Viewing papers 1-30 of 53 for impact AND of AND social AND media AND on AND the AND advertising AND competitiveness AND of AND small AND businesses

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Business Plan for an Imaginary Software Company Business Plan

… ¶ … business plan for an imaginary software company, Techno soft which aims to enter South Asian market as a part of its international business expansion strategy. The paper is divided into different sections. The first section presents an ample introduction to the company; its location, products, mission, vision, and strategy, the source of competitive advantage, and the nature of business opportunity which it wishes to avail in the new market. The second section presents environmental and industry analysis of the firm using different tools; like PEST Analysis, Five Forces of Competition, CAGE Model, and future outlook. The third section is dedicated for the marketing plan of the company which describes the company's target market and marketing mix strategies.

The fourth section presents an organizational…. [read more]

Business Plan for Organic Fertilizer Business Plan

… Business Plan for Organic Fertilizer

Business Plan for an Organic Fertilizer Company

A company in this day and age should be environmentally aware and take steps to protect the planet. One of the best ways to do this is to engage in local business practices that follow organic principles. At the same time, the business needs to make a profit in order to keep these principles active in the local community, which will hopefully lead to more businesses around the world adopting these practices. The local company, Organic Fertilizer Specialists, aims to accomplish all of these things by dominating the local, and currently wide open, organic fertilizer niche. The company will target local agricultural and gardening stores, organic farmers, and hobby gardeners. Its it needs…. [read more]

Impact of Social Media on the Advertising Competitiveness of Small Businesses Multiple Chapters

… ¶ … Social Media on the Advertising Competitiveness of Small Businesses

Limitation and Delimitation


Results and Major Findings


Word of Mouth

Communicating with Customers


Implications of Study in Organization

Attracting New Customers Right When They want to Make a Purchase

Helps Businesses Engage their Customers

Helps the Organization to Outsmart their Competition

Enables an Organization to Offer a Range of Incentives

Few other Outcomes

Understand the value of social media on your brand and your solutions and how to measure it

Align your company in ways that best engage your buyers and subsequently allow you to deliver value

Understand that value in today's social media dominated world is not an event, but a collection of ongoing relationships



Nowadays, marketing has…. [read more]

Social Media and Small Business Dissertation

… ¶ … business, from the largest enterprise to the smallest start-up, has to face the continual challenge of staying in touch with customers so to continually earn their trust and business.Social media is the catalyst that is continually changing customer relationships and making 'them more interactive, open, and collaborative. Today's customers have more options than ever before in terms of how they choose to learn about that new products and services as well as gain insight into areas of interest.For marketers to be successful, they need to realize that their customers' preferences are changing quickly.Agilityas opposed to formal, often static, processes from a marketing and selling standpoint are essential if a company is to survive in an increasingly competitive global economic environment. The purpose of…. [read more]

Social Media Is a Hype Case Study

… In this case, Ann Curry is regularly posts about women's rights, poetry and other deep thoughts which now only represents her personality but also makes people watch her more closely while she is doing her TV shows.

Ease of accessibility is another benefit that social media has achieved over the traditional business practices. One no longer needs the complete mail address or contact number of their customers as customers are more likely to look up your company information directly (Glynn, n.d).

Precisely for any business to survive either on the internet world or in practical world it is necessary to have satisfied customers and social media is one such platform through which it becomes easier for the businesses to know about the needs of the…. [read more]

Social Media on the Advertising Competitiveness Research Paper

… ¶ … Social Media on the Advertising Competitiveness of Small Businesses

In conducting qualitative research projects, care must be taken in terms of research focus, as qualitative studies are appropriate for specific kinds of objectives distinct from quantitative research. In studies that require in-depth analysis of a topic or phenomenon, wherein insights from specific kinds of individuals, groups and other units of analysis are necessary, then qualitative is the appropriate research design.

Within the qualitative research paradigm, Integrity, Triangulation, Transferability and Trustworthiness are critical concepts that define the rigor of data collection and analysis when conducting qualitative studies. Integrity is particularly critical at the data collection and analysis stages of the research process. Integrity is the honesty of the researcher in ensuring that information and…. [read more]

Global Communication in Business Term Paper

… Global Business Communication


The objective of this work is to research operating and communicating in a global marketplace in the context of a construction business. The CEO of the company desires that the image of the company portrayed to be that of able communication with cultural sensitivity in all business dealings that will convince a wealthy segment of the investing public to get on board the 'global train' with the company. According to the work of Amy Hart entitled: "Global Communication Warming" what is really desired in today's business communications is that: "People want to connect with other people. They don't want hollow business relationships" according to Anne Koark, President and Co-founder of Trust in Business in Munich, Germany. "Professionals want…. [read more]

Impact of Social Media on the Advertising Competitiveness of Small Businesses Multiple Chapters

