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Nordstrom Market Structure Term Paper

… This is indicated by the cyclical nature of the retail. During periods of mass euphoria, individuals purchase more goods and services and the economy therefore continues its upward trend. Many shoppers during these periods are not worried about short-term economic uncertainties as their jobs are believed to be secure and the economy is going smoothly. As such, many individuals purchase products they might not have otherwise purchased during periods of euphoria. These products almost inevitably include luxury clothes, bigger vehicles, electronics and other convenience items that improve the overall quality of life for that particular person. However, during periods of extreme pessimism, as is the case now, shoppers tend to trade down and purchase only necessities. These necessities are often purchased on the basis of…. [read more]


Nordstrom, Inc Research Proposal

… Nordstrom SWOT Analysis

The intent of this paper to complete a thorough SWOT analysis of high-end retailer Nordstrom's and provides a series of recommendations to the company based on a complete analysis of the company. Today the company operates a chain of stores both across the U.S. And internationally, selling men's, women's and children's clothing, accessories, shoes, luggage, sundries and home decorating products. Nordstrom has also pioneered the development of online retailing and customization of apparel and shoes for men, women and children. They are widely recognized for their excellent coordination of selling efforts between Nordstrom Direct, their online initiative, and their catalog sales strategies. Nordstrom is traded on the New York Stock Exchange under the symbol of JWN.

Strengths

Fundamental structure of the company…. [read more]


Economy (Market) Analysis Industry Term Paper

… Although ROE has constant values, analysis of other financial ratios revealed that Coach's management gradually decreased the financial leverage (which is now at around 1.31) and increased at the same time the Return on Assets Indicator. The company's assets are more efficiently used, while debt has steadily decreased, as indicated by the Debt/Equity indicator, currently at around 0.02.

The DuPont model involves three components, which are all used in the calculation of return on equity: the net profit margin, asset turnover, and the financial leverage (or equity multiplier). The examination of each input individually indicates the sources of a company's return on equity and facilitates the comparison with its competitors. In Coach's case, the DuPont model would look as follows:

ROE = Net Profit Margin…. [read more]


Customer Relationships Nordstrom, Inc Term Paper

… Spector sums up eight management principles that Nordstrom employs to make it what can arguably be considered America's number one customer service company:

1. Provide your customer with choices

2. Create an inviting place for your customers

3. Hire nice, motivated people

4. Sell the relationship: service your customers through the products and services you sell

5. Empower employees to take ownership

6. Dump the rules: tear down barriers to customer service

7. Encourage internal competition

8. Commit 100% to customer service

As Spector describes it, Nordstrom employees don't outsmart the competition, they outservice them (Brzozowski, 1).

Other features of Nordstrom customer loyalty programs include a 2009 rollout of a tiered rewards program that gives shoppers a chance to earn perks such as free shipping,…. [read more]


Customer Service Term Paper

… Customer Service

It was during the early years of the 1990's that several important trends developed and these tended to dominate the organizations of that time. Some of them were globalization, and deregulation, and an amazingly rapid technological progress. These in turn made the 1990's customer-facing programs a strategic as well as an operating imperative, and also gave the organizations of the time a chance to show that they cared for their customers. However, today, almost all kinds of businesses are faced with newer and tougher challenges every day, and most managers are more often than not caught an increase in the pressure to increase revenue, as well as reduce costs, on one hand, and on the other, keep up with the demand made by…. [read more]


Marketing a Comparison Between Two Essay

… Both Wal*Mart and Nordstrom are department stores selling scores of items besides women's business suits. Their distribution strategies are somewhat similar. Both Nordstrom and Wal*Mart distribute their women's business suits in their brick-and-mortar and their online stores. Consumers more most likely to purchase items in-store because of the ability to feel the garment and try it on before making a final purchasing decision.

