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Integrated Corporate Communication Dissertation

… Integrated Corporate Communication and Corporate Communication

Reflective Analysis Report

Integrated Corporate Communication (ICC) and Corporate Communication (CC) are the major communications and business developments of recent time, could be described as a millennial approach to business. While both have their history in marketing, they are more than simply communications or marketing approaches, but describe a synergistic management approach, in which communication is paramount. The idea that all of a corporation's public interactions helped shape its brand and its reputation led to the development of CC, which required approaching every potential interaction as an advertising opportunity, and reinforcing the brand at each of those opportunities. When the internet exploded, and it was no longer feasible for corporations to keep their internal communications from becoming external communications,…. [read more]

Mcdonald's Integrated Marketing Campaign Dissertation

… Noe (2006) further stated that advertisements for food and beverages passes on a message that is powerful enough to trigger consumption of the food advertised and positive emotions linked to food consumption. The message conveyed in the food adverts have the powers to act as real-world primes and lead to corresponding eating behaviors. However, given the types of foods, which are mostly fast foods or snacks and consumption benefits that are typically promoted in food adverts, what is primed or activated in the human conscious is usually consumption of those foods that are rather unhealthy. Therefore fast food advertisement that conveys snacking and fun i.e. those mostly shown when children programs are on air, will automatically trigger consumption behavior not only among children but also…. [read more]

Communications -- Personal Statement Term Paper

… Thus communications, including corporate communication is an ongoing process of education, spanning the philosophical theories behind persuasion to crisis management in corporate negotiations. I hope to study all such aspects of corporate communications in graduate school, and to supplement the education of my fellow students by sharing my own bicultural perspective within and without of the classroom. The mesh of academic and practical is critical I seek to further my education with a master's in education. I have seen my education stretch and morph from work as Associate Business Analyst for the Random House Trade Group, back to my studies in finance, literature and business and management communications at Baruch College, and back even to my devotion to books as a young child. Through reading…. [read more]

Marketing Management Essay

… Implications

The implications from the study conducted by Malinowski and Berger (2010) for the current marketers thus include the recognition of the different marketing moral problems that can arise if and when the right people are not hired. Hence, the problem recognized here is hiring the right and appropriate people. The right people for the job, as recognized in this study, are thus those who have strong ethical inclinations on a personal level. This will ensure that they will apply ethical standards across all stages of work as well (Malinowski and Berger, 2010).

The implications for marketers from the study conducted by Amine and colleagues (2012) prove that the ethical systems behave as mediators within the relationship between ethics and company performance. Also, internal communication…. [read more]

Organization Behavior Strategic Management Essay

… Stronger are the values, stronger is the organizational culture (Robbins & Coulter, 2006). Development of a good organizational culture is the shared responsibility of each and every organizational member; from the Chief Executive Officer to the peon of the organization (Saxena, 2009).

At McDonald, there exists a strong organizational culture in which employees commonly use phrases and sentences which are not observed in other organizations. McDonald's is special in terms of employees' common values and emotions which they express at the workplace and work like a family.


An effective communication system among employees and their managers is essential in performing the job duties and tasks efficiently and in a well organized way (Haile 2002). If there is a lack of effective…. [read more]

Project Management the Project Selected Term Paper

… Second phase -- Part I


After selecting the location and the site for the restaurant, the next stage is the restructuring of the area for the restaurant needs. Plans for restructuring will need to be drawn up by engineers and architects and submitted to the network and Mr. Oliver for approval. These plans then have to be submitted to the city/government building agencies in NYC. In addition, compliance as per FDA and EPA guideline will also have to be ensured during this stage.

At this stage, making the necessary arrangements with the distributors for the restaurant needs will also have to be established. Items such as fresh fruit and vegetables, meat, cheese and other items will have to be supplied to the "real" kitchen…. [read more]

Marketing Strategy, Planning and Management Process Term Paper

… Other elements include market command and sales promotion. Currently, the region that HTC works in face free trade policies that affect marketing approaches. Such policies eliminate the existence of tariff barriers in subsequent trading blocs (Hiebing, Cooper & Wehrenberg, 2011, p.33).

