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Sports Tourism Assessment

… Sports Tourism: Belfast, Northern Ireland

Having a sport mega event in Belfast, Northern Ireland is something that would have to be carefully considered. It may or may not work, depending on the type of the event and other factors. The best way to determine whether an event of this type would work in Belfast would be through two avenues: a SWOT analysis on the area as it pertains to a sporting event and a study of volunteerism in the area in order to determine whether it will be difficult to find enough volunteers to contribute to the event. These volunteers do not necessarily have to be fans of the sporting event, but it would be more likely that they would help out if they had…. [read more]

Management Essay

… Compare two mega events and review their positive and negative aspects.

This paper compares the 2006 FIFA World Cup (held in Germany) and the 2012 London Olympics, using several aspects of those mega events in comparison and contrast.

Security / Risk Management

One of the most important aspects of a mega event is security. Without good planning, an event can be profitable and yet it can also receive very negative publicity and hence be ruined in a public relations aspect. These huge mega events attract protest groups and sometimes terrorists who wish to interrupt the games and make their points through the media's coverage of their sometimes nefarious activities. Conditions of "risk and uncertainty" are both evident at a mega event, and the way in…. [read more]

Mega Sports Event to a Hallmark Assessment

… ¶ … Mega Sports Event to a Hallmark Sports Event: The Olympics and Wimbledon on London

Impact and Issues of a Mega and Hallmark Sporting Event

Festivals and special events are organized in destinations, places, and regions to celebrate, offer a feast, boost economy and regional cooperation. Hallmark events are large special events with limited time, lower risks of congestion, environmental degradation, and financial investment related to issues like building permanent facilities like the Wimbledon or the European Capitals of Culture (Akerlund 2008). Mega or major events are events of extraordinary significance, reputation, and scale like the Olympic Games or the World Trade fairs. The commercial and political aspects of sports have expanded into domestic and international events like the Olympics and Wimbledon sports. These…. [read more]

Tourism - Kerala Boat Race Event Case Study

… Tourism - Kerala Boat Race

Event Tourism -- Kerala Boat Race

Introduction to Event Tourism

Event tourism is the latest niche in the field of tourism and it refers to the way cities and regions market the local events to attract more visitors to the place. It can be loosely defined as the increase in the number of people who are visiting a place because of an event. Most people who travel for an event and to enjoy the cultural experience are highly educated, perform professional or managerial operations and earn high incomes (Richards & Palmer, 2010). These tourists tend to spend more money than an average traveler and this is why event-centric tourism is given so much importance by the organizers as well as…. [read more]

Management in Very Day Life Essay

… It is the moment where the hosts convey their gratitude and heart-warming thanks to the people in attendance. The emotional connection moment determines the success of the event in achieving its mission. Therefore, in the course of planning the event, it is necessary to establish where the emotional moment will occur and how it will proceed.

Lastly, in the process of event management, it is useless to plan and have all other elements in place without the element of event infrastructure. Event infrastructure constitutes several essential sub-elements without which the event cannot take place (Morgan, Pritchard & Pride, 2010). The event needs the following sub-elements that constitute the infrastructure of the event. These essential factors include the core concept, core people, core talent, core structure,…. [read more]

Sports Marketing & COVID-19 Effect on NBA Article Review

… e., through social media influencing (Leder, 2019). Each of these goals is important for the company. First, customer retention allows the company to bond with its consumers over a sense of shared values. When the company shows it has the same values as the customer, i.e., the customer’s best interests, at heart, the customer is more likely to be loyal. Second, happy customers tell their friends about the company, which increases sales for the company. Third, repeat customers decreases the need to market to new customers, which saves the company on costs. Finally, social media influencing is free advertising.

