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Fashion in Relation to Commodity Essay

… Later Yohji Yamamoto and Rei Kawakubo, designers from Japan, in their endeavors to counter aesthetic standards of body proportions as well as the norm of beauty, they came up with the process of tailoring in clothes. Therefore the manner in which the garment constructed, and the way it took shape, changed to be the most important as compared to the color of the item.

Fashion Designers

Yamamoto and Kawakubo were among those who made utmost innovations in fashion, after they presented provocative and imaginative styles that differed totally with the figure-fitted clothes of 1980s. The designers came up with layers that were oversized and asymmetrical that camouflaged the body. There was addition of slashes and tears, together with fabric which had raw edges, distresses, and…. [read more]

20th Century Fashion and Designers Term Paper

… The new century began with a continuation of art nouveau influence in fashion and as skirts swirled around the feet of women forming in fans like bell flowers, so did the hats swirl and swoop around the head." But she also notes that hats of the time favored "lavish brims" and "flora, ribbon rosettes, or plumage." To support the large hats, extensive hair supports, consisting of braids, or even collected excess hair, had to be constructed.

As Maginnis notes, men at the turn of the twentieth century looked to the style of the "Arrow Shirt Man" drawn by J.C. Leyendecker. Leyendecker was a German immigrant who trained as an illustrator at the Chicago art institute. Vadeboncoeur claims that, "The Arrow Collar Man was the counterpoint…. [read more]

Influential Fashion Designer of Today Term Paper

… Influential Fashion Designer of Today

Calvin Richard Klein was born on November 19, 1942, in the Bronx, New York. From 1959-1962 he attended the Fashion Institute of Technology (FIT) in New York ("Calvin Richard Klein"). At FIT, the classes were "tedious" and the curriculum "pedantically oriented to learning a trade" (Gaines and Churcher 41). Klein was bored, but he used the time and exposure to styles FIT provided to discover his own tastes of what is good and what is not. He found loved natural fabrics and hated synthetic ones. Bright colors turned him off; he preferred quieter shades of brown and beige. During this time the youthful, modern sportswear of French designer Jacques Tiffeau influenced Klein's evolving outlook, as did the stylist practicality of…. [read more]

Fashion and Identity Fashion, Culture, and Personal Essay

… Fashion and Identity

Fashion, Culture, and Personal Identity

Culture is a complex phenomenon. Any gathering of human beings develops its own culture given enough time; this can be observed on both macro and micro levels. In the study of history and art, scholars speak of Roman culture or Western culture as a way of referring to the broad and generalized values -- both moralistic and aesthetic -- that typify a given society in a certain period of history. On a smaller level, different localities have their own cultures that can be markedly different reflections of the dominant super-culture present in society at large -- the cultures of both San Diego, California and Bangor, Maine will in some ways reflect the larger United States and Western…. [read more]

Fashion and Appearance Central to the Construction Essay


The objective of this work is to answer the question of how is fashion and appearance central to the construction of social identities and to present a discussion that includes reference to specific examples.

The literature examined in this study clearly indicates that fashion and appearance are central to the construction of social identities. For example, the work of Christopher Breward (1999) entitled; "The Hidden Consumer: Masculinities, Fashion and City Life in 1860-1914" states that the study of "...masculinities, fashion and urban culture is rarely addressed in the same work since the dominant wisdom has long held that consumption was a feminine enterprise and that pre-War British and American men were reluctant consumers…. [read more]

Givenchy Count Hubert James Marcel Term Paper

… His association with Hepburn would go on for the rest of her life. He not only designed the wardrobe for her films, among them How to Steal a Million, and her iconic turn in Breakfast at Tiffany's which turned the little black dress into the closet must-have of every woman in the world, but much of her personal wardrobe as well.

