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Integrated Marketing Communications Is the Whole Greater Than the Sum of Its Parts Term Paper

… Integrated Marketing Communications: Is the whole greater than the sum of its parts?

The concept of Integrated Marketing Communications is a relatively new one, which arose from the need to constantly adapt to the changes affecting both the micro and macro environments. In addition, the emergence of the IMC is a direct consequence of the increased attention placed on marketing activities and strategies, as well as the recognition of the vital role played by the communication system in achieving organizational goals.

Only until recently, the basic change was that of an increased focus on customers' needs and the immense desire to satisfy them. Companies became more customer-oriented and began to develop and implement numerous strategies, aimed at increasing customers' satisfaction in regard to the company's…. [read more]

Integrated Corporate Communication Dissertation

… Integrated Corporate Communication and Corporate Communication

Reflective Analysis Report

Integrated Corporate Communication (ICC) and Corporate Communication (CC) are the major communications and business developments of recent time, could be described as a millennial approach to business. While both have their history in marketing, they are more than simply communications or marketing approaches, but describe a synergistic management approach, in which communication is paramount. The idea that all of a corporation's public interactions helped shape its brand and its reputation led to the development of CC, which required approaching every potential interaction as an advertising opportunity, and reinforcing the brand at each of those opportunities. When the internet exploded, and it was no longer feasible for corporations to keep their internal communications from becoming external communications,…. [read more]

Corporations Send Out Messages Dissertation

… Corporations send out messages constantly -- through ads, commercials, websites, quarterly and annual reports, job postings on, memos tacked up on lunchroom bulletin boards. The audiences for these different messages are different from each other, which is one of the major reasons that traditionally companies have not worried about whether they are presenting a consistent message on all of these fronts. If the memos about how to file an expense report sent out to employees don't sound anything like the annual report filed with the SEC, well there was no reason that they should.

However, in the last few years companies have been moving more and more toward what is known as an integrated corporate communication system so that all of the messages coming…. [read more]

Managing Advertising, Sales Promotion Term Paper

… Highly selective mailing lists can help marketers better direct their products and services so that consumers are more likely to show interest. For example, a direct mail campaign advertising $50,000 Bentley cars is not likely to have much impact in a rural, middle class section of society. Such advertising might be better suited for people living in million dollar homes on the West Coast.

The key to successful direct marketing is constructing campaigns that have taken into consideration the unique characteristics of customers and potential customers that are willing to buy. A good example of untargeted, unsuccessful direct marketing campaigns come in the form of "spamming." Spamming occurs when hundreds of thousands of unsolicited emails flood consumers private email boxes. Marketers flood consumer's emails with…. [read more]

Integrated Brand Promotion (Ibp) Concept Case Study

… Positive feedback referred, in this case, to constant and fructuous collaboration between the two parties and a positive working environment.

4. In my opinion, the approaches towards the two market segments that we have identified, as presented on the company's website, are not so different from one that were originally conceived for the launch. Take the business segment, for instance. The increase in productivity objective, with the applied use of technological features such as the email, voice mail, etc. still remained a goal for approaching this segment. Reliable, high - speed Internet access, conferencing features, availability of long distance calling -- all these refer directly to the executives and their need for constant communication.

The family or residential services carry most of the initial prospects…. [read more]

Marketing Planning Term Paper

… The fact that life-expectancy is rising around the world in response to improving economic and even political conditions means that there is an ever-increasing need for healthcare-oriented information technology solutions. We cannot say for certain the degree to which our competitors have awakened to this realization, but we are well-positioned to take advantage of the situation when these countries come "online," so to speak, with their healthcare IT needs. We will already have our IT solutions set up to serve Swahili and Nahuatl speakers the minute those markets are ready for service.

Threats. Threats Itcorp faces are vague and difficult to pin down exactly. However, we have carefully observed the behavior of other firms faced with changes in volatile environments and are at least aware…. [read more]

Psychographics Is a Method Term Paper

… CCN, a European company has developed psychographic segmentation of residential neighborhoods, based on ten life style types: Elite suburbs, average areas, luxury flats, low income inner city, high rise social housing, industrial communities, dynamic families, lower income families, rural or agricultural areas and vacation or retirement spots. A company promoting house projects will find data based on this segmentation valuable, as they can design and construct residential houses and complexes based on the preferences and affordability of each of these segments. 13

Brooke Warrick, an exponent of psychographics in America supposes that there are five profiles among homebuyers - traditionalists, moderns, modern cynics, winner with heart and cultural creative. "Traditionalists tend be religious, straightforward and are known to defend what they believe to be true…. [read more]

Hyundaicard's Marketing Strategy Essay

… The credit card market in Korea generally witnessed an overheating period which saw the number of cards issued increase drastically and subsequently the standards for issuing cards also declined. This had a negative repercussion as there were increased cases of late payments and holders with bad credit history. The situation got worse to the point where financial analyst were predicting a credit card crisis in the country. What followed were adjustments in all the credit card companies in the country that forced them to restructure their organizations and moreover they also had to downsize their operations.

