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Health Care Marketing Term Paper

… For home health care products, these can be sold through traditional retailers, through health care professionals, or through organizations specializing in home care services. Place strategies are the means of using 'channels of distribution'. The choice of effective channels of distribution will most often be determined by the type of product.

The prices charged for the products and services are determined by the expectations of the people that are targeted. Prices are most often a function of the expected benefit rather than a multiple of cost. However, they are also influenced by the corporate objectives, the activities of the competition, the cost of the product and external factors such as the economic climate.

The combination of the other P. strategies in the marketing mix creates…. [read more]


Consultant of Healthcare Industry Research Paper

… Consultant Evaluation/Healthcare Industry

You are in the role of a consultant with ten years experience in the health care insurance industry. A group of 20 doctors are considering forming a new medical group and have asked you to prepare a report on whether they should build a facility in an area within 30 miles of the downtown center of your 500,000 population city for $100 million dollars. Prepare a report for the management team of the doctor's group on your proposed $100 million expenditure plan reflecting on the key course objectives including the financial, legal, alternative health care models, reinforced by your knowledge of strategic planning and capital budgeting.

The benefits of this proposal are truly overwhelming. One of the most major benefits of the…. [read more]


Privatization of Healthcare Services Dissertation

… With this reality check and overall change in approach permissions were granted to individuals for setting up and running private hospitals with government regulations. This revived the private sector and many public institutions were privatized over night. Both types of institutions private and public still co-exist in China but number of private hospitals and clinics remain far greater. In most cities the private hospitals and clinics privatized at an incredible speed going from 40% of all institutions in 1998 to 56% private institutions in 2005, this rapid privatization led to establishment of un-registered private entities (Black Clinics). Earlier to 1980 there were four groups who were allowed to setup and run private practice; First group was individual practitioners with a license prior to the Cultural…. [read more]


Exploring and Critiquing the Relevance and Applicability of Health Essay

… Healthcare Promotion, Prevention, And the Role of Nurses

According to the World Health Organization (2005), "health promotion is the process of enabling people to increase control over their health and its determinants, and thereby improve their health." In order to successfully implement healthcare promotion, it is also necessary to take a deeper look at the variables and factors that affect people's health on a daily basis. These factors often include aspects of a person's life including their income, background, work environment, and diet. Once it is understood that healthcare promotion is different for everyone, and that the many different factors that play varying roles in this field can change the dynamics from person to person and case to case, the act of healthcare promotion is…. [read more]


Community Assessment Demographic Data Research Paper

… II. Analysis of Data

Health problems perceived by the nurse include poor nutrition, diabetes, obesity, cancer, tuberculosis and heart disease. The local residents often do not recognize the extent and severity of the health problems, especially tuberculosis, heart disease, poor nutrition, and obesity. Community leaders and leading health professionals do recognize the severity of the problems affecting the residents of Georgetown, Delaware.

Poverty in the community prevents adequate access to health care services in Georgetown. Especially among non-whites in Georgetown, poverty impacts when the individual seeks care. This means that many health problems develop further than they would if preventative measures were taken. Therefore, health prevention is the most important feature of a proactive community health program in Sussex County.

Currently, there are some actions…. [read more]


Marketing Plan for Free Urgent Care Facility Research Paper

… Free Urgent Care Facility Marketing Plan

Given the severity and prolonged nature of the economic downturn, the need has emerged for urgent care facilities that can address the diverse needs of patients from low-income and poverty level regions. The need is particularly acute for children of poverty level and low-income families where the costs of healthcare during the early years of life are particularly high (Yoo, Slack, Holl, 2009). The need for a free urgent care facility that not only meets children's needs but also the healthcare needs of each patient age group is essential. The intent of this analysis is to provide an assessment of the strengths, weaknesses, opportunities and threats (SWOT) of building a free urgent care facility, in addition to defining a…. [read more]


Functional Cardiology Department Within a Tertiary Healthcare Term Paper

… ¶ … Functional Cardiology Department Within a Tertiary Healthcare Institution

The provision of high-quality healthcare services in a tertiary health institution is a challenging enterprise that requires careful alignment of organizational resources with departmental goals. To achieve this level of alignment, most healthcare organizations use some type of master plan that provides general guidelines for the "who does what" aspects of administering healthcare delivery. This master plan may be shared with stakeholders as part of a marketing or public relations initiative (Liebler and McConnell 200). The organizational chart shown in Figure 1 below helps to place a typical cardiology department in a tertiary healthcare institution in hierarchal context.