Importance of Social Media to Sports Marketing

Social media is the most important marketing tool of any organization in the 21st century because it…. [read more]

Management Essay

… Likewise, there are positive and negative impacts to the communities in terms of their physical infrastructure and environmental impacts. Economic impacts are positive in nature as are the impacts on urban renewal and image enhancement of the hosting communities. The money spend on goods and services in community hosting these events and festivals serves to create more jobs and provide opportunities for small-scale businesses and in turn creates additional tax revenues resulting in the construction of new airports and hotels and benefiting schools, housing and hospitals in these communities that host cultural tourism events and festivals. Infrastructure is improved in these communities and there is a heightened level of preservation of traditional customs, locally created handicrafts, festivals, and the communities experience increases in civic pride.…. [read more]

Contemporary Issues in Tourism Assessment

… ¶ … Tourism

Explain what matters of scale and scope have to do with the marketing of tourism sites and places - according to a or the contributors of Jamal and Robinson (destination marketing organization: Convention and visitors Bureaus: Robert C. Ford and William C. Peeper)

The idea for a convention is thought to have been initiated in Detroit as a suggestion to band together and promote Detroit as a convention desirable destination. This was a sought of salesmanship work that would market a site/destination Robert C. Ford and William C. Peeper.

This part discusses the matter of scale put across by Robert C. Ford and William C. Peeper chapter destination marketing in Jamal and Robinson.


The original model of funding for activities from…. [read more]

How to Plan a Tennis Tournament Business Proposal

… ¶ … Management

The Volvo International (also known as the Pilot Pen International) is a professional tennis tournament played at the Mount Washington Resort in Bretton Woods, New Hampshire MT Washington Resort is now a part of Omni Hotels and Resorts ("Omni mt. Washington," 2011). Despite a hiatus when it moved to New Haven Connecticut, the tournament is now back in Bretton Woods after its tenure in New Haven, CT that had started in 1993 (Cavanaugh, 1993).

Now that it is back in Bretton Woods, planning must be modified to reflect this. Past events planned in Bretton Woods will provide guidance for the present event although largely we will have to start anew, renewing contacts with the local police and local contractors, integrating organizational changes…. [read more]

Tourism Chicago City Essay

… Stakeholders

The main stake holders within this tourism paradigm include the city's government, the citizens of the city and the economic business leaders included in tourist activites. The city must combine the unique contributions of each stakeholder to create a comprehensive tourist destination.

Forms of Tourism

Chicago offers many different forms of tourism. Entertainment tourism is a very large component of this practices with many sports, theaters, dining and siteseeing opportunites available in Chicago. Shopping and history also plays a large role in the tourist activities of Chicago. Lake Michigan, the largest fresh water lake n North America also provides many water and sailing-based tourism as well.

Application of Sustainability Indicators

Due to Chicago's urban framework, sustainability and environmental issues are big challenges. Chicago does…. [read more]

Parks Recreation and Tourism Essay

… Parks, Recreation and Tourism

LA fitness Organization is an American-based health club with a number of branches across the United States and Canada. It was established back in 1984 in California. Lewis Welch and Chin Yol founded the organization. In the mid-1990's the company was able to expand its operations by acquiring fitness clubs that were experiencing financial distress or that were not operating profitably in southern California. Additionally, the organization built multipurpose sports club. The club had cardio and strength equipments, free weights, common exercise room, a swimming that served as a prototype. Swimming pool and a sports court for basketball and racquetball. The multipurpose fitness club hence offered its members a variety of workout options for the members.

The success of the prototype…. [read more]

City Town Reimaging Using Sport Strategies Assessment

… City/Town Re-Imaging Using Sport Strategies

City Re-Imaging Using Sport Strategies

Changing a city or town over to be more of a "sports" destination can be difficult, and Belfast, Northern Ireland is no exception. It has to be considered carefully, because it may not have the rate of success for which one hopes. However, there are many ways to determine whether it is a good idea. One of the best ways is through a SWOT analysis. Another way is to determine the level of interest through considering volunteers. This is helpful because people will more easily volunteer for things in which they are interested. If they like sports and they want to see a more sports-oriented town or city where they live, they're going to be…. [read more]

Needs for Local Participation in Tourism Development in Bueng Kan Province Thailand Multiple Chapters

… ¶ … Local Participation in Tourism Development in Bung Kan Province

The tourism industry is an important element of economic development sector around the world, especially in many developing countries that possess natural resources that are amenable to tourism development. The experiences to date show that besides major metropolitan areas, people living in rural areas of developing countries can also gain benefits from the tourism. These outcomes indicate that around the world, tourism frequently plays a vital role in terms of helping to decrease poverty levels and boost communities' economic development (Hong-Long and Kayat, 2011). Not surprisingly, then, tourism has been advocated for economic development purposes for emerging nations in an increasing number of instances in recent years (Hong-Long and Kayat, 2011).

