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Business Plan for an Imaginary Software Company Business Plan

… ¶ … business plan for an imaginary software company, Techno soft which aims to enter South Asian market as a part of its international business expansion strategy. The paper is divided into different sections. The first section presents an ample introduction to the company; its location, products, mission, vision, and strategy, the source of competitive advantage, and the nature of business opportunity which it wishes to avail in the new market. The second section presents environmental and industry analysis of the firm using different tools; like PEST Analysis, Five Forces of Competition, CAGE Model, and future outlook. The third section is dedicated for the marketing plan of the company which describes the company's target market and marketing mix strategies.

The fourth section presents an organizational…. [read more]

Businesses Competitive Strategies Wal-Mart Essay

… In most cases, key success factors, critical resources, and core competencies are essential for the attainment of a competitive advantage. Tesco boasts of its cost efficiency as the key strategic capability. Food industries depend on economies of scale in their marketing and distribution. Tesco enjoys 31% market share with a strategic impact on cost by scale economies and the experience impact (Wheelen & Hunger 2012). This has been brought about by the huge sales volumes, the company's strong power to bargain, their ability to spread overheads and specialized and divided workforce. Large volumes of sales benefits Tesco in the experience curve. This means that improvement in the efficiency of labor, technology oriented learning, specialization, enhanced application of equipment and standardization (Hill, & Jones, 2010).

Tesco…. [read more]

Small-Business Marketing Strategy Essay

… For such a small business, the support program that will enable it source for the relevant information and data within the government as well as the private sector is the TECH-NET website that holds relevant data on various categories. Here, DFF will find the data on the applicants on a given government tender, those awarded the tender, various investors in the same business direction, the large businesses that can be emulated as well as the various agencies that are registered. The website also offers the various business events that are pending and worth pursuing with the focus of getting contacts as well as insights. The website also hosts various success stories of other businesses which can act as a catalyst to DFF to enhance their…. [read more]

E-Commerce in Basic Terms Essay

… By slashing its prices as a result of cost savings made elsewhere, the online retailer could in addition to protecting its market share lock out external competition.

Analysis of Amazon: Web Design, Revenue Model, Personalization and Global Reach

When it comes to Amazon's web design, a look at the online retailer's website demonstrates the firm's dedication to ensuring that a customer is able to access almost everything that it has to offer on logging in. The company has also done commendable work on its website by enhancing what I will call relevant cross-sales. In this case, once a customer shows interest in a particular product, say a book, he is prompted to continue buying through a message that reads, "customers who bought this book also…. [read more]

Letter Detailing Business Plan Strategy and Projections of Income Business Plan

… Business Plan Strategy

Company Presentation

The company is an importer and distributor of ceramic and porcelain flooring products, building supply, tools, and installation products. The company has expanded its product line in order to include kitchen and bath products, like kitchen cabinets, bathroom vanities, plumbing, sinks, countertops, accessories, and others.

Market Segmentation

The most important customer segments that the company targets are represented by contractors, homeowners, architects, designers, and builders. The most important customer segment is represented by contractors. This is because they are attributed the largest proportion of purchases on the construction industry. Residential and commercial construction projects require significant supplies of installation, kitchen, and bath products.

Competitive Analysis

There are several advantages that the company benefits from. Its strong relationship with business partners…. [read more]

Business Level Corporate Level Strategies Essay

… Similarly Kellogg's is also encountered with various challenges posed by its rivals. Kellogg's major competition to some extent is from most companies within the similar subsector of food industry.

Three major competitors of Kellogg's are General Mills Inc., Nestle, and Ralcorp Holding. Processing's Top 100 list ranks companies in the food industry with processing plants in the U.S. And Canada based "their sales of value-added, consumer-ready" goods and places Kellogg Co. It is also important to observe that Nestle and General Mills have dropped one position compared to previous year's list; Ralcorp Holdings has gained three positions while Kellogg has maintained its position on the list.Regarded as one of the largest food companies in the world, General Mills, Inc. is one the Kellogg's top competitors…. [read more]

Business-Level and Corporate-Level Strategies: Nestle Research Paper

… In order to maintain its market share and customer base, Nestle has to consider all these competitive environmental forces while designing and implementing its strategies. On the whole, Nestle is more competitive in its differentiation strategy while Unilever has achieved cost leadership in most of its product categories.