Figure 1. Representative organizational chart for tertiary medical center with cardiology department

Source: http://www.flvh.gov.tw/english/web/01about/img/04org_pic01.gif

In many cases,…. [read more]


Green Provides Some Clear Guidelines Term Paper

… e. via telephone, email, marketing, direct face-to-face communication, focus groups, interviews, etc. (Perko, Module 4).

Step 6/7: Create messages/Develop promotion programs

- The messages and development programs are created and implemented with the help of professional marketing or advertising companies (Perko, Module 4)

Step 8: Implement communication strategies

- This is done primarily following the internal organizational structure of the hospital (discussed late in question 6 under health communication) (Perko, Module 4)

Step 9/10: Assess Effects/Feedback

- This is a long-term monitoring process of the management whereby statistical, qualitative and quantitative data and facts are collected to ensure the success or failure of a promotion strategy employed (Perko, Module 4)

3. Discuss three examples of health promotion techniques that can effectively achieve environmental change.

Ethical…. [read more]


Current and Future Legislation How Will This Effect the Future of Managed Care Thesis

… ¶ … Future Legislation: The Impact on the Future of Managed Care

The focus of the research proposed in this study is to ascertain what the advantages and disadvantages exist relating to managed care and to attempt to understand the impact that the current trends and future legislation in health care will have on the future of managed care in the health care system of the United States. Unless future legislation addresses the disadvantages and drawbacks that exist in relation to the managed care of the health care system will suffer greatly not only in relation to the quality of services and care provided to patients but will as well suffer from the inability to properly train and educate medical service providers. It is likely…. [read more]


Importance of Change Management in Private Healthcare Organizations Multiple Chapters

… Change Management in Healthcare Organizations

Summary of argument, Hypothesis

Literature Review/Survey/Requirements

182.2 Development of theories/current status

222.3 Assessing Change Management Models and Frameworks

342.4 Redefining Business Processes Using Change Management

402.5 How Does This Project Fit In With the Literature Review

423.1 Introduction: Hypothesis

494.1 Presentation and Description of Results

664.2 Discussion and interpretation of the results

705.0 Conclusion

725.2 Comparison of aims and objectives with achievements

735.3 Contributions of this Research

746.0 Limitations

Recommendations for Future Research

The Importance of Change Management in Healthcare Organizations: Strengths and Opportunities

Introduction

Healthcare organizations are undergoing a transformational change, driven by both economic realities and increased government regulation and intervention in westernized nations. Because of these market forces, consolidation of healthcare providers and rapid acquisition of healthcare…. [read more]


Working With a Diverse Population Term Paper

… By restoring the mind, one restores the body -- and vice versa.

Also, in the clinic, I have performed emergency life-saving procedures in cases such as cardiac arrest, respiratory arrest, massive hemorrhage, or similar emergencies, as necessary -- drawing upon my willingness to work independently as well as part of a team in the field of medicine. But communication, whether with patients regarding their at-home treatments or the staff one works with, is always key.

I have come to realize that technically, health care is changing all the time. In my previous work for Ameriscan, to take just one example, I was able to become fluent in the necessary expertise to operate state-of-the-art equipment that is presently available in only seven facilities in the United…. [read more]


Emotional marketing in healthcare A2 Coursework

… The verbiage used by the narrator was steadier, though. The noise level in the Atlas Bass commercial was much lower. There were clear emotional links made but they were kept basic and on-topic, albeit in an emotional and figurative way at first. The NYP story was very focused and very direct'very little noise. The girl and the text on the screen each did their part in an efficient manner.

