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Nike's Strategic and Financial Position Capstone Project

… According to, "By the mid-1980s, Nike had slipped from its position as the industry leader. In part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike's bottom line." (

The decision to incorporate Michael Jordan with the branding of Nike was a brilliant multi-billion dollar move that worked out to be perhaps the biggest single signing, risk adjusted, in the history of athlete advertising. Nike also made additional moves that facilitated a rebound from a lackluster commencement to the decade.

According to, "In, 1987, Nike readied a…. [read more]

Nike Market Research Essay

… However, fortunes were reversed in 2013 when Nike slipped down to 78 and Adidas returned to 80. In addition, the 2013 score for all non-Adidas and -- Nike brands actually rose up to 83 (ACSI, 2012).

Nike is currently trailing the industry at large and needs to get back up to, or above, the score of 80 to keep the pace that is being set by Adidas and the other forces in the industry like Skechers, Saucony, Adidas/Reebok and so forth. In the last five years, the aggregate athletic shoe score has been 80 or 81. Before that, it only happened once in 2004 and has always been below 80 other than that. In the last three years alone (2011-2013), it has been 80.66 as…. [read more]

Nike 2004 Term Paper

… Nike

The business case written in 2004 about Nike Incorporated was developed in a simple but clear style and contains relevant information about the company's history, culture, business operations, competitors as well as the internal and external forces which affect the company's actions. The information is useful for answering a wide variety of questions about the company and it is basically addressed to the general reader. If one desires a more comprehensive approach, further and more extensive research is required.

Nike was founded in 1971 from Philip Knight's commitment to developing high quality and low cost sports shoes. Along the years, the company went through numerous processes of organizational restructuring and followed mergers and acquisitions to finally become the company we know today. Nowadays, Nike…. [read more]

Nike and Knowledge Management Research Paper

… Nike Knowledge Management

Nike (NYSE:NKE) has successfully transformed knowledge management (KM) into a significant competitive advantage in their company by creating an organizational culture that seeks interpret, use and embed intelligence quickly into each strategic area. Nike is unique in that it has created an organizational ecosystem that learns over time, which is comparable in scope and function to the Toyota Production System (Dyer, Nobeoka, 2000). Due to their focus on KM, Nike has been able to successful transition from relying purely on price or products exclusively, and is now competing with knowledge. The intent of this paper is to analyze how Nike has been able to successfully use KM to turn their company into a learning organization, and what the company's best practices. The…. [read more]

Nike, Inc Term Paper

… Nike Company Profile

Analyzing the last five years of financial performance of Nike Corporation through extensive financial analysis, industry trend analysis, and completing a SWOT analysis of their current global strengths, weaknesses, opportunities, and threats forms the foundation of this report. The evaluation and recommendations are based on extensive use of financial ratios and analytical tools.

Company and Industry Description

Nike Corporation SWOT Analysis

Five Year Income Statement, Balance Sheet and Geographic Analysis

Five Year Financial Ratio Analysis

Cross-Industry Financial Analysis

Evaluation and Analysis

Company & Industry Description

Identification of the publicly traded company

Nike is the global leader in the development, design, and production of athletic footwear and athletic apparel, and is considered one of the founders of the athletic footwear industry. The company…. [read more]

Nike Case Study

… For example, "In countries like Bolivia, more than 100,000 children and teenagers have organized unions to defend their right to work, demanding government protection and improved job conditions" (Friedman-Rudovsky, 2011). Therefore, while Nike's usage of child labor may be morally troubling, it is certainly not the moral absolute that it appears to be at first glance. As a result, one must examine Ballinger's other critiques of Nike's labor process.

