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Fashion, Appearance, and Social Identities "Tyranny Essay

… Fashion, Appearance, And Social Identities

"Tyranny of the Ideal Image of Beauty":

How Are Fashion and Appearance Central to the Construction of Social Identities

Most western societies today are highly commercialized and capitalist where not only traditional commercial products are for sale, but also appearances, looks, fashion, and images. These nonmaterial products are sold to consumers through various means. Mass media is central as an avenue for advertising these products. What is especially important about these new products is that they help shape social identities. Consumers of these products imitate the media images and the constructions of identity. The society's norms, values, and understandings of themselves and others around them are significantly influenced by these nonmaterial products and the way they are advertised. This paper…. [read more]

Fashion and Identity Essay

… For example, women who dress in the style of Audrey Hepburn (circa Breakfast at Tiffany's) are not just communicating their love of little black dresses, but are also expressing an even deeper desire to have a "fly by night" lifestyle of the socialite Holly Golightly in the most carefree and irreverent manner.

As this paper has demonstrated, clothes and fashion don't just allow one a certain level of social distinction with which to connect their identity, they are also used as a means of asserting one's inclusion or popularity within a given social group. "To follow a fashion is to imitate the norm so that outsiders (such as those wearing sundresses) feel uncomfortable while the outsiders enjoy the feeling of inclusion" (Dant, 1999: 87). Thus,…. [read more]

Fashion, Lifestyle, and Consumption and Their Influence on Identities Essay

… This is because they present the values of the traditional societies and have an inherent meaning of the society. Fashion designers often pick on these traditional values and dressing and put them into a piece of attire that creates the national identity.

Scholars have argued that the contribution of the different cultures of a country into the national identity created in fashion is important in the acceptance of the garments overall. By excluding other communities or groups, the fashion designer will be taking a position about the national identity that often negatively affects the acceptance. However, there is need to balance the societies, communities or groups because including too many will bring a conflict in the fashion attire. One solution to this is the African…. [read more]

Fashion When a Woman Walks Research Paper

… Fashion is a factor in social and collective identity; including identities related to socio-economic class, ethnic/racial group, and gender/sex inequality. Moreover, clothing clearly delineates one's professional status or locus of professional activity, level of education and acquisition of certain types of knowledge, and participation in the sciences (Lamont and Molnar, 2002). Fashion is an outward sign of the formation of "communities, national identities, and spatial boundaries," (Lamont and Molnar, 2002, p.167). The relationship between clothing and identity (whether personal or collective) is a two way street. In other words, the way a person dresses enables the individual to express personal preferences and lifestyle choices as well as announce membership in a specific cultural group. At the same time, the group to which a person belongs…. [read more]

Fashion and Identity Fashion, Culture, and Personal Essay

… Fashion and Identity

Fashion, Culture, and Personal Identity

Culture is a complex phenomenon. Any gathering of human beings develops its own culture given enough time; this can be observed on both macro and micro levels. In the study of history and art, scholars speak of Roman culture or Western culture as a way of referring to the broad and generalized values -- both moralistic and aesthetic -- that typify a given society in a certain period of history. On a smaller level, different localities have their own cultures that can be markedly different reflections of the dominant super-culture present in society at large -- the cultures of both San Diego, California and Bangor, Maine will in some ways reflect the larger United States and Western…. [read more]

Fashion in Relation to Commodity Essay

… Later Yohji Yamamoto and Rei Kawakubo, designers from Japan, in their endeavors to counter aesthetic standards of body proportions as well as the norm of beauty, they came up with the process of tailoring in clothes. Therefore the manner in which the garment constructed, and the way it took shape, changed to be the most important as compared to the color of the item.

Fashion Designers

Yamamoto and Kawakubo were among those who made utmost innovations in fashion, after they presented provocative and imaginative styles that differed totally with the figure-fitted clothes of 1980s. The designers came up with layers that were oversized and asymmetrical that camouflaged the body. There was addition of slashes and tears, together with fabric which had raw edges, distresses, and…. [read more]

Fashion and Social Identity Essay

… My clothes speak to the people around me and give them an idea about me as a college going student. At times I also realize that without even telling them about my occupation people realize that I am university going student through my dressing style.

