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Domino's Pizza UK Essay

… From the company's fiscal results, it generated sixty percent of its income from home delivery of pizzas and the rest comes from the sales in the restaurant (Solomon & Nizan, 2009). In case of its competitors, major revenue is derived from restaurant sales. Domino's pizza intends to customize birthday party invites with diverse themes for the clients to make choices. It will plan birthday parties, kitty parties, and corporate meetings in its outlets. This will make customers to think of Dominos whenever they want to hold a party.

Worldwide, Domino's Pizza has positioned itself as "the best pizza under one roof." This is because Dominos believe that each pizza it provides has its own magic and so it has become a destination product. This is…. [read more]

Domino's Pizza Case Analysis Case Study

… The outputs of this system then have helped Domino's to overcome the major limitations they faced in terms of product and service quality.

In 2003 Domino's chose to replace their Pulse system with a thin-client version called Pulse Evolution. In conjunction this decision, the company also launched a consumer-based Web application called Pizza Tracker. Pulse Evolution made it possible for Domino's franchisees to run their POS systems more efficiently as all that was needed was an Internet connection. The Pulse Evolution also made it easier to track customer purchases over time, which gave franchisees and Domino's corporate the flexibility of seeing trends in their purchasing histories, while also giving supply chain management systems greater visibility into customer demand. Inputs of customer data and outputs of…. [read more]

Domino's Pizza and Papa John Term Paper

… ¶ … Domino's Pizza and Papa John's Pizza

During the last few years, the food service industry has seen a tremendous amount of challenges. As host of chains and restaurants are facing a number of issues from: declining consumer spending and rising costs. In the case of many pizza restaurants, this can be particularly challenging, as discretionary income becomes less (affecting their overall bottom line). Evidence of this can be seen by comparing the total amount of consumer spending from 1998 to 2007, with the loss of household wealth that was seen during the recession. Where, consumers would spend an additional $2.4 trillion between 1998 and 2007. This accounts for approximately 86% of all U.S. economic activity. When the recession began, most consumers cut back…. [read more]

Project of Pizza Hut Term Paper

… Pizza Hut

Company Presentation

The fast food industry is very well represented by a few major companies, Pizza Hut being one of them the company was founded in 1958 in Wichita, Kansas, although its current headquarters is in Addison, Texas. The restaurant is generally specialized in American-style pizza, but the menu varies from one location to another, including buffalo wings, breadsticks, or garlic bread (Wikipedia, 2007).

The restaurant chain is present in approximately 100 countries, including: Andorra, Bangladesh, Bulgaria, China, Egypt, Germany, Greece, India, Israel, Japan, Luxembourg, Malaysia, Mexico, Netherlands, Pakistan, Philippines, Romania, Russia, Serbia, Singapore, Spain, Sri Lanka, UK and Ireland. This expanded geographical coverage led to the existence of no less than 34,000 restaurants, delivery-carry out units, and kiosks.

Pizza Hut was nationally…. [read more]

Business Plan Domino's Pizza, Inc Business Plan

… Retrieved from

Cook, Donald C. & Ross, Stephen M. (2010). Rise in satisfaction for airlines may be short-lived; big gains for many hotels, restaurants, and fast food chains. American Customer Satisfaction Index (ACSI). Retrieved on February 26, 2011 from

Dominovids. (2009). January 29) Domino's Pizza CEO bakes pizza [Video file]. Retrieved on February 26, 2001 from

Domino's Pizza, Inc. (2011). 2010 Annual Report. Retrieved on February 26, 2011 from

Domino's Pizza, Inc. (2011) Retrieved on February 25, 2011 from

Dominovids. (2010). Domino's Pizza -- pizza holdouts [Video file]. Retrieved on February 26, 2011 from

Edwards, Allan (2010). The markets are open: When will the last domino fall? [Blog] Retrieved February 26, 2011 from

LinkedIn. (2011). Domino's Pizza, Inc.…. [read more]

