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Marketing Plan for Du Maurier Cigarette Brand Imperial Tobacco Canada Term Paper

… Marketing Plan for DuMaurier Cigarette Brand - Imperial Tobacco Canada

Du Maurier Marketing Plan

Situation Analysis

Market Situation

Macro environment

Demographic Situation in Canada

Economic Situation

Political-Legal Situation

Ecological Situation

Socio - Cultural Situation

Technological Situation

Competitive Situation

Opportunities and Issues Analysis

Strengths and Weaknesses

Opportunities and Threats

Financial Objectives

Marketing Objectives

Marketing Strategy

Target Market

Positioning

Product

Pricing

Distribution Outlets

Marketing Communications

Market Research

Action Program

Financial Impact

The following pages will focus on providing a detailed outlook on Imperial Tobacco Canada's Du Maurier cigarette brand in relation to the Canadian tobacco market. The Canadian tobacco market is flourishing, and this can be observed in the revenues of cigarette manufacturers and retailers. Also, this industry employs more and more people each year.

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