I personally believe that there is a reason why people emphasize on the dressing sense and style especially the types of clothes to wear at different occasions. The clothes that a person wears give the statement about his personality and character even before he speaks his fashion speaks for him.

The dress that a person wears also tells about his professional standing. A person wearing a formal dress shirt, pant, tie and coat is usually considered as a top notch…. [read more]

Fashion Buyer Brand Own Branded Essay

… Consumers opt out for store brands in order to save money and this feature has turned out to be an advantage for the stores. The national brands sell for their names whilst when purchasing a store brand affordability is a key component for the buyers. A store has the opportunity to earn more if they manage to create their own brands. This would attract more customers and bring in more revenue to the store. If reasonably priced goods are offered along with good quality these stores can earn customers loyalty and attain repeat customers.

Presently, due to such competitive marketing environment the retailers have been forced to reconsider their store brand portfolio so as to maintain their place where the customers are just in search…. [read more]

Fashion Designers in Turkey Thesis

… Fashion Designers in Turkey

Emerging Fashion Designers in Turkey

Fashion is a good indicator of the social and political trends characterizing society at a given point in time. It is safe to say that fashion represents a very powerful means of communication. Just as it can be influenced by people, it is in the same manner that it can influence them. Taking a good look at the contemporary Western fashion scene it is interesting to notice that numerous designers, which mark it, come from countries such as Turkey. Among them we can mention names such as Hussein Chalayan, Dice Kayek, Atil Kutoglu, Dilek Hanif and Cengiz Abazoglu.

Fashion is an extremely powerful tool. It influences the masses at an international level. Successful trends get adopted…. [read more]

Art Fashion Essay

… These artists had talent and with use of originality they both introduced new trends. The last collection by McQueen was so close to death and portrayed his obsession with afterlife. He mainly made use of red, gold and silver colors with detailed embroidery and people were amazed to see his last 16 pieces. He will always be remembered for his uniqueness and individuality.

Both Alexander McQueen and Hussein Chalayan were keen on employing new and innovative ideas in their designing and presentation and these two factors turned out to be important for their success. Additionally, both artists were able to implement and conduct narrative, powerful and memorable catwalk shows which were most often presented as art performances. These two renowned artists managed to earn constant…. [read more]

Men's Fashion in His Book Term Paper

… The history of men's fashion outlined above demonstrates how Flugel's theory of the Great Masculine Renunciation fails to accurately describe the changing standards for men in the nineteenth and twentieth century, but it does not explain why this change occurred, or how men might have benefited from a standard of dress that made them "hot, uncomfortable, tired, and bad-tempered" (Bourke 1996, p. 23). To begin filling in these blanks, one may note that the question must be how men might have benefited from this arrangement, because in the nineteenth century, like now, and indeed, like almost all of human history, men retained a stranglehold on official and unofficial power, including everything from the government on down to the standards of dress. Thus, any change in…. [read more]

Fashion Photography Advertising in High End Women's Magazines Term Paper

… Fashion Photography Advertising in High- End Women's Magazines


Fashion Photography in the Form of Advertising, for High-End Women's Magazines

Table of Illustrations

Literature survey: Origins / history / theory of fashion photography advertising in high-end magazines

Recent Developments of Fashion Photography Advertising

Case Studies .10

Appendix of Illustrations.

Table of Illustrations

Helmut Newton, "Rue Aubriot," Vogue France. Paris 1975

Helmut Newton, Vogue France, 1979, Paris, Yves Saint Laurent Collection

Helmut Newton, "Self-Portrait with June and Models"

Diego Velazquez, Las meninas (1656)

Helmut Newton, Cover of Vogue France, September 1986

: Andy Warhol, Self-Portrait (1964)

: Steven Meisel, Calvin Klein "Euphoria" Fragrance campaign, 2010

: Steven Meisel, "Madonna hitchhiking (from Sex)," 1993

: Steven Meisel, "Make Love not War" cover of Vogue Italia, 2009

Typology:…. [read more]

Fashion Photography Research Proposal

… Fashion photography is an interesting research area because of various reasons. On the one hand, it is safe to state that it reflects the needs and desires of the society where it is produced. On the other hand we could state that fashion photography is one of the main instruments through which companies impose trends. These refer not only to what people should be wearing, but to what they should be thinking as well. More than a communication medium, fashion photography has the power to influence people's ideals regarding life style and also the construction of the social persona.