Company Finance Domino's UK and Ireland Assessment

… Company Finance

Domino's UK & Ireland has succeeded admirably during the economic downturn, largely due to the actions of management. The company "monitors its cash resources through short, medium and long-term forecasting" (2009 Annual Report). This allows the company to borrow funds where needed and to make strategic moves such as share buybacks at times when these moves are most affordable. Domino's bought back £10.6 million worth of shares in 2009. It also increased its cash position in advance of this; as the buyback remains a liability on the books the cash position had to be increased to make the buyback (2009 Annual Report). The company faces low operational risk with regards to economic downturn -- Domino's benefits from people spending less eating out and…. [read more]

Parkville Maryland Parkville Is Located Research Paper

… The main objective here is to estimate the demand for pizza and soda by the population of Parkville in Maryland. Here the demand Indicator is quantity of pizza and the drivers (factors which affect demand) are price of pizza; median household income; price of soda and population.

A close examination of the above summary output, it can be deduced that there is a positive coefficient in the first independent variable, which is the price of Pizza. This shows that there is a direct relationship between the Price of Pizza and Pizza demand variables. This is true across all the independent variables including Price of soda, Median Household Income as well as the population. This is an indication that the people of Parkville are more likely…. [read more]

Demographics of Raleigh Research Paper

… However the per capita income coefficient is a positive one indicating that the people of Raleigh are able to buy Pizza if introduced. Neither the third variable, the price of soda, nor the forth variable, which is the area, do not have positive relation to the demand of Pizza. The standard error in all the four variables is below 1.0, which is an indication that there was a small variation in the estimates given different data samples. In addition, the ideal estimates of the coefficients are found within the confidence interval and analysis in this case can be 95% confident that the true value lies within that interval. In regard to the T test, the greater the value of t, specifically more than 2, the…. [read more]

Making Decisions Based on Demand and Forecasting Research Paper

… ¶ … Decisions Based on Demand and Forecasting

When considering whether to open a pizza business in an area where a particular business does not already exist there are many independent variables that must be considered. The primary variable to consider is whether the population density can justify a single location to service the entire area. This is important in determining the average amount of customers that may be drawn to the location. Additionally, by evaluating this variable over a long course of time, such as the last five decades, it can be determined as to whether the community is growing consistently or declining. The second variable that is important to consider is the amount of growth and development in the community. A healthy community…. [read more]

Colleen Term Paper

… .."

In fact, Marx was just getting started on his nightly tirade against Locke's bourgeois self-deceptions. However, he was suddenly interrupted by an intense looking fellow with "Isaiah" embroidered on his bowling shirt, who, standing under the clock, announced, "I hear the footsteps of retribution descending toward us!" When Isaiah reached the staircase, he actually saw three bishops, three ministers and a rabbi coming down the stairs. "Martin!" he called out.

Despite the fact that they came from such different realms of thought and time periods, this eclectic group of individuals decided to sit down and share their meal together. Marx, who had been at the head of the line, was the first to speak. "I can't get over what I saw on the way…. [read more]

Pizza America's PIE Term Paper

… De' Andra Lyn Matthews

Mr. Ken Elliott

Pizza: America's Pie

Step aside apples! Pizza has become the pie that symbolizes everything American, even though it is inspired by traditional Italian food. In the 1950s, Pizza Hut opened a pizza parlor that changed the way American's feed their families, and became the largest pizza franchise in the country. Other pizza franchises have also become household names, such as Dominos and Little Caesar's, but Pizza Hut remains the most successful and well-known. In order to understand why Pizza Hut has become comparable to such franchise legends as McDonald's and Taco Bell, one can easily compare aspects of this business's performance to its competitors. One such competitor is Papa John's Pizza, which has gained a lot of popularity…. [read more]

Marketing Concept and Market Segmentation in Practice Term Paper

… Marketing Concept and Market Segmentation in Practice

Marketing Concept and Marketing Segmentation in Practice

Criteria for Evaluating Marketing Concept and Segmentation

In completing this analysis of Domino's Pizza Global Operations, a SWOT Analysis, assessment of the company's external and industry factors, Porter's Five Forces Model of Competition, and a thorough analysis of the existing and potential Domino's customers have all been used as the basis of completing this analysis and recommendations. The result is a series of marketing goals and objectives, marketing strategies, market mix recommendations by objective, and a series of evaluation control and contingency plans.

