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Business Strategy Report for Nike Research Paper

… Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors.

Nike's marketing strategy revolved around two concepts - premium positioning and everyone with a body is an athlete. These concepts drive their strategies, including endorsements from the world's most popular athletes, and the development of products for both the serious athlete and the mass market.

Financially, Nike is strong. They are liquid and are on a steady growth trajectory. They are, however, underleveraged. The company derives significant strength from…. [read more]

Nike Case Case Study

… Nike Case

Situation synopsis

Nike is beyond any doubt the leader of the shoes industry. It all commenced in restrained and confined facilities, where ingenious minds came up with the design of the Air Jordan -- the best sold shoes of all times. The design part plays a crucial role in Nike's success and throughout the years, incremental emphasis has been placed on improving the design and having it represent the organization.

While the evolution and role of design have followed the consistent path, the same cannot however be said about the evolution of business administration. The company executives have evolved tremendously from the time in which they implemented strategies based on hunches or when they spent tremendous sums of money on marketing alone. Throughout…. [read more]

Compare and Contrast the Artworks Nike of Samothrace and Coatlicue Essay

… ¶ … artworks "Nike of Samothrace" and "Coatlicue"

Goddesses Alike

Upon initial examination, an abundance of differences can be found between the pieces of art known as "Nike of Samothrace" and "Coatlicue." Each artistic representation is from a different culture, the former of which is Greek while the latter is Aztecan. A wealth of dissimilarities can be found between those two cultures, including several centuries difference in the time period in which the works were approximately created (Nike is believed to have been erected in the second century B.C. while scholars estimate Coatlicue to have been finished no earlier than the late 15th century) and in the actual renderings of the subjects. However, as was the case with most historical art pieces dating back to…. [read more]

Examination of Nike Research Paper

… Business

Assessment of Nike

Segment of the General Environment

Demographic Segment

Technological Segment

Porters Five Forces

Power of Suppliers

Intensity of Rivalry

Further Management of Suppliers and Rivalry

External Threats and Opportunities

Strengths and Weaknesses

Company Resources, Capabilities and Core Competences

Value Chain

There are many influences that impact on firms in the retail environment. Nike, a successful international firm which designs, markets, and sells a range of athletic footwear, apparel and associated goods. The aim of this paper is to look at some of the factors, looking first at segments in the general environment, and then at factors within Porters five forces model, and finally external forces.

Segment of the General Environment

Two segments that are particularly important to Nike are the demographic segment…. [read more]

Strategic Analysis of Two Companies Term Paper

… Competitive Strategies (Nike and New Balance)


In the past few years, competition among organizations that manufacture and sell athletic apparel and athletic shoes has dramatically increased. As a result, competitive strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. Two large rival companies that have demonstrated extreme success as well as periods of instability and weak sales are Nike and New Balance. An analysis and comparison of their cost leadership strategy and differentiation strategies provides a clearer picture of what types of competitive strategies are essential for an organization to survive in today's cut-throat economy. This paper will critically examine the current competitive strategies of Nike and New Balance,…. [read more]

Strategies Implementation Term Paper

… ¶ … Theoretic background

Ansoff Matrix

SWOT Analysis

BCG Growth-Share Matrix

PESTEL Analysis

Limitation of individual model - synergies obtained by combining strategic analyses models

Nike Case Study

Nike - Past and Present

Nike - Composed analysis

The present paper aims at offering an overview over the main tools used by companies in deciding their strategic approach to the markets, as demanded by their objectives.

The main instrument approached within the paper is the Ansoff matrix, which will be described and analyzed together with the SWOT analysis, BCG Matrix and PESTLE analysis as part of the theoretic background chapter. Each of the instruments will also count with a short examination of its limitations.

A study case on Nike will be briefly developed, aiming to demonstrate…. [read more]

Workplace Democracy Term Paper

… Workplace Democracy

The issue of workplace democracy has long been a topic of debate. Some companies have developed a corporate structure with the concept of workplace democracy as its nucleus. The purpose of this discussion is to describe what workplace democracy is and how organizations effectively foster a climate of workplace democracy. The Organizations that will be assessed include Google, Jet Blue, Nike, Starbucks and eBay. Let us begin our discussion by defining workplace democracy and the purpose it plays in the development of a successful company.