The outfits in Sabrina would be iconographic of the kinds of fashions Givenchy specialized in. When he started out, he could not always work in the most lush fabrics but the way he utilized his materials made even the least expensive seem luxurious and fascinating. Givenchy become famous for innovation. He specialized in new ideas and techniques that though not as envelope-pushing as some…. [read more]

Kanye West: His Influence Term Paper

… Kanye West: His Influence and Impact on the Modern World

When Kanye West debuted on the music scene, he did so in a lasting and powerful manner. West has been able to produce albums with lasting critical and popular success, thus securing his name as one of the music's greatest and most influential people, easily placing him among the ranks of some of the most legendary -- such as Elvis Presley and Frank Sinatra. However, West is often fodder for the tabloids and the legitimate press due to his outspoken nature. West has receive a tremendous amount of attention for the remarks that he's made to the press -- remarks which some say are just the self-absorbed blatherings of a celebrity and which others say…. [read more]

East Meets West: Oriental Influence on Western Dissertation

… East Meets West: Oriental Influence on Western Fashion

Clothing is rarely recognized as a political force, yet fashion and design may be one of the most internationally regarded forms of trade, communication, and influence among countries worldwide. Perhaps more than any other form of shared knowledge, fashion permeates the boundaries of nations to influence the styles of people everywhere. According to an official defitnion, "fashion consists of a current (constantly changing) trend, favoured for frivolous rather than practical, logical, or intellectual reasons." (Kobres et al.) However accurate this statement may be in some ways, it does not at all encompass the vast array of cultural and social implications that a mere mention of the word "fashion" will entail. "So pervasive has the role of the…. [read more]

CO Chanel Today Term Paper

… Dissatisfied with this "New Look," Coco Chanel emerged from retirement and, at age 71, returned to design. The result was one of the most enduring of all Chanel designs -- the Chanel suit. Her focus was to create clothing that was comfortable for the wearer and still pleasing to the eye of the beholder (Haedrich, p.18).

Chanel's first anti-New Look suit was made of heavy wool jersey in navy blue. This 1954 collection was not well-received in Europe, and some analysts attribute this to the designer's known anti-Semitism and her affair with a Nazi officer during the German occupation.

Chanel's reputation, however, was not as tainted across the Atlantic Ocean. In the United States, women rallied around Chanel's second collection. Unlike the cinched-in, hourglass shapes…. [read more]

Illustrator Who Influenced Society Research Proposal

… Influential Illustrators 1990-2000

Tim O'Brien (1964- )

Working primarily out of New York, Tim O'Brien has had an illustrious career over the years, producing amazing illustrations primarily between 1990 and 2000. Strangely enough, he began his career as a boxer, and continues to engage in coaching the sport today. However, his great artistic talent led him down the path of illustration, and he graduated from the Paier College of Art, located in Connecticut in 1987 with a B.A in Fine Arts. Since his graduation, O'Brien has won several prestigious awards for his work, including recognition from the Society of Illustrators in both New York and in Los Angeles.

Tim O'Brien integrates intense realism with experimentation in his work, which primarily focuses on modern American culture.…. [read more]

Frances Influence on Europe and the Rest of the World Thesis

… France



As the official language of twenty-two nations, French is currently spoken by almost 200 million people worldwide and is considered as the official second language of such nations as Belgium, Canada, Haiti, Switzerland, and Monaco; it is also a major language in many nations located in Sub-Saharan Africa like Cameroon, Chad, the Congo, Niger and Rwanda, as well as in Southeast Asia in countries like Vietnam, Laos, and Cambodia, due to these nations being former French colonies and territories some two hundred years ago. French as a language dates back to the times of the ancient Romans in what was then known as Gaul and has been traced back to the Celts who were related…. [read more]

Identity Loss at Risk Term Paper

… Western Beauty Ideals: A Cultural Change Perspective

The Realities of a Global Village

When Marshall McLuhan introduced the concept of the 'global village' in his 1967 work The Medium is the Message, he established a precedent that still rings true decades after (Martens, Dreher, and Gaston 575). The world as a 'global village' is a metaphor that has never been more appropriate for the culture of thinking that's currently prevalent assumes the degree of closeness and interaction that McLuhan had predicted (Dixon 2). Technology had extended our senses so much that it is virtually impossible to not be affected about what's happening beyond a country's borders.

