Viewing papers 1-30 of 35 for sales AND persuading AND the AND next AND generation AND of AND workers

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Sales Persuading the Next Generation of Workers Thesis

… Sales

Persuading the next generation of workers to persuade: Why a sales job is an ideal first job for a recent graduate

"Sell, sell, sell." From the moment a student leaves his or her university, a young graduate is faced with the need to constantly sell him or herself -- like it or not! He or she is selling his or her credentials to prospective employers, trying to make the most persuasive case for the uniqueness of his or her talents, education, experience, and potential. For a job seeker in the corporate world, he or she should "start by gathering as much information" as possible about the company, "its management, and most importantly, its product line -- not just the products in the current marketplace,…. [read more]


Emotional Drivers of Consumer Toward Swarovskis Brand Literature Review

… Emotional Drivers Towards Swarovski's Brand

Emotional Drivers of Consumer toward Swarovski's Brand

Emotional Drivers of Consumer toward Swarovski's Brand

Emotional Drivers of Consumer toward Swarovski's Brand

The standard of living and the lifestyle of the general population in today's time has changed and enlarged because of various economic factors for instance mounting disposable income, growth of high income groups in emerging nations and many more. In a very similar manner, the social influence in the modern epoch towards the purchasing of luxurious items has also come to sight that one can reflect their image as an affluent person. As an outcome of it, demand for the luxury goods and services has escalated and intensified largely (Wright, East & Vanhuele 2008).

The fact that the brand…. [read more]


Marketing SLP Target Market Brand Case Study

… Strengths

Strong Brand

Innovation

Heavily Capitalized

Customer Loyalty

Weaknesses

Environmental Supply Chain Issues

Human Rights Issues in the Supply Chain

Internal Management Issues

Opportunities

Grow Market Share

Find New Product Niches

Continue to Diversify Current Product Mix

Threats

Competitive Industry Pressures

Negative Publicity

Imitation

V. Competitor Analysis

Apple faces fierce competition in all of the various markets in which it operates. For example, in the PC market and accessories, many companies offer similar products. In this market Apple must compete with major market players such as IBM, Dell, HP and Toshiba. There is also a big opportunity in the online media market as a media provider, Apple's iTunes and iPod face pressure from Netflix and other streaming services that are now gaining in popularity. In…. [read more]


Dockers Is a Levi Strauss Essay

… It seems that acknowledging this market, but then attempting to enter the luxury apparel sector is essentially ignoring the market Dockers should be targeting. In a recession, Dockers should be attempting to target this untapped market at the price point for which it is known. While the twentysomethings about whom Riley-Grant is speaking may not be purchasing Dockers, but they are certainly aware what Dockers are, where they are sold and how much they cost. The marketing for Dockers must acknowledge this audience and attempt to persuade them that Dockers are still relevant and what they are selling today is something different that will appeal to the target market. Changing the price and attempting to become a more exclusive product may backfire in the current…. [read more]


Apple Products Case Study

… One of the major challenges that the company is still faced with is justifying its higher price tag. The company charges over twice of what their competitors charge and they still manage not to price themselves out of the market. The company has a clear justification for doing so: their products are beautiful and their fanbase of consumers is absolutely devoted to them. The company is also able to justify their price with features and benefits of the product that can't be matched elsewhere. As one fan explains, "No software is more intuitive, no product more valuable than the Apple product. Any other smartphone looks like it was developed by rookies when compared to an iPhone 4. You simply cannot compare the two. Critics will…. [read more]


Marketing Plan for Vinny's Prima Prego Marketing Plan

… Vinny's Prima Prego! Is a blossoming gourmet pasta restaurant in Kansas City with a rapidly developing consumer brand and growing customer base. The restaurant is to serve the younger generation of working professionals living in Kansas City. The restaurant faces stiff competition from various other restaurants but the one of the main ways of gaining competitive advantage is to offer deliveries to their clientele. An Integrated Marketing Communication strategy is developed in an effort of increasing its sales.

