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Marketing Mix in Marketing Importance Essay

… There are some reasons which elaborate that why, a company or a business needs to cover and deal with marketing mix factors, and the reasons are (Gordon, 2009):

All that is needed by a new business is to have a proper access to the customers.

A business needs to convey its goals and objectives which are then conveyed by using the right marketing mix strategies, which target the company's target population and earns the major goal, i.e. "sales" and consequently "high profits."

Without any tactics, a business cannot proceed or even earn reputation. It first has to earn, and know that whether or not, their finances allow the marketing to be possible or not.

Need of Marketing Mix in Marketing

As discussed in the earlier…. [read more]

Marketing Mix Essay

… Marketing mix is defined as a set of tools employed by firms in roping baskets of customers for gaining maximum profits. It comprises of promotion, place, price and product commonly referred to as the four elements of the marketing mix. Starbucks combines the four elements in order to yield a profitable strategy. The company works with a combination of these elements because they have different permutations allowing them to find out what works best for them. Currently, Starbucks develops its marketing strategies based on the following elements:


Products produced by Starbucks must satisfy the needs of customers. If this is not achieved, then the company will be wasting its time and resources. Therefore, they must ensure that customers yearn for their products. Starbucks must…. [read more]

Marketing Mix for Effective Essay

… The promotional message must be consistent with the overall marketing image, gain the attention of target audience, and draw response from customers whether its purchase of the product of formation of an opinion. The selection of an appropriate promotional channel may sometimes involve the use of several important marketing channels.

Since promotion deals with communication with customers, it will provide information that will in formulating customers' buying decisions. Promotional strategies sometime involve public relations, advertising, sales promotions, and personal selling. While public relations focus on developing a favorable corporate image, personal selling focuses on the role of a salesperson in an organization's communication plans.

In most cases, promotional or advertising costs usually account for a huge portion of the overall cost of manufacturing an item.…. [read more]

Marketing Mix and Kindle Fire Essay

… This can best be seen with the pricing strategies of the Kindle Fire and the Nook Tablet, which are both priced at $159 and offer almost identical features. The competition between these two tablet providers forces them to meet each other's prices. As such, the consumer is left to determine which tablet he or she will purchase based on other factors such as brand loyalty, personal selling, or word-of-mouth advertising.

While the bargaining power of sellers is relatively high, the bargaining power of buyers is relatively low to medium. Amazon must price its products so that the consumer is happy with the pricing and they do not look to any of Amazon's competitors for less expensive substitutes. However, many times, product pricing is not determined…. [read more]

Marketing Mix Companies Intending Essay

… Successful promotion increases sales volume so that advertising costs are spread over a larger output (Kotler & Keller, 2006). Increased promotional activity is often seen as a sign of response to a problem like competitive activity. However, it enables businesses to develop and build up a succession of messages.

Samsung is an electronic device manufacturer that has witnessed steady growth in the past one decade. To maintain this growth especially in its consumer durables and the mobile divisions, it has engaged in analyzing customers and what they want. It has also devised strategies to increase its market share in a market where there is a lot of competition (Chauhan, 2013). Samsung ha put in place marketing strategies and defined the target market it intends to…. [read more]

Marketing Mix Frozen Food Company Essay

… 7).

Competitor Analysis

Marketing Practices focus on the similarity of Quick Frozen food and local products where the price may be higher than the local price. The local products are able to have promotion or slash prices whenever needed but as Quick Frozen food products may need to rely on the taste, quality and strong brand for getting loyal customers (Anderson, pp. 7).

Frozen market is quite saturated but due to diversity of consumers who shop this category where there is always something new to consider. As example Quick Frozen food in Japan may produce frozen products that suits the taste of Japan with spicier in the future. Target Market Profile offer products that kids and adults enjoys and parents feel good in serving to…. [read more]

Marketing Plan for Coca-Cola Marketing Plan

… The Marketing Mix for Coca-Cola:

Marketing mix constitutes all those strategies which are formulated and implemented with the core objective of presenting the company's product or service to its target customers in the most effective and competitive fashion. The Coca-Cola Company uses a number of marketing mix strategies for its most valuable brand, Coca-Cola. These strategies play an important role in communicating the company's new promotional messages and offers related to Coca-Cola to the most potential target consumers in the local and international markets (Doole & Lowe, 24). This section comprehensively explains the marketing mix for Coca-Cola designed for its Global reach.

1. Product Strategy:

Coca-Cola is ranked among the highest quality beverage brands in the world. It is produced with carbonated water, sugar (sucrose…. [read more]

Marketing Management Marketing Mix Product Marketing Plan

… The online or the soft versions will be sent to the specific organizers who respond to our mails and ask for further clarification. The hard copies will be passed on to the individual organizers who will be visited in the process of marketing the summer camp insurance policy.

