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Health Care Discussion Quesstions. Marketing Health Service Essay

… Health Care Discussion Quesstions.

Marketing Health Service magazine as a reliable source of information

Response

Administrators and managers of health care organizations face huge problems as a result of the dynamic nature of healthcare provision. There are revenue operations, program activities, standards, monitoring and research activities which the managers need to focus on in order to propel the organization towards success and achievement of its goals and objectives. Therefore any source of reliable and timely information for the senior-level managers could prove to be beneficial for the organization since they will be able to make the appropriate decisions for the situation at hand.

With the Marketing Health Services quarterly magazine's target audience being senior-level managers in the healthcare industry, the magazine could prove to be…. [read more]


Ebnhc Marketing Plan Marketing Plan

… EBNHC Marketing Plan

Overview of the Organization

The Eastern Boston Neighborhood Health Center (EBNHC) is a healthcare organization dedicated to provide the primary care to all people regardless of sex, language, age, place of origin or social circumstances. Eastern Boston Neighborhood Health Center was established in 1970 to address the critical need for the healthcare in the community. Since its formation, EBNHC has been a vital part of the community and the organization provides the high quality and easily accessible healthcare delivery for the community. Through the quality healthcare that the organization provides, Boston Neighborhood has become one of the largest healthcare deliver in the state. Over the past two decades, Boston Neighborhood receives over 300,000 patients yearly, and the organization delivers approximately 1,000 babies…. [read more]


Strategic Marketing and Health Care Research Paper

… Healthcare Strategic Marketing

Marketing in the healthcare sector is an interesting endeavor to engage in, given that healthcare is considered an integral part of an individual's daily maintenance of his/her well-being. Because healthcare is imperative and needed, it could be assumed that it does not require the same level of effort and creativity when it comes to developing marketing strategies that would increase preference and loyalty of the clients/patients to the healthcare organization.

Healthcare strategic marketing can be likened to a telecommunications company's marketing strategy: from the moment a product or service is bought up to providing after-service care to consumers/clients, telecommunications companies are involved ('high touch' involvement) with them. This same strategy must be adopted by the healthcare sector. In a healthcare organization, such…. [read more]


Health Care Marketing in Practice Research Paper

… Healthcare Marketing -- Market Opportunity

Market Opportunity Analysis: Good Samaritan Hospital (Los Angeles, CA)

In understanding Market Opportunity analysis in the context of healthcare marketing, I have chosen the Good Samaritan Hospital website as the case for my analysis. I was struck by the hospital's website because of two reasons: (1) it has a clear and interesting branding as a healthcare institution, not to mention that the hospital was able to develop a catchy tagline, "Good Sam. Good Doctors" and (2) the hospital's website is well-organized, very informative, and has diverse yet organized content within.

Good Samaritan Hospital has a clear and effective branding, reflected in its usage of the name "Good Sam," a shortened version of the hospital's name and at the same time,…. [read more]


Health Care Services for the Homeless Research Paper

… Health Care Services for the Homeless

An Analysis of Health Care for the Homeless, Milwaukee, Wisconsin

Today, one of the most significant problems facing underserved populations is an inability to obtain health care services in the marketplace. In fact, there is a strong relationship between homelessness and health; homeless people typically experience higher rates of physical illnesses than the general public, and in cases where access is severely limited, people will tend to use fewer health services and will typically experience worse health outcomes (Helvie & Kunstmann, 1999). Furthermore, the constraints to access of medically underserved and vulnerable populations is reflected in their higher mortality rates and increased rates of cancer, heart disease, strokes, and dental disease (Barrett, Epstein, Gaston & Johnson, 1998). Community health…. [read more]


Health Care Delivery Systems Research Paper

… The best practices principles identified by the World Health Organization are: (1) The partnership or collaborative arrangement demonstrates a clear added value; (2) The partnership or collaborative arrangement has a clear goal that concerns a priority area for WHO; (3) The partnership or collaborative arrangement supports national development objectives; (4) The partnership or collaborative arrangement ensures adequate participation of stakeholders; (5) The roles of partners are clear; (6) Pursuit of the public health goal takes precedence over the special interests of participants; (7) The structure of the partnership or collaborative arrangement corresponds to the proposed functions; and (8) The partnership or collaborative arrangement has an evaluation or self-monitoring mechanism.

