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Adaptation of Advertisements in Muslim Countries Research Proposal

… Coca-Cola Ad Campaigns

In Morocco During Ramadan

The rumor, "Boycotting Coca-Cola makes a statement against America and American (foreign) policies," constitutes one of the myriad of rumors the Coca-Cola company has had to counter, relating to contemporary religious, particularly Muslim, conflicts. Along with officially countering negative rumors about Coke, the Coca-Cola Company proved in a number of promotional efforts that that local adaptation of advertisements may constitute a vital strategy to increase its sales revenues and simultaneously improve the company's global image. An illustrative example for the success of this particular strategy includes the efficiency of the television advertisements Coca-Cola Company crafted celebrating the spirit and values of the holy month of Ramadan.

In this dissertation, the researcher explores the impact of locally adapted TV…. [read more]


Creation of the U.S. and the Seed of Civil War Essay

… ¶ … U.S. contained the seed of the Civil War

Those that believe that the original cause for the American Civil War was to free the black people are naive. As with most significant military battles, there had been several reasons for which the secession between the North and the South took place. Even from the colonization era tensions were high in the colonies, as people could not agree on certain vital matters.

After the invention of the cotton gin in 1793, the Southerners realized that cotton crops had been more money-making than other crops, and, as a result, they decided to replace most of their crops with the more profitable ones. The southern economy remained thus agrarian and more in need of the cheap…. [read more]


Women and Men Essay

… Clothing stores have found that by making stores "men only" and including non-clothing amenities such as watches and luggage, they can lure men in -- men still dislike shopping for clothing, but using the lure of other items can increase foot traffic.

The common image of the male, lolling in a sofa while his wife shops for clothes may be the reason for the common misperception that men do not shop at all -- rather, men merely shop differently, and enjoy buying different things than women. The fact that men are less process-oriented shoppers makes online shopping a boon for them: men who shop online browse for goods "an average of 31 times a month vs. 22 times for women," "make 20% more purchases online…. [read more]


Elizabethan Age Culture Scholarly Database Sources: Cartwright Research Proposal

… Elizabethan Age Culture

Scholarly database sources:

Cartwright, Kent. "Language, Magic, the Dromios, and the Comedy of Errors." Studies in English Literature, 1500-1900 47.2 (2007): 331-2A. Platinum Periodicals. ProQuest.

2009

The author argues that Shakespeare's comical use of witchcraft in the Comedy of Errors both parodies notions of witchcraft yet also addresses cultural anxieties raised by real accusations and witchcraft trials during the era. Cartwright's argument is that "words and thoughts in the Comedy of Errors unexpectedly acquire a certain magical agency and that the magical and the fantastical also acquire a certain potential for truth" (Cartwright 331). Through magic, so long as it is regarded as imaginary, there is a potential for a metaphorical truth that can surpass literal truth, like the drama itself.…. [read more]


What America Would Be Like Without Blacks Thesis

… America Without Blacks

Colorless America

The racial tension of the last few hundred years has taken its toll on the American psyche, leading many to speculate what it would be like if America had no black people. Because blacks have been the scapegoats for so many societal ills, this fantasy leads many people to believe that removing blacks from America would make it a land with less violence, less destruction, less poverty, and less general animosity. On the other hand, those who want to advocate the role that African-Americans have played in shaping modern American culture have been responsible for the sharing of an e-mail that grossly overstates black contributions to modern civilization, going so far as to credit a black person with the invention…. [read more]


International Labour Organization Essay

… ILO

International Labour Organization

The International Labour Organization (ILO) is the tripartite UN agency that brings together governments, employers, and workers of its member states in common action to promote decent work throughout the world. Its main aims are to promote rights at work, encourage decent employment opportunities, enhance social protection and strengthen dialogue in handling work-related issues. (International Labour Organization)

The ILO was founded in 1919 to pursue a vision based on the premise that universal, lasting peace can be established only if it is based upon decent treatment of working people. The ILO became the first specialized agency of the UN in 1946. (International Labour Organization)

These ILO standards take the form of international labour Conventions and Recommendations. ILO Conventions are international treaties,…. [read more]


Wal-Mart Critical Priorities the Many Challenges Research Proposal

… Wal-Mart Critical Priorities

The many challenges that Wal-Mart is confronting today that are potentially impeding their growth and current operations are the topic of this analysis. These are the most critical strategic issues and problems that require Wal-Mart senior managements' attention and prioritization. Organized into general environmental, industry, competitive and internal factors, this analysis provides an insight into why these priorities are the most important for Wal-Mart's management team today.

General Environmental Analysis

First, the global economic slowdown is at the top of Wal-mart's senior management's agenda when the general environmental factors are discussed. Paradoxically the slowing economic growth of the U.S. economy has led to gains in sales over the last nine months according to analysis from the Wall Street Journal (Opdyke, 2008). Wal-Mart…. [read more]


Work Motivation and Job Satisfaction Term Paper

… Work Motivation and Job Satisfaction of Library Personnel in a UK University

Library systems, like virtually all other organizations, are faced with some profound issues concerning what factors motivate their employees and provide them with a sense of job satisfaction. While the fundamental mission of university libraries has not changed in recent years, the introduction of the Internet and increasingly sophisticated online research tools and distance learning programs have created new challenges as well as opportunities for many library systems in the 21st century. In this environment, it is little wonder that some university librarians may become disaffected and less motivated, and taken to the extreme, these motivational issues can adversely affect an organization's ability to fulfill its mission, achieve its goals and contribute to…. [read more]


Cross-Cultural Negotiation Management Research Proposal

… Crosscultural Negotiation

Crosscultural Organizational Conflict: A Case Study

The improvement of communication technologies, the proliferation of high-speed internet transaction and the inception of free trade priorities into the economic orientation of all industrialized nations has created a condition within which cultures and nations intermingle freely. As this is a relatively new condition, however, many generational and ethnic conditions are coming up against the cultural aspects of this shrinking global village as a great challenge. The offshoot of this reality is that, in an increasingly globalizing economy, we are left with little choice but to embrace a global plurality of cultures and societies. In the commonality of economic interests represented by the integration of cultures, there must also be found a shared ground for cultural exchange.…. [read more]


Sports Marketing Nike's Marketing Strategy Thesis

… Nike's Marketing Strategy

Nike, the world's largest athletic wear company, has developed a sophisticated marketing strategy that supports its vision of inspiring athletes. At the core of their strategy is the concept, developed by co-founder Bill Bowerman, that "if you have a body, you are an athlete." Much of Nike's marketing strategy flows from that statement, and the mission to inspire "athletes."

The company develops inspiration through the development of high-end products. They have built a diverse line of complementary products to maximize the value of their brand. Nike products are available through many different channels. The promotional programs are comprehensive, cultivating and reinforcing Nike's positioning.

Nike has adopted a differentiation strategy. To do this, they have placed significant emphasis on their product. This emphasis…. [read more]

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