Situation Analysis

Today Domino's is the leader in the delivery segment of pizza sales in the U.S., second only to Pizza Hut in total pizza sales, as this…. [read more]

Marketing Manager Interviewing a Job Essay

… Another potential market for Betty Crocker would be parents in search of whole wheat cookie and cake mixes. This would seem to have an even wider audience than Betty Cocker's currently existing line of specialty goods. More and more parents are making an effort to provide healthier home-cooked food for their children, in the wake of concerns about childhood obesity. Whole wheat baking mixes would seem to tap into a core, currently-existing market, and unlike celiac sufferers, this market is not limited by individuals who have an illness -- many otherwise healthy consumers are looking to add whole grains to their diet.


A marketing 'single' is defined as a modest success that hopefully leads to greater, long-term success. One potential 'single' for McDonald's might…. [read more]

Fast Food Book Report


Casual dining, as the emerging market middle class develops, will become an integral aspect of the lives of many. As markets continue to grow and develop, the need for faster, timelier consumption options will increase. Yum! Brands is in a distinct and privileged position to take full advantage of this growing trend of fast dining. Expansion and growth, however is not guaranteed as competition is particularly fierce within the fast food industry. As such, the purpose of this document is to outline the strengths, weaknesses, opportunities, and threats by which Yum! Brands is exposed to. Through this document, the operations of the company can be better catered towards enhancing the overall strengths of the business while simultaneously mitigating the more profound weaknesses. Through…. [read more]

Country of Origin Effect on the Brand Loyalty of Moller's Cod Liver Oil Literature Review

… Country of Origin Effect on the Brand Loyalty of Moller's Cod Liver Oil

An understanding of the contextual elements that impact upon individual purchase decision making and the overall process through which individuals behave and ultimately make decisions is an important first stage in the development of any marketing communications plan (Shirin & Kambiz, 2011). The increasing demand for Italian food has contributed to the growth of restaurant chains such as Olive Garden, owned by General Mills, which has more than 100 units, and Sbarro, which has more than 500 outlets in forty-eight states. The acceptance of Italian food is not a fad. This ethnic food preference has staying power. Italian restaurant distribution is strongest in the mid-Atlantic, Pacific Coast, south Atlantic, and eastern and…. [read more]

Cultural Challenges of Doing Business Essay

… Workers might be resistant to orders given to them in a very 'top down' fashion from a manager, who expects unquestioned obedience. Also, workers might expect more direction and oversight than is customarily given in U.S. businesses, as part of the Czech's more collectivist mentality. In terms of Hofstede's third critical factor, Masculinity (MAS) versus its opposite, femininity, or "the distribution of roles between the genders" and the relative gap between men's values and women's values, the Czech Republic is relatively moderate (Czech Republic, 2010, Geert Hofstede Cultural Dimensions). However, the Czech Republic has a much higher Uncertainty Avoidance Index (UAI) than the U.S., perhaps because of its relatively recent communist past, its stronger sense of collective nationalism, and relative lack of diversity, ethnically, in…. [read more]

Management Case Study

… ¶ … Management)

Domino's Case Study

The case study to be discussed focuses on one of the most painful human resources issues, and that is employee turnover and the way it manifests at Domino's Pizza. The company's turnover rate reached 158% in 1999. In the food industry, this turnover rate is not unusual, as turnover of 200% rate has been registered by other companies in this field. However, a complex set of measures needed to be taken. As a consequence, Domino's CEO started to focus on the company's human resources, by implementing certain strategies, like: improving store managers' workplace quality, improving personnel selection, recruitment, and retention methods, or using financial incentives. The result of these strategies was a decreased turnover rate that reached 107%. The…. [read more]

Financial Analysis of Mcdonald Essay

… Since foreign exchange and interest rates are volatile, the important measures are to use various financial instruments to reduce exposures of foreign exchange and interest risks. McDonald is exposed to the global market risks due to the foreign currency fluctuation and effect of changes in interest rates.

In addition, McDonald is exposed to the credit-related losses because the company raises short-term and long-term debt to raise its financial obligations. Moreover, McDonald is exposed to the income tax uncertainties. Since McDonald operates in the U.S. And foreign countries, the company financial data is regularly audited by the states, federal and foreign authorities. When the company tax position does not meet the required standard, the company may records interests or penalties. McDonald is also exposed to the…. [read more]

Scoring System Developed for a Weighted Application Essay

… ¶ … scoring system developed for a weighted application blank? Provide an example of how this works.