Performance in the Slow-Cycle and Fast Cycle Markets

Nestle and Unilever are equally competitive firms in the foods, beverages, and personal care products manufacturing industry. They possess strong financial position, brand loyalty, and large customer base which can help them survive and compete in all types of market conditions. The cost leadership strategy of Unilever can give it a competitive advantage in both slow cycle and fast cycle markets (Paley, 2006). On the other hand, the differentiation…. [read more]

Business-Level and Corporate-Level Strategies Essay

… PepsiCo is currently the top market leader in cost control and enjoys higher profit margins than the Coca-Cola Company.

As far as corporate-level strategies are concerned, PepsiCo International also gives major focus on different types of growth strategies; like horizontal and vertical growth, related and unrelated diversification, etc. It has a more diverse business portfolio than the Coca-Cola Company; however, operates with limited level of productivity in new product lines. Keeping in view the economic conditions and internal operational issues, PepsiCo also uses stability and retrenchment strategies in order to avoid heavy financial losses or other uncertainties.

After analyzing the competitive environment for the Coca-Cola Company and its rivalry with the next-market leader, it can be said that both these companies have a huge potential…. [read more]

Business-Level and Corporate-Level Strategies Essay

… This is because the company has immense resources in terms of studios and workforce. This makes competitive pressures to not readily penetrate into the company Williams, 1992.

Walt Disney has been well-known and holds a monopoly in the industry, as it is mostly focused in providing family entertainment. This has endeared it to its viewers and ensured that it will always have a place in the industry. Slow cycle markets allow a company to maintain its competitive advantage for a long time. This has been the case with Walt Disney. It launches products and exploits them. By the time there is any counteraction from competitors the company already has another product to launch.

In fast-cycle markets, Time Warner would be the choice. The company has…. [read more]

Business Transformation Strategy GE Capital Term Paper

… They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing players.

Competitive Rivalry between Existing Players

This force describes the intensity of competition between existing players

Companies) in an industry. High competitive pressure results in pressure on prices, margins, and hence, on profitability for every single company in the industry. The two factors exerting the largest pressure on GECW and enlivening their competitors are:

Players are building business on similar strategies

There is not much differentiation between players and their products; hence, there is much price competition.

Low market growth rates (growth of a particular company is possible only at the expense of a competitor).

Because of the limits Irish auto market, these players are going…. [read more]

Business Management Strategies and Courses of Action Essay

… Business Management

Strategies and Courses of Action at Wal-Mart

Wal-Mart Stores has revolutionized retailing with the processes, practices, systems and retail techniques they have developed and now consistently rely on to run a profitable enterprise. The company's strengths in branding, information technologies including Radio Frequency Identification (RFID), logistics and supply chain management, and retailing are all discussed in this paper. All of these factors combine and provide Wal-Mart with leverage over their suppliers and significant buyer power globally.

Analyzing Wal-Mart's Strengths

Branding and Price Leadership

The low price leadership branding and messaging Wal-Mart has successfully identified itself with is supported by the internal process efficiencies for their supply chain management and logistics processes. Wal-Mart consistently promises and delivers on low prices, which has made large…. [read more]

Strategic Business-Level Management Business-Level Strategy Looks Term Paper

… Strategic Business-Level Management

Business-level strategy looks into the maintenance of the firm or company's competitive advantage of its services and/or products in the market. In order to maintain its competitive advantage, businesses must important elements such as ensuring that customer needs are met, there exists product differentiation, market segmentation is identified, and potential and extant competitions are identified. An example of this kind of strategy is one adopted by Sony Electronics USA, an electronics company known for providing multimedia and entertainment appliances and gadgets at the consumer level. Its strategy includes the four elements identified that make up the business level strategy. It meets its customers' needs by manufacturing products that are in demand and have the potential to be patronized by the consumers of…. [read more]

Business Description Definition Business Plan

… Each operational segment will operate under the supervision of a director and a team of managers. The teams will be responsible to achieve the organizational objectives through middle and lower level employees; which include sales forces, customer relationship executives, officers at the retail outlets, and laborers in the production units.