The blending of ideas and information though is not necessarily limited to the discussion of political issues. Although the…. [read more]

Influence of Self-Perception and Self-Image on Consumers Choice of Luxury Fashion Brands Dissertation

… ¶ … price remains one of the most important factors that many consumers take into account in formulating their purchase decision, it is important for marketers to segment their target market accordingly. For luxury brands, this means that higher prices must be justified by the consumers' perception of higher quality or more nebulous factors such as brand association. The primary of the proposed study is to examine the influence that self-perception and self-image have on the consumer in their choice of luxury fashion brands. To achieve this research purpose, the study proposed herein will be guided by five main aims: (a) to test and examine the hypothesis stated above for its validity; (b) if the hypothesis holds true, to measure how strong of an influence…. [read more]

Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead Term Paper

… Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead

The Nature of Competition

Buyer-Seller Relationships for Promotional Support in the Clothing Sector

Long-Term Impact of Loyalty Programs on Consumer Purchase Behaviour and Brand Loyalty

Impact of Loyalty Programs on Repeat Purchase Behaviour

Consumers' Perception Regarding Quality, Fashionability, Product Assortment,

Extent and Quality of Customer Service, Convenience of Location,

Payment Options, Featured National Brands and Store Layout

Push and Pull Techniques in Sales Promotion

Personalized vs. Generic Buying

Effectiveness of Different Types of Sales Promotion

Competitive Strategy

Industry Context

Rationale in Support of Selecting Six Exclusive and Multibrand Clothing


Chapter 3. Research Design and Methodology

Research Questions and Objectives

Research Approach and Strategy

Research Philosophy

Research Methodology

Exploratory Research

Descriptive…. [read more]

Apparel Industry Term Paper

… Apparel Industry

On the first of October 2001, the North American Industry Classification System defined apparel as belonging to the Manufacturing Industry under the code 315. The apparel industry was then delimited into eight subcategories, based on the particular types of items produced: "315211 Men's and Boys' Cut and Sew Apparel Contractors," "315212 Women's, Girls' and Infants' Cut and Sew Apparel Contractors," "315223 Men's and Boys' Cut and Sew Shirt Manufacturing," "315228 Men's and Boys' Cut and Sew Other Outerwear Manufacturing," "315232 Women's and Girls' Cut and Sew Blouse and Shirt Manufacturing," "315234 Women's and Girls' Cut and Sew Suit, Coat, Tailored Jackets," "315991 Hat, Cap and Millinery Manufacturing" and "315999 Other Apparel Accessories and Other Apparel Manufacturing."

Industry's Dominant Economic Features

The apparel businesses…. [read more]

Shu Uemura Make-Up Remover Thesis

… Some of its bottles of cleansing oil are as much as $78.00 per bottle. Other cleansing oil bottles are priced at $28.00 per bottle.

Photo Credit: Nathan Bush at

Obviously, the higher the price bottle the more likely it is to appeal to those who could afford it. It is a status symbol as well as an excellent product that is known for professional quality. Shu Uemura's market in the United States' first penetrated in the upper class and those who were associated with the fashion industry. However, the company was able to penetrate other levels of the U.S. consumer market the development of brands that were marketed at lower prices. Everyone can afford a Shu Uemura product and every consumer who wants to…. [read more]

Luxury Business Term Paper

… ¶ … Luxury Business

"For more than a century, the luxury fashion business was made up of small family companies that produced beautiful items of the finest materials. It was a niche business for a niche clientele. But in the late 1980s, business tycoons began to buy up these companies and turn them into billion-dollar global brands producing millions of logo-covered items for the middle market. The executives labeled this rollout the 'democratization' of luxury, which is now a $157-billion-a-year industry" (Thomas, 2007)

This particular article will focus on the question of whether or not those expensive luxury goods made by cheap labor instead of Italian artisans are still worth the money. What needs to be understood before framing an opinion for or against here…. [read more]

Media Influence on Eating Disorders and Why Thinness Is so Sought Term Paper

… Media and Eating Disorders

Media, both electronic and print, tends to clouds one's judgment of reality. This is what cultivation theorists maintained, propagated and argued for. Even though theorists such as George Gerbner, did not include print media when he expounded his cultivation theory, we cannot deny that in today's world, print media has just as profound an impact on our perceptions as electronic media. Both print and electronic media have been criticized 'for depicting thin woman as ideal' (Holmstrom, 2004) and it is widely believed that these unreal images of women feed a female's insecurities about herself and usually have a damaging impact. In this paper, we study how media contributes to the culture of thinness and the role it plays in mounting cases…. [read more]