Programme of study

Under these circumstances, I believe that a research topic such as the evolution of fashion photography could provide us with a deeper insight…. [read more]

Fashion Industry Answers a Need Term Paper

… Fashion industry answers a need and does not make consumers buy unnecessary items. Fashion's primary purpose is to distinguish members of different cultural groups. In this way, fashion has existed as part of society since prehistoric times. While modern fashion appears to take cultural differentiation to an extreme, an examination of previous trends shows that some fashion choices have always been extreme. Therefore, the fashion industry answers an existing need.

While fashion may have many purposes, its primary purpose is to distinguish members of different cultural groups. Whether discussing different tribes in Africa or different cliques in a modern American high school, sociologists can use fashion to determine group membership. More importantly, people inside the various groups can determine group membership by observing an individual's…. [read more]

Fashion and Appearance Central to the Construction Essay


The objective of this work is to answer the question of how is fashion and appearance central to the construction of social identities and to present a discussion that includes reference to specific examples.

The literature examined in this study clearly indicates that fashion and appearance are central to the construction of social identities. For example, the work of Christopher Breward (1999) entitled; "The Hidden Consumer: Masculinities, Fashion and City Life in 1860-1914" states that the study of "...masculinities, fashion and urban culture is rarely addressed in the same work since the dominant wisdom has long held that consumption was a feminine enterprise and that pre-War British and American men were reluctant consumers…. [read more]

Fashion Entrepreneurship Application Essay

… ¶ … fashion entrepreneurship is all about and why I am fitting for the course.

Fashion entrepreneurship consists of initiating a fashion enterprise, venture, or idea, and assuming accountability and responsibly for the outcome and risks. To me, such a job indicates a courageous, responsible, and hardworking individual, and, I believe, that my resume will prove to you that I have the material to undertake this career.

Memoirs and articles that I have read about, and from, luminaries in the field such as Ralph Lauren, Levi Strauss, Coco Chanel, Louis Vuitton and Rene Lacoste, indicate to me that it also demands an open mind and an original character. Many of the aforementioned personalities are not only well traveled but also keenly innovative, multi-faceted, and original…. [read more]

Identity Management and Security Awareness Training Plan Corporate Writing

… Identity Management and Security Awareness Training Plan

The entire human race is in a constant phase of experiencing technological innovations and advancements, since the globe has crossed the threshold of twenty first century. Due to this progression, the organizations are leveraging with sophisticated and complex software and management programs, but at the same time, the risk to data and information stealing has elevated to paramount heights. In fact, the security threat with respect to the information and data has become one of the alarming aspects for organizations regardless of their size in today's time.

In this age of technological boom, the threats that a company encounters are not only from the external sources; but, internal threats have become one of the greatest vulnerabilities to information…. [read more]

Swarovski and Luxury Fashion Experiential Literature Review

… Swarovski has extended a cordial relationship with its customers over time. When it adopted experiential marketing, it showed its commitment to its customers since it appeared to be willing to go an extra mile and give its customer a chance to experience Swarovski lifestyle. This is the reason why every showroom of Swarovski, its own website and presence on social media shows that Swarovski is a brand which should be the first choice of crystal lovers. Through a luminous experience offered by it, it has managed to attract a mass of customers globally. It appears that Swarovski knows that attracting customers is easy but it's difficult to retain them. It appears to exploit the emotional attachment of its customers to its fullest. It has not…. [read more]