Jeff Ballinger maintains that, even when one takes into account the differences in cost of living and the comparison of the purchasing power of a dollar in foreign countries, particularly Indonesia, Nike is still engaging in exploitative hiring practices. He believes that the calculations that Nike has used to support the idea that its wages are…. [read more]

Nikes Exploitation of Child Laborers in Asian Countries Thesis

… Nike and Child Labor

It is no secret that American-owned countries frequently outsource their labor to people in foreign countries, because foreign labor is cheap when compared to domestic labor. One reason that foreign labor is frequently less expensive than domestic labor is that many foreign countries do not impose the same types of regulations on employers as the United States does. One of the more controversial missing regulations relates to the use of child labor. While child labor is largely outlawed in the United States, and strictly and carefully regulated in the areas where it is not outright prohibited, many countries in the world do not take such a hard-line stance on child labor. As a result, many American companies are employing children in…. [read more]

Nike Hiring Gets Off on the Right Foot Case Study

… Nike: Hiring Gets Off on the Right Foot

Nike Hiring Case

New technologies were implemented in the hiring process within Nike during a recent hiring campaign. The company first acquired an Aspen Tree product to handle the initial hiring process. This system helped break the hiring process into several parts which saved money without sacrificing the potential to find quality applicants. Initial inquiries were then handled by an interactive voice response (IVR) system which screened individual; this system automatically eliminated individuals who did not fit hourly or experience requirements. Favorable applicants who passed the first screening were then required to come into local Nike stores to take an in-store computer interview which had much more detailed questions. All potential applicants who were asked to come…. [read more]

Nike Virtual Team Essay

… However, running the team will be significantly different. A virtual team can be much more difficult to run, especially a team like the Nike one that is comprised of members from all over the world. As Phillips (n.d.) points out, communication is much easier in a co-located team. The team cannot meet regularly, and some members may use the distance to avoid accountability. Therefore, communications for a virtual team need to be more regimented, and there needs to be tighter controls as well to ensure that all team members not only understand their roles but are performing as expected.

Despite the challenges, virtual teams do bring some benefits. The team has much more experience -- in Nike's case the local knowledge needed to produce in…. [read more]

Nike Apparel Company Term Paper

… ... recently both Reebok and Nike, the two leading sports marketers, have launched multimillion-dollar campaigns to target women sports fans (Alm, 2001). Sports marketers are beginning to realize that the post-Title 9 generation of women ("Title 9" of the Education Acts Amendment, passed in 1972, mandates that educational institutions that receive federal funds must provide equal athletic opportunities to men and women) are a huge and potentially lucrative market for sports goods of all sorts. Since the passage of Title 9, the number of women participating in intercollegiate sports has been growing dramatically. In fact, a recent study by the U.S. General Accounting Office found that, since 1997, more women than men participate in intercollegiate athletics. (Lords, 1999) The current line of research further demonstrates…. [read more]

4P's Marketing Mix Nike Essay

… Place: the brand Nike is availed by several multi-brand stores as well as the exclusive Nike stores across the world. It is estimated that Nike has 20,000 retails accounts across the U.S.A. only before considering the other retails in other parts of the world. Nike has operations in almost 160 countries in the world. This is a wide market that Nike has to meet its demands and it does this by engaging independent distributors, subsidiaries and licensees. It is also worth noting that the company own production facilities in Asia that helps the U.S. based production units. It also has thousands of operational units worldwide that help in the market contact for the company. Nike is also available in major departmental stores and malls across…. [read more]

Marketing Plan Project Research Paper

… Nike

Marketing Nike Free in Turkey

The Nike Free line offers runners a 'barefoot running' sensation consistent with a growing market trend toward lightweight running shoes. The discussion here considers the marketing mix impacting Nike Free as it enters a competitive Turkish footwear market. The budgetary, targeting and media strategies are discussed with an emphasis on improving awareness and appeal amongst both fitness and fashion devotees.

Market Trends:

Recent years have seen a burst of interest in running both for recreational and fitness purposes. And as the popularity of this exercise pastime continues to advance, so too does the conversation on the footwear that is best to facilitate this activity. With the understanding that traditional shoes can add to the wear and tear caused to…. [read more]

Nike Case Study

… A driving accident in 2009 opened up the case of adultery that Woods had been having which destroyed his image and he had to take a break from golf. A lot of companies that had been sponsoring Woods to develop their image, which included Accenture, AT&T dropped their sponsorship after the adultery allegations against Woods started surfacing; however Nike did not take back their sponsorship and stood by the player. Charlie Denson, who was the brand president of Nike in an interview, stated that Woods was a good golfer and whatever his image ends up being; he is the main contributor in their business and will continue to be in the future (The Nike Company's position in Athletics, 2011).

