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Marketing Plan for Brocade Comm's Mlxe Switch Router Marketing Plan

… Brocade MLX Routers

Marketing Plan

Brocade MLX Routers: Advertising

Marketing Plan

The high-speed routers have become the need of a common person in an era where high-speed internet connections are required to fulfill the high-scale objectives of large enterprises. Nowadays, extreme competition has emerged in the market for all types of network-based equipment. Multinationals are continuously upgrading their products to ensure market survival. Every now and then, there is a launch of an upgraded version of networking equipment. One of the most common equipments in the present network market is the router. Its function is to select the appropriate path to transfer data packages between different networks. Due to continuous up-gradation in the internet speed worldwide, companies are ensuring that they develop and manufacture the…. [read more]

Marketing Company G. Wishes Essay

… Product Action Plan


Due Date

Responsible Party

Launch blenders

Within 2 months


Launch hand mixers

Within 6 months


Achieve quality specs


Production, R&D

Price Action Plan


Due Date

Responsible Party

Define low end benchmark

Within 1 month


Define high end benchmark

Within 1 month


Drive down production costs

Within 2 months


Place Action Plan


Due Date

Responsible Party

Sign regional distribution deal

Within 1 month


Sign Internet shipping deal

Within 2 months


Set up website

Within 1 month


Promotion Action Plan


Due Date

Responsible Party

Develop advertising philosophy

Within 2 weeks


Develop advertising budget

Within 1 month

Finance, Marketing

Develop performance measures

Within 2 months


Monitoring Procedures

Monitoring procedures help…. [read more]

Webvan Case Analysis Marketing Plan

… Home Grocery is more of a discount operation that markets themselves as a discount vendor in which customers can order straight from the distributer. Each competitor relies on large warehouses to distribute products but not nearly on the scale that Webvan intends to develop.

Operating Model Comparison

Strategic Group

Core Capabilities

Partner Network

Value Configuration

Value Proposition

Customer Relationship

Distribution Channel

Target Customer

Few Markets

Outsource Locally

Partner with Local Retailers

Use Third Party Logistics

Bulk Discounts, Coupons, Loyalty

High Customer Intimacy

Primarily Outsourced

Busy Professionals with Families

Many Localities

Internally Warehousing

Partner with National Wholesalers

Internal Distrabution

Value Added Services, Menus, Recipes, Information


Hub and Spoke

Suburban and Urban Families who Value Convenience

Nationwide Coverage

Marketing Limited Items that can be Easily Shiped…. [read more]

Marketing Mix Is a Model of Crafting Term Paper

… ¶ … marketing mix is a model of crafting and implementing marketing strategies and elements that improve the efficiency of the selling process. The model was developed by Neil Borden (Borden, N. 1964) who first started using the phrase in 1949 and it stresses the "mixing" or blending of various factors in such a way that both organizational and consumer are attained.

In order to meet markets' needs a business must develop products that satisfy customers, establish the right price, get the goods to the right place, and it must make the product known through promotion; this process represents the marketing mix, witch is often referred to as the "4 Ps," meaning product, price, place and promotion. The marketing mix concept is very simple and…. [read more]

Beer a Male Beverage? Communications Research Proposal


Communications and Women's Studies: Beer

Is Beer a Male Beverage?

Is Beer a Male Beverage?

For much of the 20th and the beginning of the 21st centuries, American popular culture has viewed beer drinking primarily as a masculine trait (Miller, 2002). This view was captured in a tongue-and-cheek manner in the Miller commercials depicting 'masculine' male celebrities sitting around a table hashing out what constituted "Man Law" (Bosman, 2006). Yet, films catering to the college crowd frequently portray female students holding their own at 'keggers', which are parties where beer consumption appears to be the main agenda. Women bloggers who are beer fans have noticed women make up a significant percentage (35-50%) of attendees at craft beer festivals and…. [read more]