The rationale for using this brochure method in creating interest is that the brochure will be more interactive and explain the breakdown of the details of the several covers that are available for summer camps, they give the reader a better understanding as opposed to the general advertisements that are carried on the website and on the social media pages.


The goal of creating desire is to get the potential clients to make that first step…. [read more]

Marketing Mix Marketing Plan

… Many of these retailers also have online components, which would also increase the online presence of the product.

Nike has often been successful in partnering with schools and other businesses to promote its products. Directly working with schools as part of the marketing initiative would be yet another way to use 'place' in an effective manner. For example, Nike could construct exclusive deals with schools that were attempting to fight the obesity epidemic by offering low-cost pedometers to students at a discount, so the children could track their daily steps. This would create a built-in clientele for the product as well as arouse interest about the pedometer in the community, given the publicity it would likely generate.

Nike could also send out information to physicians,…. [read more]

Marketing Mix: Promotion Strategies Essay

… In terms of the four Ps of the marketing mix, Pepsi prices its items based on the amount and size. Prices of this company have been easily accepted by the public population. This increases the product's demand. Pepsi is a pro-at its promotion tactic (Smith & Taylor, 2009).

Pepsi has been doing promotion since its inception. The company does this in an effective and efficient manner to attract new customers while retaining existing customers. The promotion of Pepsi is composed of radio, television, billboards, internet, global events like World Cup and pamphlets (Palmer, 2012). As among the leading beverage company, Pepsi is easily available and accessible across the world. Obviously, Pepsi can be found everywhere because of the increasing demand for its products. The company…. [read more]

Marketing Mix Analysis of the Relationship Research Paper

… Marketing Mix Analysis

Analysis of the Relationship Between the Marketing Mix and Brand Equity in the High Technology Industry

Brand equity is earned over years and for many companies, decades of consistent execution and the continual exceeding of customers' expectations. The paradox of brand equity is that it is elegantly simple theoretically on the one hand and extremely difficult to consistently maintain by managing the marketing mix on the other (Aremu, Bamiduro, 2012). This makes the measurement of brand equity Return on Investment (ROI) over time a challenge for organizations who don't view their marketing mix as connected to brand awareness and equity over the long-term (Joseph, 2009). Too often the marketing mix is considered separate and not directly linked or a catalyst of brand…. [read more]

Marketing Mix -- Kopparberg's Cider Thesis

… This is a viable concern for a flavored alcoholic drink like Kopparberg's ciders ("Kopparberg," 2011). In fact, the migration of Kopparberg ciders' consumer group to increasingly younger demographics is a case in point ("Kopparberg," 2011).

Much of the Kopparberg website is given over to announcing various events that Kopparberg is either sponsoring or participating in some manner ("Kopparberg," 2011). The events span a wide range and there appears to be something to appeal to everyone ("Kopparberg," 2011). There are glamorous fashion events, spotting events, events associated with particular brands popular among you people ("Kopparberg," 2011).

What recommendations do you have for the marketing mix? Kopparberg's cider should open it distribution to the West Coast of America. Kopparberg's cider is distributed in Manhattan by the Manhattan…. [read more]

4P's Marketing Mix Nike Essay

… Place: the brand Nike is availed by several multi-brand stores as well as the exclusive Nike stores across the world. It is estimated that Nike has 20,000 retails accounts across the U.S.A. only before considering the other retails in other parts of the world. Nike has operations in almost 160 countries in the world. This is a wide market that Nike has to meet its demands and it does this by engaging independent distributors, subsidiaries and licensees. It is also worth noting that the company own production facilities in Asia that helps the U.S. based production units. It also has thousands of operational units worldwide that help in the market contact for the company. Nike is also available in major departmental stores and malls across…. [read more]

Marketing Mix the Marketers to Bring Out Term Paper

… Marketing Mix

The marketers to bring out desired responses from their target markets use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (Kotler, 1999) The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product, it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation, if a company is able to plan a promotion for the right product, at the…. [read more]

Marketing Plan: Mobile App Research Paper

… This mobile applications package is the first application of its kind developed by Smartek Inc. Therefore, it is also a big risk that users hesitate to buy it from Smartek.

There also exist a number of technological barriers pertaining to this mobile applications package. These barriers include screen size, display resolution, memory usage, and delivery processfor the smart phones, tablets, personal digital assistants, and smart gadgets. Therefore, the company will be able to target very limited number of customers that have smart gadgets compatible with this specific applications package.

