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Nike Women's Case Nike's Global Case Study

… For example, it is not only that profitability that can drive this effort, the empowerment of women is another related cause that could be heavily promoted as a congruent objective. Therefore multiple methods of communication and messages will need to be developed in order to ensure that a sense of urgency is created. Involving as many employees as possible during this phase can also foster a sense of urgency. Such tactics might include group sessions in which a consensus is attempted to be reached, brainstorming sessions, best practice development and knowledge sharing, among other items can help facilitate these objectives.

2. Build the Change Team

Building the change team is also a vital component of the organizations initial effort for the new women's division design.…. [read more]

Nike Scenario Case Study

… The obstacles to this are that the team needs to be better aware of the needs and desires of women who exercise and play sports (non-professionally) in today's day and age.

Thus, short-term wins would simply revolve around doing effective research and finding out the greatest method and angle to reach this specific section of the market. The feedback process would involve talking with actual consumers from this portion of the market to determine what they thought and how they felt about the proposed ads. This feedback would help to revise the ads, make them more attention-grabbing, more thoughtful and more insightful so that once the ads to debut to the public, they've become the type of things that mothers want to show their daughters…. [read more]

Nike Hiring Gets Off on the Right Foot Case Study

… Nike: Hiring Gets Off on the Right Foot

Nike Hiring Case

New technologies were implemented in the hiring process within Nike during a recent hiring campaign. The company first acquired an Aspen Tree product to handle the initial hiring process. This system helped break the hiring process into several parts which saved money without sacrificing the potential to find quality applicants. Initial inquiries were then handled by an interactive voice response (IVR) system which screened individual; this system automatically eliminated individuals who did not fit hourly or experience requirements. Favorable applicants who passed the first screening were then required to come into local Nike stores to take an in-store computer interview which had much more detailed questions. All potential applicants who were asked to come…. [read more]

Nike Case Case Study

… Nike Case

Situation synopsis

Nike is beyond any doubt the leader of the shoes industry. It all commenced in restrained and confined facilities, where ingenious minds came up with the design of the Air Jordan -- the best sold shoes of all times. The design part plays a crucial role in Nike's success and throughout the years, incremental emphasis has been placed on improving the design and having it represent the organization.

While the evolution and role of design have followed the consistent path, the same cannot however be said about the evolution of business administration. The company executives have evolved tremendously from the time in which they implemented strategies based on hunches or when they spent tremendous sums of money on marketing alone. Throughout…. [read more]

Nike Case Study

… A driving accident in 2009 opened up the case of adultery that Woods had been having which destroyed his image and he had to take a break from golf. A lot of companies that had been sponsoring Woods to develop their image, which included Accenture, AT&T dropped their sponsorship after the adultery allegations against Woods started surfacing; however Nike did not take back their sponsorship and stood by the player. Charlie Denson, who was the brand president of Nike in an interview, stated that Woods was a good golfer and whatever his image ends up being; he is the main contributor in their business and will continue to be in the future (The Nike Company's position in Athletics, 2011).

This statement of Nike showed that…. [read more]

Nike's Business Strategy in Rikert Essay

… Knight's employee Jeff Johnson came up with the name of the shoe Nike, and a small fee bought the now iconic swoosh design of a graphic design student. Knight then found "Japan's sixth-largest trading company," Nissho-Iwai (Rikert, Christensen 1990:9). Knight supplied Nissho the design and Nissho provided the shoes. Those shoes were then taken to the 1972 Olympic trials and that event served as a catalyst for Nike's spring to the top of the market: "The company proudly noted that 'four of the first seven finishers' in the marathon event at the trials (actually, numbers 4, 5, 6, and 7) wore the NIKEs" (Rikert, Christensen 1990:9). The Nike brand was begun -- and the company had placed the proper spin on its product (and used…. [read more]

Nike Case Study

… For example, "In countries like Bolivia, more than 100,000 children and teenagers have organized unions to defend their right to work, demanding government protection and improved job conditions" (Friedman-Rudovsky, 2011). Therefore, while Nike's usage of child labor may be morally troubling, it is certainly not the moral absolute that it appears to be at first glance. As a result, one must examine Ballinger's other critiques of Nike's labor process.