Developing countries can…. [read more]

Quality of Tourist Attraction Website Term Paper

… ¶ … Quality of a Tourist Attraction Website

Just down the road about 20 miles from the only skyscraper designed by Frank Lloyd Wright in Bartlesville, Oklahoma is Woolaroc, the rustic but plush home of Frank Phillips, founder of Phillips Petroleum Company. Nestled in the Osage Hills of northern Oklahoma's beautiful "Green Country," Phillips' former Woolaroc Lodge ranch house and grounds have been transformed into an extensive complex that includes a world-class Native American and fine arts museum, a petting zoo, a secure 3,700-acre wildlife reserve with more than 30 varieties of free-ranging wildlife that visitors can drive through at their leisure. The purpose of the report was to evaluate the quality of the Woolaroc website and formulate suggestions and recommendations concerning how the site…. [read more]

Management the People of the Globe Essay

… ¶ … Management

The people of the globe have always fancied events. While some of these events were created with specific purposes of decision making, political support or for economic resolution, others have had a more entertaining feature. But in spite of the purpose for which they were created, events have always managed to draw large crowds, to capture attention and to become focal points within the countries and communities.

The hosting and organisation of events is often a difficult task, generating the need to engage vast resources. In the case of a large event for instance, such as the Olympic Games, the infrastructure of the city has to be developed and the city has to invest significant financial resources to prepare for the exodus…. [read more]

Quality Management in Sports Tourism Research Paper

… There should be no unforeseen event that cannot be countered with an alternative.

The second part of managing sports tourism occurs at the destination itself. Sports tourists want something new. They want to get off of the beaten path and make their way into the wilderness. But, they want to do this safely and productively. Managing the destination requires making sure that the customers keep going, but also that the officials in charge of a site are kept happy also.

Countries so not have the developed infrastructure most tourists require is not an issue for many sports tourists. Actually the opposite is true. And the benefit does not occur in one direction. The people of the country can benefit extremely from the wealthy tourist who…. [read more]

Tourism Handbook Coverage of Foreign Assessment

… 61-71, Business Source Premier, EBSCOhost, viewed 11 December 2011.

Bloomberg, N, 'South Africa proclaims World Cup a tourism win', Toronto Star (Canada), December, 7 2010, Newspaper Source, EBSCOhost, viewed 11 December 2011.

Bodman, P, & Le, T 2011, 'Assessing the roles that absorptive capacity and economic distance play in the foreign direct investment-productivity growth nexus', Applied Economics, 45, 8, pp. 1027-1039, Business Source Premier, EBSCOhost, viewed 11 December 2011.

Browne, M, Dooley, G, Rogers, M, Pike, J, Roberti, R, Eisen, D, Allison, M, Terrero, R, & Fox, J 2009, 'YOUR 2009 SURVIVAL GUIDE. (cover story)', Travel Agent, 334, 1, pp. 38-41, Business Source Premier, EBSCOhost, viewed 11 December 2011.

'C/A Deficit Growing, But Not Alarming' 2010, Africa Monitor: Southern Africa, 15, 10, pp. 1-2, Business…. [read more]

City Town Reimaging Using Sports Assessment

… This is accomplished by turning these areas into social gathering places that will benefit everyone. As a result, the use of environmental practices is designed to spark interest in the project among these different groups of stakeholders. (Kilner 2010)

Private businesses play a part in this program through helping to develop the area known as: New Victoria Place. This is the city center of Bradford (which has number of restaurants and other venues). The support of the business community is vital to ensuring that the project has foundation it needs (to ensure the location remains vibrant). The interests that these individuals will have in the project are to use this as way to increase their sales and earnings. This is because anything that can bring…. [read more]

ICT Use Is Applied Case Study

… " (2009) Sigala states that multimedia technologies are "…being referred to as the technological wave of ICT developments and are defined as "a host of computer-delivered services made-up of textual and no-textual information that integrate several sources of media and data such as video, graphics, animation, audio, text." (2009)

