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Operations Management and Marketing Modern Business Thesis

… ¶ … Operations Management and Marketing

Modern business management incorporates fundamental elements of long-term business strategy, organizational, product and service design, financial management, operational management, and public relations & marketing management. Operations management evolved alongside technological progress and was, in and of itself, an area that greatly contributed to some of the first large-scale modern industrial production successes at the turn of the 20th century. Public relations & marketing has also existed in principle for generations, but since the relatively recent ubiquity of the computer, many industries that used to outsource publicity and marketing have added that dimension to their independent business operations.

The continuing increase in the efficiency of computer processes and communications media in modern business has increased the complexity of marketing management.…. [read more]

Operations Management Essay

… 4) Describe the categories of operational information systems and management information systems and provide business examples of their use

Operation information systems are used for more routine and daily tasks of a business. Although routine, these daily tasks are critical to the proper functioning of a business. Categories include:

Transaction processing systems- Transaction processing systems are systems that record and process data from operational transactions. A very common form of this system is used within the financial services industry to record debits and credits on checking or savings accounts.

Office Automation systems- This system is used primarily for administrative task that involve multiple stakeholder groups. The service industry, in particular relies heavily on office automation for video conferencing, and other firms of communication. Office automation…. [read more]

Managing Information Systems Introduction in the Contemporary Case Study

… Managing Information Systems Introduction

In the contemporary business environment, IS (information systems) have become the strategy weapons that organizations employ to achieve competitive advantages. With stiff competitions that organizations are now facing within the competitive business environment, many organizations have realized the importance of integrating the efficient information systems to enhance market efficiencies. Modern businesses now integrate highly efficient information systems for their business operations. Despite the importance of information systems for organization's efficiencies, management is still facing growing challenges in managing the information resources across business units. To remain competitive, organizations needs to adapt to the strategic changes brought about with the rapid information systems development. Competitive market environment has necessitated organizations to constantly design effective innovative products to remain competitive. While MIS (management…. [read more]

Operations Management and Information Systems Term Paper

… Operations Management and Information Systems

Quality management

The government undertakes periodic reviews of the quality of the products of business organizations. The government also mandates business organizations to comply with the set standards and regulations. Most of the review and assessment of organizations take place in varied stages. The process depends on the nature of the organizations (Sukhija 2009, p.125). The coca cola company runs 75 plants in the vast European countries. It serves around 560 million consumers and accomplishes yearly sales of two billion unit cases and above. The company boasts of numerous brands including Fanta, Schweppes, Nestea, Coca-Cola, and Sprite. The company manages a multi-facet quality control system and incorporates environmental, health, food safety and safety standards (Bell 2004). In addition, the company…. [read more]

Business Plan for a Concrete Business Plan

… Financial factors

The company will consider various ways of raising capital. Among the ways available, the company will consider the ease of obtaining this capital and cost. For the company at its start up level, the method of obtaining capital should not be a burden. There are many factors to consider before raising capital. Amount of capital required determines the source. Not all financiers will be able to offer a large capital to the company. The size of the company and the number of operations in the plan will also determine the amount of capital required. The decision to raise capital from a particular source will is influenced by the cost in returning and the duration. The company will consider taking a considerable size of…. [read more]

Business Plan for a Financial Business Plan

… Therefore, CleanDivision will have to set new international strategies while setting up its business in new geographical locations.

B4: Management Structure:

The ownership of the CleanDivision business is in the hands of both the partners. Michael Kothakota is the majority shareholder in the firm with 51% shares whereas Mike Programmer is the second major shareholder with 49% shares. The Management functions for the firm will be performed by both the partners. Planning and decision making, leading, staffing, organizing, and controlling of the firm's business will be done by the partners with mutual understanding, experience held, and the analysis of the present situation. The major shareholder, Mr. Michael Kothakota is a Certified Divorce Financial analyst and has gained experience with more than 60 attorneys. He also…. [read more]

E-Commerce and Business Process Term Paper

… Consumer-to-Peer Networks (C-to-P) business designs are focused on the interaction between peers in online networks and revolves around exchange of online services between peers.