8. Key Strategic Planning Elements in Healthcare Systems Management

The strategic planning elements most frequently utilized…. [read more]


Terrace Hospital Marketing Plan Marketing Plan

… Higher level of QC set from industry benchmarks (e.g. reduction of errors from 1.5% industry standard to .5% overall).

Process Reengineering -- Annual review of processes and reevaluation of purpose and objectives based on service volume, error ratio and customer feedback. Strive for community presence; become known as the "place for quality healthcare."

Competition- Smaller clinics and 24-Hour Emergency Walk Ins, Large Urban Hospitals. However, noting that the larger hospitals tend to be less personal while also having the fiscal resources to offer more specialized care, Terrace Hospital embraces relationships with other clinics and hospitals that help with the overall message to provide high-quality and accessible care to 100% of the population. A potential competitive plan could also include personalized services for the shut-ins or…. [read more]


Privatization of Healthcare Services Dissertation

… With this reality check and overall change in approach permissions were granted to individuals for setting up and running private hospitals with government regulations. This revived the private sector and many public institutions were privatized over night. Both types of institutions private and public still co-exist in China but number of private hospitals and clinics remain far greater. In most cities the private hospitals and clinics privatized at an incredible speed going from 40% of all institutions in 1998 to 56% private institutions in 2005, this rapid privatization led to establishment of un-registered private entities (Black Clinics). Earlier to 1980 there were four groups who were allowed to setup and run private practice; First group was individual practitioners with a license prior to the Cultural…. [read more]


Health Systems Issues and Strategic Research Paper

… Table 2

U.S. Life Expectancy in Years

Mortality

1970

1980

1989

1990

1996

Life Expectancy in Years

Life Expectancy at birth

70.8

73.7

75.1

75.4

76.1

Men

67.1

70.0

71.7

71.8

73.1

White

68.0

70.7

72.5

72.7

73.9

Black

60.0

63.8

64.3

64.5

66.1

Women

74.7

77.4

78.5

78.8

79.1

White

75.6

78.1

79.2

79.4

79.7

Black

69.4

73.6

74.9

75.2

76.1

Source: Baum, Jennings & Manuck, 2000, p. 29.

Figure 1. U.S.Life Expectancy in Years.

Source: Based on tabular data in Baum et al., 2000, at p. 29.

Figure 2. U.S. Life Expectancy in Years: Men.

Source: Based on data in Baum et al., 2000, p. 29.

Figure 3. U.S. Life Expectancy in Years: Women.

Source: Based on tabular data in Baum et al.,…. [read more]


Health Staff the Allied Marketing Plan

… This growth within the field of nursing has led to be the fastest growing profession compared to other professions. (statistics b. o., 2010)

Market position

AHSA works in the marketing the niche of the healthcare industry hence catering mostly to nurses alone. This creates a much stronger and well penetrated infra structure into the nursing industry, and while this would be a safe move for a new company like AHSA the turnover is even higher in the physician employment rates and a similar need also exists for physicians.

Strengths

well focused on a small segment of healthcare much deeper penetration of the market good contacts within the industry vast network of advertising sophisticated, predictive screening mechanisms

Weaknesses

weak initial cash flow fresh company hence the…. [read more]


Obama Care Plan Health Term Paper

… According to Congressional Budget Office the plan will help reduce deficit by a startling $138 million over ten years (Health Care Reform, 2012). Although the statistics are subject to debate but the new plan ensures that costs are not distributed evenly but the plan actually helps in curbing the overspending crisis currently present in this particular industry. By cutting on the deficit our modern citizens can use money from bank at lower prices and bridging the deficit will help in improving the economic and employment status in the country.

Another extension of this argument is that Obama's plan helps curtail overpayment to insurers. In Bush's administration overpayment was of such nature that insurers were being subsidized for which the economy got nil benefits in return.…. [read more]


Healthcare Administration the Six Stakeholders Essay

… HealthGrades recognized the hospital's orthopedics and stroke programs as well.