However, neither Nordstrom nor Wal*Mart offers specific business suit sections in their department stores. Women shopping for business suits in Nordstrom's department stores usually browse by section, often organized by designer label. In Wal*Mart, the clothing section is smaller than it is at a Nordstrom store because the latter specializes in fashion whereas the former banks on cheap goods ranging from sporting…. [read more]


HR Retention Finding and Keeping Term Paper

… Vice President for retail Jim Flanagan described their retail in Seattle as a cafe atmosphere with a texture and a brand image that conduced to a comfortable work environment. While saying that most of their employees at their age were in a transition phase of not yet knowing what to do with their lives, they found Starbucks as a socially acceptable station for them. He said that he could see young people coming back to work at Starbucks or as customers for life. He pointed to the company's culture as the underlying basis of its success. He believed that the company's program has been working despite the 4.4% unemployment rate. Flanagan agreed that turnover had a high and hard cost, with 27,000 new employees needing…. [read more]


Leadership Callaway Golf Term Paper

… Deering-Milliken Co. charged him with opening a Southeastern sales office in Atlanta, and then moved him to New York to launch a new division. He oversaw the creation of a Deering-Milliken division that manufactured worsted fabrics for menswear; his success led Textron's textile division to hire away the budding corporate star. Textron was sold to Burlington Industries, and Ely Callaway continued his rise to the top. Ely Callaway was named Vice President of Burlington Industries in 1960; by 1968 he was the company's President and Director By the early '70s, he said goodbye to textiles and hello to wine. He defied experts who considered Southern California unsuitable for growing grapes and created Callaway Vineyard and Winery in Temecula. By the end of the 1970s, he…. [read more]


Influence of Branding on Consumer Purchasing Behavior Research Proposal

… Branding Strategies

Assessing the Influence of branding on consumer purchase behavior is begins with an analysis of how the accumulated effects of marketing strategies contribute to the permanency of branding and their accumulative effects on consumers. The impact of Web 2.0 technologies (Bernoff, Li, et.al.) is re-ordering the dynamics of branding on a global scale based on social networking. Broader still is the cultural assimilation of branding on a global scale. Learning and cultural assimilation is actually becoming more pervasive as a result of more effective branding strategies that are being implemented. This cultural assimilation and focus isn't at the expense of cultural richness and identity at a local level however. Research completed in this dissertation shows that branding and messaging is interpreted and synthesized…. [read more]


Maxx Company -- Strategic Marketing Essay

… The marketing tactics for this product line will target new consumers and existing consumers. Attracting the new customer base will entail promotions intended to increase brand awareness. TK Maxx is has conducted several creative promotional activities to make their brand and stores more salient. At one point, the company procured a bundle of Apple iPods and distributed them to stores to sell at a loss to TK Maxx of about $8,000. The promotion caused a media frenzy as customers went wild trying to find the iPods which could be purchased at a deep discount, though just a limited number of the units were available. Apple was not happy, customers were delight, and TK Maxx was pleased that the whole episode went viral.

During the holiday…. [read more]


Reviving a Company Term Paper

… " (Mercer, 1994, pages 14-15). In the global economy, his point is well taken. Customers today come from a wide range of cultures and backgrounds, and every company has unique needs and wishes. Therefore, a successful company must not attempt to interpret exactly what the customer wants, based on their own experiences and values; it is important to ensure that we determine from the customer himself, exactly what he needs to make the transaction completely successful.

Atkinson attributes the success of Japanese business to their determination to target certain markets, and then thoroughly doing their homework to find out exactly what that market's customer wants. The automotive and electronics industries are examples of their success in overcoming the stereotype decades earlier of producing shoddy goods.…. [read more]


Mind Body Connection With Learning Thesis

… Mind Body Connection w/Learning

This is a template and guideline. Please do not use as a final, turn-in paper.

One only needs to feel the knots in the stomach prior to an important speech, or test, or recital, or just before participating in a crucial sporting event to know that there is indeed a mind-body connection (Woolston, 2009).

What is This Mind-Body Connection?

"The human brain and body work together. Neuro-pathways from your brain are communicating all the time with your cells and muscles. Messages travel back and forth at blistering speeds. This merging of the mind and body creates a holistic connection that is critical for health and wellness... there is significant evidence to suggest that coordinating the interaction between our minds and bodies…. [read more]


Economics Growth the Retailer Sector Term Paper

… As mentioned above, the swiftness with which the Bush administration will solve international problems or the depth of economic reforms implemented by the Kerry administration will prove paramount for the evolution of this indicator.