A weighted scoring system was developed for determining what applicants would be most successful at a particular position. This is accomplished by identifying a number of unique attributes that can be used to evaluate and decide who is ideal for working in: a particular occupation, career field or job. The scoring system is developed based on looking at specific skills sets and experiences that would be required to be successful in certain job. Once this occurs, it will help managers to make more effective hiring decision by: looking at a higher the categories that carry higher amounts of attributes. (Gatewood, 2008, pp. 431 -440)

A good example of…. [read more]

Watch a TV Show or Film Research Proposal

… Watch a TV show or film and analyze the types of messages it is giving you. How are those messages conveyed? Be sure to talk about the visuals as well. If you saw the show or film as a realistic portrayal of the world, what would the world look like?

Over the course of the 2008 Presidential election year, one of the television programs I watched most frequently was Saturday Night Live. Parodying the candidates running for office was a regular feature of the show, and some of the candidates such as Sarah Palin and John McCain even made appearances on the program. I often felt that the late-night program tried to make me feel as if I was being smart and hip, simply by…. [read more]

PR Communications Process Analysis Term Paper

… Marketing

PR Communications Process Analysis

This report is a public relations communications process analysis and therefore provides insights into one of the food industry's most successful organizations - Domino's Pizza. The report focuses on how the organization regularly communicates with its external public, examines the overall effectiveness and impact of the communications process and giving some specific examples of the public relations tools used. Like many success stories in American history, Dominos is a rags to riches type story. Consider that in 1960 there was only a single Domino's Pizza and today there are over eight thousand with new more sites planned. "Tom Monaghan and his brother James purchased "DomiNick's," pizza store in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the store. In 1961, James…. [read more]

Promotional Strategies in Quick Service Restaurants in the UK Dissertation


The Quick service industry in the United Kingdom has flourished over the last few decades. In addition to Multinational Corporations such as McDonalds, there are also British owned chains such as Chicken Cottage. The purpose of this discourse is to examine the use of the promotional strategies within the context of Quick Service Restaurants in the United Kingdom. The research will explore the ways in which these promotional strategies assist in attracting customers while also increasing the profitability of various restaurants within the quick service industry. For the purposes of carrying out the study 15 managers at ten quick service restaurant chains were asked to fill out a survey. The managers were sent a request by email asking them to participate in the survey.…. [read more]

Cultural Differences International Business Cultural Mistakes: Effective Essay

… Cultural Differences

International Business

Cultural mistakes: Effective and ineffective cultural approaches -- Domino's versus Subway

Some of the pitfalls of cross-cultural interactions are obvious -- the American 'okay' sign can be offensive rather than optimistic in Brazil and showing the soles of the feet is verboten in Muslim cultures. But these cultural violations regarding body language are often more of a source of embarrassment rather than offence during intercultural encounters. Jared Wade (2004) suggests in his article "The pitfalls of cross-cultural business" from the journal Risk Management, that transgressing invisible value systems such as the uniquely American emphasis on individualism should be of greater concern when dealing with other cultures. However, one point in Wade's dichotomy between the physical and the social might be that…. [read more]

Opening a New Restaurant Term Paper

… ¶ … Restaurant Business Plan

Marketing & Advertising's Effect on the Restaurant Industry

Creating a more fragmented market while capitalizing on its many audiences, restaurant marketing has caused the micro-segmenting of markets on demographic and psychographic criteria more than ever before. The level of differentiation required in those geographic areas of high restaurant density force many restaurants to move into highly differentiated and often high niche-oriented approaches to defining their core value propositions. What has become abundantly clear from much of the research however is the fact that for any restaurant to survive there needs to be highly unique differentiation and a well-crafted unique value proposition or vision. The role of advertising and marketing to create that vision is analyzed here.

Pricing as a Differentiator…. [read more]

Fire Prevention: Vital Information Needs to Be Presented to the Public Essay

… There are international codes, Performance-Based Codes; and "Mini-Maxi Codes" (this rule takes away local jurisdiction's right to have more "stringent" fire protections codes than the existing state codes). There are also zoning codes and electrical codes (electrical safety is "closely related to fire prevention") (Chapter 1).