Situation Analysis

Vinny's Prima Prego! is close to entering their second year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. The store offers an extensive offering of unique, gourmet pastas with delivery and curb-side services.…. [read more]


P2P and the E-Music Industry Research Proposal

… ¶ … P2P and the E-Music Industry

The focus of this work is on the impact that the development of the peer-to-peer (P2P) file-sharing model has had on the commercial e-music industry. Firstly, an overview of e-business and the evolution of the Internet are presented. This is followed by a short discussion and classification of business to business (B2B), business to consumer (B2C) and peer-to-peer (P2P) market types. The marketing mix elements of price, product, promotion and place for digital content e-music businesses are then explored. Customer value, implications for the value chain and related ethics are then considered. Finally recommendations will be presented. This report is based on a survey of recent literature and text books on the topic of P2P networks and the…. [read more]


Behavioral Finance and Human Interaction Term Paper

… Retail sales can serve as a measure of the economy's strength. Low retails sales often mean that the economy is weak, which could cause a drop in the Federal Reserve interest rates.

The Consumer Price Index (CPI) measures the average change in the prices that consumers pay for a fixed amount of goods and services. The Federal Reserve monitors this data and uses it as a key measure if inflationary pressure on the economy. As a general rule, if the CPI's value increases, the money supply will tighten.

The Gross Domestic Product (GDP) measures economic activity. It is the output of all goods and services created by labor and property in the United States. GDP provides important information on the current economic climate.

Characteristics of…. [read more]


BMW Research Proposal

… BMW Case Study

Describe the culture at BMW

The culture of BMW AG is one that combines both transformational and transaction-based leadership styles in an attempt o create an optimal balance of vision and discipline so innovation can be maintained. The transformational aspects of leadership are powerful catalysts for any company being able to transform their visions into reality (Mancheno-Smoak, Endres, Potak, Athanasaw, 2009). The first example of this is the commitment from senior management to continually offer profit sharing even during the years that the company struggled to stay in business. This illustrates one of the core aspects of transformational leadership which is a continual commitment to their core values and retaining trust through authenticity and transparency (Hirst, van Dick, van Knippenberg, 2009). A…. [read more]


Territorial Expansion Essay

… He was against the concept of centralized government and had not penned the Constitution. Despite the fact that he had written the Declaration of Independence, Thomas had not authored the Constitution. He was renowned for supporting state wise rights and had not agreed with Alexander Hamilton over the creation of the National Bank either. His perspective was that if a power of authority was not part of the Constitution, then, the state had the right to decide upon the matter. Jefferson had to sacrifice his ideals for the greater good in the procurement of the Louisiana land. If he had waited to legally amend the Constitution, then there was a possibility that the French would take back their offer. (Kelly, 2011)

Another concern was that…. [read more]


Self-Assessment of My Motives in Social Work Assessment

… Social Work Assessment

From my life experience, growing up in a family that was extremely loving and supportive, it made me realize I wanted to help others with their ongoing issues because by having a supportive environment, I was able to become a balanced person despite the odds of what my downfalls. Furthermore, I want to help people become balanced despite their odds whatever they may be. With that, it has always been my dream to have a career in helping people with their relationships, careers, and daily issues. And, I believe that by obtaining this degree, my dream can be fulfilled within other areas of counseling. After I obtain this degree, I plan to take my education further in psychology/counseling so that I can…. [read more]


Presidential Election of 1992 Term Paper

… Clinton had regained 5% of the vote over Bush following the second debate, according to a poll by the New York Times (McGuire & Craig, A1).

