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Marketing Plan for a Series of Survival Courses Marketing Plan

… Marketing Plan for a Series of Survival Courses

There are no second chances in Mother Nature's survival course. -- Robin Lydenburg, 1999

Manmade and natural disasters can strike at any time, and the growing popularity of television shows such as "Survivorman" and "Doomsday Preppers" is evidence that many people are interested in knowing what to do when emergencies occur in order to improve their chances of survival. A growing body of research confirms that knowledge of, and training related to, disaster and terrorism survival skills and survival planning are important for private citizens as well as organizations, especially in the post-September 2001 work-life environment. Today, private citizens and organizational employee assistance programs are increasingly seeking out the survival course training that will be needed to…. [read more]

Marketing Plan for Brocade Comm's Mlxe Switch Router Marketing Plan

… Brocade MLX Routers

Marketing Plan

Brocade MLX Routers: Advertising

Marketing Plan

The high-speed routers have become the need of a common person in an era where high-speed internet connections are required to fulfill the high-scale objectives of large enterprises. Nowadays, extreme competition has emerged in the market for all types of network-based equipment. Multinationals are continuously upgrading their products to ensure market survival. Every now and then, there is a launch of an upgraded version of networking equipment. One of the most common equipments in the present network market is the router. Its function is to select the appropriate path to transfer data packages between different networks. Due to continuous up-gradation in the internet speed worldwide, companies are ensuring that they develop and manufacture the…. [read more]

Survival of Zi Wei Thesis

… Again, this is not measurable in research terms and the TPB practitioners can focus on the advantageous and disadvantageous traits of an individual to determine the part that luck plays in the overall cultural standards within china and Hong Kong (Michael and Thomas, 2005).

"As in Purple Star Astrology, Fate is primary. It is the moment, the time when events then occurring and choices made set the direction for a person's life. A similar though less momentous one is Opportunity. It is a time when big gains can be made. The other three address the major human aspirations of happiness, wealth and fame. Unlike BA ZI this method does not address luck, but it does do something very significant in its own right. It describes…. [read more]

Planning and Start Up of a New Business Term Paper

… Planning and Start-Up of a New Business


The present plan has been developed to offer the company an overview of the industry in which it would operate and the strategies it would have to implement in order to ensure a successful outcome.

General Company Description

Products and Services

Marketing Plan

Operational Plan

Management and Organization

The first part of the business plan will offer a general overview of the organization and the industry in which it will activate. This part will also describe the types of products and services offered by the startup company.

During the past recent decades, humanity has been increasingly focused on developing a professional career in order to improve the quality of their lives. However,…. [read more]

Marketing Plan for Opening a Doggie Day Care Term Paper

… Marketing Plan for Opening a Doggie Day Care

City Paws: The Daycare with a Heart

Profile of Other Doggie Daycare Facilities in Boston Area.

In spite of, or perhaps because of, its highly urbanized setting, Boston is home to the nation's first doggie daycare facility (Pet Companions Bed & Biscuit, discussed further below) and the market currently supports a number of other players as well. There are some common features that distinguish the top runners in the industry, such as specialized services and an emphasis on making the animals "feel at home." Some of the services reviewed, though, may be overdoing it to some extent as these services clearly impact their pricing levels, but given the target market, this may not be a major factor…. [read more]

Integrated Marketing Campaign of Mc Donald in UK Organization Dissertation

… ¶ … technology has evolved a great deal, thus resulting in an increase in media freedom and globalization. Moreover, human life in the post information technology has become much faster pace than ever before. Ever since the human civilizations had established, man is looking for ways to relax one physically and mentally. Over a period of time the market for leisure and tourism had gain much strength due to increasing demand of travel and tourism and the need to maintaining a quality life. The primary reason for this increasing trend of travelling, both international and domestic, originates to the increase in globalization (Grant, 2005).