… ¶ … Social Media on the Advertising Competitiveness of Small Businesses

Every business, from the largest enterprise to the smallest start-up, faces the continual challenge of staying in touch with their customers and continually earning their trust and business. Social media is the catalyst that is continually changing customer relationships and making them more interactive, open and collaborative. Today's customers have more choices than ever before in terms of how they choose to learn about new products, services, and gain insights into areas of interest. For marketers to be successful, they need to realize that their customers; preferences are changing quickly, and that agility over formal, often static processes from a marketing and selling standpoint, are essential to survive in an increasingly competitive global economic…. [read more]

Marketing Plan Mission and Business Term Paper

… "The benefits were significant and fell into four areas: seizing the marketplace initiative, finding the pricing sweet spot, improving financial performance, and adopting the approach in other strategic initiatives." (Altschuler et al.)

On-Line Analyst, Inc. also has a very profitable business that is the underlying strength in all products and services offered. Data on the world's PC's and Network's all require technology for data preservation. The service will be the number one data accumulator in the world as we will be the internet's back-up service.

Surprisingly, there are still far too many individuals and businesses that do not take data security in the sense of backups seriously. One would be amazed at how many hard drives and other storage mediums house critical business data and…. [read more]

PC Moments the Present Era Business Plan

… The potential prospects we can target for the IT solutions that are provided by us, includes the people who work on management level positions in small, medium, and large organizations. They may be marketing managers, general managers, sales managers, and any other executive having the right and power to take quick decisions. These people emphasize on the importance of the information they often require in taking crucial decisions. As a result they are not usually price conscious and they do not spend much time in finding low price solutions. So it can be said that our potential prospects need premium IT solutions but they cannot have computer management personnel.

Moreover, those companies that are not quite capable of availing opportunities in new markets because of…. [read more]

Internet Technology (It): Next Five Years Term Paper

… Wal MartIT

The company chosen on which to conduct a mini case study for this paper is WalMart, and in particular the paper will attempt to concentrate on a number of issues that WalMart recently faced in regards to Information Technology and Systems, and how, if technology had been correctly implemented and used, could have likely saved Wal-Mart a lot of money, profits and a loss of reputation.

The case study will focus on a deciphering exactly what went wrong with Wal-Mart's attempt at expansion into Germany, and what role information systems should have, or did have, in the venture. The paper will also attempt to discern whether the prevailing perception that Wal-Mart owns a competitive advantage, in part due to the information system currently…. [read more]

Strategic Brand Management Event Essay

… This would also include the formulation of the mental map specifying the core associations that customers would have with the service provided. The organization/brand is prone to be patriotic considering its motto described above. It is all about the young people and bringing out their talent so the youth associates themselves with it. Moreover corporations association with the brand would be assistance in their professional development as well as in capturing the most talented creem of those participating in the conferences (Keller, Parameswaran and Jacob 2011, p.g 39-41).

The next step is launching the brand in the market which would require a big launch in order to show the customers the uniqueness of the brand compared to other brands available. The launch would include the…. [read more] a Strategic Assessment Essay

… The focus in the case study often reverts to the customer loyalty aspects of Amazon and its web design. The case also makes the point that the accuracy, speed and precision of the experience are contributing factors to profitability (Amazon Investor Relations, 2012). These are two strong contributions to Amazon achieving its revenue, profit, sales and service strategic plans on an annual basis. Without the build-out of the e-commerce infrastructure, Amazon would not have been able to deliver such an exceptionally positive and consistent level of customer experience. In aggregate, the e-commerce infrastructure strategies all contributed to this significant contribution (Lindic, Bavdaz, Kovacic, 2012).

A second major contribution e-strategies have made to the company is the wealth of analytics, business intelligence (BI) in addition to…. [read more]

Integrated Marketing Campaign of Mc Donald in UK Organization Dissertation

… ¶ … technology has evolved a great deal, thus resulting in an increase in media freedom and globalization. Moreover, human life in the post information technology has become much faster pace than ever before. Ever since the human civilizations had established, man is looking for ways to relax one physically and mentally. Over a period of time the market for leisure and tourism had gain much strength due to increasing demand of travel and tourism and the need to maintaining a quality life. The primary reason for this increasing trend of travelling, both international and domestic, originates to the increase in globalization (Grant, 2005).

As civilizations have evolved and technology has made human lives faster, man has started to value quality of life more and…. [read more]

Economic Model for Monopoly Analysis in Telecommunication Term Paper

… ¶ … Economic Model for Monopoly Analysis in Telecommunication:

Proposal to demonstrate Uniqueness. Mathematical Economic Model.

The Telecommunications Act of 1996 sought to end the monopoly that once existed in the telecommunications industry. Since its adoption, the telecommunications industry has been undergoing a period of rapid change and development. The entry of new players into the market encouraged them to seek new ways to attract and keep customers. These changes have led to a rapid influx of new technology and services.