HTC plans on working around regions with 5% tariffs reduction in the next decade. This is an interest around different nations refereeing to standard preferential tariffs. The previously high prices of HTC products were attributed to high production costs and minimal vendor efficiency. The extensive possibilities for local markets are ruled through imported communications devices (Wong, 2010, p.16). HTC's prices have been turned into comparatively lower segments as per foreign manufacturers like Apple and Samsung against protectionism policies. Protectionist policies are attributed to Apple's…. [read more]

Branding and Communication Essay

… The example stated in the work of Cocoran is that of the company 'NIKE'. (2012 ) In 1996, NIKE was accused by CBS staff of "mistreating workers in Vietnam. The report claimed that contracted staff were subjected to a regime of both mental and physical brutality and made to work in appalling conditions in order to fulfill their daily quotas. Although the company tried to play down the story, their attempts were thwarted in when the New York Times ran a front-page narrative concerning a leaked internal inspection document by the global accountancy firm, Ernst and Young, which found that some workers in Vietnam were working in "unsafe conditions." The document declared that tests at a factory near Ho Chi Minh City showed employees were…. [read more]

International Strategic Management Term Paper

… International Strategic Management

Costco business entity is one of the global wholesales focusing on quality and low prices towards the provision of services and products to the consumers. The organization adopts a 25-year plan with the aim of becoming an international leader within the industry of operation. In order to understand the strategy of the organization, it is essential to implement tools such as SWOT and PEST analysis in the evaluation of the conditions. This research exercise will focus on the evaluation of the strategic direction of Costco Company, key strategic issues, elements of the strategy, and factors affecting change within the industry.

Evaluate the strategic direction of the company, Costco's Market strategic vision, mission, and its motto and business model. In your judgment, how…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Internal and External Challenges in the Waste Management Industry Term Paper

… 123). Currently, approximately 10% of municipal solid waste is transferred between states nationwide (Highfill & Mcasey, 2004).

3.1.4. Socio-Cultural Segment. There is a growing movement among American consumers to recycle their municipal solid waste (Herndon, 2012).

3.1.5. Technological Segment. Waste Management's investments are aimed primarily at acquiring new technology and production capacity (Herndon, 2012).

3.1.6. Global Segment. The company competes in the North American market only.

3.1.7. Summary of General Environment Analysis. There is a growing trend for municipal waste disposal services to extract as much value as possible from the wastes they handle, including energy generation schemes that are intended to divert as much solid wastes from landfills as possible (Herndon, 2012).

3.1.8. Driving Forces. Increasingly onerous environmental regulations are forcing many municipalities to…. [read more]

Marketing Communications Campaign Term Paper

… Marketing Communications/Communications Campaign: Smith & Nephew's Anthology Hip Replacement System

Innovations in medicine, improved diets, and the eradication of many diseases have all combined to contribute to longer lifespans for many people today, particularly in the industrialized nations of the world. One of the harsh realities that goes hand-in-hand with longer lifespans, though, is the frailty and infirmness that frequently accompany the aging process. Because older people tend to become less stable and frailer over time, it is not surprising that there has been an alarming increase in the number of hip fractures that occur each year, and these rates are projected to continue to increase well into the foreseeable future. More troubling still is the fact that a fracture of the hip can represent…. [read more]

BP Essay

… The ironic thing is that at the same time, BP mounted an extremely successful advertising campaign as a strategic move to portray itself as an environmentally friendly corporation and a champion for causes that are environmental. This marketing strategy worked extremely well and saw the company become one of the most profitable multinational companies in the whole world. Its ranking for the way it treated its employees and a champion of corporate social responsibility (CSR) also improved. The work of Cherry and Sneirson (2011) however examined the disconnect that existed on how British Petroleum portrayed itself in the public eye and the actual manner in which it behaved whenever its corporate image was at stake. The advertizing campaign launched by BP had a very striking…. [read more]