3- For the three commercials you selected, compare and contrast the hospitals/ health systems on the following:
a. In your opinion, which of the three hospital's commercials were most effective? Please support your decision on marketing mix specifics from the commercials (i.e.: message, channel, etc.).

NYP's was the most effective'without question. Very little message, very compelling…. [read more]


Market Orientation of Medical Diagnostic Term Paper

… Services at the HHS, MDU's are not planning to be eliminated, but to be more efficient through improved discharge planning, more efficient ways to canalize patient, increase training and skills and more effective clinical and technological test taking of patients. The MDU used as a sample for this research project has an acceptance of approximately 3588 patients a year in the Echocardiography laboratory, 37856 patient for Electrocardiography, 1633 for Holter Monitoring, 2839 for Stress Test, and a 16,102 per year for diversity of cardiac and related non-cardiac diagnostic technologic tests. Having a total of 62018 tests at this particular Unit.

The four units at the corporation have approximately 167,489 invasive and non- invasive cardiovascular tests (including a small number of neurology test) done a year.…. [read more]


Nursing Malpractice Literature Review

… Nursing Malpractice

Introduction- Modern nursing is a rewarding, but challenging, career choice. The modern nurse's role is not limited only to assist the doctor in procedures, however. Instead, the contemporary nursing professional takes on a partnership role with both the doctor and patient as advocate caregiver, teacher, researcher, counselor, and case manager. The caregiver role includes those activities that assist the client physically, mentally, and emotionally, while still preserving the client's dignity. In order for a nurse to be an effective caregiver, the patient must be treated in a holistic manner. Patient advocacy is another role that the modern nurse assumes when providing quality care. Advocacy is the active support of an important cause, supporting others, or speaking on behalf of those who cannot speak…. [read more]


Piney Woods Hospital Satisfaction Case Study

… The space previously occupied by the reception desk will be used for setting up a specialty coffee cart available to patients, waiting room occupants, and hospital employees. A second reception desk will be set up in the ambulance entry space.

This action step will require minimal expenditures of funds, perhaps only for polishing or re-waxing the floor surfaces where desks were originally positioned, and a day's worth of time from the custodial and facilities maintenance staff. No fiscal adjustments are necessary as the hospital budget can absorb the costs.

Action 2. Reorganize the registration procedures. The reception desk -- at its new location -- will be staffed by a volunteer who is able to direct people to the registration desk or to other locations in…. [read more]


Integrate Services for People Needing Long-Term Care Research Paper

… Integrate Services for People Needing Long-Term Care

Over the last several years, health care costs have been rising dramatically. Part of the reason why this is occurring, is due to the fact demand has increased. This has caused the underlying costs for different services to rise. Over the course of time, this is having a ripple effect on the industry and the amount that everyone is paying. Evidence of this can be seen within the insurance premiums that many businesses and individuals are paying. In a study that was conducted by the Common Wealth Fund, they found that businesses are seeing disbursements for health insurance premiums increase by 44% (between 2003 and 2009). While, individuals have seen a 77% increase in the costs that they…. [read more]


EMR Organizational Change Plan Essay

… The first, critical step is convincing people that change is necessary and is going to happen, so that they are willing to detach themselves from a paper-based model. The second step is the change: educating the staff in the expected standard operating procedures of how to keep accurate records, HIPPA privacy requirements and other issues pertaining to the change. And finally, the change must become the 'new normal.' Paper files should be destroyed and replaced with a computerized backup system. All departments must be integrated and share the same information.

Internal and external resources available to support EMR change initiative

Internally, the IT department must provide support in educating all staff in the importance of accurate use of the new, computer-based system. A training package…. [read more]


Health Behavior the "Theories Term Paper

… The detailed study of the problem and related factors in the light of particular settings help the experts to design interventions accordingly. The intervention is in the form of policy, strategy and program that can have an impact over physical activity. The development of the intervention, its implementation and finally the evaluation depend largely upon the used model or framework (NCI, 2011).