Workplace Democracy

There are many different definitions of the subject at hand, according to Holtzhausen (2002) Workplace democracy is defined as system of governance which truly values individual goals and feelings (e.g., equitable remuneration, the pursuit of enriching…. [read more]

Cultural Marketing Strategies Research Paper

… Cultural Marketing Strategies

Comparing Marketing Between Japan and the United States

The differences between cultures has a very significant impact on how the same products are marketed across various nations and regions. Comparing the marketing of Nike and Mercedes in Japan vs. The United States shows how drastically different these cultures are, and how global brands have a carry-over effect from one national culture to another (Bengtsson, Bardhi, Venkatraman, 2010). The continued growth of global brands indicates how quickly globalization and social networks are making the proliferation of brand messaging and positioning (Czinkota, 2011).

Analysis of Nike and Mercedes In Japan vs. The United States

To fully appreciate the differences between the Japanese and American cultures, the Hofstede Model of Cultural Dimensions has been used…. [read more]

Marketing and Branding Creative Writing

… Private label products' biggest advantage is that they alleviate the costs of manufacturing while freeing up brand marketers to focus entirely on brand equity management and creating product demand. International brands fulfill an entirely different role in that they are concentrating on the unique and often highly differentiated needs of a given market. As the cultural needs and requirements of a given market can vary significantly, international brands are often tailored to reflect the specific cultural, religious and often moral requirements of a given market. The Islamic communities throughout Southeast Asia and the Middle East have very strict requirements for products, and international brands need to be cognizant of these and define product strategies accordingly.

4) Discuss the emerging trends of consumer brand products in…. [read more]

Strategic Change and Marketing Strategy Reformulation Term Paper

… Strategic Change and Marketing Strategy Reformulation clear strategic approach is vital for the overall success of each organization. But in today's world, however good a strategic move is, it must be constantly changed and adapted to the new and emerging requirements of the market and environment. Foremost, a change in a corporate strategic approach must then be incorporated at all organizational levels, including the marketing department.

Take for instance the case of American vehicle producer Ford Motor Company. For decades now their strategy has been based on manufacturing, promoting and selling large luxurious vehicles. But the contemporary society - due to several factors such as increasing concern over environmental protection, increasing price of oil or fierce competition from the Japanese car manufacturers - now demands…. [read more]

Social Accounting Socio-Economic Essay

… 1995a: 62-3, Monbiot 2001). Business increasingly has seen social accounting as a public relations opportunity in an age where increased emphasis has been placed on business image. As global communication in cyberspace has taken off, social accountings have manifested increasingly on the World Wide Web. From the 1980s onwards, business has reflected the increasing concerns about the ecological environment in their social accounting, displacing other social accounting concerns to some extent (Owen et al. 2005, Gray 1999:9). If environmental accountings have in some cases intermeshed with wider social concerns - a tendency that is marked in some forms of sustainability reporting (Elkington 1998) - such social accounting in practice has continued to be disappointing. Environmental and sustainability accountings may have become increasingly evident in practice…. [read more]

Corporate Social Responsibility: In-Depth Essay

… In other words, without internal efforts towards CSR the external ones aren't effective in the long run. A team with "high external and internal orientations in its CSR efforts" is thus practicing "strategic-CSR" policies (Babiak, 735). An example of what the authors call a good "strategic-CSR" approach is the NBA's "Fit Kids, Healthy Future." Rather than giving money to charities or just having NBA stars show up at hospitals, this program involves coaches, players, the team's mascot, the team's corporate sponsors, and nonprofit partners to focus on community problems (like obesity, for example) (Babiak, 735).

Question TWO: Critically assess the future of advertising using smartphones.