Marketing Internal Influences on Gateway Plasma Tvs Term Paper

… Marketing

Internal Influences on Gateway Plasma TVs

This phase of the marketing experience revolves around the perceived impact of various internal influences on consumers as they are convinced to purchase Gateway Plasma Screen Televisions. The report looks at various aspects and marketing approaches such as demographic data such as age or income as well as psychographic data such as personality style or lifestyle and how these affect the marketing of televisions. Our highly technologically advanced world has introduced new sources and opportunities such as direct database marketing, email contact points and the shop on the internet approach to consumerism. Marketing and selling have changed. Consider that blanket advertisement and other traditional advertising techniques such as newspaper and television ads have become too distant as the…. [read more]

Training Program Designed Research Proposal

… The timing agenda proposed at this meeting will be influential in ensuring that the formulated checklists meet demands on aggregate. Before the commencement of the training program, the needs of the training will be communicated a month earlier before the actual training days. This will be imperative since it enables employees to focus on the agenda deeply. In addition, employees will be research vital considerations that will be examined on the training. This proposes the dates of the training program to be on Monday, March 3, 2014, Monday, March 17, 2014, Friday, April 4, 2014, and Saturday April 5, 2014. The following table is a replica of the agenda meeting that will be expected on that date (See Appendix, Two).


This proposal has established…. [read more]

Information Technology Aquarius Marketing Project Plan Term Paper

… Information Technology

Aquarius Marketing Project Plan

The intent of this project plan is to comprehensively define the development process, testing, training, and introduction of an enterprise-class portal and series of enterprise content management (ECM) applications that will significantly increase the level of efficiency and collaboration within Aquarius Marketing. As Aquarius' business model is primarily focused on generating market reports that contain insights and analyses based on content, development an enterprise-class portal platform that includes a series of ECM applications within it makes the most sense for Aquarius. The proposed system is being specifically designed to provide Aquarius Marketing with both the applications and underlying processes to better serve their clients. As clients mention their three main areas of concern being the time taken by members…. [read more]

Organizational Behavior the Basic Objective Research Paper

… Organizational Behavior

The basic objective of this project is to describe and analyze the organizational structure of Foresight Technologies Co -- a fictional company, as well as to investigate whether this organizational structure is directed towards achievement of the organizational goals. In addition, this project also aims to suggest appropriate recommendations to the organizational structure which would further facilitate the realization of the organizational goals and lead to increased control, efficiency and calculability. The write-up begins with an overview of the organization, i.e. its inception, location, size, etc. followed by the organizational structure, an overview of departments, its work functions, communication, organizational mission, goals, objectives, etc. And the organizational culture in the company. This is followed by identification of the organizational contingencies and its "fit"…. [read more]

Robin Hood Case Study

… Robin Hood case study, by Joseph Lampel, is a very complex tale of a leader whose organization is experiencing sudden distraught, miscommunication, and external attacks. Robin Hood is very similar to any modern day leader who is charged with the task of taking an organization through great leaps in order to reach and sustain success. While reading through the case study, a business oriented person can easily identify many complex issues that need evaluating and improvement.

In this study of the Robin Hood story, I will focus our attention on the three key issues, and how I would apply management procedures, policies, and practices in order to create the biggest positive impact on the organization. The three areas of concern that I feel will have…. [read more]

Determining HR Service Report Book Report

… ¶ … HR Service Report

Analysis of the Recruitment Process Including Attracting Employees Internally and Externally

The continual challenge of recruiting, retaining and training employees to continually improve their levels of performance and mastery of tasks is one of the most urgent strategic issues facing companies today. The intent of this analysis is to evaluate how companies can tailor their recruitment process to succeed at attracting employees internally and externally. The continual challenge of attracting, growing and retaining qualifies employees in the most critical skill areas of an enterprises is for many companies the greatest strategic weakness they face in the 21st century (Ferris, Berkson, Harris, 2002). Implicit in the ability of any enterprise to compete for talent today and retain internal qualified candidates is…. [read more]

nursing and change management Essay

… Since the employees are ultimately responsible for going through the change, making a comprehensive effort to give them all the tools, motivation, and support they need to endure the changes is the most salient aspect of change management. Once the employees are onboard with the change management plan, the implementation of the actual change is very easy (Green, 2007).