This statement of Nike showed that…. [read more]

Nike Corporation Term Paper

… Competitive Advantages of Nike

Nike is one of the leading developers, designers, manufacturers and global marketers of footwear, apparel, equipment and accessories. With operations in the Americas, the United Kingdom, Europe, the Middle East, Africa, and Asia Pacific, the company recorded revenues of $13.7 billion in fiscal year ending May 2005.

Nike is perhaps most well-known for their manufacture of footwear for men, women and children. In addition, the company has a sports apparel product line, as well as a performance equipment product line that includes: golf clubs, sports balls, eyewear, timepieces, skates, bats, electronic media devices, and other equipment specifically for sports activities.

Nike also receives significant revenues from their wholly-owned subsidiaries including: Bauer Nike Hockey, Cole Haan Holdings, Converse, Hurley International, Nike Golf,…. [read more]

Manager Employee Staff Nike Term Paper

… Casual sneakers are among the more popular type of athletic footwear, with 28% of consumers purchasing casual footwear each year (MRC, 2000). The population breaks down as follows:

Chart 2:

Data Information Source: MRC, 2000. Consumer Buying Behavior Patterns.

The market growth for sales in athletic shoes is expected to grow to 44 billion in the year 2004 (MRC, 2000).

Consumers will typically "scan the environment, via the media and any other means available" in an effort to obtain information about products not available in their area (Porter, 2003: 6, Ibid, 51). Nike has made their product information and materials very accessible and ready for such scanning.


Nike first surpassed Adidas in 1980 becoming the number one athletic shoe company with sales of 270…. [read more]

International Business: Nike Corporation Term Paper

… VIII. Competitors:

Nike Corporations Top Competitors are LaCrosse Footwear, Inc., Brown Shoe Company, Inc. And Candie's, Inc.

IX. Future Outlook:

Nike Corporation has reported a record in future sales for the company for the first quarter of 2005.


It is vital that Nike Corporation continue to make progress in reference to working conditions in the third-world country manufacturing plants as well as adjusting the labor costs to a range that is "fair" for the individuals employed by the Corporation. Nike shoes are traditional and are still the number one athletic shoe which, barring any disastrous public relations or business decisions on the part of Nike Corporation will likely be number one in the industry for some time to come.


Nike Reports First Quarter…. [read more]

Nike vs. Coca-Cola's Sense Term Paper

… " ("Global Alliance," 2004)

In short, the conditions for Nike workers in Indonesia, as is representative of Nike facilities around the world, are not the worst one could imagine, but not the best -- they are in short adequate compared to indigenous factory conditions under appropriate government supervision. Coca-Cola, in contrast, touts its inclusively on its website, stressing that all of the world loves a coke, all the while it also makes use of its image as an American brand, produced in the Southern heart of the country. (Official Website, 2004) It has given back to the Atlanta community, earning nearby Emory University the moniker of 'Coca Cola U' but on a managerial level, Coca-Cola culture is often characterized as insular.

And Coke has not…. [read more]

Finance Comparing Nike vs. Adidas Term Paper

… Adidas -- Adidas's financial data includes current assets, non-current assets, current liabilities, non-current liabilities, accounts receivable, inventories, goodwill, borrowing and credit lines, pensions and similar obligations, shareholders' equity, operating expenses, and income taxes (Adidas, Balance Sheet).

l. What were the dividends over the last three years?

Nike -- The dividends were 0.95 per share in 2005, 0.74 per share in 2004, and 0.54 per share in 2003 (Nike, Ten-Year Financial History).

Adidas -- The dividends were 1.30 per share in 2004, 1.00 per share in 2003, and 1.00 per share in 2002 (Adidas, Financial Highlights: Five-Year Overview).

m. does the company have more than one type of stock (common, preferred, treasury)?