Business Models within Growing e-commerce Areas

How the Web and also the Internet Modified Enterprise: Structure, Strategy, along with Procedure

Further classifications of e-commerce models are done below (completed based on transaction partners):

Figure: Types of E-commerce models

Security and legal issues

There happen to be specific securities and legalities that cause problems for these type of e-commerce businesses nevertheless. There are generally numerous reviews of web sites as well as directories being compromised, and security openings in software program. For instance, Microsoft has over time issued numerous security updates and 'patches' with their software program. A number of financial as…. [read more]

Business Summaries This Chapter Essay

… The central part of sharing a common set of goals is having a joint understanding of what the goals of the organization are and the best ways to achieve these goals. This does not mean that there has to be absolute agreement on every detail of every aspect of the organization, because a well-run organization will allow for open discussions when they are designed to improve the way an organization works.

One of the key ways in which organizations can be organized is along the lines of how specialized they are: Does each employee do only one job or does each one wear a number of different hats? The same question must be asked of each department, and even of the company as a whole.…. [read more]

Business Plan for a Company Business Plan

… Business Plan

IDC Interiors aims to open a small business venture with the aim to attract clients as much as this venture can of both types of customers (residential or commercial) by offering unique, comprehensive, environment-friendly and comfortable, interior design services for them.

The aim will be to completely satisfy the target market which includes the residential and commercial residents in Auckland. IDC Interiors complement the interior design structures by not just providing a sense of aesthetic distribution of space but also offer services that will optimally use furniture, fabric, electrical and heating structures as well as accessories (Schultz et al., 2000).

IDC company will be the first company in Auckland which combine selling furniture and providing interior design services. The company will provides a…. [read more]

Management Accounting Provides Data Essay

… Rather, it represents a product that has passed its peak in terms of holding market share. It can be a quick decline or some product niches may take decades.

One of the primary goals in any business is to maximize profitability. Therefore, it is important to understand the product life cycle model because it can help the organization to meet strategic objectives. Management accounting has much to offer in regards to when a new product should be designed and introduced or retired from production. Such strategic decisions might vary with different industries as well as within individual businesses. Thus all strategies should be customized to fit the specific organization with rigorous and detail financial planning as one of the core considerations that can help to…. [read more]

Business How Forces Essay

… As consumers pay more, they may purchase fewer products, which impact the overall economy. As such, the ideas of all parties will affect the overall relationship between business, government and society.

Measure the importance of law and government regulation as a force guiding business behavior.

Government involvement in a market economy is necessary only when the industry is systemically important to the overall functioning of the economy. These systemically important institutions, if default occurs, could threaten the economic system of America. These industries, including energy and banking require extensive government oversight in addition to intervention if needed. In many instances, little government involvement is beneficial to the market economy as it allows competitive forces to dictate operating results. The lack of government intervention, the private…. [read more]

Business Plan of Business Plan

… Technology implementation

Chief Technology Officer will be hired as well and would be accountable for the IT support function and all technology related issues faced by the Company.

Intellectual property

Intellectual property (IP) is a legal theory which refers to recognizing of exclusive rights. The company will be properly registered with all legal bindings. A proper consultant will be hired to deal with all legal obligations and handle all legal affairs of the company with the help of a lawyer specially hired for this process.


There are several competitors in the market such as Yahoo,, Mamma, WebCrawler, Excite, Ixquick etc. low start-up capital and simple business model leads to several new market entrants frequently. There is intense competition. aims to enter the…. [read more]

Production and Operations Management: Case Essay

… The company and its personnel should prepare for this period as well as it should anticipate a period of accelerated growth thereafter.

Works Cited:

Aksin, Z.; Armony, M. & Mehrotra, V. (2009). The Modern Call Center: A Multi-Disciplinary Perspective on Operations Management Research. Production and Operations Management, 16(6), 665-688.

Bhaskaran, S.r. & Ramachandran, K. (2011). Managing Technology Selection and Development Risk in Competitive Environments. Production and Operations Management, 20(4), 541-555.