This model acknowledges and tries to overcome any behavioral objections to change that are held by the team and address them effectively in order to meet the needs of the changing environment. John Kotter and Dan Cohen identify "The Eight Stages of Successful Large Scale Change" in which leadership is an important aspect of change (Green, 2007). Leadership is one of the critical success factors and…. [read more]

Communication within Corporations Balancing the Media and Public Opinion Assessment

… Therefore, it is nearly impossible to avoid bad news and the negative influence it has on our lives.  School shootings, terrorist attacks and airplane crashes, as well as the incessant onslaught of violence from all forms of media, can have long-lasting psychological repercussions and ultimately lead to thoughts of our world falling apart, stress and anxiety” (, 2018). This tendency can prove to have a negative impact on corporations like CMC. If there’s one small snafu that occurs or an issue with shipping, or a supplier it can appear as though the big media is there to put a negative spin on this incident.

Furthermore, in terms of small media entities, more and more conspiracy theorists are gaining a platform online through their blogs…. [read more]

Human Resource Development Essay

… Human Resource Development

Human resources development

Management Development at Wal-Mart

Wal-Mart is the largest retailer in the United States and the preferred one stop store of all American citizens. The company was founded in 1962 in Arkansas by Sam Walton, an inspiring man who envisioned a store with an increased selection of products, retailed at affordable prices (Website of the Wal-Mart Stores, 2011).

The success of Wal-Mart was pegged to the attention to details and the ability to serve customer needs, and this was attained with the aid of a skilled and motivated workforce. Gradually however, the emphasis of Walton's successors shifted from customer satisfaction and employee motivation to the creation and preservation of the lowest possible price. This represented the primary competitive strength and…. [read more]

Communication - Staples' Anticipated Acquisition Term Paper

… Communication NBSP - Staples' Anticipated Acquisition of OfficeMax

John Stapler, CEO, Staples

Anticipated Acquisition of OfficeMax

To provide you with a knowledgeable overview of the anticipated acquisition of OfficeMax, I have prepared this brief with pertinent information regarding plans for the attainment of our current competitor. For the past two years, OfficeMax has experienced decreased sales, which along with its unproductive expansion into European and Asian markets, may trigger loan defaults. In contrast, Staples has experienced double digit growth, with sales in 2005 reaching $16.1 billion. While OfficeMax's advertising campaigns featuring "StickMax" and "Rubberband Man" have fallen flat, Staples' "Easy Button" campaign, launched in 2005, has netted phenomenal success.

Acquisition Details Acquisition of OfficeMax by Staples would prove to be a "Win-Win" for both companies.…. [read more]

Blue Gum HR Practice Overhaul Case Study

… Senior management must also be on board with these new policies, or encouraging and enforcing them will be all but impossible. The authority and the ground-level operations that these two levels of management control are the top and bottom of the educational supply chain within the company, as it were, and if they are not fully integrated the system itself will simply not succeed. With low initial support among these management groups, presentations regarding the cost effectiveness and the company culture benefits that are achieved will be made, stressing whichever aspect of the program it is believed will speak most directly to the individual(s) involved. This program has many benefits and a customizable message.

Case Study

Part A

Determining the appropriate staffing needs and human…. [read more]

Examining Nonprofit Human Services Employees Intentions to Leave Employment Literature Review

… ¶ … Nonprofit Human Services Employees' Intentions to Leave Employment

The Literature Review section plays a dual part within the current endeavor. On the one hand, it collects the relevant information in the specialized literature and centralizes it in a single, integrated and unified chapter. The information as such collected is relevant and useful not only for the current study, but also for other research endeavors. In other words, the current section retrieves the most important findings in the literature related to employment in the not-for-profit sector and constitutes a new theoretical and integrated approach of the topic.