According to Shaw and Shiu (2003, 1485) the Korean market potential is backed by the economically productive population which in 2007 was approximately 24.2 million.

Market share

According to…. [read more]

Business Communications Final Analysis Report Term Paper

… In sum, print ads are more appropriate since they allow consumers to become familiar with the new product and access it anytime they want to (through economical means, i.e., through magazines or newspapers).

Thus, with these results, the team leader decides that the medium that will be used for the ad campaign is the print medium. Since the ABC team is given a free rein on the conceptualization and production of the ad, their decision to adopt print advertisement is agreed upon by the client. After the proposal of the ad campaign solution, the leader reconciles the team's differences and explains, now on a personal and informal communication mode, the need for the team to work together to be successful and effective in their project.…. [read more]

Compare and Contrast the Differing Definitions of Critical Term Paper

… ¶ … integrating critical as well as thinking. But several earlier conceptualizations try to concentrate primarily on the process of thinking and avoid its important qualifier, i.e of critical. Hence they tend to give over importance to the process of thinking and reduce the importance of critical aspects. Encouraging and facilitating the process of critical thinking of students is now being considered as an increasingly significant objective for higher education. Analyzing the element of critical thinking of students is important for estimating its progress. (Cheung; Kwan; Yue, 2002) Those whose education have not trained them to deal critically with issues as well as conflicts are in fact not being enabled to interact efficiently with other people, whether be it be the same or varied from…. [read more]

Integrated Business Plan Brief Outline Business Plan

… All of these things have demand and people need it in daily life (Richard, 2001). Our business's first priority is to facilitate every tenant by making available every single thing. Let's now move towards the most important part of the business plan which will the Finance section.

Financial Competitiveness and Expansion

Finance is the most important part comes under the umbrella of an organization. Finance and accounts are some what identical but not similar (Richard, 2001). Finance is the name of accumulating the funds for the company from different mediums (Richard, 2005). The essence of finance is very important either from the perspective of new establishment of a business or expansion. Finance gives the idea to a company that how a company can accumulate the…. [read more]

Starbucks Environmental Marketing Analysis Proposal

… Over the past recent decades, global communities have suffered drastic changes that lead to numerous mutations. For instance, the manufacturing entities are no longer centered on the sole production operations, in the hope of selling to customers whatever they produce. Today, they first research the market to identify unsatisfied needs and then produce items to serve the identified needs. Also, in the field of technological appliances, those that simply do the work are no longer sufficient. Managers search for better alternatives, for those technologies which increase the operational and cost efficiencies. Then, the human resource is no longer the force operating the machines, but it has become the organizations' most valuable asset. But despite these mutations, the sole purpose of the business operations remains the…. [read more]

Cultural Differences in Marketing Term Paper

… Business/Marketing

Hong Kong Telecom:

Learning the Secrets of the American Market

What could be simpler? Produce a product that people need and people will buy it... right? Not so fast. Not every product is so easily appreciated by every people. Culture and society are powerful factors in determining which products sell, and which don't. National tastes create markets for some goods but not for others. Personal likes and dislikes vary from individual to individual, and also from country to country. Each ethnic group has its own way of doing things; its own version of what is acceptable behavior and what is not. Television commercials featuring Super Bowl winners drinking Coca Cola might boost coke sales... In America, but what about in Hong Kong? And what…. [read more]

Applied Management and Decision Sciences Thesis

… ¶ … management and decision sciences from various theorists; and, analyzes the evolution of managerial decision making from scientific management to the complicated forecasting models used today. The objectives of the Breadth component were four-fold: (a) to examine the theories of applied management and decision sciences as interpreted by the research of Ducker (1974), Harrison (1975), and others as listed in the reference section; (b) to analyze the historic evolution of decision making from scientific management to modern applications of operations research; (c) to examine the decision making process, with a particular emphasis on the importance of values and management judgment; and (d) to describe, assess, and evaluate various decision evaluation tools including matrix analysis, influence diagrams, payoff matrices, sensitivity analysis, decision tree, probabilistic forecasting,…. [read more]

World Poor Thesis

… ¶ … aloud or in writing, making the reflective report exercise a valuable addition to the learning process. This reflective report recounts the events that took place during the research process for the study, "Identifying Marketing Opportunities to Combat Global Poverty," including a recollection of individual experiences, the personal feeling and learning that were experienced, as well as the group dynamics and learning that were derived from the experience. A review of lessons learned that can be used in future projects is followed by a summary of the reflective report entries in the conclusion.

