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Product and Target Market Description Promotion Strategy Book Report

… Product and Target Market Description

Promotion Strategy

Pricing Strategy

Marketing Mix adjustment strategies

In this report, we present a detailed integrated marketing communication report for Volkswagen CC. It covers the IMC tools used in the marketing of the product, a description of the outcome of my investigation, as well as a marketing strategy, product segmentation. Also included are the product and target market description, product strategy, promotion strategy, pricing strategy, marketing mix adjustment strategies, conclusion and recommendation. The presentation also contains a reflection of what I learn about the report process and my ability to complete it.

In this report, we present a detailed integrated marketing communication report for Volkswagen CC. It covers the IMC tools used in the marketing of the product, a description…. [read more]


Marketing Plan and Price Strategy Marketing Plan

… Mass media technology can be used to incorporate consumer participation where information on different cultures, idolized sporting personality and activities are discussed. From the discussions, Royal clothing company will get to obtain more knowledge on the market and its needs. Further to these discussions, the company will gain knowledge on what type of products to produce and market. Since outdoor activities for part of leisure, Royal clothing company to come up with a program to encourage a larger number of persons engaging and embracing outdoor activities. The platform by social media can also be used to inform the various market segments of the products existence in their respective markets. Promotional gifts and contest regarding the new products can also use the social media platform. This…. [read more]


Marketing Discuss Product Service Terms Essay

… Segmentation variables to be used for the market include age, income levels, gender, social class, education background, ethnic background and lifestyles Ferrell & Hartline, 2010.

The bottled water will be targeted at persons aged between 15 and 64 years of age who make up 65.2 per cent of the population Central Intelligence Agency, 2012()

with women being the major target gender. The product will be targeted at low to middle class persons who are the most unlikely to have access to clean supplies of water. The education background of the target market includes individuals who have reached the secondary level of education who will be able to appreciate the difference in quality and purity of bottled water over tap water. The product will be targeted…. [read more]


Market Orientation of Medical Diagnostic Term Paper

… Services at the HHS, MDU's are not planning to be eliminated, but to be more efficient through improved discharge planning, more efficient ways to canalize patient, increase training and skills and more effective clinical and technological test taking of patients. The MDU used as a sample for this research project has an acceptance of approximately 3588 patients a year in the Echocardiography laboratory, 37856 patient for Electrocardiography, 1633 for Holter Monitoring, 2839 for Stress Test, and a 16,102 per year for diversity of cardiac and related non-cardiac diagnostic technologic tests. Having a total of 62018 tests at this particular Unit.

The four units at the corporation have approximately 167,489 invasive and non- invasive cardiovascular tests (including a small number of neurology test) done a year.…. [read more]


Market Screening for Final Term Paper

… Market Screening for Final

Exporting Chocolate to China

The company I own produces chocolate and chocolate derivatives. We currently operate in America, but we wish to extend our business to a global level. With the view of going global, we are thinking of exporting to the Chinese market. Throughout the report, we are going to depict each aspect related to our future success or failure by performing a market screening.

Description of product to be exported

The company is called "Sweet Dreams" and it offers a wide variety of chocolate products. Beginning with the well-known chocolate bar, we can mention chocolate truffles, chocolate sticks, chocolate beans and other premium specialties. Even the chocolate bars range from the most common type (milk chocolate) to all assortments.…. [read more]


Marketing Product Description There Are Two Ways Research Paper

… Marketing

Product Description

There are two ways to look at the product for Mochalicious. The first is the product, which is coffee-based beverages and snacks; the second is the service. Melbourne has a very strong coffee culture, so the coffee needs to be brewed to a very high standard in order to meet the needs of the local market. There are a number of different elements to quality coffee -- good beans, good machines and well-trained staff. The beans will come from a local roaster to ensure maximum freshness. The machines will not be the highest-end machines because we are emphasizing flavoured drinks, but we still need to be able to make a serviceable flat white. The staff will receive extensive training both in pulling…. [read more]


Communication of MMOG to the Target Market Essay

… These methods will not only tell you about the effectiveness of the advertising method, but it will also tell you more information about the customers as well.

