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Global Consumer Buying Behavior Research Paper

… Global Consumer Buying Behavior Research

When consumer behavior is analyzed in the context of global markets, much greater complexity, constraints from a cultural, legal and political standpoint, and uncertainty over marketing strategies is present. No longer can the assumptions inherent in regional or national market be applied to a given international market. This would be, according to the vast differences found in cultures by Dr. Geert Hofstede and his Model of Cultural Dimensions, an ethnocentric assumption (Belal, Shirahada, Kosaka, 2013). The intent of this paper is to analyze four specific studies of consumer behavior, evaluating their study methodologies, data collection instruments, organizational and individual demographics of study participants, and assessing their findings as well. Limitations of each study are also provided as well.

Assessment of…. [read more]

Consumer Behavior Essay

… It is in the company's best interest to not only lure new customers into its fold, and get them to be loyal to the brand, it is imperative that the advertising message put out by the company or its marketing component to "…retain the old ones through advertising and fulfilling of promises" (Abbasi 6).

Health-Related Advertising

Jeremy Kees and colleagues point out that the various differences in consumers' "temporal orientation" to advertising must be understood in order to understand the risk perceptions, the attitudes, and the behavior intentions of that consumer (Kees, et al., 2010). This particular study us aimed at understanding the most effective way to reach people that are overweight in America. The article asserts that 33% of Americans are not just overweight,…. [read more]

Consumer Bahavior Behavior of Customers Essay

… Consumer Bahavior

Behavior of Customers

The needs and requirements of customers have significantly diversified, determining companies to develop innovative strategies that allow them to increase their market share, to increase their number of customers, and to build competitive advantage. In addition to identifying and addressing these needs, companies must study customers' behavior. Different types of customers have different types of behaviors, and companies must identify them in order to develop and implement successful strategies.

Business dictionaries define motivation as the internal and external factors that stimulate desire, and that sustain individuals' continuous interest in certain subjects, or in expressing the efforts required for reaching the objectives they establish. Motivation is the result of interactions between several factors, like intensity of desire and need, incentives or…. [read more]

Cultural Aspects of Consumer Behavior Research Paper

… Cultural Aspects of Consumer Behavior

The accelerating pace of globalization and the continued shift in cultural values within and between nations is leading to en masse shifts in consumer behavior. The strong collectivism of China specifically and Asia in general are giving way to more individualized purchasing and consumption strategies that seek to create an exceptional level of individuality for consumers (Jap, 2010). What is so significant about these factors is that branding, the customer experience and marketing are all driving a revolutionary shift in the cultural structure of nations (Tai, 2008). The four studies analyzed in this paper highlight just how powerful branding, customer experience and marketing are becoming relative to cultural barriers and resistance to change. The accumulated effect of these factors continues…. [read more]

Consumer Buying Behavior Research Paper

… Consumer Behavior Research

The multi-generational aspects of buying behavior are significantly re-ordering the growth, structure and long-term potential of all industries. Implicit in multi-generational shifts occurring in markets is the rapidly changing series of customer expectations, demands for more unique and differentiated customer experiences, and the need on the part of marketers to seek out differentiation in every aspect of their business models. The intent of this analysis is to evaluate four scholarly articles and their contributions to the field of consumer behavior. Study methodologies, data collection instruments used, organizational and individual demographics, and study limitations are all discussed. This analysis concludes with discussion and recommendations for how to gain greater insights and performance from marketing and sales strategies using consumer behavior as their foundation.…. [read more]

From Thai Consumers Perspectives What Criteria Influence Consumers Purchasing Behavior Towards Green Product Dissertation

… ¶ … consumers' perspectives, what criteria influence consumers' purchasing behaviour towards green product?

This dissertation could not be accomplished without Professor Sarah hypes, research method lecturer who is my supervisor at Coventry University. I would like to express my gratitude to my supervisor for her recommendation and her advices. She encouraged and guided me throughout this dissertation.

Special thanks to all lecturers who taught me in MA Marketing Management course and fulfilled me the knowledge.

