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Hospitality Industry Trends and Problem in Hawaii Term Paper

… Hospitality Trends and Problems in Hawaii

The Hilton Hawaiian Village at Waikiki Beach is an island paradise that is located on Waikiki's widest stretch of beach that has an impressive property that is nested on 22 oceanfront acres that offers the best Waikiki resort experience. This is unique environment and culture of the Hilton Hawaiian Village Waikiki beach resort is an exquisite hotel. It has lash tropical gardens, waterfalls and exotic wildlife and priceless artwork. This is surely a one of a kind hotel resort where there are luxurious accommodations, food available in over 18 restaurants and lounges and an opportunity to shop for souvenirs' .there are also a wide range of activities that are enjoyable to the entire family. It is attractive due to…. [read more]


Hotel Management Strategy Report Style Essay

… Most clients and customers will also be cost conscious and can usually frequent the accommodation that provides them cost effective. Hence, the bargaining power of customer is high.

Threat of Substitutes - Hotels

Yeaswich (2006) for the Australian markets further observes that substitutes for the hotel industry are often low and can include alternative types of leisure accommodations inclusive of camping sites, portable homes or motor-homes or staying with buddies and family. Switching costs vary from minimal to high (e.g. The cost of the motor-home).

PESTE Analysis

Political Atmosphere

These make reference to government policy like the amount of intervention throughout the economy. Hotel industry in addition to tourism industry includes a fundamental backbone from the government support; without so, it won't have the ability…. [read more]


Hospitality the Most Memorable Term Paper

… Hospitality Case Study

The most memorable hospitality experience that I have had actually started out as a very negative situation. We checked into our hotel on a very hot evening and we were pleased to walk into a room that was nice and cool because the hotel had turned the air conditioner on prior to our arrival. However, we noticed almost immediately that the air conditioner was extremely loud. It was more than just the normal sound of the unit blowing air; it was a rattling noise because something inside the air conditioner was obviously scraping against something else. Initially, we were hoping that it was something that could be "fixed" by simply giving it a sharp tap on the side with a hand but…. [read more]


Hospitality Industry's Technological Tools Research Paper

… Hospitality CRM Systems

Customer Relationship Management Systems in the Hospitality Industry

In the hospitality industry, one of the most critical success factors for greater profitability is to increase customer loyalty and increased share of spending on entertainment, lodging and travel. Customer relationships are crucial for this to occur. The rapid advances in Customer Relationship Management (CRM) software and systems have made it possible to electronically capture, analyze, extrapolate and create highly effective services strategies aimed at gaining greater customer loyalty and sales in the hospitality industry (Singh, Kasavana, 2005). The greater the level of customization a customer expects, the more critical the CRM system is for tracking, reporting and providing insights into how best to tailor hospitality products and services to their needs (Phillips, Louvieris,…. [read more]


Hotel Use of IMC Starwood Case Study

… Content Creation:

Starwood Hotels and Resorts Worldwide, Inc. believes that contents (texts, images, color schemes, music, etc.) in advertisements and promotional campaigns are highly important in order to present a perfect picture in front of its customers and primary stakeholders. Therefore, the contents in its advertisements and promotional campaigns vary according to their specific target audience. For example, Starwood Hotels has been targeting younger generation for its Aloft Hotels brand since its inception. Therefore, the advertisements for this brand are highly integrated with sharp colors, jingles, and music. The company also ran a 50 day music campaign in which new artists were given an opportunity to play in Aloft Hotels around the Globe.

On Facebook, twitter, and other major social media networking sites, the company…. [read more]


Hotel Strategy Essay

… This is the marketing that will be focused on out of state domestic visitors, who will be encouraged to book luxurious weekends away, taking advantage of the flight options from a number of different Australian cities.

These strategies will hopefully build the brand's reputation and help it differentiate itself from its major competitors in the area. These competitors, as noted, reduced the pricing power that the Watermark has. Only building a strong brand that consumers associate with high quality will encourage consumers to spend more on the Watermark.