Multimedia is "an all-embracing term that cuts across a wide variety of ICT vehicles and tools [i.e., interactive/digital television, Internet and its applications (E-mail, WWW, etc.,), other Web-based networks such as intranets and extranets, interactive CD-ROMs and DVDs (digital versatile disc), videoconferencing systems, multimedia PCs or palmtops, virtual reality, etc.]." (Sigala, 2009) A primary aspect of multimedia is that of 'interactivity' which is reported to be define8d as "actions or methods used to actively participate with…. [read more]

Kazakhstan Exotic Tourism: The Branding Term Paper

… Brand audit

One positive aspect of stressing the 'adventure tourism' aspect of Kazakhstan is this type of 'off the beaten path' traveling is increasingly popular. "Adventure travel is resilient and is trending upwards even in difficult economic times; Adventure is expanding into a broader range of activities…the value of the global adventure market is $89 billion" (Stowell 2010: 3). Kazakhstan stands to capitalize upon this rapidly-expanding market as a first-mover. Additionally, within the subset of adventure tourism, 'soft' adventure tourism is growing particularly rapidly and the availability of resorts within the nation thus speaks well for Kazakhstan's current marketing and branding approach.

Despite the uniform stress upon the exotic, Kazakhstan also does exhibit diversity in its marketing. It offers natural, cultural, and sports-based attractions. Some…. [read more]

Model to Develop Sustainable Marine Tourism in Similan Island Thailand Methodology Chapter

… ¶ … sustainable marine tourism in Similan Island, Thailand

Thailand is located in the South-East Asia between the countries of Laos and Cambodia to the East, Burma (Republic of Myanmar) to the West, and Malaysia to the South around the Gulf of Thailand (Chien and Fitzgerald, 2006). Thailand moreover is a wonderful kingdom, where the country is combines with the good characteristic of Buddhist temples, exotic wildlife and amazing islands. Together with an interesting history and a unique culture that includes enjoyable Thai food and Thai massage. Furthermore, Thailand is considered as a modern capital city, and friendly people who epitomize Thailand's "land of smiles" reputation (Tourism Authority of Thailand, 2011). Therefore, there are more than ten million of foreign tourists visiting each year (Ministry…. [read more]

Sustainable Tourism Does Not Destroy Essay

… For the tourism industry to be what it is, it also comes with water overuse especially in hotels, and any related recreational facility such as swimming pools and golf courses (Helen, 2002).

Urban problems such as overcrowding and congestion increased traffic on the roads and environmental impacts like noise pollution arises as an effect tourism development. The use of fossil fuels energy for some hotels, recreational requirements and in travelling, leads to production of pollutants such as carbon rich gases which has led to changes of climate change over the years (Sharpley, 2002). With the ongoing tourism, development taking place, all resources are channeled towards improving the industry but none is left for the local's use, hence bringing inequitable resource use and unsustainability among the…. [read more]

Strategic Planning- Tourism Essay

… There is different data and information available on the tourism history in the Lewis-Clark Valley and the steps taken by government and officials in order to come up with effective and efficient strategic plan for the tourism industry of this Valley. A detailed analysis of the literature review is done in order to derive the results and findings and provide appropriate recommendations.

strategic management methodologies-tools and techniques applied

Systematic methodologies for performing internal assessment through analyzing strengths and weaknesses of the company and external assessment through the opportunities and threats analysis is critically important for the success of the strategic management process. The EFE Matrix, Competitive Profile Matrix, IFE Matrix and a clear statement of mission provide the basic information needed to formulate competitive strategies…. [read more]

Sports Endorsement Sports Celebrity and Product Research Proposal

… Sports Endorsement

Sports Celebrity and Product Endorsement From a Consumer Perspective

Marketing as a science and as an art form relies heavily upon impression building, an understanding of the psychology of one's consumers and the ability to communicate a desired image with the aid of emotionally evocative cues. When an advertising agency constructs the print, radio, television or internet item that will carry these characteristics, a great deal of thought and discussion will typically be invested in discussion the intended presentation of the client. This discussion will touch on such matters as the visual response sought by the client; the verbal phraseology which is likely to tow the difficult balance between compelling and safe; and the human subjects which will be used to endorse the…. [read more]

Cultural-Heritage Tourism in Western Australia Essay

… " As noted above, there have also been tin-sluicing operations at Greenbushes since 1888, but the production levels have historically been on a very limited scale (Crowley, 1960).