2.3 Competitive Analysis

Since this mobile applications package is compatible with only Android operating systems; there will be a stiff competition from similar mobile applications that run on Symbian, java, iOS (Apple), Windows Phone operating systems,…. [read more]

Marketing Mix for a Service Essay

… Assessing Gartner's Promotion Strategies

The promotional strategies concentrate on the success stories of clients in each geography. In China, the success stories are oriented towards the installation and use of first-time enterprise systems, while in India the focus is on creating extensions of existing enterprise systems in other regions of the world. These approaches compliment and support the corporations who need IT guidance to better run their companies. Communications strategies in China and India are more oriented towards the hands-on expertise of staff and support teams there, showing a very pragmatic view of the company. Contrary to these communications strategies in China and India, those in the UK and the U.S. are more focused on how to create an overarching IT strategy and framework to…. [read more]

Marketing Grade Course Satisfaction Essay

… It caters in making a large target audience well aware of the product features and communicating the key benefits of the product to the consumers. Advertisements are thus considered as the traffic drivers of a promotion. Advertising messages provide an understanding of how the audience members can take part in a promotion and benefit from the advantages offered by it. Advertising provides a means to measure the overall response and results of the promotion campaign. In an online advertising campaign, the number of clicks on banner ads and number of website visitors can be tracked in order to measure the popularity and success rate of a product launch.

Apart from creating awareness, advertising plays a significant role in building brand personality and image. Advertising produces…. [read more]

Marketing Mix an Integrated Term Paper

… Public relations can also help the consumer gain understanding of the company and its message. This is especially important because there is a limit to the believability of advertising messages, with most consumers natural skeptical of anything stated in an advertisement. Effective public relations can overcome this hurdle because the message is not presented in an advertising format and will not be perceived as trying to indicate any specific message. In this way, an overall message about the company can be communicate, but in a subtle way where the consumer is able to come to their own conclusion. Finally, an effective public relations strategy will help to build trust in the company. This will be important in developing a strong relationship with the consumer.

The…. [read more]

Marketing Mix Ideally Term Paper

… Esprit is the product line's brand for casual comfort clothing, and is considered the original brand among the brands in the Esprit product line. Esprit Collection, meanwhile, targets career and working women with its formal yet stylish business clothes for females.

This distinction in the Esprit product line is advantageous because it gives Esprit a chance to tap every sector of the female consumer market, be these females young women, fashionistas, or career women. However, there is also the disadvantage that because of its product diversity, Esprit may not be able to produce quality products for each sector, and might focus on one sector over the other. This preference may be due to the greater market share of one brand over the other brands, or…. [read more]

Marketing Mix Target Corporation Essay

… For Target, place relates primarily to their choice of locations -- in particular sites that are convenient for customers and highly visible to encourage higher traffic volumes at its stores. Target also seeks to locate in areas that are near its core demographic audience.

Promotion is the concern of telling and selling the customer (Kotler, 2002, p. 37). Promotion includes three methods of communication personal selling, mass selling, and sales promotion. Personal selling is a form of direct communication between sellers and customers such as customer service. Mass selling is communicating with a large number of customers at the same time such as advertising. Sales promotion is other nontraditional promotional activities such as coupons, samples, and catalogs. Price is the concern for pricing product in…. [read more]

Marketing Mix Integrated Marketing Communication Essay

… Other advantages include the international nature of direct marketing, by internet or telephone, helps to open new markets for the marketer, building loyalty of the product by the consumer is enhanced due to the personal interactions, and it is eventually cost effective. Other disadvantages associated with direct marketing are the issue of intrusion and privacy that might be interrupted by direct marketing. For instance, if a door-to-door salesman interrupts a relaxing moment after a busy day or a company doing sales promotion telephones when you are asleep. This may end up being a nuisance to the customer (Seng et al., 2002).

Sales promotion

Sales promotion is a technique used by marketers to directly change the behavior of buyers and consumers. Sales promotion focuses on decision-making,…. [read more]

Marketing Mix the Target Market/Product Essay

… For the non-lethal security device, I believe that penetration pricing would be the best strategy (NetMBA, 2010). In this case, there is a new product that consumers do not necessarily need. In order to convince consumers to make the purchase, the pricing must be aggressive. This implies penetration pricing, because that will help the product to gain initial market share. Remember that the promotion program calls for emphasis on word-of-mouth marketing. The more early adopters the product can have, the more effective a word-of-mouth or viral campaign will be.

For the vacations, there is no particular reason to have any special pricing. Vacations are a competitive business, so in all likelihood any vacation will need to have competitive pricing, but there is no need for…. [read more]

Marketing Mix Term Paper

… Barnes and Noble makes use of all of the above promotional avenues for selling its books. For example, it makes use of direct marketing as well as the Internet marketing also promotes its books through newspaper, TV advertisements, and Internet advertisement.


product can be a physical item, a service, or an idea. In 4-P the company needs to describe in detail the products or services in terms of the features and benefits they offer customers.