When it comes to smartphones, there is little doubt that advertisers already have a ready-made source for their messages --…. [read more]

Corporations Send Out Messages Dissertation

… Corporations send out messages constantly -- through ads, commercials, websites, quarterly and annual reports, job postings on, memos tacked up on lunchroom bulletin boards. The audiences for these different messages are different from each other, which is one of the major reasons that traditionally companies have not worried about whether they are presenting a consistent message on all of these fronts. If the memos about how to file an expense report sent out to employees don't sound anything like the annual report filed with the SEC, well there was no reason that they should.

However, in the last few years companies have been moving more and more toward what is known as an integrated corporate communication system so that all of the messages coming…. [read more]

Likeability Is Effected by Management Dissertation

… The best leaders are able to balance the emotional and the logical, underscoring the need for continual improvement and innovation to ensure challenging objectives are accomplished (Den, Deanne & Belschak, 2012). Theorists and researchers alike show that just creating a culture of trust and transparency is not enough, team members want someone to hold them to a standard of what they can achieve, and help them get to that level of attainment when and if they need help (Cavazotte, Moreno & Hickmann, 2012). The leader emerges as coach and mentor, a person capable of creating the combination of transformational factors that gain subordinates' commitment to a challenging goal or vision, while being transparent and trustworthy enough to gain cooperation, all underscored by a high level…. [read more]

Porter's 5 Forces Are Threat Term Paper

… As an effect of this, the buyers would return to the original products of the major retailers. Therefore, a significant market surveillance is needed so as to identify the new entrants, entrants which may endanger one's business by offering the same range of products and services.

21. a) Given the fact that the company is deciding to "radically restructure" the portfolio by diversifying it into unrelated specialty markets, we may presume that we had used in the past the Financial Control Style. Even if the core of this style is based upon the portfolio issue, we could consider that exactly its financial aim failed to have been achieved. The decision for the diversification appears then to be a step in order that the role of…. [read more]

E-Retail Plan Research Proposal

… E-retailing Plan for Made-to-Order Athletic Shoes

Made-to-Order Athletic Shoes e-Retailing Plan

Brand, Product and Service offering

Situational analysis

Existing plan and other information

Analysis Models

Boston Consulting Group Model

e-retailing metrics

Situational Summary

Revenue streams

Market opportunity analysis

Segmentation & Target

Brand differentiation

Market positioning strategy

Market/partner distribution strategies



Implementation plan

e-retailing mix (7C's)

product/service offer

Pricing strategies

Distribution/supply chain

Integrated Marketing Communications

Relationship management

Organisational structure/integration

Implementation Summary



Budget comments

Evaluation and control

Contingency plans

Monitoring procedures


The growth of mass customization as a strategy for more closely aligning product strategies with the specific needs of consumers has been shown to increase the potential for greater profits and the ability to create higher levels of customer loyalty over time.…. [read more]

Branding in Service Markets Dissertation

… Consequently, the message starts to stimulate customers starting to consider making a purchase.

The brand also serves as a substantial financial and political power in the macro-level focus of culture; particularly as it relates to issues and discussion regarding globalization concerns. As noted in the first chapter of the AMP, just as the growing impact of marketing touches most aspects of the consumer's lives, brands and branding have likewise become "an increasingly dominant market economic and commercial ideoscape" (Heding, Knudtzen, & Bjerre, 2009, p. 210).

With organizations like WTO implementing branding in its marketing and management practices, branding will likely remain central to structuring commercial and economic activities -- in large as well as in small countries globally.

Branding Evolution

The process of branding reportedly…. [read more]

Sociology in Basketball Term Paper

… Sociology in Basketball

This informative and analytical of sociology is presenting various facts on sociology of basketball. Therefore, a descriptive history of basketball along with historical ups and downs and role of basketball in society is being discussed in this article. Furthermore, it's also shedding light on different prescriptive of basketball such as economical and political. In addition a brief analysis regarding globalization of basketball and regular issues of basketball are also mentioned in this article. On the whole, it's analyzing the each and every scenario of basketball from beginning of it up till now.