Therefore, identifying new cultural-heritage tourism opportunities for this community represents a timely and valuable enterprise. In this regard, Lew (2011, p. 554) emphasises that, "Without tourist attractions there would be no tourism. Without tourism there would be no tourist attractions. Although a tautology, such an argument still points to the fundamental importance of tourist attractions and the attractiveness of places to tourism." The research to date has resulted in some mixed views about what constitutes the fundamental concept of "tourist attraction" including terms such as "exploitable resources," "marketable products," "images," place "attributes," and "features" (Lew 2011). Despite…. [read more]

Scottish Tourism Essay

… The proactively promote themselves, saying "We are proud of Paisley, Scotland" right on the front page. Each of the regional sites can be accessed through the main national tourism sites or can be found by searching for the name of the city directly; many cities and towns have their own regional sites (Paisley on the Web, 2011).

THE SOCIAL IMPACT: Unquestionably one of the biggest social impacts of this effort has been a restoration of the faith of the people of Scotland in the authenticity as a place worth visiting. The websites of today say this directly through their postings about the famous people and inventors who came from Scotland and what these events mean today to the planet as a whole. In a similar…. [read more]

International Regulation of Tourism Term Paper

… "

Lake Vostok has since become one of the few causes of disagreement between the international college of nations with interests in Antarctica; the Lake Vostok problems will be outlined later in this report. It is notable, however, even before the controversy and scientific quandaries that have vexed scientists and nations the past few years. Not since 1858, when Africa explore John Speke first stood on the banks of Lake Victoria, the headwaters of the Nile, has a formerly undiscovered body of water of such magnitude been added to the map of the globe. (In the case of Lake Victoria, however, it was only a 'discovery' to Europeans and Americans and those of other continents; Africans had known of it all along. The same cannot…. [read more]

London 2012 Olympic Games Book Report

… e., Paris, Copenhagen).

Question 4

Vision Statement. The Closing Ceremony of London 2012 Olympic Games will showcase Britain's "confident and vibrant multicultural society at ease with its rich diversity" and welcoming of contributions of talent from across the globe. (Runnymeade, 1998).

Mission Statements 1. The Closing Ceremony will provide opportunity for the world audience to experience the best talent and ability to be found in Britain today.

Mission Statements 2. The Closing Ceremony will provide opportunity for the world audience to experience the best talent and ability garnered from across the globe.

Mission Statements 3. The Closing Ceremony will signal appreciation to all participants and contributors of London 2012 Olympic Games.

Mission Statements 4. The Closing Ceremony will establish partnerships for the development of tourism…. [read more]

Highest Performing Promotional Tools and Strategies Multiple Chapters

… ¶ … Highest Performing Promotional Tools and Strategies in the Marketing Communications Mix for Attracting Volunteers for the 2012 Olympic Games

Guideline For Length Of Words Breakdown In Dissertation Content

The recruitment and retention of a volunteer organization for the London 2012 Olympics is the single greatest influence on the experience the visitors enjoy from around the world when they attend the many venues and locations throughout the United Kingdom (UK). Attracting, training and retaining the best volunteer base for the many eclectic and varied events is highly dependent on getting the best possible volunteers with the most effective skill sets needed. The volunteers really are the face of the Olympics; they are the brand experience that visitors globally will experience when they attend events,…. [read more]

Individual Advertisement Poster and Marketing Strategy Assessment

… ¶ … marketing is a critical component to success of a company regardless of its size. Cricket Sport Museum offers its clients exceptional service and value at an affordable price point for most companies or individuals. Our consultants, staff, owners and stakeholders are focused on delivering unique and creative experiences that exceeds the expectations of our customers while optimizing their experience within the stadium. Moreover, Cricket Sport Museum offers sporting services which are an essential aspect for other sports attempting to increase public exposure. At Cricket Sport Museum, we incorporate both traditional media platforms with those that are promising to provide our clients with superior service. Almost all markets within the world are ever-changing, competitive, and fast paced. With the advent of internet, the world…. [read more]

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