Products may be highly unique (specialty products) or virtually indistinguishable from competitors' products (commodity products) - and anything in between. Specialty products are not necessarily better than commodity products, but they do require different marketing strategies (Lewis, 1984). A potentially important strategy for specialty products is differentiation. A company…. [read more]

Oakley Pro-Lenses Marketing Plan Marketing Plan

… Besides providing modern glasses, we will also create special glasses according to our clients' preferences, using customization at an affordable price.

What differentiates our product from others offered by our market is the innovative technology. Our interest is to surprise the customers with unique, smart glasses which will make not only look good but will also save time and avoid stress. These types of glasses are intended for people who want both themselves and their lifestyle to be unique and modern.


Even though for Oakley Prolenses we don't have direct competitors; our competition is an indirect one, being represented by the well-known brands of sunglasses such as a Ray-Ban, Prada, Polaroid etc.


Our objective is to promote a new type of sunglasses: smart,…. [read more]

Bath and Body Works Marketing Essay

… Therefore the marketing mix is also directly related to identifying the target market. In many cases selecting a target market and developing a marketing mix are interrelated and can be developed simultaneously. When the comprehensive marketing strategy is based off of complimentary marketing decisions then the marketing message will be the most effective.

Bath and Body Works

Bath and Body Works is an American retail outlet which is owned by Limited Brands which also owns the Victoria Secrets brand and many others. The company was founded in Ohio in 1990 and has quickly grown through the United States and Canada. While the retail store's main focus remains in the personal care industry it has started to change the main theme for it's products from a…. [read more]

Nike's Marketing Process Essay

… In addition, customers buying behavior is determined by whether the products are designed depending on their culture and appeal to their respective social classes. Therefore, the main impact of buying behavior on marketing is that marketing strategies and initiatives of the products are developed in consideration of these psychological forces, social groups, and situational factors.

Product Positioning:

Generally, Nike Inc. provides a wide range of product lines across footwear, apparel, and sports equipment products (Bhasin, 2010). However, the company's marketing decisions and initiatives are mainly influenced by its top-selling product lines or categories. One of the product categories whose positioning influences the firm's marketing mix factors is athletic shoes category, which is one of Nike's top-selling product categories. This product category influences Nike's marketing mix…. [read more]

Marketing Mix Is a Model of Crafting Term Paper

… ¶ … marketing mix is a model of crafting and implementing marketing strategies and elements that improve the efficiency of the selling process. The model was developed by Neil Borden (Borden, N. 1964) who first started using the phrase in 1949 and it stresses the "mixing" or blending of various factors in such a way that both organizational and consumer are attained.

In order to meet markets' needs a business must develop products that satisfy customers, establish the right price, get the goods to the right place, and it must make the product known through promotion; this process represents the marketing mix, witch is often referred to as the "4 Ps," meaning product, price, place and promotion. The marketing mix concept is very simple and…. [read more]

Marketing Plan Company Description Royal Marketing Plan

… This strategy will ensure that the concept is kept fresh and not diluted from many variations ( Lavinsky, 2012).

The other strategy is distribution strategy whereby the company will have to come up with new ideas of distributing the products. Currently the products are marketed in shops which re scattered all over far they have not distributed the products through national sporting goods chains. The company will ensure that they expand on their online sales through offering customized product line through the internet only.

Royal line communicates to its retailers and consumers in various ways such as direct mailing, internet and in person. As the distribution expands the company will have to make adjustments in order to meet the increasing demand through various Promotional…. [read more]

Marketing Mix for a Tablet Essay

… Place or Distribution Strategy

For the Tablet PC to be a success, it needs to gain acceptance through the best possible distribution channels that can generate profitability and customer loyalty. The selection of a multichannel strategy is critically important to the success of any Tablet PC, as it broadens the market reach of a new product and ensures every addressable segment is reached (Anderson, Schwager, Kerns, 2006). Choosing to sell the Tablet PC online, through specialty retailers who concentrate on PCs including BestBuy, and also creating enterprise-wide purchasing programs will all contribute to more profitable sales levels over the long-term. The chosen launch strategy for the Tablet PC is one of selling through multiple channels, supporting all with a concerted pricing, promotion and product strategy…. [read more]

Marketing Strategy) Supporting Essay

… To give it an edge over its competitors, Grill Kabob will be the only restaurant that exclusively focuses its entire menu on low-carb, healthy, nutritious, and delicious meals. This will create an image in its potential customers mind and anytime they think of healthy meals Grill Kabob will come first. Also, focusing on Middle Eastern meals will promote the restaurant to the community which mostly comprises of Middle Easterners.


With the company mission of serving healthy and nutritious meals, Grill Kabob will have to analyze its current environment to ensure that no external factors will impact it negatively. Conducting customer analysis on the meals they serve. Competitor analysis to ensure that none of them has the same menu at a lower price or better…. [read more]

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