If social media is being used, the effectiveness can be figured out by seeing the number of people like your pages. You can also assess its effectiveness by seeing how many people like your page every single day. Furthermore, if social media like twitter is used, the number of followers also provides you with an idea about the effectiveness of the program.

Marketers can also easily send various offers to many test emails lists or use different message in different online advertising venues. By doing this, they can easily see which message or which sort of advertising works…. [read more]


Business Strategy Marks and Spencer Term Paper

… Business Strategy

Marks and Spencer - Business Strategy

Marks and Spencer was established in the 1880s in Leeds, Great Britain, in the form of a bazaar selling a diversified product palette, each item costing only one penny. The name was adopted only some years later, when initial founder Michael Spencer transformed his cashier Tom Spencer into his business partner. The strategic approach at the basis of the international success registered by the giant retailer was based on six sets of actions: first of all, clients would receive the highest quality products, under the corporate brand name and at competitive prices; suppliers were encouraged to use the most efficient production techniques; company officials would closely collaborate with suppliers as to ensure the best control; customers would…. [read more]


Best Buy Strategy Essay

… 4. People have switched more towards other types of electronics; like Apple iPad and now they do not have craze in buying flat screen TVs or such type of entertainment electronics.

5. Best Buy has become a target of complaints due to its inability to fulfill the customer orders. For instance, one day, they promote a video deal but when customer goes for purchase, the video is neither available on shop nor online on their website. They also canceled some of the Christmas order this year, which very much annoyed customers. Different newspapers also warned that shoppers should avoid BestBuy.com due to delivery delays (O' Donnell, 2012).

These changing environments and trends of consumers have negatively influenced Best Buy revenue. The company has recently reported…. [read more]


Alexander Keith's Market Essay

… Drinking in pubs is on a long-term downward trend, but this is the channel where premium products fare the best, because margins tend to be higher. A-B InBev has very strong distribution in the country and some of the best-selling brands in the UK are in the company's stable. With the highest level of support, Keith's could be distributed to all but the most dedicated of traditional real ale pubs. With saturation distribution, the sky would be the limit for the Keith's brand in the UK.

The supermarket channel is very popular in the UK, but prices are much lower than in pubs. For breweries, premium brands tend to fare less well in supermarkets, where they are surrounded by cut-price competition. As Keith's enjoys premium…. [read more]


Market Analysis and Marketing for Diesel Clothing Term Paper

… Market Analysis and Marketing for Diesel Clothing

The clothing and textile industry is currently characterized by a series of factors, like: intensity of labor, low wages, innovation, and dynamism, given the easiness that this industry changes from season to season. However, this is the situation that regards only the largest part of this industry. There is another part of the clothing industry, the high-quality fashion market that deals with modern technology, well-trained designers and workers that are paid accordingly, and a high degree of flexibility (Nordas, 2004).

Competition on the clothing market is very tough and is consisted of numerous producers with tradition and experience in this field. The only way to gain competitive advantage on this market, besides costs and effectiveness, is by creating…. [read more]


Product Analysis Organizations Are Formed to Increase Term Paper

… Product Analysis

Organizations are formed to increase the residual claim and mitigate the expenses. Inevitably, organizations have to take numerous actions to direct their performance. Actually, organization is a place in which people belongs to different mindset and demographics exist and works together to achieve a specific target (Alvin, 2006).

Everything which the organizations produced is merely for its end users. Organizations have different departments operated in its premises. Among a number of departments, marketing department has a real significance in the long run of the company. Marketing department is the one that performs and handle all the marketing related activities of the organization. Truly, there is no single definition available of the term 'Marketing' because of its continuous changing nature and broadness (Alvin, 2006).…. [read more]


Promotion and Pricing Starbucks Term Paper

… Today, despite naysayers, it continues to seem ubiquitous without being entirely overexposed, and is middle-of the range in price, while still having a toe hold in its image in downscale, grocery markets and upscale, more urban consumer arenas. Thus further expansion seems possible and likely for now, although the product is likely to peak in the future, unless it finds yet another aspect of the coffee shop experience to explore -- from chai tea, as it has in the past, to the image of the beats and jazz, to soccer mom slurping ice creme cone grocery shoppers, to Japanese teens seeking to buy a share of American culture to...what next?