Many times what defines a monopoly is not clear in every circumstance and there are many pending lawsuits for violations of Anti-trust laws in the courts today. Economic models are useful in resolving issues of whether a monopoly truly exists, or whether claims are…. [read more]

International Marketing in a Global Environment: Examples Dissertation

… ¶ … International Marketing in a Global Environment: Examples from the Proportion of Immigrants in the Society

The paper will be organized so as to present firstly an overview of the international marketing generally. The study will then explore and summarize how international marketing strategies can be explored in an international context with a focus on the cultural challenges that exist in Dublin, Ireland. This will be thoroughly augmented with a methodological approach that uses statistical (albeit limited due to the sample size) techniques to analyse responses on a survey, qualitative analyses will also be employed. The discussion and findings will concentrate on the assumptions and actions defined within previous sections of the paper that will be integrated with the survey results so as to…. [read more]

Marketing Strategies of the Shanghai Research Paper

… ii. Pricing Strategies

a. The Most Potential Customer Segment:

The Shanghai Disney Resort will offer a number of recreational and entertainment facilities -- most of which are expensive enough to be affordable by the upper middle and higher income group only. Therefore, the most potential target market for the Shanghai Disney Resort will only consist of well-off families from the local and international markets. The preliminary facilities which the Shanghai Disney Resort has planned cannot be offered at low prices. Reason being, the Walt Disney Company and the Shanghai Shendi Group have invested a huge amount on this project. In order to get attractive returns on their investment and make the payback period short, they will have to charge high prices for all types of…. [read more]

Retail Branding Term Paper

… Internationalization of Branding in the Retail Industry

In the past few decades, issues surrounding branding in the retail industry have emerged as a significant concern for retailers, consumers, and the fashion industry alike. Organizations are using branding as a strategy tool in today's business environment with increasing regularity. Although brands and branding are not new ideas, retailers are applying them to more diverse settings where the role of branding is becoming increasingly important (Wentz & Suchard, 1993). The traditional role for brands has recently reemerged as a topic of interest, as retailers are increasingly turning toward the internationalization of brands to survive in the highly competitive industry. With the growing realization that brands are one of a retailer's most valuable intangible assets, branding has emerged…. [read more]

Starbucks Corporation Competing in a Global Market Term Paper

… Starbuck's Case Study

Briefly describe the history and evolution of Starbucks.

Seattle entrepreneurs Jerry Baldwin, Zev Siegl, Gordon Bowker founded Starbucks in 1971, locating their coffee importing business in Seattle's Pike Place market. The founders were content to grow the coffee importer to five stores in the metro Seattle area, and were gradually becoming known in the coffee industry, and as a result of these associations met Howard Schultz, who would eventually buy the chain and transform its business model. Mr. Schultz was passionate about introducing retailing concepts he had originally discovered during a trip to Milan, Italy and immediately after coming back from Italy, launched what would become the prototypical Starbucks stores, combining meetings places with good ambience for friends catching up with each…. [read more]

Organization Behavior Internet and E-Marketing Essay

… A continuous up-gradation of all manufacturing plants and equipments is essential for producing the best quality meals for the customers. If Gold Coast Bakeries will not give importance to the technological changes in its environment, it will no longer remain competitive in its industry. The continuous up-gradation of plants and machineries bring large expenditures for the company every year. Therefore, it has to keep a big margin from its profits for these expenditures.

e. Competitive Forces:

There are a large number of competitors in Gold Coast and the adjacent regions which are direct competitors to Gold Coast Bakeries. The major competitors for Gold Coast Bakeries include Petro's Bakery, Goldstein's Bakery, Marquis De Pastry, Brumby's Bakeries, Oriental Bakeries, BC's Bakery, Celtic Organic Bakery, Maurita Authentic Italian…. [read more]

Branding in Service Markets Dissertation

… Consequently, the message starts to stimulate customers starting to consider making a purchase.

The brand also serves as a substantial financial and political power in the macro-level focus of culture; particularly as it relates to issues and discussion regarding globalization concerns. As noted in the first chapter of the AMP, just as the growing impact of marketing touches most aspects of the consumer's lives, brands and branding have likewise become "an increasingly dominant market economic and commercial ideoscape" (Heding, Knudtzen, & Bjerre, 2009, p. 210).

With organizations like WTO implementing branding in its marketing and management practices, branding will likely remain central to structuring commercial and economic activities -- in large as well as in small countries globally.