Environmental Forces:

In the initial phase of its operations, the company will have to face a number of environmental forces which will directly impact its performance in the industry (Kurtz, MacKenzie & Snow, 2010). These forces include social, cultural, and demographic forces, legal forces, technological forces, and economic forces (Kotler, 2010). In order to operate in the most effective, competitive, and profitable way, the company will have to encounter the environmental threats posed by these…. [read more]

Business Plan for Organic Fertilizer Business Plan

… Business Plan for Organic Fertilizer

Business Plan for an Organic Fertilizer Company

A company in this day and age should be environmentally aware and take steps to protect the planet. One of the best ways to do this is to engage in local business practices that follow organic principles. At the same time, the business needs to make a profit in order to keep these principles active in the local community, which will hopefully lead to more businesses around the world adopting these practices. The local company, Organic Fertilizer Specialists, aims to accomplish all of these things by dominating the local, and currently wide open, organic fertilizer niche. The company will target local agricultural and gardening stores, organic farmers, and hobby gardeners. Its it needs…. [read more]

Business Proposal Company Overview Everest Business Proposal

… As being revealed in fig 1, the profit maximizing quantity (Q) is reached when marginal costs are equal to the marginal revenue. Typically, marginal profit is realized when marginal revenue is greater than the marginal cost. If the marginal revenue is greater than the marginal cost the company should produce greater quantity. On the other hand, if marginal costs are greater than the marginal revenue, the company should produce lesser output. However, when marginal profit is zero, this is the point where marginal revenue is equal to the marginal cost and this is the quantity where the company will maximize its profit. As being reveled in the Fig 1, the company maximizes its profit at the point (Q) quantity.

Fig 1: Profit Maximizing Quantity

1.3:…. [read more]

Business Plan for a Financial Business Plan

… Therefore, CleanDivision will have to set new international strategies while setting up its business in new geographical locations.

B4: Management Structure:

The ownership of the CleanDivision business is in the hands of both the partners. Michael Kothakota is the majority shareholder in the firm with 51% shares whereas Mike Programmer is the second major shareholder with 49% shares. The Management functions for the firm will be performed by both the partners. Planning and decision making, leading, staffing, organizing, and controlling of the firm's business will be done by the partners with mutual understanding, experience held, and the analysis of the present situation. The major shareholder, Mr. Michael Kothakota is a Certified Divorce Financial analyst and has gained experience with more than 60 attorneys. He also…. [read more]

Business Plans Marketing Business Plan

… Gloria Jeans is another player from the U.S., but the Australian shops are franchised locally. This operator also has the rights to Gloria Jeans around Asia, where the chain is also stronger. Gloria Jeans is one of the most successful franchises in Australia, and has expanded to over 650 stores in 30 countries (AIEX, 2012). Arguably, this company is more of a threat than Starbucks, if only because it has figure out how to appeal to Australians, with a more mass market offering than Starbucks came to the market with.

Gloria Jeans has more locations in Australia and a fairly strong brand as well. It does not compete in the premium segment of the market, but can certainly draw in customers who are unsure of…. [read more]

Business Plan for a Company Business Plan

… Business Plan

IDC Interiors aims to open a small business venture with the aim to attract clients as much as this venture can of both types of customers (residential or commercial) by offering unique, comprehensive, environment-friendly and comfortable, interior design services for them.

The aim will be to completely satisfy the target market which includes the residential and commercial residents in Auckland. IDC Interiors complement the interior design structures by not just providing a sense of aesthetic distribution of space but also offer services that will optimally use furniture, fabric, electrical and heating structures as well as accessories (Schultz et al., 2000).