Product Decisions Pricing Strategies and Distribution Channels Thesis

… Product Decisions, Pricing Strategies, And Distribution Channels

"Avon calling China:" Avon's marketing and launch in the Chinese market

The Avon Corporation is one of the oldest purveyors of makeup in the world. The familiarity of the slogan 'Avon calling' and 'Avon lady' indicates its iconic status as an American brand. Rather than retailing through drug and department stores, Avon first preferred to sell its products through company representatives, usually trusted individuals who sold their customized, mid-market lines to friends and family. The company began in 1886 as the California Perfume Company, and sold its Little Dot Perfume Set door to door. It soon expanded to other types of makeup products. Makeup was only beginning to take root in American life at the time -- once…. [read more]

Emotional Drivers of Consumer Toward Swarovskis Brand Literature Review

… Emotional Drivers Towards Swarovski's Brand

Emotional Drivers of Consumer toward Swarovski's Brand

Emotional Drivers of Consumer toward Swarovski's Brand

Emotional Drivers of Consumer toward Swarovski's Brand

The standard of living and the lifestyle of the general population in today's time has changed and enlarged because of various economic factors for instance mounting disposable income, growth of high income groups in emerging nations and many more. In a very similar manner, the social influence in the modern epoch towards the purchasing of luxurious items has also come to sight that one can reflect their image as an affluent person. As an outcome of it, demand for the luxury goods and services has escalated and intensified largely (Wright, East & Vanhuele 2008).

The fact that the brand…. [read more]

Applied Management and Decision Sciences Thesis

… ¶ … management and decision sciences from various theorists; and, analyzes the evolution of managerial decision making from scientific management to the complicated forecasting models used today. The objectives of the Breadth component were four-fold: (a) to examine the theories of applied management and decision sciences as interpreted by the research of Ducker (1974), Harrison (1975), and others as listed in the reference section; (b) to analyze the historic evolution of decision making from scientific management to modern applications of operations research; (c) to examine the decision making process, with a particular emphasis on the importance of values and management judgment; and (d) to describe, assess, and evaluate various decision evaluation tools including matrix analysis, influence diagrams, payoff matrices, sensitivity analysis, decision tree, probabilistic forecasting,…. [read more]

business plan for a t shirt company Research Paper

… They are first and foremost having great design in this case one that appeals to the target audience. If marketing is targeting a certain group and the designs appeal to some other market, then the company is bound to struggle. Getting this alignment right and appealing to the customer is an essential success factor.
But this is not all. Fashion companies with great designers can still often fail because of a lack of business sense. The designer is often the owner, and tries to run the business, despite not being particularly good at it, or even inclined. Thus another key success factor for Signs will be the ability of the other members of the team to convert great designs into money ' having the talent…. [read more]

Art Violence and Social Engagement in Colombia Research Proposal

… ¶ … Colombia is the third-largest recipient of military aid from the United States and is at a critical juncture in its turbulent history. More than three million people have been displaced in Colombia during the past decade alone, and violent deaths and kidnappings remain alarmingly high. While violence is nothing new to the people of Colombia, their response to its sources and causes have been portrayed in the visual arts in various ways, with one of the most recent manifestations of this being portrayal such as the "The Skin of Memory," developed by the anthropologist Pilar Riano-Alcala and the artist Suzanne Lacy in collaboration with a multidisciplinary team in Colombia. Because art must also serve a social function and civic responsibility, this thesis evaluates…. [read more]

Black Leaders Influence on the Social Climate Term Paper

… ¶ … lives of several critical African-American leaders in history. These leaders have not only revolutionized their own professions, but have rendered it much easier for future black leaders to forge paths in their own fields of interest and specialties.

From King, Jr. To Jay-Z - Black Culture Shaping America

Hook: One never thought one would hear the names Martin Luther King, Jr. And Jay-Z in the same sentence, but the truth of the matter is, both individuals have - in their own disparate ways - created bodies of work that have improve the condition of African-Americans immeasurably.