On the other hand, the section represents the starting point in the completion of the current study. This virtually means that the review of the available literature…. [read more]

Need of Swarovski's Customer in the Digital World Literature Review

… ¶ … Swarovski's customer in the digital world

Introduction to the literature review chapter

Swarovski is one of the most popular luxury brands at the international level, and similar to any other company, it has to continually assess and recognize the changing features in the micro and macro environments and adapt to them.

The organizational efforts are such concentrated not only around the production of high end crystal products, but also on the business decisions surrounding production, distribution, retail and so on. In this order of ideas, an important emphasis falls on the marketing efforts completed by the company in ensuring the retail of its products, their appeal among the customer base and the final profitability of the firm.

Based on this starting point, the…. [read more]

Pharmaceutical Industries Have to Operate Term Paper

… The data that was evaluated was a combination from book, journal articles, review papers and the Internet. The information reviewed pertained to a wide variety of situations and industries. There were some common trends observed in all the material. The commitment of the management and the involvement of the worker are critical no matter what the condition of the external and internal environment the company faces. Integrating the core function -- marketing and sale of products along with the goals and the objectives of the organization is the new route the organization has to now follow.

A distillation of the interviews will be provided in Chapter 2.


Understanding the main…. [read more]

Ewom Communication and Brand Trust Term Paper

… EWOM Communication and Brand Trust

Brand Trust and Customer Equity

EWOM Communication and Customer Equity

Brand Equity Drivers and Customer Equity

Relationship of Equity Drivers on Customer Equity

Value Equity Drivers

Brand-Related, Relationship-Related and Value-Related Drivers

Developing eWOM Campaigns

Things Not to Do with eWOM

Considerations for Consumer Online Reviews

Comparison of WOM Campaigns

Customer Equity (Villanueva, Yoo & Hanssens 2006, Introduction Section, ¶ 1).

CLV: Consumers' lifetime value (Villanueva, Yoo & Hanssens 2006, Introduction, ¶ 1).

UGC: User-Generated Content (Cheong & Morrison 2008, ¶ 1).





"…[C]onsumer reviews and ratings are the most accessible and prevalent form of eWOM"

(Hopken, Gretzel, & Law 2009, p. 38).


In the literal world,…. [read more]

Marketing Communications Management for a New Brand of Perfume Research Proposal

… Marketing Communications Management for a new brand of perfume

Marketing Communications Management for Paradise Perfume

The modern day global trend seems to be that of creating a free international market place, in which the commodities are sold without regulation and intervention from the government and in which the economic rules are the dominant ones. Despite tremendous efforts, such a marketplace has yet to materialize. But globalization has nevertheless allowed economic agents to transcend boundaries and benefit from the comparative advantages of other countries. The real growth opportunities of economic agents are supported by the ability to transcend boundaries and introduce the product onto a wider consumer market.

The perfume industry is one in which the forces of globalization are extremely sensitive as they have allowed…. [read more]

Hotel Use of IMC Starwood Case Study

… Content Creation:

Starwood Hotels and Resorts Worldwide, Inc. believes that contents (texts, images, color schemes, music, etc.) in advertisements and promotional campaigns are highly important in order to present a perfect picture in front of its customers and primary stakeholders. Therefore, the contents in its advertisements and promotional campaigns vary according to their specific target audience. For example, Starwood Hotels has been targeting younger generation for its Aloft Hotels brand since its inception. Therefore, the advertisements for this brand are highly integrated with sharp colors, jingles, and music. The company also ran a 50 day music campaign in which new artists were given an opportunity to play in Aloft Hotels around the Globe.

On Facebook, twitter, and other major social media networking sites, the company…. [read more]

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