In addition, thank you very much to all questionnaire respondents that spend their precious time and information to be a part of my survey and become this dissertation. Thanks you all of my dear friends who always support me and thanks all of Coventry University's Thai society (ThaiCov) that made…. [read more]

Consumer Behavior From a Cultural, Social Research Paper

… ¶ … consumer behavior from a cultural, social, personal and psychological standpoint are analyzed in the context of globalized brands, social media and the counterbalancing effects of ethnocentrism globally. The implications of social media including Facebook's effects on how brands are presented by actual vs. ideal selves is also included in this analysis (Hollenbeck, Kaikati, 2012). The accumulated effects of social media, the Internet and its acceleration of communication and collaboration, and the continual expansion of brands and their effects on consumer behavior are also discussed throughout the six peer-reviewed articles analyzed. All of these factors together show that the cultural, social, personal and psychological factors influencing consumer behavior are more volatile and quickly changing than ever before, making marketing and selling strategies increasingly difficult…. [read more]

Behavior? Prejudice and Social Psychology Essay

… Thus, we all tend to fulfill our psychological need of belongingness and distinction that is reflected in the amount of influence that we absorb from societal factors such as peers, parents, figures of authority, and other factors that shape behavior.


As quoted by renowned researcher Milgram, "Psychiatrists predicted that only a pathological fringe of about one in a thousand would administer the highest shock on the board" (Milgram, 1973; Pg. 62). With such popularly held notions and general perceptions regarding individual's behavior, Milgram refuted that we only act morally in given situations and held true that obedience to authority plays an important role in shaping behavior of individuals. The self-argued plausible explanation individuals such as Adolph Eichmann after committing crimes, provide is that they…. [read more]

Organization Behavior Nike Marketing Analysis Essay

… These forces also impact the same marketing decisions of the company, but a much larger scale. For example, the economic conditions, political stability, governmental behavior, and legal infrastructure in a country, the cultural beliefs and earning and spending patterns of the general public, and technological advancements are the major forces which directly impact the marketing decisions and strategies of Nike at local and international level.


Nike manufactures a wide range of footwear, apparels, and equipments for all kinds of sports activities. Nike products are available in all the corners of the world, but the customers in every region possess different consumption attributes. Therefore, Nike has to segment its target markets according to these attributes. First of all, it looks up…. [read more]

Psychology of the Consumer Behavior Essay

… These were the things which are the ultimate needs of the life and without them survival is almost not possible or extremely difficult. 21st century has introduced a new set of mind in the people and that has shattering consequences in the form of psychological complexes aka disorders. The common one is dissatisfaction. You will easily find the people who would be urging for the things they do not need, or without which a nice survival is possible. Being a part of the society, you have a natural urge to being on the equal status of your peeps hence if you can get all that, you will be psychologically vulnerable. Thus the importance of material possessions has greatly been increased due to the IT revolution…. [read more]

Consumer Behavior Analysis Essay

… For this organization, addressing need recognition would be geared towards showing the extent of differences between the desired state and actual state of the individual with regards to the use of these products. The company will stimulate need or problem recognition among its targeted male customers or audience through constant reminders of the availability, accessibility, and benefits of the products. The reminders i.e. advertisements will focus on showing how these personal care products solves some of the major problems men experience with regards to their looks and appearance. In addition, the advertisements will highlight these problems and how the use of the products addresses the problem.

In relation to searching consumer behavior, the company will conduct internal search and external search of the men personal…. [read more]

Cultural Values and Ethics Essay

… For example, Justice in medical ethics focuses on fairness and equity in the allocation of limited healthcare resources. It represents the idea that people should receive healthcare based on their individual need, not on entitlement based on class, wealth, race, age, or other factors unrelated to their illness. Societal values, of course, reflect how decisions are made in regard to triage of resources, but the extreme of utilitarianism and deontology are less important as the thinking process in regard to fair care based on medical need. The nurses' role as an advocate is to facilitate, encourage or to enable patients to be involved in all aspects of their healthcare, and when unable to do so, act in their stead. This issue may blur, at times,…. [read more]

Cultural Distance Essay

… This means it would be less expected to acknowledge a higher organizational culture as McDonalds (Tallman, 2007). In any case, the popular fast food organization devised a workable plan to succeed and survive the Nippon market courtesy of some strategies.