Dockers Is a Levi Strauss Essay

… It seems that acknowledging this market, but then attempting to enter the luxury apparel sector is essentially ignoring the market Dockers should be targeting. In a recession, Dockers should be attempting to target this untapped market at the price point for which it is known. While the twentysomethings about whom Riley-Grant is speaking may not be purchasing Dockers, but they are certainly aware what Dockers are, where they are sold and how much they cost. The marketing for Dockers must acknowledge this audience and attempt to persuade them that Dockers are still relevant and what they are selling today is something different that will appeal to the target market. Changing the price and attempting to become a more exclusive product may backfire in the current…. [read more]

Michelin Tires -- Marketing Analysis Essay

… Although Michelin can heavily promote its environmental contributions, it must be careful that consumers do not perceive this as greenwashing because this has actually been shown to diminish product value. Greenwashing has been defined as the "act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (Tsai 2010).

Figure 4 - A Massive Collection of Used Tires in CA (Burtynsky, 1999)


After the global recession devastated the automotive industry the tire industry was also hit hard with a reduction of over twenty five percent in revenues over the course of a year. This has created an enormous amount of competition in the tire industry and industry players are rapidly to trying to evolve in…. [read more]

Starbucks, a Market Analysis Term Paper

… In fact, Starbucks is the most successful of its niche market. Compared to other restaurants that specialize in coffee beverages, Starbucks stands alone as the most popular with the highest revenue. Even though their prices are among the highest for coffee beverages, customers continue to buy their products including in supermarkets and online. The successful marketing of Starbucks as a status item.

They also create high level of variety through consistent introduction of new flavors and products. Consumers prefer more variety and higher quality ingredients when they pay more for a product and with Starbucks offering those two things, it's no wonder it has achieve such status in recent times. Does that mean it's the perfect choice for everyone?

I personally would not purchase from…. [read more]

Health Care Marketing Term Paper

… For home health care products, these can be sold through traditional retailers, through health care professionals, or through organizations specializing in home care services. Place strategies are the means of using 'channels of distribution'. The choice of effective channels of distribution will most often be determined by the type of product.

The prices charged for the products and services are determined by the expectations of the people that are targeted. Prices are most often a function of the expected benefit rather than a multiple of cost. However, they are also influenced by the corporate objectives, the activities of the competition, the cost of the product and external factors such as the economic climate.

The combination of the other P. strategies in the marketing mix creates…. [read more]

Perceptual Maps Complete Simulation Login Essay

… Amongst traditional consumers RRoth will compete upon a general strategy in the 'niche' of a high-powered motorcycle lifestyle enthusiast who is less concerned about cost when marketing its other vehicles. But the RRoth will be marketed as a low-cost vehicle that is sleek, stylish, and offers good value regarding the services associated with its inexpensive product. However, CruiserThorr cannot entirely dispense with its emphasis on quality in the sense that it must also offer good service to buyers. Even though young consumers are in search of an ethos of 'cool,' they also have practical concerns about being able to afford regular maintenance for their vehicle. Amongst the core target audience for the new vehicle, young consumers believed RRoth was a reasonably-priced vehicle they would want…. [read more]

Opening a New Restaurant Term Paper

… ¶ … Restaurant Business Plan

Marketing & Advertising's Effect on the Restaurant Industry

Creating a more fragmented market while capitalizing on its many audiences, restaurant marketing has caused the micro-segmenting of markets on demographic and psychographic criteria more than ever before. The level of differentiation required in those geographic areas of high restaurant density force many restaurants to move into highly differentiated and often high niche-oriented approaches to defining their core value propositions. What has become abundantly clear from much of the research however is the fact that for any restaurant to survive there needs to be highly unique differentiation and a well-crafted unique value proposition or vision. The role of advertising and marketing to create that vision is analyzed here.

