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Integrated Marketing Campaign of Mc Donald in UK Organization Dissertation

… ¶ … technology has evolved a great deal, thus resulting in an increase in media freedom and globalization. Moreover, human life in the post information technology has become much faster pace than ever before. Ever since the human civilizations had established, man is looking for ways to relax one physically and mentally. Over a period of time the market for leisure and tourism had gain much strength due to increasing demand of travel and tourism and the need to maintaining a quality life. The primary reason for this increasing trend of travelling, both international and domestic, originates to the increase in globalization (Grant, 2005).

As civilizations have evolved and technology has made human lives faster, man has started to value quality of life more and…. [read more]


Integrated Marketing of Mc Donald Dissertation

… ¶ … enrollment for a Masters degree in marketing communication, I never knew that the concept of marketing can be both intriguing and fulfilling and yet complex in terms of knowledge gained. The process of completing various marketing assignments and in particular the development of an integrated marketing plan for McDonald's has left me a very knowledgeable person with the ability to solve various marketing problems using the latest and best approaches available.

Recollection of experiences

In the process of completing my dissertation, I had to go through several steps. Some of the steps I went through were fulfilling while others were very challenging. I opt to start with the challenges since most of these challenges presented themselves at the beginning of the dissertation process.…. [read more]


Mathematics Z-Model Framework in Middle School Thesis

… This unique framework has 4 domains, and while this study investigates the Z-model's use in the mathematics curriculum, this framework is focused on improving and enhancing students' achievement in any course of study.



The four domains involved in the Z-model create a comprehensive educational understanding and framework for use in improving educational progress. They are:


  1. Brain development, and efforts in the classroom which can enhance/promote brain development.

  2. How project-based learning can be utilized in order to fully engage the student in the learning community.

  3. Data-Driven instruction (the second half of the breadth - vs. - depth debate). The students must be held accountable to learn a specific knowledge base of facts, figures, and formulae. Without objective measurement of the educational progress,…. [read more]


Strategic Management KFC Holdings (Malaysia) Case Study

… Operations a third enable products and services to be provided to the consumers and hence it is a value creating activity that involves activities such as maintaining stock level and operating the businesses in accordance with the operating hours.

Outbound logistics a third stage in the value chain is main concerned with the delivery of products to clients, KFCH could add value by making home delivery of meals, bakery products and feed mills it can further gain competitive advantage by offering parking facilities for its restaurant clients.

Sales and marketing- KFCH can use radio, TV networks and local newspaper to reach its consumer and hence will be able to reach its consumers promptly. These activities can also act as value destroying as will be keen…. [read more]

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