As for Wal-Mart, it is advisable that they have a much more prudent approach toward expenditure, combined with measures to strengthen revenues obtained from current customers. The period ahead might be one of carefully prepared plans to obtain as much profit as possible under the existing conditions, in parallel with cut-offs in various areas of the business.

Unemployment and Wage Rate Wal-Mart's employment policy is questionable. Obviously, the company is trying to produce and sell as much as possible with labor costs as low as possible. This has made managers to…. [read more]


Ewom Communication and Brand Trust Term Paper

… EWOM Communication and Brand Trust

Brand Trust and Customer Equity

EWOM Communication and Customer Equity

Brand Equity Drivers and Customer Equity

Relationship of Equity Drivers on Customer Equity

Value Equity Drivers

Brand-Related, Relationship-Related and Value-Related Drivers

Developing eWOM Campaigns

Things Not to Do with eWOM

Considerations for Consumer Online Reviews

Comparison of WOM Campaigns

Customer Equity (Villanueva, Yoo & Hanssens 2006, Introduction Section, ¶ 1).

CLV: Consumers' lifetime value (Villanueva, Yoo & Hanssens 2006, Introduction, ¶ 1).

UGC: User-Generated Content (Cheong & Morrison 2008, ¶ 1).

HOW ELECTRONIC WORD-of-MOUTH (EWOM)

AFFECTS BRAND TRUST and CUSTOMER EQUITY

CHAPTER II

LITERATURE REVIEW

"…[C]onsumer reviews and ratings are the most accessible and prevalent form of eWOM"

(Hopken, Gretzel, & Law 2009, p. 38).

eWOM

In the literal world,…. [read more]


Allegory of the Cave Term Paper

… 3 million more than 2002. The number of children living in poverty hit 12.9 million in 2003, or 17.6% of all children, the highest level since 1993.

The total population of prisons and jails in the United States neared the 2.1 million mark in June 2003, according to the Bureau of Justice Statistics, the largest increase from year to year in four years.

An estimated 4.7 million Americans, or one in forty-three adults, have currently or permanently lost their voting rights as a result of a felony conviction.

The recent reelection of Bush demonstrates that people aren't aware of how much they are being manipulated, yet another striking resemblance between American politics and the Allegory of the Cave. The balance of power and wealth has…. [read more]


Marketing Process Questionnaire

… (2018). Bombardier. Retrieved from https://businessaircraft. bombardier.com/en/news/bombardier-business-aircraft-aligns-2016-market-forecast-world-macroeconomic-trends.
Ecomagination. (2018). General Electric. Retrieved from https://www.ge.com/about-us/ecomagination.
Ferguson, E. (2017a, February 20). Amazon.com Inc.'s marketing mix (4Ps) analysis. Panmore Institute. Retrieved from http://panmore.com/amazon-com-inc-marketing-mix-4ps-analysis.
Ferguson, E. (2017b, January 27). Walmart's marketing mix (4Ps) analysis & recommendations. Panmore Institute. Retrieved from http://panmore.com/walmart-marketing-mix-4ps-analysis-recommendations.
Ito, K. & Souissi, M. (2012, January). Managerial accounting as a tool for corporate strategy: Synergy creation and anergy inhibition. Journal of International Business Research, 11(1), 63-69.
Newton, C. (2018, March 26). Difference between differentiated marketing strategy and concentrated marketing strategy. Chron. Retrieved from http://smallbusiness. chron.com/difference-between-differentiated-marketing-strategy-concentrated-marketing-strategy-30462.html.
Nicolae, J. C. & Sabina, J. M. (2010). Dimensions and challenges of social responsibility. Annales Universitatis Apulensis Series Oeconomica, 12(1), 238-242.
Product modifications. (2018). Marketing Management. Retrieved from https://mktngmanagement.blogspot.com/2012/06/product-modification.html.
Starbucks health and wellness…. [read more]