The first issue of the company was that the Japanese social order is well-known for consuming rice throughout the day as a "filling" dish. As a result, McDonald's presented new items made of rice in the business sector, such as Chinese fried rice, curried rice with a fried egg burger and chicken. After the launching of these new items, the organization devised a workable plan to be considered from the Japanese social order (Parvis, 2007). Besides Japan, there is a hoisted feeling of commonality, something…. [read more]

Overeating Poor Eating Habits Research Paper

… Overeating and Poor Eating Habits: Learning to Make Healthy Choices

Obesity has reached near epidemic levels in many Western nations, including the United States, and increasingly sedentary lifestyles are further contributing to the incidence of poor eating habits. Young people in particular are at high risk of becoming obese due in part to poor eating habits. To determine the extent of the problem and what can be done, this paper provides a review of the relevant literature concerning a general and personal definition of health and how consumer health behavior relates to these definitions. An examination of the implications of obesity and poor eating habits is followed by a comprehensive plan for behavior change for healthcare consumers to address these problems. Finally, a summary of…. [read more]

Consumer Behavior for Marketing Understanding Essay

… The behavioral streams for operant conditioning are represented in this way:

S: R. Reinforcer + = Increase in the probability of Response

S: R. Reinforcer - = Decrease in the probability of Response

Classical conditioning is accomplished when some previously neutral stimulus has been paired with an unconditioned stimulus (U.S.) over a period of time with sufficient replications to create an association in the organism that triggers the unconditioned reflex (UR) previously reserved only for the unconditioned stimulus (U.S.). Once the unconditioned stimulus (U.S.) reliably brings about the desirable response, it is henceforth referred to as the conditioned stimulus (CS), and the desirable response is referred to as the conditioned response (CR). In its simplest form, the behavioral stream of classical conditioning is represented as…. [read more]

Ethical Influence on Consumer Behavior Research Paper

… Ethical Situations That Influence Consumer Behavior

Counterfeiting expensive merchandise and making it available at significantly lower prices without regard for the legal or ethical implications of this practice cost the apparel, accessory and merchandise industry nearly $200B a year in lost jobs, taxes and sales (Phau, Sequeira, Dix, 2009). There is also the damage to brand equity and the image of brands as well, as often counterfeiters cut corners and deliver shoddy merchandise that often disintegrates faster than the actual item (Phau, Teah, 2009). The intent of this analysis is to evaluate four different peer-reviewed, empirical studies that seek to define the influence of ethics on decision-making processes of consumers of both legitimate and counterfeit luxury items. From online-only sales (Radon, 2012) to sales made…. [read more]

Consumer Behaviour Is a Matter of Fundamental Term Paper

… Consumer behaviour is a matter of fundamental interest in nowadays business environment. It helps companies get an idea about the preferences that the present and potential customers may have, as well as about their acquisition patterns. In addition, it helps them understand through what means it might be possible to influence these preferences and patterns. One particular customer who is considered to be extremely interesting for most of the companies trying to sell something out there, is represented by the person who has a financial power which allows him to acquire high-end goods. In other words, we are speaking about people who buy Mercedes cars, Rolex watches, Louis Vuitton bags and diamond rings.

Creating the profile of such a customer is not difficult, although influencing…. [read more]

Consumer Behavior (Marketing) the Role Term Paper

… HSBC, then 'personalizes' its service, accommodating for any diversity that it may encounter in the conduct of its business (Francese, 2004:40-1).

In effect, business institutions like HSBC have learned to ascertain the kinds of people who can be their potential clients or customer by categorizing them according to their cultural and individual traits. In this section, personality is shown to be a major determinant in identifying the likelihood of an individual to become a consumer of a particular product or service.