IDC company will be the first company in Auckland which combine selling furniture and providing interior design services. The company will provides a…. [read more]

Business Plan for the Farmery Business Plan

… Business Plan

Product Description

Market Analysis


Regulatory Environment


Marketing Plan

Market Penetration Strategy

Advertising Media

Management Plan

Company Organization

Company Philosophy

Personnel Policies


Record Keeping

Manufacturing Plan

Financial Pro-Formas

Risk Analysis

The Farmery is a startup venture in Raleigh, NC. It combines a small greenhouse and mushroom production operation with a retail outlet. The company is focused on the medium- to high-end of the highly competitive and fragmented retail market in the area. The company's main competitive advantage is its unique production and distribution set up, which is not only attractive for its uniqueness, but helps it to deliver fresh product to consumers, and do it at a much lower cost than other companies are able to deliver. The company believes that…. [read more]

Business Proposal Economic Business Proposal

… Elm hotel and spa will be operating in a monopolistic market structure because there is are a large number of business that provide the same services with only slight differences and each having small proportions of the market. This would imply stiff competition requiring fast decision making process to ensure the business is up and running in pace with any developments in the hospitality industry. Market research would entail opinion and social research that requires gathering and explanation of information about organizations using analytical and statistical methods of applied social sciences to gain insight that supports the decision making process. The profit maximization level will be reached by equating marginal cost with marginal revenue. This requires information about market prices, demand and costs of production…. [read more]

Business Plan for a Concrete Business Plan

… Financial factors

The company will consider various ways of raising capital. Among the ways available, the company will consider the ease of obtaining this capital and cost. For the company at its start up level, the method of obtaining capital should not be a burden. There are many factors to consider before raising capital. Amount of capital required determines the source. Not all financiers will be able to offer a large capital to the company. The size of the company and the number of operations in the plan will also determine the amount of capital required. The decision to raise capital from a particular source will is influenced by the cost in returning and the duration. The company will consider taking a considerable size of…. [read more]

Business Plan Gbsgreen Building Solutions Business Plan

… XI. Process

Green Building Solutions is a process that involves hands on design and development planning with clients of the company to ensure that the building design is adherent to client's needs and local building and energy codes. The construction phase will require close interaction with clients to ensure that the project proceeds according to the client's expectations and within the clients assigned cost.

XII. People

Included in the staff of Green Building Solutions are designers, developers, engineers, construction management and laborers and the project manager overseeing each construction project.

XIII. Financial Analysis & Projections

The company has a starting budget of $2.2 million, which should serve to cover its first year of operation until the company begins making a profit.

XVI. Profit and Loss…. [read more]

Business Plan of Business Plan

… Technology implementation

Chief Technology Officer will be hired as well and would be accountable for the IT support function and all technology related issues faced by the Company.

Intellectual property

Intellectual property (IP) is a legal theory which refers to recognizing of exclusive rights. The company will be properly registered with all legal bindings. A proper consultant will be hired to deal with all legal obligations and handle all legal affairs of the company with the help of a lawyer specially hired for this process.


There are several competitors in the market such as Yahoo,, Mamma, WebCrawler, Excite, Ixquick etc. low start-up capital and simple business model leads to several new market entrants frequently. There is intense competition. aims to enter the…. [read more]

Business Plans Investment Decisions Business Plan

… The startup costs are projected to be 2.75 million and the company expects to receive a healthy profit margin within the first three years.

The risks associated with this investment are considered to be low to medium. They would be deemed more on the medium end of the spectrum because the management team has limited experience in the business's particular industry. However, these specific challenges can be overcome and more experienced managers can be brought in to mitigate these risks. Furthermore consultants can also be used to set up the initial operating procedures. Therefore, it is recommended that the cost of capital in this particular investment be set at the eight percent range.

Coffee Export Business

Silvera & Sons prepares green Arabica coffee beans grown…. [read more]

E-Commerce and Organizational Learning Research Paper

… eCommerce and Organizational Learning

Discuss how utilizing Information Technology in e-commerce could improve both individual and organizational learning.