Part of the problem, according to political advisors, was that Bush still refused to believe that an economic recovery was not occurring. Despite higher unemployment and the lowest interest rates since the Kennedy presidency, Bush repeatedly noted, both in the debates and in speeches, that an economic recovery was on the way, without additional steps being needed. This meant that even though Clinton's platform was based on too familiar ideas, such as raising taxes on the wealthy, careful closing of loopholes, and an emphasis on investment, those ideas were still more powerful than the Bush campaign's economic reform, which…. [read more]


Business as an Ethical Calling Term Paper

… One of the greatest sticking points for many companies is that of the ethics of employing workers in developing nations for low wages. Using lower-wage workers enables the company to sell products at a lower price point, making them more accessible to a wider range of American consumers. But critics contend that it is unfair for large, wealthy corporations to pay workers a pittance, while they make products for the first world which they could ill-afford to buy themselves. Large companies also do not necessarily invest in the infrastructure of the developing world nations out of which they operate. However, others believe that such labor can help workers. An example of a beneficial arrangement is the college sports apparel company Knights Apparel, which opened up…. [read more]


Human Resources Management - Maintaining Term Paper

… For his efforts, sales increased by more than 9% and total shareholder return rose by 56%. To leverage this success, Martinez created a core group of senior executives known as the Phoenix team. The charter of this team was to duplicate the success by creating a plan to implement and sustain the changes across the entire organization. Using an employee questionnaire, the group determined that employee attitudes correspond to customer satisfaction. They perfected a model that indicates that a 5-point improvement in employee attitudes will drive a 1.3-point improvement in customer satisfaction. Moreover, the increase in customer satisfaction drives a 5% increase in revenue growth. The bottom line result was an additional $200 million in revenue resulting in an increase of nearly a quarter of…. [read more]


Wireless Broadband Technology Term Paper

… All the communication is done using a series of radio signals or radio specifications, the frequency of the signals being that of a low 2.4 GHz and the data speeds are up to a range of 721 Kbps. There is no one direction in which this technology can be used; it is omni directional. The distance that it can cover ranges from 10 cm to 100 m; the greater the transmitting power, the greater the distance covered. The output power can be less than 10 mill watts. Basically, the Bluetooth technology functions like this: it can be embedded in an electronic device or be used as an adaptor. (How Bluetooth Technology Works-CNN.com)

Any electronic device that is popularly used today can make use of these…. [read more]


Corporations Send Out Messages Dissertation

… Corporations send out messages constantly -- through ads, commercials, websites, quarterly and annual reports, job postings on Monster.com, memos tacked up on lunchroom bulletin boards. The audiences for these different messages are different from each other, which is one of the major reasons that traditionally companies have not worried about whether they are presenting a consistent message on all of these fronts. If the memos about how to file an expense report sent out to employees don't sound anything like the annual report filed with the SEC, well there was no reason that they should.

However, in the last few years companies have been moving more and more toward what is known as an integrated corporate communication system so that all of the messages coming…. [read more]


Managerial Impact on Small Businesses Context Term Paper

… Managerial Impact on Small Businesses

Context of the Problem

Today, all businesses are made up of two kinds of constituents: the physical and the non-physical (virtual). The physical constituents are objects such as machinery, building, along with people; the non-physical (virtual) constituents are objects such as information in relation to clients, intelligence in relation to how to get the optimum from a mechanized process and the privileges to make use of a specific development.

The information development offers, both large and small, corporations with an unmatched prospect to move constituents of their businesses from the physical sphere to the virtual sphere. The development of new products and services does not have to be carried out on paper, selling to customers does not have to take…. [read more]


Pedagogic Model: Teaching Technology in Special Education Dissertation

… " (Dougiamas, 1998) Such trivial constructivism, though, is the bedrock from which Glaserfelds more radical constructivism springs. He continues to state that because knowledge is constructed by the learner, and because no two learners are the same, knowledge itself is not absolute. There is a degree to which knowledge is an illusion, and every individual constructs their own conception of reality which (while susceptible to the demands of "real" or normal reality) does not necessarily align with the normal paradigm. Constructivism does embrace this relativistic and existential approach to reality, but it also holds as a primary value the idea of constraint which enables the thinkers to participate in social interaction and mainstream reality. (Glasersfeld)



One interesting area of constructionist theory is…. [read more]


Tobacco Industry History Research Paper

… (Borio, 2011)