That said, of course, King's influence on African-Americans, America and the world in general is in a league of its own, but the fact remains that many…. [read more]

Digital Technologies an Investigation Essay

… All these categories use various technologies to create an impact on the paper. The digital technology is defined as the reproduction technique with the basic input received through electronic files of design, text, graphics, patrons, or any type of information and uses pigments transfer techniques to create an impact on the paper. According to Khosrowpour (200) digital printing devices can be divided into following categories including photographic, thermal, inkjet, dye sublimation, and electrostatic. The digital devices have enabled printing work flow to be fast paced and completely digitalized. The portable document format (PDF) is also a significant contributor to digital printings. It is significantly cost effective to print a small number of reproductions on extremely cost effective and short processes.

Effects of Digital Technology on…. [read more]

Emile Galle and Louis Majorelle Term Paper

… Until the 1920's he worked in collaboration with the Daum brothers designing vase stands and lamp bases. He was a board member of the School of Nancy and in 1905 carried out the refurbishing of Siegfried Bing's Maison de l'Art Nouveau in Paris. He is considered the leading furniture designer of the Nancy school but after Galle's death in 1904 he returned to classicism.

Majorelle favoured exotic and strongly grained woods, such as mahogany, and often used gilt bronze mounts. Like Galle's, his decoration was based on sinuous forms and natural motifs. He often used the wood grain to complement the design and to provide decoration.

Both Galle and Majorelle were great influences in furniture design. Perhaps more importantly, they helped to further the artistic…. [read more]

Role Did Graphic Designing Play Essay

… Furthermore, it possessed a darker constituent as well. Sure, graphic design was influenced by the youth and their love for certain things in life. However, more serious matters also existed that had their bearing on graphic design.

The world of design unlocked new and fresh avenues for contemporary artists and novel thinkers. The typical trends from the past were being passed over for newer trends and patterns. The youth that was driving American culture wanted to be innovative and think out of the box. Design was an emerging art form that bolstered emotions and sensations. New theories were outlined such as that of minimalism which cut down design to the most fundamental items. And then you had the realm of flower power and richness of…. [read more]

Dockers Is a Levi Strauss Essay

… It seems that acknowledging this market, but then attempting to enter the luxury apparel sector is essentially ignoring the market Dockers should be targeting. In a recession, Dockers should be attempting to target this untapped market at the price point for which it is known. While the twentysomethings about whom Riley-Grant is speaking may not be purchasing Dockers, but they are certainly aware what Dockers are, where they are sold and how much they cost. The marketing for Dockers must acknowledge this audience and attempt to persuade them that Dockers are still relevant and what they are selling today is something different that will appeal to the target market. Changing the price and attempting to become a more exclusive product may backfire in the current…. [read more]

Voss Water International Marketing Plan for the Turkish Term Paper

… Voss Water

Today, Turkey is emerging as an increasingly important nation that serves as a bridge between the Middle East and the European Union and points beyond. Turkey's full membership in the European Union appears to be a matter of when rather than if, and the Turkish population has enjoyed the economic benefits of a secular state seeking to become a full partner in the international community. Cities such as Ankara and Istanbul are becoming a cosmopolitan amalgam of the best that Europe, the Middle East and Asia have to offer, and the growing Turkish middle class is eager to spend their discretionary income on Western goods that communicate good taste and top-notch quality as evidence of their new affluence. In this environment, there are…. [read more]

Eighteenth Century Was a Time Term Paper

… His most famous work, Gulliver's travels suffers from this problem as well, despite its huge entertainment value and interesting plot.


In conclusion, the 1800s were characterized by the impact of social stratification on all aspects of life. This stratification was seen in food, clothing, society, and even in home furnishings. The works of authors Jonathan Swift, Samuel Pepys, and Alexander Pope revealed a great deal about the 18th century and the social turmoil of the time, and will likely remain our most lasting legacy from that influential century.

Works Cited

AllRefer. Interior decoration, Interior Design and Home Furnishings. 11 May 2004.

Brainard, Rick. Daily Life: 18th Century Society: An Overview. 18th Century History. 11 May 2004.

Colonial Williamsburg. 18th Century Clothing.…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.