The accumulation of knowedlge and insight within the context of any online strategy is beneficial to the long-term learning of an enterprise. The breadth and depth of learning that is achievable from the accumulated experiences of initiating, maintaining and continually improving e-commerce strategies is significant both from a financial and operational standpoint (Abrahams, Singh, 2010). Individual and organizational learning is enhanced and strengthened by the accumulated investment of time and resources to improve transaction workflows, increase the level of pricing accuracy, and fine-tune catalog management and merchandising innovation (Fomin, King, Lyytinen, McGann, 2005).

Learning benefits from a personal standpoint accrue rapidly for those involved in the daily…. [read more]

E-Commerce and Business Process Term Paper

… Consumer-to-Peer Networks (C-to-P) business designs are focused on the interaction between peers in online networks and revolves around exchange of online services between peers.

Business Models within Growing e-commerce Areas

How the Web and also the Internet Modified Enterprise: Structure, Strategy, along with Procedure

Further classifications of e-commerce models are done below (completed based on transaction partners):

Figure: Types of E-commerce models

Security and legal issues

There happen to be specific securities and legalities that cause problems for these type of e-commerce businesses nevertheless. There are generally numerous reviews of web sites as well as directories being compromised, and security openings in software program. For instance, Microsoft has over time issued numerous security updates and 'patches' with their software program. A number of financial as…. [read more]

Business Strategy Business and Corporate Research Paper

… Analysis of Strategies with Competitors

The competitive environment of Kraft Foods is fast-paced with a number of large competitors such as Kellogg, PepsiCo. And others. Like Kraft Foods, these are all food and beverage companies that rely heavily on developing innovative brands and effective marketing. However, the most significant competitor of Kraft Foods Inc. is Nestle which is the largest food and beverage company in the world (Nestle, 2012). Kraft comes second to Nestle but is aiming at narrowing the gap through its rapid acquisition and diversification strategies.

At the business strategy level, Nestle is pursuing a similar strategy as Kraft Foods. It is expanding its product and brand portfolio through innovation and research. One differentiating feature of Nestle's business level strategy is its premiumisation…. [read more]

Business Strategies Coca Cola Company SWOT

… 9,870

2,100 (Maintenance costs)

900 (Maintenance costs


Financial measures to cushion the company from the economic recession.

Appointment of a financial advisor (Maybe interim)







Comparisons and Contrasts


Both the recommendations and the company's current strategy insist on the benefits that come with Information Technology integration. With the current trend in the business fields, technology is proving to be mandatory for any successful company. The installation of technological equipment, though expensive to install comes with many advantages like reduced costs of production, the safety of information in computers (Information that is fatal and private could be coded), the easier processing of specific projects, the enhancement of communication channels in the organization and many other efficiencies. Though Coca Cola…. [read more]

Strategy Under Uncertainty Business Environments Essay

… Strategy Under Uncertainty

Business environments are often uncertain, even in good economic times. When that is the case, it is important to consider this uncertainty when creating a strategy for a business. Companies that are not flexible often do not last when they have to make changes or things do not work out in the ways in which they were expecting. There are several ways in which a company can consider employing strategy. One of the ways strategy is used by companies in an uncertain market is to move toward something that is high-stake and high-risk. That is not always a good idea, of course, but large companies that have the capital for it are often interested in doing something out of the ordinary and…. [read more]

Help With My Business Plan Business Plan

… Business Plan Improvements

The financial performance of the company is reflected by the following indicators:

Net income - $20,000

Cash flow - $120,000

Operating activities - $16,000

Investing activities - $11,000

Income Statement

USD 1,000

Net income

Cost of sales

Gross income

Research and development expenses

Operating income

Cash Flow Analysis

USD 1,000

Cash from operations

Additional cash received

Current borrowing

Cash from receivables

Cash spending


Usd 1,000


Accounts receivable

Other current assets

Total current assets


Usd 1,000

Accounts payable

Current borrowing

Other current liabilities

Total liabilities



Competitive sustainable advantage


The global steel industry is characterized by intense competition. This industry seems to have a high concentration ratio, which means that the largest steel companies have the greatest market…. [read more]

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