Nineteenth Century

During the early years of the 19th century, more scientists began to understand the nature of the chemical makeup of the tobacco leaf. They also realized that smoking tobacco produced dangerous health effects. In 1826, the pure form of nicotine was isolated in the chemistry labs. Quickly thereafter, the medical science became clear: nicotine was a lethal poison. In 1836, Reverend Samuel Green, pastor of Union Church in Boston preached from the pulpit that tobacco was an insecticide, a poison and could kill a man. (BU Medical Center, 2011)

An Egyptian artillery sergeant in the Turk/Egyptian war in 1832 is credited with the invention of the cigarette as we have come to know it. The sergeant had pushed his gun crew…. [read more]


Delphi Study: Influence of Environmental Literature Review

… Green IT and energy costs

Although IT devices consume energy, you can use them to control energy, particularly electricity consumption.

You can use IT systems to take care of building management. For example, using movement sensors, thermostats can be adjusted, lights switched on and off, and computers switched off out of hours and reawakened for software upgrades.

One of the biggest challenges in reducing electricity consumption is ensuring that electricity users can monitor their own consumption. What gets measured gets managed -- once people are aware of their consumption, they can go about reducing it. This isn't yet common practice, even in data centers. But, with new smart metering technologies, organizations could monitor the electricity usage of individual departments. Departments could be charged for usage,…. [read more]


Employee Satisfaction and Productivity Case Study

… During the survey of participants, the researcher investigates:

Employee satisfaction;

Employer/Employee perceptions of employee satisfaction;

Factors contributing to employee satisfaction;

ASDA reports;

Measuring employee satisfaction and productivity;

ASDA Interviews.

Study Objectives

Objective 1

Conduct a thorough review of literature relating to employee satisfaction and productivity/output; seeking specific information related to ASDA; including information applicable to employee satisfaction and productivity throughout the world.

Objective 2

Develop, implement and assess results evolving from a survey of ASDA employees and managers.

Objective 3

Analyze information retrieved through the literature review.

Analyze data retrieved through the implementation of the survey.

Analyze data/information the interviews reveal.

Present compilation of findings from the literature review as well as from the survey and the interviews during the analysis chapter of the dissertation.…. [read more]


Importance of Affirmative Action Term Paper

… Validity of Data

America considers herself the land of the free, home of the brave, and while the second component to this maxim is rarely challenged, the first has come under fire throughout all of the nation's history, particularly in the last 40 years.

After all, America is a nation of stark contrasts: On one hand, it is truly the only nation in the world in which a minority can literally immigrate one day, and be well on the way to a successful career and job the next, without the shackles of prejudice and discrimination.

However, this experience is not shared by all immigrants, and it is certainly not shared by the largest indigenous minority in the United States: African-Americans. Together with Hispanic-Americans, African-Americans represent…. [read more]


Managing Organizational Culture Dissertation

… ¶ … opportunity exists for the company to expand internationally by setting up operations in the emerging economies of China and India. The question to consider is how to build cultural harmony between the facilities operating in three different countries. The question of whether it would be better to establish a certain national organizational culture is likely would be considered in this report. cultures of the United Kingdom, India and China is presented. The organizational cultures prevalent in China and India are more collectivistic and marked by high power distance than the organizational cultures in the United Kingdom. There are other differences such as the importance of status in China and family tradition in India, whereas in the United Kingdom principles of utility and economic…. [read more]


Change Management for Enterprise 2.0 Implementations Dissertation

… ¶ … Social Networking Technologies on the Collaborative Performance of Organisations

Today, there are growing numbers of large-scale organizations deploying Enterprise 2.0-based solutions for their information-sharing and collaborative needs. Although these solutions share some common features, every organization's requirements are unique and the manner in which they are adopting Enterprise 2.0 solutions varies. Moreover, the maturity levels of these Enterprise 2.0 implementations vary significantly. Therefore, the purpose of this study is to synthesize secondary and primary resources to identify critical success factors and maturity levels that exist along the Enterprise 2.0 continuum, evaluating the value of their social network-based communication and collaboration in the process.