Nike -- Nike has Class A common stocks and Class B common stocks (Nike,…. [read more]

Sports Management Recommendations for Nike Research Proposal

… Sports Management

Recommendations For Nike

In as study, recommendations may be positioned in two categories, according to David S. Walonick, Ph.D. (2005) in the journal publication, "Elements of a research proposal and report." This section of the study relates the first type recommendations to basically relate actions the researcher asserts need to be take, based upon the data he study notes. The second type recommendations address other researchers and typically present ways a study may be refined or improved. These also point out changes the researcher would make if conducting the study over again. From the data in this study, the researcher asserts that NIKE could benefit from addressing the following four issues:

Increase in Research and Development (R&D) budget

Enhanced attention to reliability of…. [read more]

Nike Television Advertisements Term Paper

… The Nike television ads are also strong because of their creativity and cleverness: the recent "You're faster than you think" series bridge the gap between professional and amateur athlete by sending the message that there is an athlete within everyone. Furthermore, the ads come replete with driving music and an overall slick feel.

In contrast to Nike, Stone Brewing caters to a niche market and is far from being a multinational corporation. However, Stone did make the Inc. 500 list and is therefore an example of a successful business. Stone Brewing does not promote their products on television; the consumer base for their products is limited and the company's budget probably would not permit it. Instead, the microbrewery targets its consumers and potential buyers through…. [read more]

Product: Nike (Chinese Kungfu Cloth Essay

… The shoes are lighter and safer, supporting as such the practice of Kung Fu (Graceffo, 2004).

4. Target marketing

4.1. Segmentation

An important step in the marketing strategy of Kung Fu Shoes China is represented by the identification of the customers to be addressed. In this effort, the segmentation theory is implemented.

"Market segmentation is therefore the process of identifying different groups of users within a market who could possibly be targeted with separate products or marketing programmes" (Croft, 1994).

In the specific context of the Kung Fu Shoes, three specific segments are identified, as follows:

Amateur adults practicing Kung Fu for leisure, relaxation and other personal objectives

Professional adults practicing Kung Fu for professional purposes

Children practicing Kung Fu as part of educational programs.…. [read more]

Advertisement by Nike Term Paper

… Like a medication that does not warn users of all the potential side effects, Nike does not mention the negative behaviors often associated with athletes at a higher rate than non-athletes.

One report has linked student athletes with significantly higher rate of aggressive behavior, noting that college athletes are named in 20% of all campus assault complaints, but only constitution 2% of the student population (Mak 2004). This is an enormous discrepancy in Nike's ad campaign; does a lower teen pregnancy among athletes rate an increased rate of criminal, aggressive behavior?

The Nike ad is not incorrect or blatantly lying; however, it is still highly unethical for the corporation to only note the positive attributes of athletes. The ad should be pulled and future ads…. [read more]

Celebrity Endorsement Strategy: An Investigation Essay

… (Source:

What you have here than in short is the first stage where no definite action is taken and the company cursorily becomes acquainted with the celebrity and decides whether or not to move forward. Frequently, the process tops just where it is with company and endorser parting on friendly, but non- businesslike terms.

In the second stage, the company cautiously proceeds to test whether celebrity may be a good fit, whether celebrity is interested; negotiations are casually mentioned; and objectives and measurements are tentatively formulated.

The last stage is the most serious of all, when the company actually hires the celebrity and conducts serious and drawn out negotiations regarding goal objectives, the contract, measurements to assess outcome, and results are conveyed to stakeholders.…. [read more]

Marketing - Nike: Company Analysis Research Paper

… " Newsweek. (1998). ]

The power of Nike to not only achieve but maintain such a frontrunner status, twice, in the industry is as much due to its creative, useful and fantastic products as it is to its advertising a marketing innovations. For example, brand management is one of the company's many strengths.

It is widely known in the advertising industry that most customers pay more for brands that they see as superior in style, reliability and quality. A company, therefore, is able, through its efficient brand recognition program, to "expand market share, command higher prices and generate more revenue than its competitors."[footnoteRef:17] [17: "Nike's 'Just do it' Advertising Campaign." Centre for Applied Research., accessed July 2011. ]

With its "Just Do It" campaign,…. [read more]

Integrated Marketing Communications Is the Whole Greater Than the Sum of Its Parts Term Paper

… Integrated Marketing Communications: Is the whole greater than the sum of its parts?