Identity Themes in Praisesong Research Paper

… In this regard, Rhine reports that, "Yukio Mishima's Confessions of a Mask not only catapulted him into prominence as one of the top writers of postwar Japan when it was published in 1949, but also remains one of the most popular and most often taught and discussed of his novels today, more than twenty-five years after his spectacular death by ritual suicide in 1970" (222). This same search for true identity can be discerned in Shuttle Island wherein Leonardo DiCaprio discovers his true identity after a challenging and struggle-filled search involving a checkered past (Clarke 203). This self-discovery can also be discerned in Confessions of a Mask wherein Mishima suggests that process involved in developing and sustaining an alternative identity is difficult but it can…. [read more]

Consider How National Identity and Culture Is Constructed Through Fashion in China and Japan Term Paper

… ¶ … national identity and culture is constructed through fashion in China and Japan

Fashion and Cultural Identity on China and Japan

Fashion, as it relates to culture, has initiated a relatively new and complex area of research into society and societal history. The concept of fashion has come to mean more than merely the history of dress and style for its own sake. Consequently, the study of fashion has developed into a multidisciplinary field that includes cultural, historical and sociological analyses of the role of fashion in societies.

The emerging field of fashion studies, sometimes known as the "new" fashion history, differs significantly from traditional dress history, which tended to focus on the stylistic analysis of elite fashions. By contrast, contemporary fashion studies asks…. [read more]

Fashion Industry Essay

… Fashion Industry

The so-called "Grandfather paradox" refers to a situation in which a person could turn back in time and perform the murder of his or her grandfather because he or she hates him. It is known that grandfather's death occurred in the year of 1957 from natural causes. The time travelling machine though takes the grandson to 1921.The question which arises regards the very possibility for such a crime to take place. The matter has been formulated by a division in two possible arguments.

According to the first argument the grandson has what it takes and if he has what it takes he can kill the grandfather. The conclusion is that he can kill the grandfather. According to the second argument, he did not…. [read more]

Gender and the Fashion Industry: Blaming Gay Term Paper

… Gender and the Fashion Industry: Blaming Gay Men for the Emaciation of Women

One of the most recent controversies particular to the fashion industry that has spilled over into the larger media conversation about female beauty is the shrinking BMI (Body Mass Index) of fashion models. Some major fashion shows, most notably the 2006 show in Spain, have attempted to instate a cut-off BMI of 18.5 for the fashion models exhibiting designer's clothing. However, the way that this issue has been phrased in the media has proved troubling. Many media sources, such as one blog called 'Feminine Beauty' have targeted, not commercial or cultural pressures that encourage women to tailor their bodies to fit the image of the moment -- whether that be fat or…. [read more]

Successfully Distribute His Fashions Essay

… ¶ … successfully distribute his fashions in the United States, Kleinaci should enter into an exclusive agreement with a major up-market department store.

Lloyd and Llewellyn is an upscale and well-established up-market department store which is conveniently located in the heart of the city. L & L, as affectionately termed by the esteemed in the fashion industry, is frequented by the rich, the famous, and those seeking to experience fashion at its best. Given that Kleinaci has already established a brand image as a forerunner in the fashion industry, L & L. is a logical venue for the distribution of his highly exclusive and elite designs since L & L. likewise upholds a similar brand image. Accordingly, through an agreement with L & L, Kleinaci…. [read more]

Africa Fashion Week NY Creative Writing

… So here we go.

Adiat Disu is the founder, chief communications officer at Adiree PR & Communications, and the director of Africa Fashion Week. Most importantly, Adiat is a tireless ambassador -- the wind beneath the wings -- of African fashion entrepreneurs, and she is always focused on positioning entrepreneurs for success and contributing to economic growth in Africa through fashion. The synergy between Adiat's business acumen and passion for fashion has been widely recognized. She shared the stage with Diane van Furstenberg when speaking to African Women Delegates at the United Nations, during the African Women Entrepreneurship Program. Following Hillary Clinton's keynote address, Adiat spoke about the challenges and opportunities of competing globally to African Small and Medium Sized Enterprises in Washington D.C. Adiat's…. [read more]

Influences of Philippine Women Fashion Clothing History Essay

… ¶ … Philippine Women Fashion/Clothing History

The aim of the paper is to give a clear picture of the Philippines women clothing history from the colonization period by the Spanish to the present fashion. The report aims to look at the influences that have shaped the fashion sense of the Philippines women to what it is today. Indeed, much of what is worn today is as a result of various influences from the cultures that the Philippine women have been part of particularly by Spain, Japan and America.