Sociology in Basketball

The sport known as basketball started in 1896 inside New York City. Plus, it was at single moment played on courts together with this via wire mesh…. [read more]

Social Corporate Responsibility? Essay

… But does Friedman's example depict accurately the morally responsible executive? Is it capturing the crucial nature of morally responsible act in business? A counter-paradigm Friedman's example is applicable in the logic that it is definitely potential for a commercial executive to try to apply social responsibility with no guidance or contribution of the other business stakeholders. Friedman is also correct in exemplifying such behavior as unfair and as prone to result in the pulling out of the support of the other stakeholders. Yet he insists that the socially responsible manager have to perform it solely and have to act in resistance to the happiness of the other stakeholders: What is the meaning of saying that the corporate manager is having a "social responsibility" in his…. [read more]

Sports Endorsement Sports Celebrity and Product Research Proposal

… Sports Endorsement

Sports Celebrity and Product Endorsement From a Consumer Perspective

Marketing as a science and as an art form relies heavily upon impression building, an understanding of the psychology of one's consumers and the ability to communicate a desired image with the aid of emotionally evocative cues. When an advertising agency constructs the print, radio, television or internet item that will carry these characteristics, a great deal of thought and discussion will typically be invested in discussion the intended presentation of the client. This discussion will touch on such matters as the visual response sought by the client; the verbal phraseology which is likely to tow the difficult balance between compelling and safe; and the human subjects which will be used to endorse the…. [read more]

Cultural Differences of UK and China Affect Multiple Chapters

… Cultural Differences of UK and China affect Next's Marketing Strategy for the China Market


Cultural Differences of UK and China affect Next's Marketing Strategy for the China Market

This research is based on primary as well as secondary data. The research methodology for the purpose of this research consists of survey of online available various clothing & footwear retailer's practices. Additionally, we conducted a survey through questionnaire attached in the appendix. The participants involved managers and other decision makers of Next Plc. By circulating the questionnaire, we found out that different people have different perceptions about the cultural differences of UK and China pertaining to the Next Plc's marketing strategy. This research also includes different comments of Next Plc Managers and conclusions are based…. [read more]

Impact of Branding on Product Development Process Term Paper

… ¶ … Branding on Product Development Process

This work in writing conducts research in making an examination of branding during the product development phase. Discovered is a specialized research toward that end and which process is described.

Product development is more extensively researched in today's market than in previously and more research is undertaken toward branding during the product development phase than traditionally.

The purpose of this work is to research the impact of branding on the product development process through a review of selected literature on this subject.

In the work entitled: "Creative Branding Research" stated is: "Branding decisions drive branding marketing research and advertising tracking strategy. Corporate, product and advertising brand development is a mix of creativity and marketing information to uncover brand…. [read more]

Globalization in Terms of Family Term Paper

… A description of the observable changes in the children in a costal region of India evidences this reality:

When in 1978 I first came to the coastal village of Poomkara in Kerala, India, to carry out an anthropological inquiry into the work of children as part of a research project on poverty and survival strategies of poor households,[1] I witnessed, not surprisingly, a fair degree of indigence and heavy involvement of children in their families' daily hardships. About half of the village children did not get three meals a day, were scantily dressed, and suffered from a range of poverty-related ailments. Most of the three hundred or so households lived in thatched huts, without piped water or bathrooms; only a handful had electricity or radios,…. [read more]

Amusing Ourselves to Death Media Term Paper

… Spindler (1995) agrees with Postman and writes "Television is the medium that has so far made the most dramatic impact on our social structure. Cultures and even nations appear defenseless to its influence." We know from experience that we take certain important subjects lightly only because a good looking people are used to comment on them. Similarly our choices of goods and services are heavily dependent on the way they are advertised. If a celebrity endorses it, we are more likely to opt for it too without really questioning its quality or utility.


Neil Postman, "Amusing Ourselves To Death," Penguin Books 1986

James Davison Hunter: Culture Wars: The Struggle to Define America. Publisher: Basic Books. Place of Publication: New York. Publication Year: 1991.