Jeff Ballinger maintains that, even when one takes into account the differences in cost of living and the comparison of the purchasing power of a dollar in foreign countries, particularly Indonesia, Nike is still engaging in exploitative hiring practices. He believes that the calculations that Nike has used to support the idea that its wages are…. [read more]

Nike: From Sweatshops to Leadership Case Study

… An ethics audit holds the firm accountable for the ethical goals it stated, much like a financial audit holds a firm accountable for its financial performance. Nike knew that the textile industry was problematic from the beginning, given the industry's long-standing use of low-wage labor. Ethics auditing encourages organizational learning by providing constant feedback about the ethical performance of the organization. An ethics audit would have enabled Nike to reassess its perceptions of what constituted 'value.' Value can be thought of as finding the lowest-cost method of manufacturing a particular item. However, Nike should have realized the full, problematic extent of failing to be ethically vigilant, given the public relations disaster that occurred when the extent of its lack of ethical conduct was revealed. An…. [read more]

Nike Women Sporty Jeans Marketing Plan

… Nike Women Sporty Jeans

Marketing Plan: Nike Women Sporty Jean

Nike is a significant company in the athletic clothing market. While it is most closely associated with shoes, the company also offers other clothing options for those who need and want work-out gear, running shorts, and other options (Nike, 2012). However, Nike is more than just an athletic brand. The company is expanding to offer other clothing options, as well. An analysis of the company indicates that it has strengths in the market which can be used in order to see growth. As with any company, there are also weaknesses - but there are opportunities to take those weaknesses and turn them into something that will benefit the company. One of the ways in which…. [read more]

Nike: Financial Analysis the Relevance Research Paper

… During the most recent financial year, Nike had a ROA of 14%. Skechers on the other hand had a ROA of only 7%. It is clear that in this case, Nike is far much better than Skechers in the conversion of investment to profit. This is also an indicator that Nike also has a superior and more effective managerial team. In comparison to 2010, the company's ROA has also improved within the last two years. It is also important to note that during the most recent financial year, Nike had a higher return on equity ratio than Skechers. As a measure of the profit an entity earns on each dollar invested in its stock, this means that Nike's shareholders were better-off than those of Skechers…. [read more]

Nike's Open Innovation Strategy Essay

… Nike's Open Innovation Strategy

Nike Innovation Strategy

The following pages focus on presenting the open innovation strategy developed by Nike. The introduction describes the point-of-view that is used in this case. The Open Innovation Strategy section presents important facts about open innovation. The Company Presentation section presents important facts about Nike. The Nike's Open Innovation Strategy section describes Nike's innovation strategy, its advantages and disadvantages. The Conclusions section presents some of the most important issues addressed by the paper.

The requirements of the business environment characterized by increased levels of competition determine companies to develop innovative strategies that can help them create competitive advantage. It has been observed that the most successful companies rely on investments in their research and development process that can help…. [read more]

Nike Financial Analysis Nike Earned Essay

… "

The company derives most of this value from its business, but also takes steps to protect this value. For example, the company actively hedges its foreign currency exposure, in particular its transactional exposure. The company strives to ensure that it has a high degree of liquidity, and ensures adequate capital resources. The company also outlines critical accounting policies, for example with respect to revenue recognition, allowance for uncollectible accounts receivable, inventory reserves, goodwill and intangible assets and other areas. All of these are tracked in accordance with GAAP. These are roughly aligned with the company's strategy -- they protect the wealth that the business generates and the financial policies do not inhibit the revenue generation capabilities of the company.

5. Nike's growth pattern is…. [read more]

Nike Term Project Nike Financial Analysis Prepare Term Paper

… Nike

Term Project

Nike Financial Analysis

Prepare an historical timeline for the company in essay format indicating major events in the history of the company from its inception to date. Bold each significant year, and list source.