Works Cited

The Four Fundamentals." (2004) Retrieved from Starbucks Official Website on September 20, 2004…. [read more]


New Product Review New Soft Drink Term Paper

… ¶ … Product:

The Redux Corporation, a company based out of Las Vegas, Nevada has launched a new energy drink to rival the popularity of Red Bull, Full Throttle and other industry leaders. Their new product is called "Cocaine," and it claims to be the product with the most caffeine on the market today. Redux has never been a major player within the energy market before, which has traditionally been dominated by giants such as Pepsi Co and Coca Cola. However, this new product with its provocative name and high caffeine content has provoked a strong reaction in both consumer markets and watchdog organizations.

Company's Strategy:

The company's strategy is based upon the "shock-value" of their product name. Cocaine, which is traditionally the name of…. [read more]


Kentucky Fried Chicken (KFC): Products and Promotion Term Paper

… Our company sells fresh fruits and vegetables, delivers to homes (individual customers) and supplies some hotels and restaurants. The company has been operating in the business for one year with standard operation. Currently the company has a grocery store, a list of suppliers and customers, a standard truck, and three helpers in New York City. We plan to expand business to center of businesses in NYC and Manhattan.

We will start with a simple web site (an e-commerce system) with product display, an online ordering system on Secure Socket Layer (SSL), credit card acceptance, several product package pictures, and mainly text-based content. Since text-based content would be the least costly to produce, the company should concentrate more on the quality of the content than on…. [read more]


Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead Term Paper

… Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead

The Nature of Competition

Buyer-Seller Relationships for Promotional Support in the Clothing Sector

Long-Term Impact of Loyalty Programs on Consumer Purchase Behaviour and Brand Loyalty

Impact of Loyalty Programs on Repeat Purchase Behaviour

Consumers' Perception Regarding Quality, Fashionability, Product Assortment,

Extent and Quality of Customer Service, Convenience of Location,

Payment Options, Featured National Brands and Store Layout

Push and Pull Techniques in Sales Promotion

Personalized vs. Generic Buying

Effectiveness of Different Types of Sales Promotion

Competitive Strategy

Industry Context

Rationale in Support of Selecting Six Exclusive and Multibrand Clothing

Retailers

Chapter 3. Research Design and Methodology

Research Questions and Objectives

Research Approach and Strategy

Research Philosophy

Research Methodology

Exploratory Research

Descriptive…. [read more]


Group Project Upload Group Developed SWOT

… This would identify the company with a positive result on the society and would benefit the overall image.

It must be pointed out however that this campaign should be aggressively backed by advertising initiatives that would constantly remind consumers on the uniqueness of the drink. In this way, although consumers may think to replace it with coffee for health reasons, they may decide to choose Coke Zero for the taste and the statement the product and by extension the company stands for.

The campaign should start in the beginning of the summer holiday period because, as a result of decades of branding, Coca Cola has been associated with the holiday season, be it summer or winter. Coke Zero is by definition a drink for the…. [read more]


Advertising and Promotion Term Paper

… Advertising and Promotion

Letter of transmittal to CEO

I hope that the analysis will be helpful and the recommendations insightful for the development of the company during the next fiscal year.

Best regards, 2. Title page

Microsoft's approach to PR and advertising. Developing the brand through anew IMC.

Microsoft has managed to obtain its current position of global leader in its functioning area with the help of well integrated communication campaigns. The attributes that have helped the brand become so appealing for people all around the world are creativity, innovation, the belief in people's dreams and potential, the belief that one can do anything. The corporate social responsibility has been a strong point for the development of the brand for both the advertising and the…. [read more]


Integrated Marketing Plan Essay

… Even though the cost of producing a single unit is noted to be large, the concept of mass production is helping the company in the reduction of the overall cost. This would allow the company to sell its products a much lower price than its competitors while still remaining competitive. This strategy should be used by the company iy the penetration of the emerging economies.