The target market for the strategy goes beyond geography, however. The service will be targeted at couples aged 40 and older, who have the means to afford the spa services and even the flight that accompanies it.…. [read more]


Hotel Management Hotels Have Entered the Initial Thesis

… Hotel Management

hotels have entered the initial stages of one of the deepest and longest recessions in the history of the domestic lodging industry." (PKF predicts sharp drop in 2009 hotel revenue, 2008). The demand for lodging accommodations in the United States is forecast to decline by 2.5% fewer occupied rooms in 2009, followibg a 1% decline in demand for year-end 2008 (PKF predicts sharp drop in 2009 hotel revenue, 2008). News is not good for both leisure and business travellers. According to Deloitte's 2008 travel survey, 38% of respondents said they expect to spend less on vacation/leisure travel over the next 12 months, nearly twice the 21% who expect to spend more (2009 industry outlook: Tourism, hospitality & leisure, 2009). With regards to business…. [read more]


Hospitality Marketing. I'm Studying Essay

… At this level, it is important to sign contracts that allow the hotel to better control the operations and to influence them in the desired direction (Click and Duening, 2004).

(5) The stipulation of consequences for breaches in the signed contract. For instance, if the cleaning company does not deliver the room services at the expected standards of quality, they would suffer consequences such as decreased payment, delayed payment or even the possibility of ending the collaboration on grounds of failure to comply with the accepted terms (Buchanan, 2008).

(6) The creation of a specific team of hotel employees aimed to directly supervise the means in which the cleaning company is delivering the room services (Nykiel, 2007).

(7) The continuous evaluation of the quality of…. [read more]


Comparison of Hospitality Lodging and Catering Services Research Paper

… Hotel Rest

Hotel and Restaurant Management: Turning Low-Occupancy into Profitability through Branding and Management

The hospitality industry is far from the lucrative cash cow that many individuals not involved in the business assume it to be, and many businesses struggle to break even, let alone turn a profit. Diversifying revenue streams is one way that certain companies can become profitable, offering value-added products and services to the basic hospitality offerings that from the core of operations in order to make the venture as a whole more profitable (or simply profitable at all). In order for this to work, however, the right market must exist and it must usually be met in a fairly unique manner in order to differentiate from competition. The task for hospitality…. [read more]


Hospitality Identification Essay

… The key principles presented as qualities of an organizational crisis at the beginning of this article seems to stand against this idea. Principle #2 requires a crisis to have a low probability of happening. Malaysia, relative to other nations throughout the world involved in the hospitality industry, should have a higher probability of crisis due to its inherent disadvantages mentioned.

The article is, in its own words "only conceptual,"(p.43). In other words, no new real experiment or practical demonstration was performed to confirm, or deny, their argument. The article serves a worthwhile purpose for gathering and researching a very specific investigation however and its literature review is very informative.

Critique of Article #2

Esu's (2012) article discussed many of the same principles as the other…. [read more]


Hospitality Management in the Church Research Proposal

… Hospitality Management in the Church

Hospitality is a very important aspect of the church in fulfilling the church mission and as well represents a large portion of the hospitality market each year. The purpose of this study is to examine hospitality as related to the church and the level of hospitality that the church demonstrates in its activities focused towards evangelism. The methodology of this study is of a qualitative nature, which has been conducted through an extensive review of literature in this area of study. The importance of this study is the information that will be added to the already existing knowledge base in this area of study. This study concludes that hospitality is at the core of the activities that were deemed by…. [read more]


Hospitality Going Green Thesis

… Hospitality Going Green

"Hospitality Industry Going Green"

A persistent and mostly positive trend in business at this time is the development of sustainable environmental practices. This trend of "going green" has been around for decades but has recently been supported by a common thread among many in society and is being demanded by consumers and organizations as a new standard by which business should practice. The standard of "going green" has escaped few business types and businesses in the hospitality industry are no exception. Consumers are also especially demanding of the service industry to adopt more environmentally friendly practices and also make people aware of these strides, now that consumers have been made more aware of the damage not thinking about it is doing to…. [read more]