Pricing as a Differentiator…. [read more]

Branding Affects the Buying Decision Thesis

… Then, the telephone numbers of fifteen hundred people was randomly generated from the national directory. Telephone interviews were conducted with three hundred and eight people, deeming a response rate of 20%. (Weiping, 2008)

A highly structured questionnaire was designed to decrease time spent on the phone for both the interviewer and the respondent. This allowed the interviewer to take notes accurately whilst letting the person on the other end relax and answer questions comfortably. A statistical analysis was done to ascertain the validity of the gathered results. The independent variables included brand trust, brand loyalty and product familiarity. The dependent variable was the future purchase intention. The 7 point Likert scale was applied for data collection. The analysis illustrated a support for the direct, positive…. [read more]

Blackboard, Inc. Marketing Plan Term Paper

… Blackboard Inc. marketing plan

Blackboard Inc. is a software company focused on delivering high quality products that satisfy a wide array of customers. Their products and services mainly target students, teachers and universities and are aimed to facilitate the e-learning process. Aside from online learning, the Blackboard products are also used for online purchases and other e-commerce operations. However, the current marketing plan is focused on the learning features of the Blackboard products, represented by the Blackboard Academic Suite.

But in order to analyze the one particular product, emphasis must be placed on the current features and characteristics of the overall company, including its' vision, objectives, core competencies, human resource and financial highlights. The outside environment must also be analyzed in order to identify what…. [read more]

Coca-Cola Marketing Strategies Term Paper

… Coca Cola Marketing Strategies

In recent years the soft drink industry has exploded, raising competitive awareness among soft drink manufacturers, investors, and consumers alike. Historically, this highly competitive $64 billion soft drink industry was dominated by "regular" soda, however, recently the market has been evolving, and competitors are scrambling to take the lead in catering to consumers desires. Coca-Cola currently holds the strongest position as a long-standing top competitor in the soft drink industry market, and is forecasted to remain on top of the bubble. This paper will provide an overview of the background of the Coca-Cola Company, its' marketing strategies and positioning through product, price and promotion, and will conclude with recommendations for improvements in its' marketing. The driving forces behind the lucrative soft…. [read more]

World Poor Thesis

… ¶ … aloud or in writing, making the reflective report exercise a valuable addition to the learning process. This reflective report recounts the events that took place during the research process for the study, "Identifying Marketing Opportunities to Combat Global Poverty," including a recollection of individual experiences, the personal feeling and learning that were experienced, as well as the group dynamics and learning that were derived from the experience. A review of lessons learned that can be used in future projects is followed by a summary of the reflective report entries in the conclusion.

Recollection of Experiences

Perhaps the overriding perception that emerged during the earliest phases of the research process concerned the extent of the problem of global poverty and how it affected the…. [read more]

Technology Business Processes Technology Mediated Essay

… This could help Spotify to make inroads in the American music consumer market at a juncture when it has achieved something of a singular set of agreements with man industry partners. As our research shows, these terms may have a limited shelf-life. Millan (2011) reports that there are some entities in the record industry that have objected to Spotify's merging of streaming and internally maintained media files. Millan goes on to report that "from a small office in Stockholm, Sweden, Spotify quickly spread its tentacles across Europe. But during the past couple of years, the company has been caught in a web of bureaucracy. Record-label executives have expressed concern that Spotify's free offering devalues music and doesn't drum up significant revenue." (MIllan, p. 1)

This…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Distribution Analysis Report Channels Essay

… As the business model for Erb Asia is to initially sell entirely over the Internet and eventually branch into supporting a multitier distribution strategy that includes distributors, dealers, resellers and partners, the needs of channel partners is critical for the long-term success of any marketing strategy. For Erb Asia to grow into a globally-based brand, they will eventually need to also rely on distribution channels for the majority of their revenues as well. All of these factors are the most critical characteristics of their business, and the specific needs of their channel partners are discussed in this section.