Table of Contents

Chapter 1: Introduction

Statement of the Problem

Purpose of Study

Project Objectives

Background Research

Organization of the…. [read more]


Insurance Fraud After Tax Evasion Term Paper

… The Coalition Against Insurance Fraud estimates that healthcare fraud itself cost Americans about $54 billion dollars annually. More than one third of the people hurt in auto accidents exaggerate their claims so as to obtain additional and higher compensations from the insurance company.

Research into insurance fraud shows that certain types of insurance are more vulnerable to fraud than others: Health care, workers-compensation and auto insurance are sectors considered the most vulnerable. Fraud is also more prevalent during an economic recession than when the economy is doing well and the financial markets are on an upswing.

National Insurance Crime Bureau (NICB) noted that, historically, there have been increases in the number of fraudulent claims reported after a major disaster -- natural or man-made. For example,…. [read more]


Foreign Policy of China (Beijing Thesis

… But just as China (Beijing consensus)'s economic and military power does not yet match that of the United States, China (Beijing consensus)'s soft power still has a long way to go as demonstrated by a Chicago Council on Global Affairs poll. China (Beijing consensus) does not have cultural industries like Hollywood, and its universities are not yet the equal of the United States. It lacks the many non-governmental organizations that generate much of U.S. soft power. Politically, China (Beijing consensus) suffers from corruption, inequality, and a lack of democracy, human rights, and the rule of law. While that may make the "Beijing consensus" attractive in authoritarian and semi-authoritarian developing countries, it undercuts China (Beijing consensus)'s soft power in the West. Although China (Beijing consensus)'s new…. [read more]


Future of Cuba Term Paper

… Cuba After Castro

Cuba is an island nation some 90 miles from Florida, and proximity alone gives this country great importance in the thinking of American leaders. More than this, however, Cuba represents a major loss in the Western Hemisphere, a country that is Communist-led and that has therefore been viewed as a major security threat to the United States. At times, that threat has been given even more weight, as it was during the Cuban Missile Crisis in 1962. At other times, the threat has been less specific and often derives largely from antipathy to the leadership and to the very idea of Communism. In addition, Cuba holds a place of importance because of the many exiles from Cuba who have come to the…. [read more]


Management Wal-Mart's Challenges Term Paper

… Reports indicate that its culture and the misreading of the competitors led a series of bad decisions in the global business (Brunn, 2006).

Destroying Small Businesses

By becoming the leading global retailer, Wal-Mart is obsessed with numbers. After all, the company is the leader and pursues the entire world market for further success. In the international market, the larger size of Wal-Mart cannot be used to conclude that the company is successful and better. In fact, the company has faced criticisms regarding its impact on small retailers. Independent retailing shops have gone out of business due to the entry of this giant retailer. If Wal-Mart were to enter any town after a period of at least twelve years, it would be prone to extinction. This…. [read more]


Problem Solving Systems Thinking, Technology Essay

… , 2012; Funke, 2010; Smith & Lewis, 2011; Wolf & Mieg, 2010).

d. Different Approaches to Problem Solving

Following are some of the approaches to problem solving within organizations:

Brainstorming

Brainstorming is referred to as the creative technique to generate new ideas and it is a group activity in which suggestions spark off other ideas. It can help in identification of issues along with the ways of tackling issues. It is important for wild ideas from team members or employees to be encouraged rather than being criticized (Sager, et al., 2012). It does not reduce the inhibitions in other team members or employees because it can enable the management to consider alternative ideas within efficient environment within an organization (Boje, et al., 2012).

SWOT Analysis…. [read more]


Risk Management in Family Owned Term Paper

… The business suffers a lot if there is a clash between family members and no documents could be produced to solve it. In order for a family-owned business to run smoothly, it is exceedingly important to have all business agreements in black and white including the "buying and selling of shares, etc., salaries and retirement age, dividend policies, limitations on sale of stock, lines of authority, liability of stockholders or partners, job descriptions" ("Challenges in Managing,") etc.

Compensation Problems for Family Members

A family-owned business may also be at risk if the salaries, bonuses, benefits and reimbursements for uninvolved family members are not plainly described and defended. One of the examples could be a situation when business owners feel that giving their children equal remuneration…. [read more]

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