Not all individuals take part in physical activities. There are many policies, social and physical environmental variables which determine an individual's habit of participating in physical activity. The change in habit is possible through change in these environmental factors. If environment does not support change, habits will remain the same. In order to increase physical activity, the need is to work upon individual's…. [read more]


Marketing Try Case Study

… This is an age where they are most concerned about being independent to the point of being defiant and appearing confident, especially around peers and teenage girls. Imagery conveyed in radio advertising needs to resonate first at a very emotional level and then proceed into defining the unique value proposition of a product or service (Miller, Marks, 1997). The imagery needs to be of a group of friends on a road trip or a fun night out on the town with a few girls involved who are also laughing and have a good time. There also needs to be a healthy dose of humor in the advertising as well to make it memorable and resonate with audiences (Duncan, Nelson, 1985). The characters need to be…. [read more]


Change Process Term Paper

… ¶ … Change Process

Over the last several years, a number of different leadership issues have arisen in the health care environment to include: a lack of coordination and improving the atmosphere of the facility. This is problematic, because it can contribute to a host of challenges that could affect the quality of care and productivity. As a result, some kind of change process needs to be introduced, to prevent a facility from falling into this kind of inefficiency (which has been known to embrace the most successful organizations). To achieve this objective means examining Beaudan's concepts of change fatigue. This will be accomplished by looking at: possible signs of exhaustion, critical questions to be asked at the mid -- course phase and how the…. [read more]


Beyond Basics How Hospitals Are Catering to Customers Term Paper

… ¶ … Hospitals Are Catering to Customers

For many years, hospitals have been taking measures to improve and expand their facilities (EAJ, 2005). Because access to capital is limited and competition is great, hospitals are now taking even more steps to attract and retain customers. More and more hospitals are offering hotel-like amenities, adopting a customer-service approach to business, offering Internet access, and expanding visiting hours and the availability of private rooms.

In an effort to attract patients and beat competition, many hospitals and medical centers are working to eliminate the cold, impersonal feel associated with many traditional waiting areas and exam rooms (Terlep, 2003). This is just one way hospitals are working to increase revenue from paying patients, who are as likely to pick…. [read more]


Leading Change for Patient Essay

… Lee et al. (2000) described the main medical services, Haywood-Farmer & Stuart, 1988 explained the fundamental features of medical service which included benefits, appropriateness, effectiveness to the patient and professional skills, Brown and Swartz, 1989 evaluated knowledge, level of training and expertise of the personnel which were discovered as another aspect to responsiveness, sympathy, dependence, assurance and tangibles in assessing the quality of the healthcare service. A four feature structure was presented by Choi, Hanjoon, Chankon, and Sunhee (2005) which included the staff concerned, the physician concerned, tangibles and ease of process of care and this structure exposed the characteristics of administrative, environmental, technical and functional quality (Buyukozkan, 2011).

A similar kind of scale was presented by Dageer et al. (2007) which completely assessed the…. [read more]


Health Advocacy Campaign Essay

… Leg one is the formal lobbying effort which is provided by the independent paid individuals. Leg two is known as the grassroots leg while, leg three is the political leg, this is the one that continuously tries to have an influence on the outcome of the elections.

Leg One: Professional Lobbyists

Lobbying is basically the act through which you persuade a government entity to achieve some specific outcome or legislative. There is no bill that can be made into a law without the input from a lobbyist. Although anyone can become a lobby but most of the time the lobbyist are associated with particular parties or groups. The lobbyists are looked at by the lawmakers as the experts of various issues and are usually contacted…. [read more]


Healthcare Admin Essay

… The effectiveness of this meeting will not be fully gauged until later, when those who did not get fired react either positively or negatively. Effective communication suggests that a clear and precise message was received, this will be known after the meeting and a new sense of normalcy has been adopted with the newly formed, lessened staff.