Erb Asia needs to concentrate on how to make their resellers and channel partners successful over the long-term by concentrating on three distinct phases of the marketing…. [read more]

Ford Moto Company Sample Marketing Plan Term Paper

… Ford Motor Company, Sample Marketing Plan

Marketing Objectives a) Environmental analysis:

Ford Motors completed 100 years in 2003 to become one of the world's biggest corporations. Few companies are considered synonymous with the history and development of industry to which it represents and society throughout the 20th century as the Ford Motor Company. The most remarkable contribution of the company to automotive manufacturing was the moving assembly line which was implemented at its Highland Park facility in Michigan, U.S. during 1913 wherein the new technique permitted individual workers to remain positioned in a particular place and perform the same task consistently on multiple vehicles which passed by them. This ensured immense efficiency, helping the company produce more vehicles than the competition at lesser price. Founder,…. [read more]

Strengths and Weaknesses of Kraft Foods SWOT

… The indebtedness position of the company may also be seen as a potential weakness, especially given that interest rates are currently low, and could increase in the future. The debt to equity ratio is 1.57, and the leverage ratios 4.27 which is higher than the respective industry averages of 1.1 and 3.39 (MSN Money, 2014). In terms of liquidity, the company is slightly lower than the industry average, or the current ratio 1.07, against an industry average 1.11, and the quick ratio 0.53, against an industry average of 0.59 (MSN Money, 2014). However, it should also be noted that these liquidity ratios may indicate good capital management, rather than weaken liquidity.


Baertlein, L, (2014, Sept 30), Kraft challenged by "healthier" macaroni and cheese brands,…. [read more]

Concepts of Social Business and Social Media Dissertation

… " This point is also made by McGriff (2012, p. 49) who writes, "The emergence of social media platforms has expanded the communications reach of consumers who have become increasingly vocal through boycotts about the misdeeds or malfeasance of companies that market products or retail brands." In the past, companies have enjoyed exclusivity over communications control to improve brand equity; the emergence of interactive two-way online communications such as social media sites have exploded in growth in recent years, and it remains unclear just how much more growth the medium will experience before saturation levels are reached (McGriff 2012). According to McGriff (2012, p. 50), "The growth of the social media platform poses immediate communications challenges in the management of brand image and reputation."

Furthermore,…. [read more]

Applied Management and Decision Sciences Thesis

… ¶ … management and decision sciences from various theorists; and, analyzes the evolution of managerial decision making from scientific management to the complicated forecasting models used today. The objectives of the Breadth component were four-fold: (a) to examine the theories of applied management and decision sciences as interpreted by the research of Ducker (1974), Harrison (1975), and others as listed in the reference section; (b) to analyze the historic evolution of decision making from scientific management to modern applications of operations research; (c) to examine the decision making process, with a particular emphasis on the importance of values and management judgment; and (d) to describe, assess, and evaluate various decision evaluation tools including matrix analysis, influence diagrams, payoff matrices, sensitivity analysis, decision tree, probabilistic forecasting,…. [read more]

Branding in Service Markets Dissertation

… Consequently, the message starts to stimulate customers starting to consider making a purchase.

The brand also serves as a substantial financial and political power in the macro-level focus of culture; particularly as it relates to issues and discussion regarding globalization concerns. As noted in the first chapter of the AMP, just as the growing impact of marketing touches most aspects of the consumer's lives, brands and branding have likewise become "an increasingly dominant market economic and commercial ideoscape" (Heding, Knudtzen, & Bjerre, 2009, p. 210).

With organizations like WTO implementing branding in its marketing and management practices, branding will likely remain central to structuring commercial and economic activities -- in large as well as in small countries globally.

Branding Evolution

The process of branding reportedly…. [read more]

Celebrity Endorsement Strategy: An Investigation Essay

… (Source:

What you have here than in short is the first stage where no definite action is taken and the company cursorily becomes acquainted with the celebrity and decides whether or not to move forward. Frequently, the process tops just where it is with company and endorser parting on friendly, but non- businesslike terms.

In the second stage, the company cautiously proceeds to test whether celebrity may be a good fit, whether celebrity is interested; negotiations are casually mentioned; and objectives and measurements are tentatively formulated.

