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Mexican distilled beverages Research Paper



Goals

· Position Azul as a top shelf global brand of premium vodka, transforming the name into a household word.

· Inform bartenders, mixologists, and specialty liquor stores in target markets about the range of uses for Azul, and especially about the story of Azul being a quintessentially Mexican product that is made from ethically sourced Monterrey potatoes.

· Tell the Azul story through multiple media channels, without veering from the core messages of the PR campaign.

Strategies

· Write a case study biography of the product, telling a story about the business. Adapt the case study/biography for various media sources and audiences, including industry and trade publications as well as consumer magazines.

· Share our story…. [read more]

NOTE:  We can write a brand new paper on your exact topic!  More info.