SERVICES THAT NEED TO BE STRENGTHENED AND PROMOTED TO CONTROL OUT MIGRATION FROM THE PRIMARY SERVICE AREA

HealthSouth, one of the nation's largest providers of inpatient and outpatient services, needs to be strengthened in the areas of rehabilitation and outpatient surgery in Gadsden. These services are being offered on a continuum of services, including acute medical home care, outpatient surgery, diagnostic imaging, and occupational medicine. Most hospitals in Gadsden could not ignore the opportunity for residents to travel outside the local area for non-emergency care. The proximity to the interstate network which facilitated out migration to urban areas is meant to boast larger medical facilities. Part of the programs that are offered in the Birmingham…. [read more]


Health Care in the U.S Term Paper

… The Spanish System

The health care system in Spain is still reeling from the recent global recession. High unemployment rates are expected to continue, which places a strain on the ability to support the national health care system (OECD, 2011b). The ability of the national health care system in Spain to provide services depends on an inflow of taxes from the people. Anything that harms the economy also harms the national health care system. The same is true in the United States, only the impact is not as great, because the system is not entirely dependent upon government funds.

The national health care system and Spain is known as the SNS. It is operated by the National Ministry of Health and Social Policy. It is…. [read more]


Health Care Essay

… Address the proposition that health care quality is currently a national priority. Include one or more examples from health policy and/or current events to support your response.

Health care quality is indeed a national priority. In many instances, quality healthcare is a societal priority as lives are significantly impacted by it. To begin, due to the Affordable Care Act of 2010, the healthcare profession is undergoing a fundamental shift in regards to the patient experience. The U.S. health care system is now shifting the focus from acute and specialty care to that of primary care. This shift will alter the skills and qualifications needed to be successful on the job. Also, due primarily to that aging of the baby boomer generation, the need for primary…. [read more]


Healthcare System Essay

… The average life expectancy in Norway is high (Burger et al. 2012). This is a significant factor in increasing pressure on the healthcare system of Norway. The old age citizens require healthcare facilities more frequently than the young aged public. The intensity and severity of the old age healthcare requirements play an important role in exerting pressure on the system. The policies of healthcare provision are also observed as facilitating at the first place in case a patient is qualified for benefits. The policy enables the patient to gain healthcare treatment on the basis of severity of the diseases (Haveman et al. 2011).

Increased Diseases:

There are multiple causes for increased healthcare diseases. The increase is due to declining nutrition in food, environmental, and socio-economic…. [read more]


Healthcare Programs Article Review

… ¶ … healthcare access, quality, and costs have been vocally addressed. This is because of the growing concerns by the consumers of these services. A number of scholars have conducted research on the effectiveness of health care programs. They have also looked on how these programs can be improved. However, as this happens, the issue of awareness and acknowledgement of quality healthcare as an essential aspect of life has received less attention. The article titled "Social marketing in healthcare" by Aras (2011) addresses this concern as shown in this study.

Review of the Article

The article advances the importance of social marketing in healthcare. For effective delivery of healthcare services, Aras (2011) indicates that a background of social market is necessary. The article further suggests…. [read more]


Competitive Advantage Health Care Term Paper

… Healthcare service reflects the performance of medical duties, and therefore the service component is divided into pre-service, point-of-service and post-service. The pre-service element reflects things like marketing and intake, elements that occur before medical staff see the patient. There are a number of elements of pre-service that reflect on the company. Most of the literature talks about pre-service collections. Butcher (2013) notes that in addition to collections, the pre-service can also include consultations with patients to discuss their different options, although the examples Butcher uses tend to be with respect to collections, and discussing different payment options. Butcher further makes recommendations for best-practices in pre-service consultations, for example using a script to help build trust, because apparently that works.