Branding Evolution

The process of branding reportedly…. [read more]

Technology Business Processes Technology Mediated Essay

… This could help Spotify to make inroads in the American music consumer market at a juncture when it has achieved something of a singular set of agreements with man industry partners. As our research shows, these terms may have a limited shelf-life. Millan (2011) reports that there are some entities in the record industry that have objected to Spotify's merging of streaming and internally maintained media files. Millan goes on to report that "from a small office in Stockholm, Sweden, Spotify quickly spread its tentacles across Europe. But during the past couple of years, the company has been caught in a web of bureaucracy. Record-label executives have expressed concern that Spotify's free offering devalues music and doesn't drum up significant revenue." (MIllan, p. 1)

This…. [read more]

Role of Business Essay

… A good example of a product that should have a strategy for accessing global markets is the Kalamkari or block printed materials done in the interior parts of India (Bhatnagar, no date). Its a popular printing design and the traditional artisans are looking to spread this product to other parts of the world for sustainability and profitability.

One good way is to start marketing through the Internet and through various immigrant Indian communities that are scattered around the globe. The first step is to help other people understand what this product is and the beauty of it will capture their minds. After that, a sensible marketing strategy and partnership with various textile companies are all that is needed to sell the product globally.

Organization's impact…. [read more]

Branding Affects the Buying Decision Thesis

… Then, the telephone numbers of fifteen hundred people was randomly generated from the national directory. Telephone interviews were conducted with three hundred and eight people, deeming a response rate of 20%. (Weiping, 2008)

A highly structured questionnaire was designed to decrease time spent on the phone for both the interviewer and the respondent. This allowed the interviewer to take notes accurately whilst letting the person on the other end relax and answer questions comfortably. A statistical analysis was done to ascertain the validity of the gathered results. The independent variables included brand trust, brand loyalty and product familiarity. The dependent variable was the future purchase intention. The 7 point Likert scale was applied for data collection. The analysis illustrated a support for the direct, positive…. [read more]

Panera Bread Company-Growth Research Paper

… According to exhibit 1

Between 2002 -- 2006

666.1- 212.6 = 453.5

Percentage increase= 453/212.6 x 100 = 213.3%

Between the years 2002 and 2006, the company revenues increased by 213.3% a figure that signifies constant growth.

In the last years, 2009 -- 2010, the company again experienced a significant increase in revenues. Below is the percentage.

1321.1- 1153.3 = 167.8/1153.3 x 100 = 14.5%

The company thus realized increased revenue of 14.5%. This signifies an increase in growth from the previous years. To realize further growth, the company may engage in more strategies that will ensure the most efficient results are achieved. Other programs that will attract more customers need to be introduced to ensure that the company is n the right trend in…. [read more]

Body Shop International, LTD Essay

… As a Social Responsibility leader, the company is often used as case study in the fields of management and organizational studies. In the field of management organization with recommended instruments drawn from best practices models of evaluation provide the final link in the researched management strategy. From this preliminary Six Sigma tool, core competencies can defined as assessed for further definition by way of comparative analysis with known information about aggregate market forces, customer insights, and product life-cycle. These factors once considered in summary, may then serve to redefine the strategic direction of a corporation where new insights may support the future of actual portfolio performance.

Resource analysis, another area crucial to the representation of productivity in companies, is another segment within The Body Shop's…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Global Strategy of Eastcompeace Smart Card Company, Ltd Dissertation

… Eastcompeace: Strategic Management

Data Presentation, Findings & Analysis

Recommendations & Management Implication

The smart card industry is one of the most lucrative industrial sectors in the world. This is because the lack of competitiveness and margin of innovation existing in this particular industry. From a sim card in a cellular phone to high tech and sophisticated security systems, the smart card industry covers it allThis makes it a highly price inelastic industry, which in turn means, that smart card producers have an edge to play with the prices the way they want to. On the other hand, the critical and sensitive nature of product that the smart card industry deals with demands immense level of continuous research and development so that the smart cards can…. [read more]

Advanced Principles in Marketing Essay

… Promotion mix adopted by the company will encompass five key aspects including advertising, personal selling, sales promotion, public relations, and direct marketing.

Marketing Research:

The success of the business will largely rely on the depth of market research conducted to ascertain the prevailing opportunities and threats in the marketplace. The market research will allow the company to enter into a new market, launch its product, promote its brand awareness, and gain insights on the effective strategies for improving consumer service. The research will adopt the use of different approaches such as explorative, descriptive, and investigative approaches. Explorative approach aims at generating information used to gain understanding of the performance and prevailing conditions in the market. Descriptive approach will measure the quantities of goods sold and…. [read more]

Contribution of Marketing Term Paper

… Marketing Management

Marketing plays an important role in the establishment of a product in the market. Developing a brand name and the uniqueness of a product is often the main objective of an organization. Research and development of new products and identifying new uses of existing products are the core issues tackled by organizations. Marketing plays a very important role in success of an organization and the profits that can be obtained over time. No matter how good or useful the product is, if the consumer is not aware of the product or does not know applications of the product, it is inadequate.

Social culture and needs vary significantly even within a country and this variance becomes critical when companies attempt to enter the world…. [read more]

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