They were occupied for a long time by Spain, and then the American for a few decades. The Japanese late came and then the Americans again. We can thus say that the history of the Philippine women…. [read more]

Identity Development During Adolescence Thesis

… Identity Development in Adolescence

Adolescence is the period in the human life growth process when we experience more physical and psychological changes than any other period in the life cycle. Some experts hold that adolescent psychological development of identity in a complex western society is a vastly differently, intricate, and almost fragile process (Moshman, David, 1999, p. 6). It is a self-constructed identity that is formed around the social norms of the society like morality and rationality (Moshaman, p. 6), but it is also logical to infer that an adolescent's self-constructed identity is influenced by elements of that complex society that are unique to the individual's own environment and atmosphere of social interaction in the family, school, church, and in his or her social relationships…. [read more]

Identity Theft Is a Crime Consisting Term Paper

… Identity theft is a crime consisting in using personal identification information, like name, Social Security number, credit card number, by a person (the perpetrator) without having the owner's permission (the victim), in order to commit fraud or other crimes (credit card fraud, phone or utilities fraud, bank or finance fraud, government documents fraud, or other fraud). The Federal Trade Commission has estimated that approximately 9 million people in the United States have their identities stolen each year.

Although identity theft is a non-violent crime, it may cause serious damage, loss, stress, job opportunities or loans for education, housing, cars, might be denied. Also, the victims might be arrested for crimes they did not commit. In some cases, the identity theft is so well put together,…. [read more]

Fashion Color Contact Lens Research Paper

… Fashion-Color Contact Lens

Beauty for sale

Globalization has made it possible for a multitude of cultures to interact and influence each-other, with the Western World having an increasing influence on the Eastern community and vice-versa. Asians have gradually come to be more and more appreciative in regard to Western culture, reaching a phase where they go through great efforts to amplify their physical beauty by adopting occidental looks. As a result of the fact that their dark facial features did not assist them in being properly recognized for their potential by society as a whole, numerous Asian individuals have changed their appearance by using color contact lenses and skin whiteners.

The fact that Hollywood apparently had nothing against portraying actors that had Caucasian as well…. [read more]

Effects of Luxury Fashion From Swarovski Toward Social Identity Literature Review

… ¶ … luxury fashion of Swarovski toward social identity.

The review of the literatures presents "the effects of luxury fashion from Swarovski toward social identity." The paper reviews the literatures to provide greater understanding of the "experiential marketing for fashion jewellery, emotional brand attachment and brand personality and social media and cultural influences." The literatures identify that Swarovski is facing competition within the global market environment due to the influx of cheap fashion jewelry product from China . Thus, the company needs to design effective marketing promotion to differentiate its product as well as enhancing competitive market advantage.

Swarovski Overview

Swarovski is a global company that specializes in designing fashion jewelry and the company uses the supreme mastery to design and produce fashion products such…. [read more]

Identity Loss at Risk Term Paper

… Western Beauty Ideals: A Cultural Change Perspective

The Realities of a Global Village

When Marshall McLuhan introduced the concept of the 'global village' in his 1967 work The Medium is the Message, he established a precedent that still rings true decades after (Martens, Dreher, and Gaston 575). The world as a 'global village' is a metaphor that has never been more appropriate for the culture of thinking that's currently prevalent assumes the degree of closeness and interaction that McLuhan had predicted (Dixon 2). Technology had extended our senses so much that it is virtually impossible to not be affected about what's happening beyond a country's borders.

The blending of ideas and information though is not necessarily limited to the discussion of political issues. Although the…. [read more]

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