The concept of Integrated Marketing Communications is a relatively new one, which arose from the need to constantly adapt to the changes affecting both the micro and macro environments. In addition, the emergence of the IMC is a direct consequence of the increased attention placed on marketing activities and strategies, as well as the recognition of the vital role played by the communication system in achieving organizational goals.

Only until recently, the basic change was that of an increased focus on customers' needs and the immense desire to satisfy them. Companies became more customer-oriented and began to develop and implement numerous strategies, aimed at increasing customers' satisfaction in regard to the company's…. [read more]

Workplace Democracy Term Paper

… Workplace Democracy

The issue of workplace democracy has long been a topic of debate. Some companies have developed a corporate structure with the concept of workplace democracy as its nucleus. The purpose of this discussion is to describe what workplace democracy is and how organizations effectively foster a climate of workplace democracy. The Organizations that will be assessed include Google, Jet Blue, Nike, Starbucks and eBay. Let us begin our discussion by defining workplace democracy and the purpose it plays in the development of a successful company.

Workplace Democracy

There are many different definitions of the subject at hand, according to Holtzhausen (2002) Workplace democracy is defined as system of governance which truly values individual goals and feelings (e.g., equitable remuneration, the pursuit of enriching…. [read more]

Analyzing Financial Management Research Paper

… Financial Management Nike

Nike has been identified as one of Forbes' 'fast growth companies' (Moreno 2004). This is despite its relatively old age for a youth-focused company, and several scandals regarding the ethics of its production strategies. Nike pursues a model of aggressive growth, striving to keep costs low while still addressing the unique needs of its traditional, athletic, style-conscious core consumer. The company's current financial goal is to generate $12 billion of cumulative free cash flow from operations through 2015. Nike hopes to sustain high single-digit revenue growth, mid-teens earnings per share growth, and expand its returns on capital. It seeks to enrich shareholders and also expand its portfolio of high-performing brands (Nike introduces 2015 global growth strategy, 2010, Sneaker News).

To create a…. [read more]

Strategies Implementation Term Paper

… ¶ … Theoretic background

Ansoff Matrix

SWOT Analysis

BCG Growth-Share Matrix

PESTEL Analysis

Limitation of individual model - synergies obtained by combining strategic analyses models

Nike Case Study

Nike - Past and Present

Nike - Composed analysis

The present paper aims at offering an overview over the main tools used by companies in deciding their strategic approach to the markets, as demanded by their objectives.

The main instrument approached within the paper is the Ansoff matrix, which will be described and analyzed together with the SWOT analysis, BCG Matrix and PESTLE analysis as part of the theoretic background chapter. Each of the instruments will also count with a short examination of its limitations.

A study case on Nike will be briefly developed, aiming to demonstrate…. [read more]

Corporate Governance and Accountability Essay

… Corporate Finance

Corporate Governance and Accountability

As with almost every culture, the Vietnamese have experienced some of the less wanted effects of economic liberalization: dishonesty, a proliferation of dangerous products dumped on an innocent public, an increase in the amount of swindlers and scam-merchants, local and imported, malicious degradation of the natural and constructed atmosphere, and so on. Being a Socialist state, many are motivated to accomplish that the behavior of greedy, avaricious, disgraceful people is to be anticipated in a market economy. Several think this to be the essential price paid for financial development. Many rival the worst forms of commercial conduct; as if doing so were a precondition for achievement (Longstaff, 1995).

Two matters that have come to light lately in the country…. [read more]

iPod (Apple's MP3 Player) Relates Term Paper

… Even such unlikely companies as BMW tried to associate the compact, sleek design of the 'pod' with their own products.

But "a co-branding arrangement usually represents a meeting of two different products to make one unique offspring -- take Sony-Ericsson or Philishave and Nivea. In both of these cases, the resulting product is something that couldn't be done as successfully if only one of the partners did the whole product. Co-branding is a meeting of expertise and reputation, and what each party's message means in the minds of consumers." (Mahr, 2004) Thus, some industry experts questioned Apple's choice of products. "A product like the iPod didn't happen because Apple likes to fit in with everyone else, notes Jackson Mahr of He believed that merging…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.