As civilizations have evolved and technology has made human lives faster, man has started to value quality of life more and…. [read more]

Power Politics Conflict and Culture in Organizations Research Paper

… Power, Politics, Conflict and Culture in Organizations

I will fill this in)

Power, politics, conflict and culture in businesses can augment output and effectiveness or reduce them considerably. Political process can establish organizational survival and strategic direction. Restructuring, which is frequently encouraged as much by internal power efforts as by external market circumstances, is prompting managers to search out new strategic directions for their companies. In the course, political reflections are changing the career of a lot of workers, both managers and non-managers. At the same time that these proceedings are creating occasions for some, they are costing a lot of others their jobs. Understanding power, politics, conflict and culture is consequently critical to managerial achievement and continued existence in today's business world.

The organization…. [read more]

Inventory Management a in an Importer Industry Case Study

… Inventory Management

The raw materials, goods in process, and finished products represent different forms of inventory. Every stage of production of commodity represents money tied up until the inventory finds its way out of the premises as purchased product. The merchant stock, for instance, contribute to profits only when by selling them money goes into the cash register. Inventory management is instrumental in the determination of what are on hand, where it is used and how much finished products results. An efficient inventory management involves watching over constant flow of units in and out of already existing inventory. The business entity will control the transfer of units, which in the end makes the inventory remain at manageable levels.

Saxena (2009) attests to the significance of…. [read more]

Consumer Behavior Case Study

… If the company needs to introduce a new brand to capture different customers, it should do that.

3. Nextel's corporate image is probably a turnoff for young adult customers, so the company probably will need another brand -- if Boost isn't getting the job done -- to appeal to this target market. The key thing for Nextel to remember, however, is that consumers have more loyalty to their phones than to the providers. The provider just needs to facilitate what the consumer wants to do with their device. Partnering with devices and phones that appeal to this target market is more important in terms of building strong brand associations than the Nextel brand itself.

4. I think this is definitely the case that more young…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Extinction or Survival Term Paper

… Extinction or Survival

Implications for Education Reform

The Selfish Gene? (Marxist 2007)

Against Sociobiology (Bethell 2001)

Reform Math Education (Reys 2002)

Selfish Genes and Social Darwinism (Midgely 1981)

Sociobiology (Holcomb, Sociobiology 2005)

Memes: Marketing in the 21st Century (Meyerson 2007)

Third World Traveler -- Jonathan Kozol (Kozol 2007)

International Conference on Secondary Education (Mulford 2002)

Education Programs Constitutional; Growth Steady (CER 2007)

Early Education Shows No Benefit (HSLDA 2007)

Dawkins' Arguments for the Selfish Gene

The Concept of "Meme" and Kozol's Concerns about Education

Cultural Evolution through Meme Changes in order to Reform Education

What Cultural Changes Need to Take Place to Reform Education?




This paper reviews Dawkins' concept of the "meme," sociobiology, and its relationship to education reform. The paper is…. [read more]

Pharmaceutical Industries Have to Operate Term Paper

… The data that was evaluated was a combination from book, journal articles, review papers and the Internet. The information reviewed pertained to a wide variety of situations and industries. There were some common trends observed in all the material. The commitment of the management and the involvement of the worker are critical no matter what the condition of the external and internal environment the company faces. Integrating the core function -- marketing and sale of products along with the goals and the objectives of the organization is the new route the organization has to now follow.

A distillation of the interviews will be provided in Chapter 2.


Understanding the main…. [read more]

Telecenter System's Survival Instincts Research Proposal

… Tele Center System's Survival Instincts

The management-research question hierarchy

The TCS Management Group, marketer of personnel staffing software TeleCenter Systems, was planning to organize a Users Forum in their home town Nashville. Before launching any related activities or making major decisions, the company contracted the services of Prince Marketing, a company specialized in marketing activities, which commenced communications with the audience and quickly retrieved a series of useful input. In the immediate aftermath of the survey conducted by Prince Marketing, the organizational dilemma referred to the very input generated by the survey. The questions that follow point out to the characteristics of the survey and those of the TCS Group and its TeleCenter software application, to eventually come to the management decision referring to the…. [read more]

Growth Aided by Data Warehousing Term Paper

… This is intended to form one rational conclusion and to also gain benefits from important information regarding the current operation of the organization. (Hackathorn,1995;Wallace,1994a). These current operations can also be contrasted and evaluated in terms of the old existing data, and alongside, predictions as to future operations and about new business procedures can be developed and also new systems can be planned out to sustain these processes. (FairHead, 1995; Hackathorn, 1995; Ricciuti, 1994a; Smith, 1995d; Wallace, 1994a; Weinberg, 1995a).