Brian…. [read more]

Virtual Time Capsule Essay

… The movie demonstrates compelling audio (both music scoring and song sections), as well as good writing and excellent dialogue that tells a heart-wrenching tale of a morality that is difficult to define. It is transcendent in its ability to utilize a medium (film) that hinges upon audio-visual elements to depict human emotions.

The significant group of songs that should go in the time capsule is 2 Pac's Makaveli: The Don Killuminatti: The 7 Day Theory. This work typifies the height of rap music at its countercultural best in the final decade of the 20th century. It details a range of emotions that are bereft in contemporary music, and which may elude 22nd century audiences as well.

The art work to go in the time capsule…. [read more]

Formality: Is Inclusion the Answer in Preparing Thesis


Students with disabilities are all too often graduating high school completely unprepared to function effectively in the real world. The reality is that inclusion many times is characterized merely by the student with disabilities being present in the same general classroom as other students and not equally represented in the receipt of proper educational provisions for learning.

Inclusion however, involves more than a mere representation of students with disabilities in the regular classroom and specifically involves training and education of teachers so that they are effectively enabled to provide inclusion in its' true form in the regular classroom which may include the use of special tools or props and specialized…. [read more]

Framework of Collaborative Design for Build to Order Supply Chain Term Paper

… ¶ … Collaborative Design for a Build-to-Order Supply Chain


The Big Picture

In an effort to meet customer, stakeholder and shareholder expectations, many organizations have had to adopt unique supply chain management methodologies as well as to incorporate them into their corporate objectives and strategies. Unfortunately, these efforts do not always meet a firm's needs because of the fact that globalization and other factors such as industry innovation and new technologies constantly force these companies to reevaluate their existing methods and lines of reasoning. Today, 'fix it even if it is not yet broken' can be considered to be an accepted business philosophy. Companies understand that the benefits of constructing collaborative operating processes throughout the supply chain are a must.

The objective of this…. [read more]

Market Orientation of Medical Diagnostic Term Paper

… Services at the HHS, MDU's are not planning to be eliminated, but to be more efficient through improved discharge planning, more efficient ways to canalize patient, increase training and skills and more effective clinical and technological test taking of patients. The MDU used as a sample for this research project has an acceptance of approximately 3588 patients a year in the Echocardiography laboratory, 37856 patient for Electrocardiography, 1633 for Holter Monitoring, 2839 for Stress Test, and a 16,102 per year for diversity of cardiac and related non-cardiac diagnostic technologic tests. Having a total of 62018 tests at this particular Unit.

The four units at the corporation have approximately 167,489 invasive and non- invasive cardiovascular tests (including a small number of neurology test) done a year.…. [read more]

Army Structure From 3-Brigade Division Term Paper

… With the Division-86 system change, the Army also published a Training and Doctrine Command guide in order to execute successful implementation. On October 1, 1982, the Command published tables of organization and equipment in order to implement this second attempt at achieving the heavy division concept. The tables, which outlined both armored division and mechanized infantry, set out five variations for deployment. The different cases involved the assignment of either five or six armored and four or five mechanized infantry battalions to an armored division; additionally, each mechanized infantry division was regimentally equipped with both five armor and five mechanized infantry battalions.

Institutional variations also covered the integration of varying equipment, including M60 tanks, M113 armored personnel carriers, the new M1 Abrams tanks, and Bradley…. [read more]

Change Management for Enterprise 2.0 Implementations Dissertation

… ¶ … Social Networking Technologies on the Collaborative Performance of Organisations

Today, there are growing numbers of large-scale organizations deploying Enterprise 2.0-based solutions for their information-sharing and collaborative needs. Although these solutions share some common features, every organization's requirements are unique and the manner in which they are adopting Enterprise 2.0 solutions varies. Moreover, the maturity levels of these Enterprise 2.0 implementations vary significantly. Therefore, the purpose of this study is to synthesize secondary and primary resources to identify critical success factors and maturity levels that exist along the Enterprise 2.0 continuum, evaluating the value of their social network-based communication and collaboration in the process.

Table of Contents

Chapter 1: Introduction

Statement of the Problem

Purpose of Study

Project Objectives

Background Research

Organization of the…. [read more]

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