The last stage is the most serious of all, when the company actually hires the celebrity and conducts serious and drawn out negotiations regarding goal objectives, the contract, measurements to assess outcome, and results are conveyed to stakeholders.…. [read more]

Promoting Performance Culture in Organizations Enhancing Sustainable Organizational Productivity of SME's in Gambia Dissertation

… ¶ … independence less than half a century ago, the Gambia stands at a vital crossroads in its brief history as a nation today. On the one hand, the Gambia enjoys the natural beauty, friendly people, low cost of living and geographic proximity to Europe to make it a desirable tourist destination, particularly for those who are interested in so-called eco-tourism. On the other hand, though, the Gambia lacks many of the natural resources that have helped similarly situated countries become economically viable in an increasingly globalized marketplace. Indeed, a majority of the nation's citizenry is still heavily dependent on agriculture for their livelihood, and literacy rates in the Gambia remain dismally low. In this environment, identifying opportunities for promoting a performance culture in Gambian…. [read more]

Online Business Expansion Plan: Hot Research Paper

… If customers cannot be properly reached, or if the message that gets to them is not clear or appropriate for the target audience, the company may find that it is not getting orders and bringing in new customers (Allison & Kaye, 2005). It may not actually understand why this is taking place, which is a serious concern when it comes to building an online presence and marketing it properly.

In order to ensure that Hot Dragon does well in the marketplace, it needs some strategic planning and marketing ideas. First, it should embrace technology. It may think it is already doing that because it has a web page, but there is much more to the issue of technology than just cobbling together a website. The…. [read more]

Adaptation of Advertisements in Muslim Countries Research Proposal

… Coca-Cola Ad Campaigns

In Morocco During Ramadan

The rumor, "Boycotting Coca-Cola makes a statement against America and American (foreign) policies," constitutes one of the myriad of rumors the Coca-Cola company has had to counter, relating to contemporary religious, particularly Muslim, conflicts. Along with officially countering negative rumors about Coke, the Coca-Cola Company proved in a number of promotional efforts that that local adaptation of advertisements may constitute a vital strategy to increase its sales revenues and simultaneously improve the company's global image. An illustrative example for the success of this particular strategy includes the efficiency of the television advertisements Coca-Cola Company crafted celebrating the spirit and values of the holy month of Ramadan.

In this dissertation, the researcher explores the impact of locally adapted TV…. [read more]

Principal-Agent Model in Economics Dissertation

… The entire implementation procedure was accomplished in twelve sequential steps, staring mainly from the reduction and the removal of the customs and import quotas among the trading coalition. The Tunisia-EU free area trading agreement after affects and whereabouts are discussed in order to explore the findings about the research question that is the impact of the Tunisia-EU agreement on the trading patterns of Tunisia.

Literature Review

The international political perspectives of free trade

A Global Analysis

The growth of world trade has consistently outstripped rates of world output in post-war years, a trend that has continued to play a key role in the internationalization of economic activity and to deepen global inter-dependence of regions and nations. In 1994 world trade was valued at $5.14 trillion,…. [read more]

Fictuality -- Each Mini Project Essay

… This is equivalent to a Type II error in the hypothesis testing. The ability to discern behavioural patterns among consumers is equivalent to a holy grail in behavioural marketing psychology.

A rather bewildering finding expounds a difference regarding situational influence (Nicholls, Roslow, Dublish, Comer, 1996) in India and the U.S. The finding revealed a greater ratio of socially conscious shoppers in India and the U.S.A. A larger ratio of consumers in India purchased contra goods and not food/beverage. The U.S. exhibited the opposite, with a large ratio of socially conscious consumers purchasing food/beverage over other alternatives of goods and services choices. The implication is marketing tactics either direct or indirect are the enabler of these results.

The situational influences on product attitudes, choices, and decision-making…. [read more]

Retail Branding Term Paper

… Internationalization of Branding in the Retail Industry

In the past few decades, issues surrounding branding in the retail industry have emerged as a significant concern for retailers, consumers, and the fashion industry alike. Organizations are using branding as a strategy tool in today's business environment with increasing regularity. Although brands and branding are not new ideas, retailers are applying them to more diverse settings where the role of branding is becoming increasingly important (Wentz & Suchard, 1993). The traditional role for brands has recently reemerged as a topic of interest, as retailers are increasingly turning toward the internationalization of brands to survive in the highly competitive industry. With the growing realization that brands are one of a retailer's most valuable intangible assets, branding has emerged…. [read more]

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