These date warehouses can also store huge amounts of past data and corporate data that most companies use as potential data for important businesses. (Bull, 1995b; Brown, 1995; Cafasso, 1994d; Eckerson, 1993b; Hackathorn, 1995; Lisker, 1994; Nash, 1995c; Smith, 1995f; Wallace, 1994a). Another advantage of these…. [read more]

Walmart 2007 Research Proposal

… Wal-Mart Case Study

Wal-Mart faces a daunting series of challenges beginning with the need to refine and strengthen its core marketing strategies in the U.S., resolve Human Resources compliance violations, and learn from failures to expand globally and be successful in China and India. In addition to these challenges, Wal-Mart faces competitors who are growing in strength and marketing expertise both in the U.S. And globally, and must also confront an emerging global recession. All of these challenges are made all the more urgent by the slowing revenue growth and expansion of Wal-Mart both in the U.S. And globally. With the board of directors being given the commitment of 7.5% growth globally and 7% U.S. market growth after the company had achieved 10% growth in…. [read more]

Next 25 Years American Demographics in Course Documents Essay

… American Demographics: The Next 25 Years

Wellner A.S., The Next 25 Years, American Demographics, (April 2003)

Alison Stein Wellner forecasts dramatic changes in the composition of the American populace over the next 25 years. Her theme: this will not be your Grandfather's America, and companies that fail to adapt their marketing strategies to these emerging new realities will do so at their peril.

The principal three demographic trends she describes will include a) rapid growth that yields a much larger, b) older, and c) more diverse population, broadly segmented with substantially larger Hispanic and Asian components, and an eventual white "minority" (a near-meaningless term, henceforth, Wellner submits).

Growth and economic pressures will elevate environmental issues and the reality of a scarcity of natural resources will…. [read more]

Coffee Industry According to Legend Term Paper

… While the plan was initiated in the best interest of the economy, the bottom line was that, without incentive to produce quality, most of Brazil's farmers focused their energies on producing volume instead of taste." (ibid) The IBC was dissolved in 1991 and the industry in the country was essentially left without clear direction. This uncertainly was not helped by the frost of 1994 which created havoc for the industry. However, in the last few years efforts have been made to reconstruct the industry and to establish a more stable and organized framework for production.

In the past six years, the country has poured much of its energy into a targeted plan of restructuring. Farming and export efforts have been proving relatively lucrative and Brazil…. [read more]

Negotiation Scene the Rock Term Paper

… As most of the mercenary soldiers and subordinates turned on Gen. Hummel, some remained loyal, helping him temporarily escape a dishonorable death. In negotiating any type of deal, including germ warfare, we see how the most important aspects of successful bargaining lies in the strength of the people skills measured by the loyalty shown by those close and near. It seems it may always be better to make friends than enemies.

The final stage to any negotiation is the settlement. After all the strategic plays and information exchanges have been revealed and all boundaries and limitations have been set a settlement becomes a reality. Gen. Hummel settled to die a hero instead of a mercenary killer. Mason settled on escaping his prison sentence protected by…. [read more]

Origins, History of the IMF Term Paper

… SRF: Supplemental Reserve Facility loans are to be repaid within a year and a half, and there is a substantial surcharge of 3-5 percentage points.

CCL: This is under the same repayment criteria as SRF, but the surcharge is less (1.5 to 3.5 percentage points).

CFF: This type of loan was designed to help a country experiencing a very sudden "shortfall" in export earnings (caused by world commodity fluctuations), and the financial terms match those of the SBA (except CCF loans have no surcharge).