Nike's history started before the company was established, due to two visionary men: Phil Knight, a talented middle-distance runner from Portland, on the one hand, and Bill Bowerman, a nationally respected track and field coach at the University of Oregon, on the other hand.

In 1965, Phil Knight and Bill Bowerman founded Blue Ribbon Sports, a company that distributed sports shoes created by the Japanese Onitsuka Tiger. The company was successful from its beginning. Later, Blue Ribbon Sports launched Swoosh, a line of footwear. In 1972, the company…. [read more]

Hitting the Wall Nike and International Labor Practices Case Study

… Nike Case

Synopsis of the Situation

It appeared that Nike was nearing total market domination in the athletic footwear and casual sports wear markets of the U.S. During the 1990s Nike was nearing the pinnacle of success with its outsourced manufacturing business model to low cost laborers. Nike did not participate in more than a cursory role in monitoring the suppliers and manufacturers that produced products with their brand. This was a gross error according to Jeff Ballinger, a labor activist was a key player who was determined to bring to light the plight of workers in low wage countries (Spar, 2002). He was adamant in publishing work place exploitation in developing countries at the hands of their own governments in cahoots with large corporations.…. [read more]

Quiksilver Case Study

… Quiksilver, Inc. Case Study

Brief Company Description

Founded in 1976, Quiksilver, Inc. (hereinafter alternatively "the company") is headquartered Huntington Beach, California and competes in the global surf- and sports-apparel and accessories industries. The company initially catered to an exclusive market of surfing enthusiasts by providing innovative utilitarian product designs. For example, the company's promotional literature states that, "When Quiksilver boardshorts arrived on the market in 1970, they were the first to use two snaps and a Velcro closure to ensure they stayed on in the heaviest conditions; the first to utilize a yoked waist and scallop legs to maximize comfort and ease of movement; the first to use durable, quick-drying cotton" (About Us 2012, p. 1). Drawing on the success of its initial offerings, the…. [read more]

Nike Virtual Team Essay

… However, running the team will be significantly different. A virtual team can be much more difficult to run, especially a team like the Nike one that is comprised of members from all over the world. As Phillips (n.d.) points out, communication is much easier in a co-located team. The team cannot meet regularly, and some members may use the distance to avoid accountability. Therefore, communications for a virtual team need to be more regimented, and there needs to be tighter controls as well to ensure that all team members not only understand their roles but are performing as expected.

Despite the challenges, virtual teams do bring some benefits. The team has much more experience -- in Nike's case the local knowledge needed to produce in…. [read more]

Nike's Strategic and Financial Position Capstone Project

… According to, "By the mid-1980s, Nike had slipped from its position as the industry leader. In part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike's bottom line." (

The decision to incorporate Michael Jordan with the branding of Nike was a brilliant multi-billion dollar move that worked out to be perhaps the biggest single signing, risk adjusted, in the history of athlete advertising. Nike also made additional moves that facilitated a rebound from a lackluster commencement to the decade.

According to, "In, 1987, Nike readied a…. [read more]

Nike's Global Women's Fitness Business Driving Strategic Integration Case Study

… Business Management Case Study -- Nike Strategy

Introduction to Organizational Strategy on Women's Fitness

The current organizational strategy of Nike with respect to women's fitness comprises a shift in seven specific aspects of its approach. In principle, it marks a shift away from the previous isolated initiative-based concept toward an integrated portfolio-based concept. That includes establishing a permanent prominence of brand loyalty instead of a series of inconsistent relationships as well as a shift toward concept-based collections instead of color-based selections. Mike also hopes to establish a consistent retail experience at the global level. Finally, the organization intends to rectify inconsistent and inadequate dedication of resources and to move away from the isolated business opportunity-based approach toward an integrated acceleration of global business opportunities.

Outline…. [read more]

Gillette, Inc Case Study

… At the same time, he admits that the company chooses to maintain the same because of its supposedly high pay-off (Socio, 2010).