Point-of-service is again considered to be…. [read more]


Integrative Studies Portfolio Artifacts Health Insurance Portability Capstone Project

… ¶ … Integrative Studies

Portfolio Artifacts

Health Insurance Portability and Accountability Act (HIPAA) of 1996 Legislation

The Health Insurance Portability and Accountability Act (HIPAA) of 1996 was a piece of legislation that stands as one of the most important changes in American health care in the modern age. Among other changes, HIPAA completely revolutionized the way that health care-related information is protected in connection with the privacy and confidentiality of patient interests. Under the HIPAA, most of the information furnished by patients or generated by health care providers is deemed to be protected health information (PHI). All such information is strictly protected from unauthorized sharing and disclosure by rules that, since 2003 (generally), require all organizations and entities handling such information to adopt very specific…. [read more]


Health Care to an Indigent Essay

… The plan will also provide a means for lower income families to afford and take advantage of health care offerings that they might not have otherwise received. The plan also significantly reduces wait times and customer service which often contribute to the low overall enrollments.

Discuss five (5) factors that point to the need of change by Cooper Green Hospital.

First, the rapid change in the U.S. health care system was a factor that required the Cooper Green Hospital to change its approach to costs. Another factor was massive lay-offs that ultimately harmed the firm's image in the public arena. Cutting programs, lack of resources to invest in capital projects, poor customer service and long waiting times were are factors that pointing to the need…. [read more]


Health Care -- Licensing A-Level Coursework

… The disadvantages of certification mirror those of accreditation, just as some advantages of certification mirror the advantages of accreditation. Both accreditation and certification involve significant expenditures of funds, time and other resources: JCAHO charges tens of thousands of dollars in survey fees; a health care facility must also prepare its staff, hire consultants, engage in mock inspections and prepare for actual inspections (Kelly, 2000). Clearly, obtaining accreditation, certification, or both involve considerable commitment of a health care organization's resources.

Deficiencies at King/Drew That Resulted In the Problems and Current Status/Prognosis for King/Drew

King/Drew was the Charles R. Drew Postgraduate Medical School, established in 1966, which joined forces with the Martin Luther King General Hospital, constructed across the street in 1972 (Calderon & Beltran, 2004). Consequently,…. [read more]


Health Information Technology the Development Essay

… al., 2010). Today physicians and services providers can create and manage cross-functional teams that allow for rapid patient prognosis and the development of treatment plans that are based on the collective intelligence of the entire team (Cliff, 2012). This practice of using Wi-Fi enabled networks within healthcare providers shows significant potential for alleviating the bottlenecks that a lack of terminology definition and clarity also has caused in the past.

By aligning standardized terminologies to patient treatment-driven taxonomies first, the level of understanding of specific terms and their relative context can also be more efficiently managed as well. The contextual intelligence of standardized terminologies becomes more accurate, clearer and easier to learn when put into the context of a patient outcome-driven scenario. When taxonomies are created…. [read more]


Health Service Marketing Essay

… However successful integration of services is essential. Both the health service provider and health sales force through operations must come to terms in order to develop technical solutions to payment processing for example.

Value Proposition

It is important to communicate a value to the health service stakeholders. Whether they be professional practitioners being recruited to join the team, investors, customers using the services, or employers considering your services for their employees. The value proposition lays out the reasons why stakeholders should consider the health service provider's offer. Understanding value is most important in improving the marketing and sales success says Nugent of the Medical Marketing Service (2007). It is important to understand what the needs and even preferences of the stakeholders in order to show…. [read more]


Health Care Marketing Term Paper

… For home health care products, these can be sold through traditional retailers, through health care professionals, or through organizations specializing in home care services. Place strategies are the means of using 'channels of distribution'. The choice of effective channels of distribution will most often be determined by the type of product.

The prices charged for the products and services are determined by the expectations of the people that are targeted. Prices are most often a function of the expected benefit rather than a multiple of cost. However, they are also influenced by the corporate objectives, the activities of the competition, the cost of the product and external factors such as the economic climate.