In the event of a nation suffering a natural disaster like an earthquake, flood, typhoon, or other calamities, or for a country just emerging from war, the IMF provides "Emergency Assistance" loans. They are subject to the basic rate of charge,…. [read more]

Sociology History of Business Science Research Proposal

… Delimitations

Today, modern business systems help an increasingly globalized world function in seamless ways. In fact, English is rapidly becoming the lingua franca of the business world and transnational borders and cross-cultural factors no longer operate as major barriers to commerce. Further, a wide range of financial instruments exist such as letters of credit and bills of lading whose purpose and operation are readily understood by businesspeople from New York to New Delhi. Business correspondence too has a fairly standardized format that businesspeople all over the world both use and understand and all of these features have helped create a modern business system that is both efficient and effective in achieving the movement of goods and services around the world. All of these business systems,…. [read more]

Polish Companies Reacted to Ethical Term Paper

… parts of Poland favor potato cultivation; sugar beets, the most important industrial crop, grow mainly in the west and southeast (

Section 1.1.3. Labor Force

At the end of 1991, about 30.7% of Poland's estimated population of 38.3 million lived in urban centers with populations of 100,000 or more ( priority given urbanization and industrialization in postwar Poland caused the urban working class to grow dramatically and the rural working class to shrink proportionately in the first decade of communist rule ( process slowed considerably over the next three decades (

Section 1.2. The Polish Economy Under Communism

After World War II, a centrally planned socialist system was transplanted to Poland from the Soviet Union without any consideration for the differences in the level…. [read more]

Corporate Social Responsibility in Indian Dissertation

… Therefore, those who are provided with more assets have responsibility of sharing them with the deprived ones in the society. Hence, the owners of the assets are actually trustees in nature who are expected to serve the society, take from their assets as per their needs and use their property to the best interest of society. It is important to note that Gandhi was a supporter of neither capitalism nor socialism. However, communism was an unacceptable theoretical model for him. He believed in giving everyone equal rights of continuing their lives; therefore, use of non-violence and unjustified means was not expectable for him at all.

Due to his compliance to socialism and capitalism, he presented an idea of economy which was capable of using its…. [read more]

Applied Management and Decision Sciences Thesis

… ¶ … management and decision sciences from various theorists; and, analyzes the evolution of managerial decision making from scientific management to the complicated forecasting models used today. The objectives of the Breadth component were four-fold: (a) to examine the theories of applied management and decision sciences as interpreted by the research of Ducker (1974), Harrison (1975), and others as listed in the reference section; (b) to analyze the historic evolution of decision making from scientific management to modern applications of operations research; (c) to examine the decision making process, with a particular emphasis on the importance of values and management judgment; and (d) to describe, assess, and evaluate various decision evaluation tools including matrix analysis, influence diagrams, payoff matrices, sensitivity analysis, decision tree, probabilistic forecasting,…. [read more]

Organisational Culture of J. Sainsbury Term Paper

… Organisational Culture of J. Sainsbury

During the past two decades, the concept of organisational culture has gained broad acceptance as a way to understand human systems (Deal and Kennedy, 2000). From an "open-sytems" perspective, each aspect of organisational culture is perceived as an important environmental condition that affects the system and its subsystems. Nowadays, companies are defined by their organisational cultures, and for many, it is something that can make or break the company.

This perception of organisations is rooted in anthropology and sociology and uses many of these terms to define the building blocks of culture (Deal and Kennedy, 2000). Edgar Schein, a famous theorist of organisational culture, gave the following very general definition: "The culture of a group can now be defined as:…. [read more]

Ecofeminism: Attracting the World's Attention Claims Thesis

… Ecofeminism: Attracting the World's Attention

Claims by feminists of a verifiable linkage between the patriarchal plowing of Planet Earth's ecosystems asunder and those same males' history of trampling on women's needs and rights have a prominent position in feminist literature. The goal of many female leaders, scholars and activists is to bring the ecofeminist argument to the forefront of scholarship and politics. Through the process of illuminating the press and public, the ecofeminist movement certainly hopes to benefit in numerous ways. One way in which ecofeminists hope to gain traction and credibility is by presenting factual, verifiable data illustrative of the main ecofeminist contentions. This paper presents scholarship based on research -- and empirical studies -- in the ecofeminist genre.