Brennan, L. (2010). The McGraw-Hill 36-Hour Course: Operations Management. McGraw-Hill.

Chary, S.N. (2004). Production and Operations Management. Tata McGraw-Hill Education.

Chen, C.M. & Delmas, M. (2011). Measuring Corporate Social Performance: An Efficiency Perspective. . Production and Operations Management, 20(6), 789-804.

Kleindorfer, P.R.; Singhal, K.; Van Wassenhove, L.N. (2009). Sustainable Operations Management. Production and Operations Management,…. [read more]

Business Plan for Marketing and Advertising Organization Business Plan

… Business Plan for Marketing and Advertising Organization Creativity Sure

Company Description

Mission Statement

Offers to Customers

Organizational Goals

Industry Analysis


PEST Analysis

Marketing Analysis

Target Market

SWOT Analysis

Marketing Mix

Business Model and Resources

Business Risks and Business Strategy

Planning and Financial Considerations

The contemporaneous business community is characterized by numerous features, one of the most notable of its characteristics being the incremental focus placed on customer attraction, retention and satisfaction. This feature has generated an intense need for marketing specialists that are able to support companies in developing and implementing the most suitable marketing strategies that maximize their chances of a successful outcome. Creativity Sure is such a company and the aim of this business plan is to reveal numerous features of the…. [read more]

Marketing Strategies the Marketing Plan Delivers Marketing Plan

… Marketing Strategies

The marketing plan delivers the various strategies that All Technology Computer will use to enhance competitive market advantages. The paper discusses the company mission statement and the strategies that the company will use to align its mission statement with its strategic objective. The brand differentiation is an effective marketing tool to enhance marketing advantages and IMC has been identified as an effective marketing tool within the business environment. More importantly, the company will be operating in the U.S. economy and the company will take the advantages of the economic and technological superiority of the U.S. To deliver high quality product and services.

Company Background

ATC (All Technology Computer) is computer hardware and software provider operating in the United States and the company is…. [read more]

Managing Hospitality Issues Research Paper

… Managing Hospitality Issues:

The hospitality sector is the largest service industry across the globe because of the number of customers it serves on a daily basis. This industry is also characterized by a huge number of competitors or hospitality establishments in the market. For the managers of these establishments, there are various factors that determine their success of failure such as brand identity, pricing, cost cutting, and marketing. These factors play a crucial role in determining success of failure of the establishments because of market volatility, which is the norm in the hospitality industry. Market volatility is attributed to various factors such as the ever increasing changes in the tastes of customers. Notably, managers of these hospitality establishments have to deal with several issues and…. [read more]

Operations Management Project Management to Best Term Paper

… Operations Management

Project Management

To best define the concept of project management, one should simply look at the two terms separately. As such, a project represents the totality of methods and processes undergone by a team or an individual in order to reach an ultimate goal. For instance, if a corporate goal is to increase their market share, they will implement a project based on several marketing strategies and methods, such as researching the market to retrieve feedback from customers or to identify the strategies implemented by the competition, but they will also develop a strong promotional and advertising campaign aimed at familiarizing and attracting the audience towards the product. All these strategies organized under the project will then increase customer satisfaction, will lead to…. [read more]

Business Plan for a Software Business Plan

… 3. Promotional Strategies:

Nerd Patrol is a purely service oriented company in the Information Technology industry. In addition to a large number of potential individual customers, the significant portion of Nerd Patrol's target market constitutes high profile businesses from almost every type of industry. Therefore, it will have to promote its services in all the major promotional and advertising mediums to attract the largest number of customers from all over the country. First of all, Nerd Patrol should develop a comprehensive website as an introductory marketing medium for its business. This website will serve as the information agent for its customers as well as potential investors and other primary stakeholders from the country (Stair & Reynolds, 2010).