Recollection of Experiences

Perhaps the overriding perception that emerged during the earliest phases of the research process concerned the extent of the problem of global poverty and how it affected the…. [read more]

Interdisciplinary Approaches to Learning) Assessment

… ¶ … Interdisciplinary Approaches to Learning)

How does a paradigm differ from a theory? Include information from Kuhn regarding a paradigm so that you demonstrate your understanding of Kuhn regarding a paradigm.

In his book, The Structure of Scientific Revolutions (1970), Thomas Kuhn first used the term "paradigm" to describe the process that takes place on science when one major research paradigm is replaced by a newer one. According to Dobel, "For Kuhn, a paradigm is both an intellectual and a sociological construct. It provides a framework of basic assumptions about the nature of knowledge, rules of evidence and inference, and maps and directions for what constitutes important and vital problems" (2001, p. 166). While theories remain unconfirmed, it was Kuhn's perspective that paradigms provide…. [read more]

Oxford Brookes University Bsc (Hons) Essay

… 2.



Information gathering


Sources Used and Reasons for their use. Information gathering is the essential step before starting off analysis. According to ACCA project guideline, theoretically, it would be better to combine the two different types of data together-Primary data and Secondary data. Primary data is data that is collected specifically by or for the user at source, whereas secondary data is data neither collected directly by the user nor specifically for the user. In this report, the secondary data was used entirely, including annual reports for all the related years, theories and articles on financial analysis and ratios, financial statement, CEO's message.


Method used to gather information. During the conducting this project, information was collected…. [read more]

Letter of Intent: Diploma Essay

… Education is the key to retaining intellectual flexibility and to developing a base of knowledge which can grow and shift in an agile fashion with the demands of the marketplace.

I think my varied experiences will enable me to become a valued contributor to any classroom of which I am a part. I would also like to stress my commitment to and interest in the field of human resource management as a whole: I firmly believe that no organization can be greater than the sum of its people. Furthermore, given the extent to which providing services is a critical component of standing out in a competitive marketplace, human resources is all the more vital to business success. I would argue, in fact, that an investment…. [read more]

Health Advocacy Campaign Essay

… Leg one is the formal lobbying effort which is provided by the independent paid individuals. Leg two is known as the grassroots leg while, leg three is the political leg, this is the one that continuously tries to have an influence on the outcome of the elections.

Leg One: Professional Lobbyists

Lobbying is basically the act through which you persuade a government entity to achieve some specific outcome or legislative. There is no bill that can be made into a law without the input from a lobbyist. Although anyone can become a lobby but most of the time the lobbyist are associated with particular parties or groups. The lobbyists are looked at by the lawmakers as the experts of various issues and are usually contacted…. [read more]

Bias Motivation Capstone Project

… Bias

Motivation is a vital part of any company's work. Without motivation, performance will necessarily suffer. A high level of motivation provides individuals and companies with the energy to not only perform their required tasks well, but also to perform beyond the call of duty. In this way, outputs become truly excellent rather than merely adequate. The same is particularly true for the university environment, where highly motivated personnel will affect the excellence of outputs directly. There are a number of variables that interact to affect motivation and outputs. These can be applied to Strayer University to determine the level of their outputs and the motivation that underscores these.

The first variable is structure. Strayer University consists of various components. Top management is made up…. [read more]

Personal Skills Development Assessment

… Produce a critical reflection on working with a number of colleagues on a given project or significant operational task. In doing so address the following:

a) Drawing on relevant theory and concepts, would you describe this as a group or a team?

Objectives of the team

The objectives of the team

The team's objectives are the goals that are specific to the team and enable it accomplish these goals within a fixed amount of time. The objectives flow the purpose of the team and they move the team members towards the vision of the organization. The objectives of the team were appropriately aligned with the organizational objectives. This was made possible by means of the Balanced Scorecard (Kaplan and Norton, 2000).My team was mandated with…. [read more]

Likeability Is Effected by Management Dissertation

… The best leaders are able to balance the emotional and the logical, underscoring the need for continual improvement and innovation to ensure challenging objectives are accomplished (Den, Deanne & Belschak, 2012). Theorists and researchers alike show that just creating a culture of trust and transparency is not enough, team members want someone to hold them to a standard of what they can achieve, and help them get to that level of attainment when and if they need help (Cavazotte, Moreno & Hickmann, 2012). The leader emerges as coach and mentor, a person capable of creating the combination of transformational factors that gain subordinates' commitment to a challenging goal or vision, while being transparent and trustworthy enough to gain cooperation, all underscored by a high level…. [read more]

Learning to Play Business Golf Research Proposal

… Learning to Play Business Golf

What is my goal for this project?