The combination of the other P. strategies in the marketing mix creates…. [read more]


Marketing Plan for Hong Kong Healthcare Organization Term Paper

… Marketing Plan for Hong Kong Healthcare Organization

Marketing Plan for a Healthcare Organization in Hong Kong Today

One of the most interesting and economically successful places in the world today is the "Special Autonomous Region" of Hong Kong. Indeed, the region is "special" for a number of reasons, particularly its ability to navigate between the laws of its parent nation in mainland China while continuing many of the traditions inherited by virtue of its British legacy. One of the fortunate consequences of the region's unique history has been the development of a healthcare system that is equal or superior to virtually any country in the world today, but some problems with accessibility and affordability remain firmly in place for a significant percentage of the region's…. [read more]


Healthcare in Marketing (Lasik) Term Paper

… Firstly, profiles can be created of organizations and business persons who would be likely to sponsor a non-profit organization. Several sponsoring options can also be included, to determine part of the profile by means of surveys. Thus, during each sponsoring period, the organization might know whom to target for future funds.

Secondly, profiles should be created for potential users of services provided by the non-profit organization. This information can then be beneficially used to determine areas that would most benefit from such an organization. Services are thus effectively targeted where they are most needed. Furthermore the way in which these services are provided can be determined by means of geo-demographic, psychographic and lifestyle data. In a profession where people are the target, it is essential…. [read more]


Marketing and Development Business Plan

… Marketing and Development

Over the last several years, the use of Internet as a component of medicine has been increasingly brought to the forefront. Part of the reason for this, is because the wide availability of Internet access, has allowed patients to be able to have admittance to a host different sources of information about health. At which point, many people will often use this as a way to gain, a greater understanding of the problem and what possible solutions could be available to them. A good example of this can be seen with a study that was conducted by the Journal of the American Board of Family Medicine. Where, they found that nearly 65% of U.S. households have access to the Internet. Out of…. [read more]


Health Care System Evolution Organizational Analysis and Continuum Essay

… Health Care System Evolution, Organizational Analysis and Continuum of Care

The objective of this work is to examine the evolution of the health care system and how health care delivery systems have influenced the current health care system in regards to Medicare/Medicaid. This work will conduct an organizational analysis for the Centers for Disease Control and Prevention including the stakeholders impacted by this component and how they are affected. Finally, this work will examine the continuum of care for Diabetes care program in the United States including the services provided and how these fit in the continuum of care. This work will examine how the equity contributes or fails to contribute to the overall management of healthcare resources and will examine the future trends of…. [read more]


Healthcare Policy Term Paper

… Healthcare Policies

Hospitals should not necessarily be encouraged to compete with one another. According to a research article in the Quarterly Journal of Economics (Kessler, et al., 2000), there is evidence that competition in healthcare services does reduce costs in some instances - as well as improving "quality" and increasing "...efficiency of production in markets for hospitals" (Kessler p. 577). On the other hand, because of the existence of health insurance - "which dampens patients' sensitivity to cost and price differences between hospitals" - and the resulting insensitivity to price, hospitals have been known to engage in "a medical arms race" and hence they compete through the offerings of "medically unnecessary services," the authors state.

Indeed, if competition produces socially wasteful practices, obviously that is…. [read more]


Healthcare Channels Term Paper

… Healthcare Distribution Channels and Analyze Their Effect on the Following:

The brand image of healthcare providers

Some new, larger healthcare providers insist that they can offer the same quality of care as smaller healthcare organizations did before -- while others stress the benefits of expanded services when a healthcare consumer becomes part of a large healthcare network. No matter how large the organization, quality of care as well as low cost to the consumer must be a factor in the image presented to the public, to foster a sense of trust.

The type of marketing communication required

One way for large organizations to make the dissemination of information through the Internet is to provide additional online services not provided by healthcare organizations in the past.…. [read more]


Marketing Brochure Human Resources Essay

… Every day, the good people at Pleasant Manor work with those in need of health care. Our work has led us to realize that it is so important for people to be as healthy as possible for their entire lives. To make this dream a reality, we are raising awareness of a variety of health issues. Our nurses will be on hand at Tropical Park this Saturday for the 5-K Fun Run and the health awareness seminar, to answer your questions about how to live better.

This initiative is part of a broad community health program

Some other components of this program are:

Community Health Fair

Nutritional and Exercise Promotion

Bands and other programs for students

Speakers and conventions

The Community Health Fair will be…. [read more]

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