Nerd Patrol should ensure that its website contains…. [read more]

Business Plan for Traditional Chinese Medicine Practitioner Business Plan

… Business Plan

This business plan pertains to a new Traditional Chinese Medicine (TCM) clinic, to be located in Koreatown, Los Angeles. The clinic will primarily target the area's sizeable Korean population, as well as draw from other areas of the city. The clinic will be set up in a small, three room office. Initially, there will be no staff, only practitioner Mr. Ahn. After six months, revenues will be sufficient to hire a part-time receptionist.

The financing of the venture will come from Mr. Ahn, who has $200,000 in personal savings. The initial startup costs are estimated to be around $10,000 but could range upwards of $15,000. There will be no need for bank financing given the cost structure and estimated time to breakeven for…. [read more]

Hostile Take Over the Modern Business Nightmare Term Paper

… Hostile Takeover -- the modern business nightmare

Globalization means many fundamental changes to business practices around the world. Culture plays a significant role in defining standard business practices in a particular area of the world. As the world becomes more integrated, many businesses find themselves exposed to practices that are foreign to their culture. One of these business practices that are becoming more common is the take-over. When a takeover occurs, a bidder makes an offer to buy a company. This can be either friendly or hostile depending on the circumstances of the bidding process. This research will explore the legal, business, and political aspects of the hostile take-over.

A chose this topic because this practice is not common in my key area of focus.…. [read more]

Business Plan for Online Retailer Business Plan

… Business Plan for Internet Site Selling Women's Clothes

Business Plan for Online Retailer

Any firm willing to initiate its business operations at the online platform needs to conduct a full-fledged analysis of its internal and external environment. Similarly, it has to develop a comprehensive business plan to enter the market in an effective and competitive way. A business plan consists of an analysis and description of the venture, identification of the target market, statement of financial needs (estimation of the preliminary expenditures), marketing plan (including the marketing mix strategies), production planning, organizational planning, assessment of internal capabilities, weaknesses, opportunities, and potential risks (in the light of SWOT analysis), financial forecasting, and activity timeline. A well-designed business plan helps a company's Management in evaluating and implementing…. [read more]

Business Development and Marketing Strategies Marketing Plan

… Business Development Strategies as a Financial Advisor for Bernstein Global Wealth Management

One of the key assets that any individual can bring to almost any organization in the increasingly interpersonal and interconnected business world today is an ability to create and maintain extensive networks of social and business relationships. The line between such business and social relationships, in fact, has always been somewhat indistinct, and it has become increasingly blurred in our modern era of near-instant communication capabilities, the increasing ease and affordability of national and international travel, and other technological advances that have greatly extended the reach and importance of social networks in business interactions. Charisma, personality, and the ability to simply bring people together and get them "on board" with new projects, new…. [read more]

Business Proposal in Ghana Business Proposal

… Business Proposal in Ghana

Giam's Clothing:

Business Proposal in Ghana

Company Description

Giam's Clothing is an apparel manufacturer which produces clothing articles for the American middle class. The company was founded in 1990 by current chief executive officer John Whitehouse. The middle size company has little over one hundred employees and an annual turnover of 1.5 billion dollars. The firm operates through a single location within the United States. This location is composed of two facilities: one for production purposes and one for administrative purposes, containing the offices of the CEO, the CFO and other business departments, including the Finance and Accounting or the Human Resource Department. Twenty people work in the administrative facility and one hundred in the production facility.

The product line includes…. [read more]

Applied Management and Decision Sciences Thesis

… ¶ … management and decision sciences from various theorists; and, analyzes the evolution of managerial decision making from scientific management to the complicated forecasting models used today. The objectives of the Breadth component were four-fold: (a) to examine the theories of applied management and decision sciences as interpreted by the research of Ducker (1974), Harrison (1975), and others as listed in the reference section; (b) to analyze the historic evolution of decision making from scientific management to modern applications of operations research; (c) to examine the decision making process, with a particular emphasis on the importance of values and management judgment; and (d) to describe, assess, and evaluate various decision evaluation tools including matrix analysis, influence diagrams, payoff matrices, sensitivity analysis, decision tree, probabilistic forecasting,…. [read more]

Management Styles Used by JC Research Paper

… ) should be led by a different Vice president who should be responsible for the results and growth of that segment. Moreover, the company needs to have strong marketing team and a separate VP Marketing who should be responsible for devising the marketing strategies (product, pricing, placement, promotion) of the company.