An example of how the "Mini-Maxi Codes" reduce local fire safety measures is found in the incident of a terrible fire at a fraternity house on the campus of the University of North Carolina in 1996. Sprinklers were not required -- under the state's Mini-Maxi code -- and hence the building (constructed in 1927) did not have sprinklers and five lives were lost.

The Three E's -- Enforcement

If the above-mentioned codes were not enforced, they would be useless.…. [read more]

Addictive Virus -- Later Essay

… In Peter J. Boyer's 2007 article on Monaghan for The New Yorker, entitled "The Deliverer: A Pizza Mogul Funds A Moral Crusade," it becomes clear that Monaghan's own motivations were, in fact, deeply reactionary:

In the autumn of 1983, he bought the Detroit Tigers, in the process becoming a kind of celebrity. This was before he decided that his real purpose in life was not the pizza business, but to somehow rescue the Catholic Church from what he saw as its slide toward apostasy. The course he charted brought him into the upper circles of the conservative Catholic movement, led to the founding of a law school, and drew Domino's into the fight over abortion in America. (Boyer 2007)

De Graaf, Wann and Naylor are…. [read more]

Marketing Report for Ms. Janet Essay

… The biggest impact of this new fast food restaurant chain will be taken by the society members. In contrast to the traditional fast food restaurants that offer spicy and high calorie fast foods, Ms. Janet Bradley's fast food restaurant chain will offer low calorie food for the health conscious people. She will also have to run awareness and promotional campaigns to make the society members realize the importance of low-calorie food for a healthy life style. The society (especially the initial target locations) will find an exact alternative to the high-spiced fast food products that are considered to be one of the biggest reasons for heart diseases and obesity at all age groups (Philipson, Dai, & Helmchen 2004; World Heart Federation 2007).


The micro-environment…. [read more]

Ice Cream Parlor Term Paper

… Ice Cream Parlor

Company Background

Business History

Growth and Financial Objectives

Legal Structure and Ownership

Company Location and Facilities

Plans for Financing the Business


Team Members

Organizational Structure

Other Key Employees

Principal Stockholders

Market Analysis

Industry Analysis

Target Market

Customer Profile

Major competitors and participants

Market Segmentation

Projected Market Growth and Market Share Objectives

Product and Service Offering

Product and Service Summary

Product and Service Uniqueness

Product and Service Descriptions

Competitive Comparisons

Research and Development

Patents and Trademarks

Marketing Plan

Creating and Maintaining Customers

Product Pricing Strategy

Product Positioning

Sales and Distribution Plan

Promotional Strategy

Business Plan

Darden Restaurants

Executive Summary

Darden company is the largest in the world public company which is an important player in restaurant business, thus is a service providing…. [read more]

2004) Outlines Essay

… Eventually, they grew to the coffee products as well as the tea products that Starbucks introduced, and the company has thrived. By working with its local partners to appeal specifically to Japanese and Chinese tastes, Starbucks was able to succeed in those markets. When it assumed that it could go into Australia with basically the same strategy that worked in the U.S., Canada and the UK, it failed because it did not take the time to appreciate the differences in the Australian market.

For Starbucks, it needs to treat every new market like it is a foreign country and understand the cultural differences at work. The first international store was in Vancouver, a city with a very similar culture to Seattle, so Starbucks might not…. [read more]

Creating Effective Communications in a Global Organization Research Paper

… Creating Effective Communications in a global organization

Global organizational communication: Barriers and challenges

In the modern international marketplace environment, organizations are more complex, diffuse and diverse than ever. And yet organizations must also be more responsive to the external environment and to consumer needs. "In today's global business environment, effective organizational communication -- internal and external -- has a significant impact on an organization's success" (Effective organizational communication: a competitive advantage, 2008, HR, p.1). It is also a critical factor in attracting top-level talent to the organization. "SHRM [Society of Human Resource Management]'s 2008 job satisfaction survey report notes that communication between employees and senior management is among the top five very important aspects of employee job satisfaction" (Effective organizational communication: a competitive advantage, 2008,…. [read more]

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