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Mcd Space Matrix SWOT

… MCD SWOT

The SWOT for McDonalds is attached in Appendix A. The company has experienced a lot of growth in the APMEA region (Asia-Pacific, Middle East, Asia), and most of this comes despite weakness in China. The company has good growth in other parts of Asia and the Middle East. This region is growing rapidly economically and that provides further opportunity. Europe also has good growth opportunities, especially in the East. McDonalds can also cut costs to improve profits, and efficiency is actually one of the company's core competencies. The major threats come from that China weakness, as the company's margins took a huge hit with the 40% price cut. The breakfast market is especially tough on the homefront, with Starbucks taking away potentially billions…. [read more]

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