Moreover, the company is in a dire need of improving its HR policies and come up with ways to motivate the employees, properly train them and get extraordinary work from ordinary people. The management should also influence the employees and break resistance to change.


Bhasin, K. (2013). JC Penney's Senior Management Team Knows There's Only One Way Out Of This Mess. Business Insider, 18th March.

Bhasin, K. (2013). Inside JC Penney: widespread fear,…. [read more]

Business Strategy Marks and Spencer Term Paper

… Business Strategy

Marks and Spencer - Business Strategy

Marks and Spencer was established in the 1880s in Leeds, Great Britain, in the form of a bazaar selling a diversified product palette, each item costing only one penny. The name was adopted only some years later, when initial founder Michael Spencer transformed his cashier Tom Spencer into his business partner. The strategic approach at the basis of the international success registered by the giant retailer was based on six sets of actions: first of all, clients would receive the highest quality products, under the corporate brand name and at competitive prices; suppliers were encouraged to use the most efficient production techniques; company officials would closely collaborate with suppliers as to ensure the best control; customers would…. [read more]

Business Plan Australia Has the World's Leading Business Plan

… Business Plan

Australia has the world's leading coffee culture. This can be threatening to firms unprepared for it, but for firms with a great product that will appeal to Australia's savvy consumers, there is plenty of opportunity. One such product is the lever espresso machine, something that delivers exquisite espresso and gives the home barista a chance to "become one with the shot."

The Lever espresso machine from Espresso Art is a high-end product that specifically appeals to Australia's savvy coffee consumers. It will be priced higher than the baseline "good" home espresso machine but because of its lack of automated parts, it will be priced much lower than the comparable top-of-the-line automated machine. A price point of $1,200 has been set. The Lever will…. [read more]

Impact of Big Data on Business Strategy Term Paper

… ¶ … Big Data on Business Strategy

Business Strategies

The competitive nature of today's business environment is driving companies to use technology driven business strategies (Berman & Hagan, 2006, p.28). Big Data and technology are undoubtedly impacting on business strategy progression. The research indicates that Big Data offers real-time application, which allows businesses to move information to analytics tools from various systems and sources. The ability for a business to analyze the behavior of a consumer based on experiences depends on the ability of their Database system to load, transform, analyze, and present data. Technology is finding wide application in organizations, creating opportunities for strategy formulation, implementation, assessment, and evaluation. This research finds it necessary to identify key technological advances that are affecting business strategies…. [read more]

Marketing Segmentation and Product Positioning Term Paper

… Marketing Segmentation and Product Positioning

Market Segmentation and Product Positioning

Company Background

ATC (All Technology Computer) is a computer retail stores dedicated to provide computer product and services to small businesses, and home offices across the United States. ATC is being established to provide quality computer hardware to businesses in the United States and outside the United States. More importantly, ATC focuses on network system and services to small businesses as well as providing both minicomputer server-based systems and PC-based LAN systems. The company services include design and installation of computer network system, training and support.

Recent changes that have affected the market of computer resellers across the United States have affected the market advantages of ATC. These include longer collection periods, margin squeeze and…. [read more]

Adidas Business Plan Business Plan

… The project team has been developed, and each activity is established. The schedule, duration, and budget of each activity are established.

Work Breakdown Structure

Market study -- 2 weeks

Project team creation -- 1 week

Project team discussions -- 1 week

Production capacity, raw materials necessary -- 3 days

Financial analysis -- 5 days

Production process -- 3 weeks

Marketing strategy development -- 2 weeks

Website development -- 1 week

Product launch -- 2 days


Roles, Expectations, Authority

In this case, the highest authority belongs to the Marketing Managers. The Marketing Managers initiates the project, explains its necessity, and established the marketing strategy. The other department managers have the role of supervising the project in order to follow the established budget and schedule.

Project…. [read more]

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