Thus, if the consumer is merchandise-oriented or a user, then goods as commodities are more appealing for him/her; the consumer as buyer, on the other hand, is more interested in establishing close ties with the sellers, producers, or manufacturers, the people who provide service…. [read more]

Psychology of Consumer Behavior Case Study

… d) Analysis

The demographic information was examined to furnish frequencies and measures of focal tendencies. For every respondent, a total score for every choice making styles was ascertained from the item score. Mean scores were then contrasted for every style utilizing ANCOVA to test the hypothesis. ANCOVA is utilized to compare methods while changing for covariates, such as income, gender and sex (Gelfand, Chiu & Hong, 2011). It is apparent that the elimination of poor performing items for cost conscious left only one item and two for impulse purchasing. This is an inadequate number of items to establish validity and reliability. These variables were not equipped to be tried further utilizing ANOVA (Gelfand, Chiu & Hong, 2011). Dependability shows the security of a measure in…. [read more]

Consumer Behavior in Travel Literature Review

… Familial determinants of buying behavior are even stronger than a trusted relationship forged between a merchant and a client (Davidow). Because of this link to the social background of the consumer, a seller can either make many customers through one transaction, or defeat that possibility completely (Salegna & Goodwin). How a buyer views a transaction can have myriad rippling effects.

Consumer Behavior in Travel

The travel market is one of the largest in the United States. The billions of dollars spent every year in the travel industry is a result of factors that range from the adventurous nature of consumers and world-wide availability of destinations to relationships that have been cemented between certain agencies, destinations, and travelers (Schor). Literature is rife with examples of what…. [read more]

Cultural Diversity in Organizations Organization Behavior Today Thesis

… Cultural Diversity in Organizations

Organization Behavior

Today, globalization is a widely spread phenomenon making boundaries between countries fade away. It has a great impact on organizations and consumers because it provides the means to all countries to work in one large network, instead of separate smaller ones. In the one large network, the competition becomes tighter, the technology diffusion becomes faster, learning curves are shorter and shorter, manufacturing costs have a decreasing trend, the demands of the consumer tend to expand, workforce mobility expands as well and so on. On the social side, there are numerous challenges multinational enterprises (MNEs) due to globalization, because the former are forced to learn how to deal with cultural diversity. Global organizations have to reach a point in which…. [read more]

Cultural Differences Cultural Mistakes" That Cost Companies Term Paper

… Cultural Differences

Cultural Mistakes" that Cost Companies Loss of Market Share

The articles The Pitfalls of Cross-Cultural Business, and A Hyper Market, have indicated a number of cultural mistakes by many companies and businesses that have caused them with failures in their expected business deals and transactions. That is, the shortcomings in learning and understanding the traditions and cultural behavior of the target business partners, customers, or clients, at times result to loosing the chance in succeeding in their business endeavors. Following are some of the "cultural mistakes" that have been identified from the articles.

Lack of knowledge in the demands and preferences of the target foreign market.

The article A Hyper Market focused on this general mistake by foreign investors, particularly in the area…. [read more]

Cultural Competence Term Paper

… Cultural Competence

The world in general and the United States in specific are becoming increasingly global, with a demographic change that will completely alter the population makeup in within the next half of a century. Already in the U.S. It is possible to see how the number of Latino and Asian residents is steadily growing. Understanding different cultures has always been important for social service workers. Today, with this growing globalization, it is more essential than ever for these professionals to be culturally competent.

According to the National Association of Social Workers and its 10 standards, a culturally competent social worker shall:

Standard 1. Ethics and Values -- function in accordance with the values, ethics, and standards of the profession, recognizing how personal and professional…. [read more]

Consumer Product New Term Paper

… Consumer Product, New Product Marketing

Kawasaki Ninja 1000 Product Launch

In early 2011, Kawasaki launched their latest high performance street motorcycle, the Ninja 1000. The Ninja 1000 is designed specifically to optimize on-road performance while having the suspension and handling characteristics of a motorcycle built for track racing. The marketing mix is aimed primarily at the target audience of Baby Boomers (40 -- 65 years of age) who have had previous street motorcycles but want a higher performance bike to enjoy more competitive touring and driving. With this demographic in mind, the marketing mix is designed to provide the target market with exciting, engaging messaging that gives the prospective customer an opportunity to vicariously enjoy the motorcycle even before test driving it.

The product is…. [read more]

Survival of Zi Wei Thesis

… Again, this is not measurable in research terms and the TPB practitioners can focus on the advantageous and disadvantageous traits of an individual to determine the part that luck plays in the overall cultural standards within china and Hong Kong (Michael and Thomas, 2005).

