective communication, though effective communication depends on the conduct of a person in such situation (Gudykunst, 2005).

Self-concepts and AUM

Self-concept is used to refer to a personal views, they comprise of personal identity as well as social identity. Self-esteem of a person can either be positive or negative feeling a person has about himself/herself. According to Gudykunst, (2005) personal identities are the main generative ways for interpersonal behaviour; whereas social identities are…. [read more]

123. . .Last ›
NOTE:  We can write a brand new paper on your exact topic!  More info.