Walt Disney Company Organization's Culture Essay

… The traditional perspective: The traditional perspective conquers that conflicts hurts organizations. This view acknowledged conflict as a negative phenomenon and thought of it as synonymous with destruction and violence. In the traditional perspective, conflict is a dysfunctional consequence of components like poor correspondence, absence of trust around the workers, and an inadequacy of the administration to respond to employees' desires and needs. Evidently, conflict causes productivity losses. In extreme cases in the work place, conflict may distract leaders from productively discharging their responsibilities effectively. Along these lines, we see that the traditional perspective acknowledged conflict as an awful thing and lobbies for its total avoidance (Beebe & Masterson, 2009). At some point, this brought an inclination to stifle the conflict and push it away from…. [read more]


Brand Equity Describe the Roles and Objectives Research Paper

… Brand Equity

Describe the roles and objectives of a brand manager and a brand management team

Brand, or product, management is the other principal area of corporate advertising and in recent years has become one of the dominant fields of marketing, often driving advertising development. Brand management is usually part of the marketing or sales department. The brand manager concept was established in the 1930s by the giant packaged-goods corporation Procter and Gamble and has since been adopted by many companies, particularly those that manufacture food, packaged goods, and many different products and brands.

Corporations that use the brand management system assign one person to a specific product or product group. This executive, often with his or her own staff, handles all the work that…. [read more]


Macy's Corporation Is a Chain Business Plan

… Right now, they are trying to appeal to the 25-45 fashion forward woman, largely because everyone is pushing that segment. Instead, it might be better if the company differentiated a bit rather than staying the same (Harr, 2009).

Marketing Tactics - Continuously having "One Day Only" sales also makes the public jaded about Macy's pricing in the first place. Customer's often report that they will just "wait" until something is on sale again; and, "oh well," if it is gone. While some great deals are to be had, there are too many "one day" sales that cause mistrust. Instead, either offer a membership and everything is on sale at all times with certain specials, or rephrase the sale term to not only appear more honest,…. [read more]


Alan Zuckerman Term Paper

… Alan Zuckerman

Over the last several years, the health care industry has been undergoing a tremendous amount of challenges. Part of the reason for this, is because of: the aging population of Baby Boomers and increasing demand for health care services are causing costs to rise dramatically. At the same time, this means that the number of services that are being provided must be increased, to address these changes in the population. In the case of Massachusetts General, they have been adapting to these changes by: offering a number of different facilities and programs throughout Greater Boston. However, the increasing demand has meant that the staff is often overwhelmed, which can result in errors. A good example of this occurred, when a patient's heart monitor…. [read more]


Chronic Wound Care: Nursing Assessment Essay

… In chronic wounds, stage two is where the healing process is arrested; chronic wounds do not seem to progress past the inflammation stage. In order to move past the inflammation stage, there must be a multi-modal approach to dealing with wound necrosis, bacterial load, and moisture balance. Treating the wound with topical antibiotics can mitigate infection. Necrotic tissue may need debridement. The moisture balance of the wound must be balanced with dry wounds receiving moisture and moist wounds receiving drying. Specialized dressing materials are available to move the chronic wound past the inflammation stage, including films, hyrdrofibers, hydrogels, foams, and alginate dressings (Gist, Tio-Matos, Falzgraf, Cameron, & Beebe, 2009).

O'Meara et al. (2009) conducted a study to assess the efficacy and appropriateness of using compression…. [read more]


Gap Is a Major American Essay

… The graph showing the Gap's place within the industry is as follows:

This map indicates that the majority of competitors fall into a continuum that lies between the low end, cheap clothes at Wal-Mart and luxury apparel, primarily formalwear, men's suits and luxury brands. The Gap's prices are fair in relation to those their competitors, and their styling is fairly generic. Occupying this middle ground has generally been a strong strategic approach as it is has the company a place in the closet of millions of Americans. In recent years, however, it has lost market share to many of its more differentiated competitors, and to other categories of apparel in general.

The mature nature of the casual apparel industry implies that domestic growth is likely…. [read more]

NOTE:  We can write a brand new paper on your exact topic!  More info.