Hotels and Hospitality Term Paper

… Hotel and Hospitality Industry: Catering to the Affluent Middle East Today and in the Future

Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing industry in an increasingly affluent region of the world. While there are a number of constraints to doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share…. [read more]


Hotel Strategy Marketing UK Research Proposal

… Hotel, Strategy

The Impact and Future Effects of the Recession on the Hotel Industry

Over the last several years, the hotel industry has faced a number of different challenges, as the sector would change focus and begin to concentrate on improving their earnings, by taking more of an international view. Where, everything from the location to the way the staff interacts with the guests are determining, how a company will be able to stand out from its competitors. (Brotherton 2006, pp. 6 -- 7) In most cases, this focus has meant that a variety of properties have been opened around the world by a number of different chains such as: the Four Seasons and Hilton. Part of this was in response to the increasing pressures…. [read more]


Hotel Industry Essay

… Hotel Industry

Why the Hotel Industry is a Positive Career Choice Today

The hotel and hospitality industry today has progressed to the point of having common processes, systems, and measurements in place to successfully manage and excel at each guest's experience over time. Far from merely having a good price and location for a hotel, today's state-of-the-art websites and extensive use of analytics and business intelligence software are making the task of identifying the most critical factors to excelling at serving the most profitable guests a reality.

Measuring service quality and being able to defend pricing strategies is the first major trend that the hospitality industry today is continually working through to find a profitable solution for. The use of the SERVQUAL measure of service…. [read more]


Hotel and Motel Management and Operations Term Paper

… Hotel and Motel Management and Operations: Current Trends and Technology

Introduction to the Hospitality Industry

For hotel and motel management and operations to be comprehensively understood, they must be considered within the context of the hospitality industry as a whole. Within this framework the management and operations of hotel and motel's is best understood and analyzed (Gray & Liguori, 1993). The hotel industry has existed since the dawn of time. At one time or another all men traveled, and in the course of travel needed to find adequate lodging of some sort. Traditionally this lodging came in the form of a room or bed in the home of a stranger. The travel and tourism industry in fact emerged from the need of man to travel…. [read more]


Hospitality Industry Term Paper

… One of the greatest assets within the hospitality industry is employees who are visionary, creative and strategic thinkers. In an industry that is in a constant state of change and evolution, these strategic thinkers can help to create a number of innovative choices for customers. A wide array of choices is essential for those within the hospitality industry to remain competitive and successful in a complex and competitive environment. Today, customers are faced with a wide variety of choices in terms of entertainment, basic services, spas, and restaurants, making it absolutely essential to be able to offer a new spin on such services in order to stay competitive. Employees, who act as the front line for customer service, are often in the best position to…. [read more]


Hotel Motel Management Operations Term Paper

… Hotel, Motel Management Operations

Hotel or motel management is a personnel intensive operation and provides a lot of assistance to individuals residing in areas where there are attractions for people to come, or pass through, but normally the areas do not have any reason for visitors to reside for long periods. The requirements of these visitors are served by hotels.

There is a great potential for hotel and motel operations in many parts of the country. This is also one of the fastest growing industries in the country with many hotels, motels and restaurants remaining open 24 hours a day, all through the week with the purpose of meeting the demands of the visitors there. This is also one of the largest employers in the…. [read more]


Changing Trends in the Hotel Industry in Ireland and Internationally Assessment

… ¶ … Hotel Industry in Ireland

Introduction- As the 21st century unfolds, we are told that the world is embracing globalism -- a key change in the economic, political and cultural movements that, broadly speaking, move the various countries of the world closer together. This idea refers to a number of theories that see the complexities of modern life such that events and actions are tied together, regardless of the geographic location of a specific country (political unit). The idea of globalism has become popular in economic and cultural terms with the advent of a number of macro-trade agreements combined with the ease of communication brought about with the Internet and cellular communication. The tourism sector, however, is rapidly evolving during this initial part of…. [read more]