However, ecofeminist assertions vis-a-vis the…. [read more]

Using Fuzzy Logic for Scheduling Multiple Chapters

… 315). Even when executives make the effort to plan their projects carefully, they may overlook the most important ones in their attempt to organize all of the enterprise's projects in a cohesive fashion. In this regard, Dinsmore and Cabanis-Brown point out that, "Most executives are aware of the need for drastic change in multiproject management practices, but many place the emphasis in the wrong place. Unfortunately, a great deal of such investment is misdirected into multiyear efforts to implement software tools and time sheets before dealing with the highest leverage points" (2011, p. 315).

There are three discrete roles that organizations must formally define in order to develop an effective project portfolio management system as follows:

1. Governance: This executive role is one of decision…. [read more]

Appraise How Restaurant Management Software Can Improve the Efficiency of Sales Processes of SMES Restaurants Dissertation

… ¶ … restaurant industry is a highly competitive market today. Moreover, many entrepreneurs are facing significant constraints in the management of their restaurants with regards to loss of data, non-standardized products, uncontrollable employee behaviors, unverifiable accounting, complexity of each function in the restaurant and so forth. Despite these constraints, the restaurant industry continues to attract a constant stream of aspiring entrepreneurs based on the relative ease of entry in the industry and the small amount of investment compared with other business sectors. To be sure that they can operates their businesses successfully, these individuals need to have a thorough understanding of restaurant management and operations, and particularly the sales processes that are regarded as one the important issues that contribute to customer satisfaction. To improve…. [read more]

Promoting Performance Culture in Organizations Enhancing Sustainable Organizational Productivity of SME's in Gambia Dissertation

… ¶ … independence less than half a century ago, the Gambia stands at a vital crossroads in its brief history as a nation today. On the one hand, the Gambia enjoys the natural beauty, friendly people, low cost of living and geographic proximity to Europe to make it a desirable tourist destination, particularly for those who are interested in so-called eco-tourism. On the other hand, though, the Gambia lacks many of the natural resources that have helped similarly situated countries become economically viable in an increasingly globalized marketplace. Indeed, a majority of the nation's citizenry is still heavily dependent on agriculture for their livelihood, and literacy rates in the Gambia remain dismally low. In this environment, identifying opportunities for promoting a performance culture in Gambian…. [read more]

Human Resources Management - Review of Theories Term Paper

… Human Resources Management - Review of Theories

Importance of Human Resources Management to organizations

Strategic Human Resources Management and firm performance

Human Resources Management (HRM) and the Strategic Management Process (SMP)

Challenges and benefits of global Human Resource Management

HRM and Technology

Resources are limited: Creativity is unlimited."

These are the words and, most important, the belief, that POSCO, the world's second largest steel producer shares with all its employees and visitors arriving to its Pohang plant, situated far into the sea separating Japan and Korea. And these words are written on a huge sign spanning on six lanes of traffic, proclaiming the company's philosophy both in Korean and English. (Milkovich and Boudreau, 1997)

But this is not only the belief of POSCO, is the…. [read more]

General Motors Europe Essay

… General Motors Europe

As of 2008, the economic agents are under tremendous pressure. A financial crisis commenced within the United States' real estate sector to quickly expand to other industries as well. The automobile industry was severely affected; probably it was the most affected industry after real estate for the simple reason that automobiles represent the second largest acquisition of an average family, after the house. Given this situation, vehicle manufacturers implemented a wide series of strategic decisions in order to respond to the emergent challenges. Most of these strategic actions revolved around cost cutting endeavors, such as the closing down of manufacturing plants or staff downsizing, but also the request of governmental loans. General Motors subscribes to this pattern of responses to the internationalized…. [read more]

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