Towards this end, scores of researchers have delved into the economic aspect of celebrity advertising to determine whether the value generated from celebrity endorsement can adequately offset the cost of risk involved. Gillette, for instance, made considerable losses when the controversy surrounding golfer Tiger Woods, one of the company's star endorsers, began to emerge. According to Knittel and Stango (2012), Gillette's shareholder value fell by a significant 4% within the first two weeks of the emergence of Wood's scandal. However, Gillette was not the only loser in the scandal -- Nike, which used Woods as an endorser for its golf balls, reported a…. [read more]

Nike 2004 Term Paper

… Nike

The business case written in 2004 about Nike Incorporated was developed in a simple but clear style and contains relevant information about the company's history, culture, business operations, competitors as well as the internal and external forces which affect the company's actions. The information is useful for answering a wide variety of questions about the company and it is basically addressed to the general reader. If one desires a more comprehensive approach, further and more extensive research is required.

Nike was founded in 1971 from Philip Knight's commitment to developing high quality and low cost sports shoes. Along the years, the company went through numerous processes of organizational restructuring and followed mergers and acquisitions to finally become the company we know today. Nowadays, Nike…. [read more]

Nike in Today's Increased Globalization Term Paper

… Nike

In today's increased globalization, one must understand the fact that it has become increasingly difficult for a global manager to manage his operations perfectly. The manager would need to perform many more activities, including facing the operational and strategic challenges that his business throws at him, much more than he would have done in previous years. He would also have to be knowledgeable in the several different aspects of risk management, so that his company would perform at its optimum best, with no constraints. (Frenkel; Hommel; Rudolf; Dufey, 2005) in today's working environment, there are several different types of global specialists: business managers, country managers and functional managers. Today, a company does have to be much more effective and ready to face the multiple…. [read more]

Nike the Nerd Globetrotting Elite Essay

… has done a fairly good job of pitching a trans-generational platform of 'weird science' where almost nothing else could provide stability. If nothing else, conjuring up images of biotechnology, IT innovation and satellites speaks to the future; a safety net against the stock market's loss leaders.

As NIKE, Inc. attempts to build business in the Asia Pacific region, it will need to tap into new opportunities in the existing national market, as a vehicle for hurdling high entry barriers to an otherwise aggressive strategy. Mature customers are also potential shareholders. As NIKE, Inc. ramps up its cognitive presence in the Australian market, inquiring minds will obviously want to know how to 'think' about their options.

Executive summary to market analysis of the Australian footwear industry…. [read more]

Nike and Knowledge Management Research Paper

… Nike Knowledge Management

Nike (NYSE:NKE) has successfully transformed knowledge management (KM) into a significant competitive advantage in their company by creating an organizational culture that seeks interpret, use and embed intelligence quickly into each strategic area. Nike is unique in that it has created an organizational ecosystem that learns over time, which is comparable in scope and function to the Toyota Production System (Dyer, Nobeoka, 2000). Due to their focus on KM, Nike has been able to successful transition from relying purely on price or products exclusively, and is now competing with knowledge. The intent of this paper is to analyze how Nike has been able to successfully use KM to turn their company into a learning organization, and what the company's best practices. The…. [read more]

Nike, Inc Term Paper

… Nike Company Profile

Analyzing the last five years of financial performance of Nike Corporation through extensive financial analysis, industry trend analysis, and completing a SWOT analysis of their current global strengths, weaknesses, opportunities, and threats forms the foundation of this report. The evaluation and recommendations are based on extensive use of financial ratios and analytical tools.