6.1 Marketing Goals and Objectives

The fact that Toyota is a large company gives it a competitive advantage in teams of the ability to meet the industry growth. The number of people who need cars is also increasing steadily. The perceived relevance of owning a car as a result of increased needs of travelling in the largely corporate world is…. [read more]


Marketing Plan Description Marketing Plan

… Retail customers are going to come to us through our wholesale clients and through our website. Wholesale customers will come to us through our website and via our sales staff. The wholesale customers are probably going to be coffee shops with the same target market as our retail clients. Thus, we serve the same customer no matter which route to market we choose.

In terms of psychographics, the customer has a number of characteristics. The target customer prefers quality in their consumer products, and is of discerning taste. This is true of most consumer products, but especially of ones where the consumption of equality is a visible and public expression of one's discerning nature (clothing or entertainment, for example). Such consumers are almost always willing…. [read more]


Automobile Market Conversations and Trend Essay

… The brand attitude strategy incorporated by the print advertisement of these corporations is absolutely to the benefit of the companies and the target groups from the advertisements. The clients' first experience with the car and manipulation of the print advertisements enables them make decisions in buying of the products since they have the product description and specifications in memory (Jack Yan and Associates, 2002). The prior knowledge of the brand is linked to the customers mind when situations arise and it becomes salient for clients to recall from among the many brands they are aware of and make decision to acquire products from Ford and Volkswagen.

The clarity of the message in the print advertisements help the target consumers connect with the brand and have…. [read more]


Marketing Strategy, Planning and Management Process Term Paper

… Other elements include market command and sales promotion. Currently, the region that HTC works in face free trade policies that affect marketing approaches. Such policies eliminate the existence of tariff barriers in subsequent trading blocs (Hiebing, Cooper & Wehrenberg, 2011, p.33).

HTC plans on working around regions with 5% tariffs reduction in the next decade. This is an interest around different nations refereeing to standard preferential tariffs. The previously high prices of HTC products were attributed to high production costs and minimal vendor efficiency. The extensive possibilities for local markets are ruled through imported communications devices (Wong, 2010, p.16). HTC's prices have been turned into comparatively lower segments as per foreign manufacturers like Apple and Samsung against protectionism policies. Protectionist policies are attributed to Apple's…. [read more]


Marketing SLP Target Market Brand Case Study

… Strengths

Strong Brand

Innovation

Heavily Capitalized

Customer Loyalty

Weaknesses

Environmental Supply Chain Issues

Human Rights Issues in the Supply Chain

Internal Management Issues

Opportunities

Grow Market Share

Find New Product Niches

Continue to Diversify Current Product Mix

Threats

Competitive Industry Pressures

Negative Publicity

Imitation

V. Competitor Analysis

Apple faces fierce competition in all of the various markets in which it operates. For example, in the PC market and accessories, many companies offer similar products. In this market Apple must compete with major market players such as IBM, Dell, HP and Toshiba. There is also a big opportunity in the online media market as a media provider, Apple's iTunes and iPod face pressure from Netflix and other streaming services that are now gaining in popularity. In…. [read more]


Kudler Fine Foods Product Launch Plan Research Paper

… ¶ … product launch plan for two markets (domestic and international): Canada and Italy.

Kudler Fine Foods started in California, in1998, by Kathy Kudler with the intent of supplying high-end diversity gourmet items at reasonable prices. It has already expanded to four stores and is considering international expansion. Specifically, Kudler's Fine Foods is considering a move into the Canadian and Italian retail grocery market, in both cases targeting these markets with their high quality organic wines.