The project I have chosen is to analyze the concept of business golf. Further to that, I wish to develop a plan for me to learn to play golf, and then engage in business golf to attract and retain key clients. I hope that in the course of this project I am able to determine the steps I need to take to learn how to play the game of golf, and figure out what I can expect in terms of outcomes from playing business golf.

Business golf is a formalized version of an age-old concept. For as long as there has been business, that business has been based on relationships. Sometimes those relationships…. [read more]

Marketing Relationship Term Paper

… ¶ … customer's loyalty in the online services of financial service companies. Evidence from the Greek stock market

Factors affecting customer's loyalty in the online services of financial service companies: Evidence from the Greek stock market

Business to business (B2B). Markets in which companies trade with one another (Dennis & Harris, 2002).

Business to consumer (B2C). These are markets in which companies trade with consumers (Dennis & Harris, 2002).

Customer relationship management (CRM). Using individual customer data to ensure that a company offers each an optimum product proposition. The CRM philosophy should permeate through each aspect of customer service and at every point of customer contact (Dennis & Harris, 2002).

A e-Business. An approach to business in which digital and Internet technologies are integrated through…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Project Management Term Paper

… According to its corporate profile, Keppel Offshore & Marine, integrating the experience and expertise of Keppel FELS, Keppel Shipyard, Keppel Singmarine and Keppel yards overseas, was established in 2002 (About Us 2004). Keppel Shipyard Benoi is a wholly-owned subsidiary of Keppel Corporation, one of the largest offshore and marine groups in the world. The company enjoys a strategic network of 16 yards serving regions including Asia Pacific, Gulf of Mexico, Brazil, Caspian Sea, Middle East and the North Sea (About Us 2004). The Keppel Shipyard (Benoi) specifications are set forth in the table below.

Yard Size

350,000 sq m


1,163 m


No. 1 drydock

300,000 dwt

350m x 60m

No. 2 drydock

170,000 dwt

300m x 60m

Mooring Quay

No. 1 quay

Length…. [read more]

Supply Chain Management Hypothesis Thesis

… It requires the total dedication from organization within which it SCM implementation is being planned. SCM "expands the scope of the organization being managed beyond the enterprise level to include interorganizational relationships." (Strader et al., 1999)

Supply chain depends heavily on the relationships that organizations can develop and sustain through personal interactions and using the latest technology. Earlier studies in SCM focused on identifying the supply chain network (SCN) developed by organizations. Later, studies focused on supply chain demands, supply chain operation and information sharing. In the present organizational environment, competitive advantages are not just single company or organization-based. Rather, they are supply chain based. (Muralidharan et al., 2002)

There are many independent models within the SCM methodology. Each of these deserve discussion. Some of…. [read more]

Northwestern Mutual Life Insurance Co Term Paper

… With the help of a network of specialists, financial representatives provide innovative solutions using world-class insurance products and internationally recognized investments." [Official Website 2003].

The mission tells us of what Northwestern Mutual business is all about as it identifies itself as a tool for marketing. That is the company is the marketing strategy. To an extent this is correct as one finds that people tend to trust Northwestern Mutual as compared to other companies. Furthermore the company aims to "develop enduring relationships with clients by providing expert guidance" is inherent in all of its business aspects. From offering advice on which plan to choose to checking out which portfolio to invest in Northwestern Mutual maintains a responsible professional panel for this specific purpose. With specialists…. [read more]

Crowdsourcing Techniques in Call Centers Dissertation

… [EXCERPT] . . . promising phenomenon that lends itself to call centers' ability to improve their own and their other business units' efficiency is the employment of crowdsourcing. Crowdsourcing is an online, distributed problem-solving and production model already in use by for-profit organizations such as Threadless, iStockphoto, and InnoCentive. Speculation in Weblogs and wisdom of crowds theory assumes a diverse crowd engaged in crowdsourcing labor. Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Furthermore, and as crowdsourcing is in some ways similar to open-source software production, prior research suggests that individuals in the crowd likely participate in crowdsourcing…. [read more]

Change This Study Analyzes Outsourcing Dissertation

… There are a number of forms of outsourcing. The important forms of outsourcing are information technology outsourcing (ITO), business process outsourcing (BPO) and human resources outsourcing (HRO). The concept of outsourcing reveals a number of research steams. The idea of outsourcing is still unchanged due to scientific diversity. Basically outsourcing and mainly offshore outsourcing are known as noticeable strategies (Harland et al., 2005; Jahns et al., 2006; see also Paju, 2007). Idea of outsourcing makes cause of discrepancy between the researcher and practitioner. Primarily, the scholars (Domberger, 1998; Kern et al., 2002; Ring and Van De Ven, 1992) observe that outsourcing is a development and natural continuation to Williamson's (1975, 1979, and 1981) researches and others who work on contract and the transaction cost economics.…. [read more]

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