Question 2

As a member of Congress I would certainly vote against any bill that would restrict the amount of greenhouse gasses that may be released in the atmosphere. For me, this political action is against my personal ethics and does not represent my own views on the subject. As a member of congress, my personal ethics complicate the matter as well. As a representative of other people…. [read more]


LTC Facility of the Future Design Project Research Proposal

… LTC of the Future

Long-Term Care of the Future

Long-Term Care like all other areas of medical care is in a period of transition. The standards that were once thought of as acceptable for such care have evolved over the years to bring long-term care into better alignment with the needs of the patient, and this evolution will likely continue into the near and distant future. The results have been sweeping changes in some places and limited changes in others. Despite the fact that only a limited number of people ever enter long-term care facilities, 4.5% of those over 65 live in long-term care settings, with a breakdown in age groupings determining a greater number of individuals where those aged 65-74 constitute 1.1% those aged…. [read more]


Marketing of a President Research Proposal

… Marketing Obama

Though it is without question a cynical way of viewing the current President's winning election campaign, it is no less accurate to see the campaign as a masterstroke of marketing. As this case study reports, Obama's natural charisma and empathy made him an especially effective speaker and figure, and this play prominently in his campaign's strategy. The use of marketing media, especially video ads both online and on television, remained strictly on narrowly defined messages while at the same time reaching out to a broad base of non-traditional voters (Quelch, 2008). His tone was consistently upbeat, reflecting the hope and change that his campaign -- and his slogans -- were built on. The single-mindedness of his campaign's marketing materials was a large part…. [read more]


Reality Shock and Nursing Research Paper

… In general, the ideas of utilitarianism and deontology may be used as a paradigm for the issue of reality shock for nurses. Deontology says that we cannot make the determination about actions only by looking at the result. To make this affective, the individual should find the motives that allow us to translate actions from simply the philosophical idea into reality. Utilitarianism is an outcome-based theory, focusing primarily on the results of an action. In this theory, an action is ethical if it produces the most good and the least harm for everyone affected by the action ("the greatest good for the greatest number."). Stated another way, an action is ethical if more of society benefits; the social benefits for society are the positives less…. [read more]


Veterans and Retirees Is Government Research Paper

… $38.9 billion is estimated to be received in FY 08 rather than $36.9 billion.

The 2006-2011 strategic plans for the Department of Veterans Affairs (VA) outline the government's commitment to veterans. A goal of the VA is to "deliver world-class service to veterans and their families through effective communication and management of people, technology, business processes, and financial resources" (Department of Veterans Affair, October, 2006).

The VA had significant quality issues until Dr. Kenneth Kizer was appointed Under Secretary for Health in 1994. Dr. Kizer "decentralized the VA's cumbersome health bureaucracy and held original mangers more accountable. Patients records were transferred to a system-wide computer network" (Waller, 2006). The VA has become a healthcar model (Longman, 2005; Waller, 2006).

In 2007, the VA received a…. [read more]


Job Essay

… One of the key problems with working for a healthcare organization is that the job involves a significant amount of dealing with illness and death. This is true even in my desired position, because marketing is done to people seeking a place to go to heal, and, if healing is not possible, a pathway towards a death with dignity. The prospect of serious illness or pending death means that people are going to be more emotional, and also that families may be in denial about the diagnosis or even disagree with the patient about the best course of treatment. To me, this means that the job will present an interesting cultural barrier to communication: sickness vs. health.

In most respects, cultural barriers to communication are…. [read more]


Patient Outcomes Affected by Using Nurse Practitioners Literature Review

… ¶ … patient outcomes affected by using nurse practitioners instead of medical doctors?

In the next few years in the United States, the demand and need for primary health care services is expected to increase, due both to the increase in population and the Affordable Care Act (ACA) passage. Different researchers show that nurse practitioners have already been trained in order to provide different services of health care so they would help in fulfilling the demands. Because the demands would increase, and meeting the present growing needs of healthcare would become more important, there is need to ease the restrictions and policies so that nurse practitioners are encouraged, motivated, and incentivized to get more involved in this sector (NGA, n.d).

The relationship between healthcare providers…. [read more]

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