Viewing papers 1-13 of 13 for green AND marketing AND observation AND and AND portfolio AND analysis

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Green Marketing Observation and Portfolio Analysis Marketing Plan

… These factors are price, quality, convenience, and tome, or a combination of these. Studies in the field have revealed the fact that certain customer categories are willing to pay more for extra quality in the products they use. Whole Foods seems to understand this and establish a pricing strategy for its organic milk that satisfies customers' possibilities and the company's necessities.

Green Packaging

Organic milk's packaging is an important area where companies can increase their efforts in their attempt to develop environment friendly practices. In the case of Whole Foods, the company has banned plastic grocery bags. In addition o this, it encourages the use of reusable grocery bags by providing affordable bags and by paying at least a nickel-per-bag refund. Whole Foods is also…. [read more]

Justifications and Discussion Portfolio Analysis Essay

… ¶ … Justifications and Discussion

Portfolio Analysis for Six Discrete Weight Combinations

Analysis of VaR Compared to Actual Returns

Overall Correlation Coefficient

Correlation Coefficient Comparison

VaR Calculations over Different Sub-Periods

Two separate major U.S. indexes were evaluated over a period of time between the beginnings of 2007 until the beginning of 2010. The Dow Jones Industrial Index was selected as a broad indicator of the total U.S. economic health while a more specific indicator was also selected, the Dow Jones U.S. Tobacco Index, which represents a more targeted industry analysis. Six phases of calculation were conducted and contrasted with various macroeconomic trends that were also prevalent throughout this duration of this period. This provided evidence that the Dow Jones U.S. Tobacco Index was compiled of…. [read more]

International Expansion Research Paper

… Marketing

Globalization has created a unique and challenging environment as it relates to domestically oriented firms. Traditionally, films focused primarily on their domestic market for numerous reasons. Aspects such as knowledge of the market, political certainty, economic stability, and overall consumer preference, created a market environment influenced by domestic needs. These same characteristics still prevail today; however, the need for international expansion has created unique opportunities for multinational firms. This is particularly true for a company as storied as Coca-Cola. Coca-Cola has a unique product that is desired irrespective of geographic preference. Humans, in general, have a basic need of thirst. Irrespective of location, humans want to quench their thirst, and consumer products that do so. Coca-Cola through its unique marketing is near or at…. [read more]

Coca-Cola Leads the World's Beverage Term Paper

… China's 1.2 billion consumers had an average of only five servings of soda per year, compared with 343 in the United States, creating a great potential market. Indonesia, with 200 million people, nearly all Muslims who are forbidden to consume alcohol, is what was called as a "soft drink paradise."

Evidence of primary research execution

Before Coca-Cola launched 'New Coke' they had invested U.S.$4,000,000 in market research and undertook 200,000 blind taste tests. In all these blind (unbranded) taste tests the New Coke outperformed both Pepsi (52% over Pepsi) and existing Coke (60% over old Coke).

These blind taste tests were the basis of the launch of 'New Coke' in 1985.

The launch created a public outcry, with Coke receiving over 40,000 letters of complaint…. [read more]

Risk Management in Hedge Funds Dissertation

… To become shrewd to reach total reappearance of the location instructions of hedge funds which are less controlled than those of mutual funds. Ever since hedge funds are less controlled likened to mutual funds, this stresses that the hedge fund directors own superior info that about the marketplace and the obtainable advantage lessons than the even fund directors (Cottier, 2000). Because of the assignments instructions being freer, the hedge funds will be more reliant on a liquid market, where both buyers and sellars that are ready to purchase and sell at fair market value (Ineichen,2003).

Figure 2: Kinds of investment vehicles are investors looking at.

The hedge fund business began to rise in sometime around the mid-sixties when Fortune magazine tinted this new financial vehicle…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Security Issues of Online Communities Term Paper

… Security Issues of Online Communities

Online communities have emerged in recent years as a result of the rapid growth of the Internet, arousing intrigue in citizens, policy-makers and government officials. An online community is a group of people who interact in a virtual environment. They have a purpose, are supported by technology, and are guided by norms and policies. The problem with the term "online community" is that it often refers to a wide range of online activities, and has as a result, been subject to different definitions. Although online communities exist predominantly online, they vary depending on the software environment supporting them, purpose, size and duration of existence, culture of their members, and governance structure (Preece,, 2003). The characteristics of an online community…. [read more]