Company and Industry Description

Nike Corporation SWOT Analysis

Five Year Income Statement, Balance Sheet and Geographic Analysis

Five Year Financial Ratio Analysis

Cross-Industry Financial Analysis

Evaluation and Analysis

Company & Industry Description

Identification of the publicly traded company

Nike is the global leader in the development, design, and production of athletic footwear and athletic apparel, and is considered one of the founders of the athletic footwear industry. The company…. [read more]

Nike's Marketing Process Essay

… In addition, customers buying behavior is determined by whether the products are designed depending on their culture and appeal to their respective social classes. Therefore, the main impact of buying behavior on marketing is that marketing strategies and initiatives of the products are developed in consideration of these psychological forces, social groups, and situational factors.

Product Positioning:

Generally, Nike Inc. provides a wide range of product lines across footwear, apparel, and sports equipment products (Bhasin, 2010). However, the company's marketing decisions and initiatives are mainly influenced by its top-selling product lines or categories. One of the product categories whose positioning influences the firm's marketing mix factors is athletic shoes category, which is one of Nike's top-selling product categories. This product category influences Nike's marketing mix…. [read more]

Nikes Exploitation of Child Laborers in Asian Countries Thesis

… Nike and Child Labor

It is no secret that American-owned countries frequently outsource their labor to people in foreign countries, because foreign labor is cheap when compared to domestic labor. One reason that foreign labor is frequently less expensive than domestic labor is that many foreign countries do not impose the same types of regulations on employers as the United States does. One of the more controversial missing regulations relates to the use of child labor. While child labor is largely outlawed in the United States, and strictly and carefully regulated in the areas where it is not outright prohibited, many countries in the world do not take such a hard-line stance on child labor. As a result, many American companies are employing children in…. [read more]

Nike Has Come Under Considerable Fire Thesis

… Nike has come under considerable fire for their perceived use of sweatshop labor. While the motivations of the accusers have come under some scrutiny, the allegations had a considerable impact on Nike's reputation, such that Nike became "the poster boy for everything bad in manufacturing" (p.851). The issue, however, was far more complex than either side presented. One complicating factor was that Nike owns no factories -- it merely contracts out production. Thus, the company did not always know the conditions of those factories. Conversely, many of Nike's accusers did not know the conditions of the factories, they merely made assumptions, some of which were patently incorrect. Nevertheless, the optics of the issue became a strong consideration for Nike. Regardless of the facts, Nike was…. [read more]

Nike How Important Essay

… Instead, it is my contention that the company continue to invest heavily in this favorable environment to ensure future profitability. The recession will not last forever. Under this assumption, long-term financial planning will allow the company to prosper in better economic circumstances. This is particularly true as competitors leave the market place under intense financial strain. By planning for the long-term, Nike can continue to capture valuable market share while also allowing the company to attract a large consumer base. Nike can capture valuable market share through its prominent and often inspiring marketing campaigns (Peters, 2009). Nike last year spent well over $1 Billion in marketing expense alone. Furthermore, through long-term financial planning, the company can remain focused on its core objectives as oppose to…. [read more]

Adidas Response to Nike S Marketing Case Study

… Nike Case Study

Nike's core strategy is based on the idea of the pyramid of influence. The way that this strategy typically manifests is that Nike partners with top athletes in their fields, and uses the latent influence that those athletes have to market Nike's products. The strength of this strategy, in essence, is that Nike is right. Over time, the evidence is fairly conclusive that Nike's top athletes are worth a tremendous amount in the marketplace. Elberse and Verleun (2012) found that there is a positive payoff to having a celebrity endorser, and it stands to reason that the value of the endorser will increase with their prestige and fame. The authors found that when an athlete has a major achievement, sales increase. If…. [read more]

Nike vs. University of Oregon Term Paper


When we speak of Corporate Social responsibility- a phrase widely being used these days- do we realize that it is not limited to acts of philanthropy alone. Most firms would pride themselves on their various philanthropic ventures but this alone is definitely not CSR. CSR includes to a large extent everything action that firm takes in relation to those who work for the firm, who are impacted by firm's decisions and actions and the community at large. In this regard then, it is obviously safe to conclude that CSR also include a firm's labor practices and employment clauses. If a firm fails to treat its employees with dignity and fails to respect their basic human rights, it indicates a serious…. [read more]

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