Hotel Food and Beverage Cost Control Term Paper

… Hotel Food and Beverage Cost Control

An Examination of Effective Hotel Food and Beverage Cost Control Methods Today

Effective cost control techniques are absolutely essential in today's hotel industry. It is also critical to use the best tools that are available to help hotel managers implement these techniques; however, because every hotel setting is unique, it is vital to understand what approach is best suited to which situation. To this end, this paper provides an examination of basic hotel management food and beverage cost control techniques, including organization, profit planning, sales and break even analysis, menu pricing, food purchasing, storeroom control, food production, beverage and bar control laws and food service. A summary of the research will be provided in the conclusion.

Review and Discussion…. [read more]


Hotel as Chain or Independent Annotated Bibliography

… The researchers look at which branding strategies in North America are most effective in stabilizing growing businesses. The study also looks at small and medium-sized independent businesses and compares them to national chains that are franchised. The study concludes that European hoteliers who wanted to stay independent yet adopted the areas of franchise marketing and process improvement where able to retain their individuality while still gaining the benefits of a franchised operation.

O'Neill, John, W., and Anna S. Mattila. "Strategic Hotel Development and Positioning: The Effects of Revenue Drivers on Profitability." Cornell Hotel and Restaurant Administration Quarterly 47.2 (2006): 146,154,102.

The sampling frame of this study is 1,900 U.S. hotels whose performance was analyzed between 2002 and 2003, specifically focused on the net operating income…. [read more]


Facilities Maintenance Hotel Essay

… Equipment Purchase Criteria

Determining the cost of equipment is a complex endeavor that must factor in a variety of variables including initial purchase price, installation expense, ongoing maintenance, and technical support subscriptions. In addition, there are specific purchase criteria that the Hotel Montreux planning team must apply. These criteria include the following: (1) Durability and useful life of the equipment; (2) reparability; (3) accessibility; (4) efficiency; (5) green technology; (6)

Chosen Equipment and Systems

The architectural and interior design teams have integrated a number of systems in the facility that are designed to reduce long-term operating costs. Governing the use of electricity in the hotel, particularly that used to produce hot water, is a major focus of the operations team. To that end, the following…. [read more]


Hotel Kiosk Check in Systems Thesis

… Hotel Self-Service Kiosks: History And Outlook

In today's fast-paced world, travelers demand the maximum of convenience and the minimal amount of delay from the hospitality industry. The need for speed is especially apparent, when the demands of airport travel fray customers' temperaments beyond repair. Airports have instituted self-service purchase kiosks to expedite traveler's processing through the airport. Hotels have followed suit, noting a shift in customer expectations. Hotels are even more logical for self-service check-in kiosks as there is a decreased need for advance-level security checks and no risk of weather-related delays. Customers can simply point and click, just as today's tech-savvy customer is accustomed to do, in most spheres of his or her life. "For many travelers, the best service is self-service" (Rose 2008).…. [read more]


Motivation Systems for Hospitality Organizations Essay

… Base rewards on job performance (Employee Motivation: Theory and Practice 2010).

The rewards that relate to job performance typically include pay and benefits. According to Chonko and Roberts, "Of all the many properties that characterize work in formal organizations, pay is one of the most important. Pay has been found to influence significant organizational behavior variables, including turnover" (1996:154). As noted above, though, a number of other motivational factors can be used depending on the wants and needs of the employees that are involved. For example, according to Neff (2002), truly effective employee motivation and satisfaction programs require organizations to use more than just pay and benefits because different people view personal success in the workplace in vastly different ways. In this regard, Neff emphasizes…. [read more]


