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Marketing Dangerously, Christopher Meyer Argues Research Proposal

… ¶ … Marketing Dangerously, Christopher Meyer argues that the final days of mass media advertising are indeed here. The issue of advertising or marketing via traditional mass media outlets or more creative and often less costly ventures such as the Internet or Word of Mouth has been circulating in the world of business and academia for some time. In fact, Webb notes that "user generated content" has added "more fuel to the fire" of alternative media advertising (2006). The Internet bas become a crashing ground for all types of people with all types of backgrounds, and so a diverse cross-section, even more diverse than those reached by mass media, can be targeted for Internet advertising campaigns.

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Beginning his article with a first-person account of…. [read more]

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