Supply Chain Management Hypothesis Thesis

… It requires the total dedication from organization within which it SCM implementation is being planned. SCM "expands the scope of the organization being managed beyond the enterprise level to include interorganizational relationships." (Strader et al., 1999)

Supply chain depends heavily on the relationships that organizations can develop and sustain through personal interactions and using the latest technology. Earlier studies in SCM focused on identifying the supply chain network (SCN) developed by organizations. Later, studies focused on supply chain demands, supply chain operation and information sharing. In the present organizational environment, competitive advantages are not just single company or organization-based. Rather, they are supply chain based. (Muralidharan et al., 2002)

There are many independent models within the SCM methodology. Each of these deserve discussion. Some of…. [read more]

Impact of the Higher Gas Prices in the Automobile Industry Term Paper

… ¶ … High Gas Prices on the Automobile Industry

The heart and soul of this study, the primary research question, purports: What impact(s) do higher gas prices exert on the automobile industry (GM; Ford; Toyota; BMW; other manufacturers)? Subsequent questions include: How has the price of gas progressed through history? What do higher gas prices impact?

The study presents pertinent information/data which will prove useful to other researchers, as well as, to individuals impacted by higher gas prices, particularly those connected to the automobile industry. These individuals will especially benefit as this study aims to complement one's current understanding regarding this critical, contemporary concern.

This qualitative study utilizes the literature search methodology and obtains information from a variety of scholarly, news, general and governmental publications.…. [read more]

Japanese-American Biopharmaceutical Industry Term Paper

… The objective of such harmonization is a more economical use of human, animal and material resources and the elimination of any unnecessary delays in the global development and availability of new pharmaceuticals while maintaining safeguards on quality, safety and efficacy, and sustaining regulatory obligations to protect public health. This mission is embodied in the Terms of Reference of the ICH.

Limitations and Delimitations

This problem is limited by the extent to which the United States and Japan choose to continue to permit the extensive interval of time from which pharmaceuticals are available in the United States to when they are available in Japan.

This problem is delimited by the extent to which the United States and Japan choose to cooperate in reducing or eliminating the…. [read more]

Learning Style Preferences and Perceived Effectiveness of Internet Courses Term Paper

… ¶ … rise of the Internet has greatly impacted all areas of society, particularly higher education. Colleges and universities are finding that to stay relevant to their traditional students they have to create online and distance learning programs quickly and effectively to stay up with their learning needs. Eighty-seven percent of four-year colleges offered distance-learning courses in 2004, up from 62% in 1998. According to International Data Corporation, 25% more colleges and universities added distance learning programs between 1998 and 2004. In 2004, 2.2 million degree-seeking students were enrolled in distributed courses. By early 2008, one out of 10 college students will be enrolled in an online degree program, Boston-based market research firm Eduventures estimated last year.

This radical change in education has presented these…. [read more]

Project Management Term Paper

… According to its corporate profile, Keppel Offshore & Marine, integrating the experience and expertise of Keppel FELS, Keppel Shipyard, Keppel Singmarine and Keppel yards overseas, was established in 2002 (About Us 2004). Keppel Shipyard Benoi is a wholly-owned subsidiary of Keppel Corporation, one of the largest offshore and marine groups in the world. The company enjoys a strategic network of 16 yards serving regions including Asia Pacific, Gulf of Mexico, Brazil, Caspian Sea, Middle East and the North Sea (About Us 2004). The Keppel Shipyard (Benoi) specifications are set forth in the table below.

Yard Size

350,000 sq m


1,163 m


No. 1 drydock

300,000 dwt

350m x 60m

No. 2 drydock

170,000 dwt

300m x 60m

Mooring Quay

No. 1 quay

Length…. [read more]

MGM Mirage and Strategic Management Thesis

… MGM Mirage and Strategic Management

Today's companies strive to achieve, maintain and consolidate a high competitive position within the market and within their industry. They manage this through a full satisfaction of the customers' needs and wants. The organizational clients have become the core of corporate operations simply because they are the determinants of success. They decide if they like the product or service and if they will return within the organization to solicit it again, ensuring as such the economic agent with sustainable revenues.

Therefore, the full satisfaction of the customers' needs is crucial in all organizations, but even more so within the service sector, where the provider does not offer a material product and can only succeed based on the quality of the…. [read more]

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