Italy, whose culture is well versed in gourmet foods, is likely to be interested by this new entrant. Cultural differences in both countries might pose challenges, but with details carefully and meticulously worked out in the product plan, there is reason for optimism regarding the profitability of Kudler's entrance…. [read more]


Coca-Cola Company Description the Coca-Cola Company (NYSE Thesis

… Coca-Cola

Company Description

The Coca-Cola Company (NYSE: KO) was founded by John Pemberton in 1886 in Atlanta. Pemberton did not live to see the success of his product, however. Asa Candler acquired the rights to the product and logo by 1891, and proceeded to build the company over the subsequent years. The company spread across the nation rapidly, with three new plants set up within just a few years. Candler marketed the product aggressively. By 1894, Coca-Cola was bottled by a franchisee in Mississippi, a development that allowed for the soda fountain beverage to be enjoyed at home. The product's international spread began and Coca-Cola was already under attack from imitators. These attacks led to the development of the iconic bottle shape, six-packs and more…. [read more]


Sales Promotion Product Life Cycle Term Paper

… Sales Promotion and Product Life Cycle

The aim of this paper will be to analyze the variation of the promotion techniques, as a component of the marketing mix, across the product life cycle. The thesis of the paper is that the promotion instruments and messages for the customers vary significantly across the product life cycle, as the company is trying to adapt it more to the reaction of the market in the different stages of the product's life. In order to exemplify, we will use the iPhone, as one of the introduced technologies that has not yet gone through all the stages of the product's life.

While examine the current promotion techniques, identifiable for the stages that have already been completed, we will also look…. [read more]


Job Analysis / Job Description Essay

… Although the State or Federal laws do not make it obligatory for private sector firms to hire only graduates at this level; but these firms are supposed to adhere to the employment laws and ethical business practices while doing recruitment for their operations (Sommerville, 2007). Therefore, they are expected to offer competitive salary and pleasant working environment to each and every employee irrespective of his gender, ethnicity, race, or cultural background (Shock, Bowen, & Stefanelli, 2004).

The qualification and experience for general manager (restaurant operations) explained in the job description and analysis is also designed by keeping in view the regulatory requirements as well as current needs of the fast food industry. A general manager must have vast exposure of managing operations in the same…. [read more]


Business Description Definition Business Plan

… Each operational segment will operate under the supervision of a director and a team of managers. The teams will be responsible to achieve the organizational objectives through middle and lower level employees; which include sales forces, customer relationship executives, officers at the retail outlets, and laborers in the production units.

Environmental Forces:

In the initial phase of its operations, the company will have to face a number of environmental forces which will directly impact its performance in the industry (Kurtz, MacKenzie & Snow, 2010). These forces include social, cultural, and demographic forces, legal forces, technological forces, and economic forces (Kotler, 2010). In order to operate in the most effective, competitive, and profitable way, the company will have to encounter the environmental threats posed by these…. [read more]


Marketing Plan Project Research Paper

… Marketing Plan Project: Introduction of Pond's Face Moisturizer Cream from the United States' Market to Turkey

Pond's face moisturizer cream is one of the common and essential products' brands in relation to cold cream and beauty products. The brand focuses on the maximization of the strong brand image, recognition, and critical history. In the development of this market plan project, the focus is on the Pond's face moisturizer crime. The main objective of this project is to facilitate the transfer of the products from the United States' economy to the Turkish market through application of critical innovation strategies. The main components of the plan will include market trend/facts, analysis of competition, marketing strategies, objectives, budget proposal and evaluation, and aspects of reaching the target audiences…. [read more]


Consumer Product New Term Paper

… Consumer Product, New Product Marketing

Kawasaki Ninja 1000 Product Launch

In early 2011, Kawasaki launched their latest high performance street motorcycle, the Ninja 1000. The Ninja 1000 is designed specifically to optimize on-road performance while having the suspension and handling characteristics of a motorcycle built for track racing. The marketing mix is aimed primarily at the target audience of Baby Boomers (40 -- 65 years of age) who have had previous street motorcycles but want a higher performance bike to enjoy more competitive touring and driving. With this demographic in mind, the marketing mix is designed to provide the target market with exciting, engaging messaging that gives the prospective customer an opportunity to vicariously enjoy the motorcycle even before test driving it.

The product is…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.