Viewing papers 1-3 of 3 for negotiation AND wal mart AND AND procter AND and AND gamble AND negotiation

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Negotiation Wal-Mart - Procter and Gamble Thesis

… Negotiation

Wal-Mart - Procter and Gamble Negotiation

Throughout the recent decades, the business community has suffered endless mutations. Employees became organizations' most valuable assets, and generated a need for increased on the job satisfaction in order to achieve corporate profits. Then, the customers became the other determinants of organizational success as they would no longer purchase whatever the organizations produced, but would set the trend and demand for corporate production. Finally, as markets opened and globalization became present in various countries, barriers were lifted and economic agents were able to enter various markets. As a result then, competition increased exponentially, as did the demands from the customers, the employees, the non-governmental and governmental institutions, as well as other categories of stakeholders.

In this dynamic environment…. [read more]

Negotiating Procter and Gamble Exhibits Case Study

… Demand and supply planning should be carried out by sharing information and communicating 'bottom line interest openly and candidly. This will help P&G pursue long-term growth while not disregarding customer's margins.

Recommendations: P&G should revisit her organizational culture making its more inclusive and less 'sales oriented'. Business development should definitely be the focus but not at the expense of customer relationship (as the latter in lifelong rewarding aspect for a company). Internally the company (P&G) should develop cross-functional team to manage 'corporate accounts' like those of Wal-Mart. This will help reduce departmental friction within the company. Externally, the company should propose Wal-Mart to have 'supply chain management' based on VMI or JIT models.


Corsten, D., & Kumar, N. (2005). Do suppliers benefit from collaborative…. [read more]

Customers Attitudes Towards Own Labels Multiple Chapters

… Customers' Attitudes Towards Own Labels: An Analysis of the Customers' Brand Loyalty and Attitude towards the Own Labels and in UK's Retail Sector; Case of Tesco

Academic Year 2009-2010

Tesco is the largest employer in the United Kingdom and is a leading retailer of groceries and non-food items throughout the country, as well as Central Europe, Asia and North America. The company achieved this growth due in large part through the judicious use of private brands, as well as the use of the most appropriate store format for the areas it serves. Moreover, Tesco has managed to succeed where many other retailers have failed in its introduction of home-based delivery services of groceries and other non-food items by identifying an optimum branding strategy. These successes…. [read more]

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