Influx of Money Impact Hospitality Thesis

… These South American countries expect an influx of visitors from all corners of the world, which is likely to revitalize and rejuvenate the diminishing fortunes of their hospitality sectors and economic development in general (Jones 2012). In particular, Brazil expects an overwhelming number of visitors from participating and non-participating nations across the globe, which inherently means an influx of money. Apparently, footballers, sports personalities, world leaders, football fans and fanatics, and tourists shall converge at various football stadia to watch the game (Jones 2012). The month-long event would attract services of hospitality sector as hotels and restaurants across the country and beyond. The host is expecting around 600, 000 visitors for the June 12 to 13 July 2014 event with many accommodation facilities already experiencing…. [read more]


Career Opportunities Within the Hospitality Industry Research Proposal

… Career Opportunities Within the Hospitality Industry:

The hospitality industry is one of the fastest developing and growing sectors of the current economic status. As an industry that is growing very fast in the recent years, it accounts for a multi-billion dollar sector. The main reason attributed to the huge growth of the hospitality industry is because it's exciting, never boring, and provides unlimited opportunities. Moreover, the industry is quite diverse and offers enough opportunities for people to work in several areas of their interests within the industry.

Current State of the Hospitality Industry:

The current hospitality industry is exceptionally healthy and feasible because of the various opportunities it provides to many people in each of its established segments. These opportunities are available in lodging management,…. [read more]


Martin Luther King/The Hospitality Industry Diversity Thesis

… Martin Luther King/The Hospitality Industry

Diversity in the Hospitality Industry:

Applying the Philosophy of Diversity-Blindness Offered by Martin Luther King

Martin Luther King is not remembered as a great hospitality manager, but instead as a Civil Rights leader, but his leadership style can be applied to the hospitality industry when it comes to facing the challenges that diversity brings to the industry. While globalization allows the hospitality industry to increase throughout the world, it also creates an industry made up of employees and customers of all different types. Hotels, restaurants, and other establishments in the industry of hospitality now have employees and clients with different backgrounds, of different religious affiliations, and ethnic identities. While this is a positive change, allowing different perspectives to come to…. [read more]


Hospitality Industry Role of Hospitality IT Systems Essay

… ¶ … Hospitality Industry

Role of Hospitality IT Systems

The rapidly changing needs and expectations of global travelers are a primary catalyst in the continual improvement and innovation of hospitality information technologies and systems. Having a 360-degree view of the guest is just the beginning to becoming the trusted advisor to travelers over time (Jain, Jain, 2005). While hospitality IT systems have progressed from the basic functionality of being able to track reservations and manage inventory, greater focus on each customer-facing process is necessary (Mathies, 2010). The rapid adoption of Software-as-a-Service (SaaS) applications including Amadeus Hotel Platform (Baker, 2007) is being driven by the urgency to streamline and make more customer-centered these processes in the hospitality industry.

The Changing role of IT in the Hospitality…. [read more]


Mobile Marketing in Hotels Introduction

… Mobile Marketing in Hotels

In the research information presented in this chapter, the author will map out issues with regard to mobile networks and their use in marketing in hotels. A literature review, research objectives, the research problem and research questions are listed as well as the research methodology and the directions for more research in application development are mapped out in detail.

Chapter Two-Literature Review

The Importance of Mobile Media in the Hospitality Industry

Multiple mobile networks and mobile channels are becoming a way of life, wherever people go, including while they are on the move and staying in hotels. This is clearly a responsibility that is under the administrative purview of e-managers in hotels. In such a case, unclear strategies for channel usage,…. [read more]


Globalization of the Hospitality Industry Research Paper

… Globalization of the Hospitality Industry

The phenomenon of globalization has affected every single person in the world, in one-way or another. The opening of markets, of political forums, of social networks, whether through technology or otherwise have all been results of increasing globalization. In fact, the world today seems a smaller place because of this phenomenon. It is not unusual to speak to somebody from across the world at any given time of the day today, whereas in the past it was to be unfathomed. Globalization has its perks, but it may not always be positive in its consequences. This paper will examine one aspect of globalization; namely the effect the process has had upon the hospitality industry. The paper will also analyze articles that…. [read more]

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