"As in Purple Star Astrology, Fate is primary. It is the moment, the time when events then occurring and choices made set the direction for a person's life. A similar though less momentous one is Opportunity. It is a time when big gains can be made. The other three address the major human aspirations of happiness, wealth and fame. Unlike BA ZI this method does not address luck, but it does do something very significant in its own right. It describes…. [read more]

International Management the Cultural Tourism Essay

… Advertisement and information may change, however, the ways that these tourists react (McKercher, 2002).

Message interpretation

The effectiveness of an advertisement policy is measured by the quotient of involvement aroused in a tourist that the policy induces. Message processing model in Richard Vaughn (1986) helps in understanding how a message can coincide with state of mind through the virtue of cultural orientation and expectation (Kantanen et al., 2006).

Commercial communication and information broadcast has been elaborately discussed by Vaughn forming a distinction and correlation between affective and cognitive nature of communication. According to him, there are four main marketing strategies: habitual, satisfaction, affective and informative. The theory proposes that marketing strategies require designing of variables differently in a high involvement product and a low involvement…. [read more]

Customers' Buying Behaviour the Success Essay

… On the psychological milieu, 'the psychological factors that influence an individual's decision to make a purchase are further categorized into the individual's motivations, perceptions, learning and his beliefs and attitudes (Callwood 2011).' It can be said that the influences of the social, personal, and cultural factors have tremendous effects on the psyche of the consumer since they affect the overall mentality of the purchaser. For instance, the 'need to determine what level of the hierarchy the consumers are at is critical in determining what motivates their purchases (Brown 2008).' On the cultural aspect, 'culture is the most basic cause of a person's wants and behavior. Marketers are always trying to spot "cultural shifts" which might point to new products that might be wanted by customers…. [read more]

Popularity of Foreign Restaurant: Consumer Literature Review

… 8m visitors to Thailand last year -- up 7.3 per cent on 1997 -- passed through Bangkok." (Cooke, 1999)

Additionally, according to Cooke (1999), "One of the pleasures of Bangkok is eating. While there are Thai restaurants on virtually every street corner, the capital also has a wealth of other cuisines on offer. A number of the more unusual establishments are tucked away near the leading hotels by the river. Prachak, on the New Road between The Oriental and Shandri-La, is a modest-looking restaurant specializing in Teochiu cuisine. The Teochiu, originally from around Swatow in southern China, are the dominant Chinese group in Thailand. The pig's trotters at the Prachak are said to be among the best in the country. For the brave, duck liver…. [read more]

Socio Cultural Aspects on Online Research Proposal

… Research wise the scope of the research is limited to four different geographical regions in order to develop a better understanding of effects of the socio cultural aspects. Due to budget and other resource limitations, only a limited number of regions could be selected.

Briefly the research aims to develop an understanding of one of the components of e-commerce and provide academic evidence in form of the research literature in order to improve and enhance the experience of online buying.


Alhadeff, R. (2011). Succeeding in Ecommerce.

Barnes, S. (2012). Ecommerce and V-Business. Taylor and Francis Inc.

Bellman, S., Lohse, G.L., & Johnson, E.J. (1999). Predictors of Online Buying Behavior. Communication of the ACM.

Hassan, H.H., & Rahim, S.A. (2007, June 9). Factors affecting…. [read more]

Hipster Consumer Behavior Essay

… In this regard, Zeynep and Thompson report that:

From the rebellious aura of Harley-Davidson bikes to the utopian ethos of Star Trek, iconic brands and constellations of lifestyle goods exude symbolic meanings that attract consumers in an almost magnet-like fashion. But sometimes these mythic meanings reach a cultural tipping point where a marketplace myth degenerates into a cultural cliche -- for example yuppies, metrosexuals, urban gangstas, and hipsters. (p. 37)

The research to date indicates that some consumers will forego purchasing brands that become sufficiently negative, but in other cases, brand loyalty may prevail nevertheless. In fact, Zeynep and Thompson (2011) determined that in many cases, consumers are able to rationalize their continued use of hipster-type brands in ways that may defy easy analysis, but…. [read more]

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