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Shopping Tourism in Hong Kong Essay

… " (Hong Kong Tourism Commission, 2011 p.1) This is due to the modern transportation network and "tourist-oriented authentic Chinese traditions when combined provide "both convenience and nostalgia" in tourism destinations and the time spent as well as the money spent in those locations. Cultural tourism has then served to drive the growth of tourism industry participants and moreover has driven the profitability of shopping tourism businesses in Hong Kong. Domestic cultural tourism is such that places a variety of individuals into a group experience that is voluntary in nature and based on identification with the traditional Hong Kong culture.

Visa reports a study that included representation of shopping tourists from Canada, The United States of America, Thailand, China, Hong Kong (SAR), Vietnam, Cambodia, and the…. [read more]


Tourism and Cyprus Case Study

… Sustainable Tourism Development

The term "sustainable tourism" has been originated from the theory of "sustainable development." This theory has been adopted and applied on tourism. Academicians have a tendency to correlate the "sustainable development" with the report of World Commission on Environment and Development which was carried out in 1987, and this indicated the core task of the term: "bringing together the concepts of the environmental protection and economic development."

The concept of sustainable tourism development emerged in the 1990s in consequence to the rapidly increasing awareness of environmental impacts being causes by tourism industry. Altinay and Hussain (2005) discussed that the industry is impacting environment as there tourism demands wide creation of general infrastructure such as "construction of roads, airports, and tourism facilities which…. [read more]


SARS and Tourism in Hong Term Paper

… Hospitals have updated their procedures to deal with patients who need to be isolated and the health care workers have been informed about infection control methods. There is now a protocol for fast response to outbreaks of any kind and lines of communication in place.

The toll on Hong Kong was felt in countless ways and extended into many aspects of life in Hong Kong. There is more accountability now, in Hong Kong, for public health issues and a call from the public to be more forthcoming about what they are facing. The Physician over the Public Health of Hong Kong has been forced to resign in the wake of the poor handling of the health crisis. The public has insisted that they deserve speedy…. [read more]


Shopping Tourism Hong Kong Essay

… Sampling Method

The researcher adopted convenient method of sampling. As the target of the research was tourists visiting Hong Kong the survey was conducted at two main shopping malls at Hong Kong. The avenue of the research was duty free shops at Tsim Sha Tsui which is a famous shopping district in HK. Yet at shopping malls there is less time for tourists therefore tourists were approached at their hotels and researcher himself distributed the survey and afterwards collected from the hotel management who were requested to cooperate in the research.

Results and discussion

The results of the study were manually entered and analyzed using Microsoft Excel. Following is a detailed discussion of the results of the study.

Demographic Characteristics

The author included four questions…. [read more]


Tourist Behavior Toward Nature-Based Tourism Multiple Chapters

… The primary concept that is a part of ecotourism is that it entails consciousness and admiration of the Mother Nature and the activities based on it (Fennell, 2001, 2008).

Another concept that is a vital part of ecotourism is pertinent to the regional communal groups like contribution (Ross and Wall, 1999), prospective advantages (Honey, 2008) and authorisation (Scheyvens, 2002). The next concept is related to knowledge (Honey, 2002) and such tourism in which people consider themselves accountable (Fennell and Dowling, 2003). Lastly, ecotourism fosters maintainability (Blamey, 2001; Cole and Sinclair, 2002) and preservation (Wood, 2002).

Although various experts have investigated the definition, influence and shortcomings of ecotourism, comparatively less have discovered the viewpoints and behaviours of players dealing with the supply chain connecting a traveller…. [read more]


Hong Kong Ocean Park: Advertising Essay

… One picture will show children enjoying their time at the swimming pool and the other will show the parents sitting by the pool enjoying sun bathing and having their drinks. This campaign will be effective since it is targeted at both the children and the adults.

TV

The story board for the TV commercial will be in line with the key message of Ocean Park, our proposed brand strategy. For the TV campaign, the storyline is going to show our customers the three in-park themed hotels. We will deliver to them a new concept of hotel experiences and feeling, not only about the room, bed, and customized services, but in terms of the Natural scenic environment, Iconic attractions and animals in Christmas time. The colors…. [read more]


Hear That Word a Whole Host Research Proposal

… ¶ … hear that word a whole host of images spring to mind. James Bond playing roulette in Monte Carlo or Macau. The glitz, glamour and gangsterism of Las Vegas. Casinos hold a special place in the American psyche for what they represent -- freedom, vice and the pursuit of glory. Casino life has always revolved around gambling, but today it has become so much more. A significant proportion of casino customers today do not gamble at all. As a casino bartender I am in the unique position of being an industry insider but I also have a high level of interaction with the public, giving me insight into the minds of casino customers. And while gambling remains the core draw, casinos have today become…. [read more]


Technology Has Evolved a Great Essay

… Although Accor Hospitality is known for its innovative loyalty schemes, its name is still alien to many consumers that consume its major services. For example many guests of pull-man in various parts of the world do not know about Accor's loyalty programs (Gummesson, 2002). On the other hand, Accor Hospitality's major competitors have a very high innovation portfolio and at the same time have managed to keep an aggressive marketing strategy, which has resulted in getting them a strong well differentiated brand image. The current state of awareness that comes from electronic and print media and the internet calls for an aggressive marketing strategy regardless of how progressive the company's research and development is (Copley, 2004). If Accor Hospitality fails to do so, in future…. [read more]


Integrated Marketing Campaign of Mc Donald in UK Organization Dissertation

… ¶ … technology has evolved a great deal, thus resulting in an increase in media freedom and globalization. Moreover, human life in the post information technology has become much faster pace than ever before. Ever since the human civilizations had established, man is looking for ways to relax one physically and mentally. Over a period of time the market for leisure and tourism had gain much strength due to increasing demand of travel and tourism and the need to maintaining a quality life. The primary reason for this increasing trend of travelling, both international and domestic, originates to the increase in globalization (Grant, 2005).

As civilizations have evolved and technology has made human lives faster, man has started to value quality of life more and…. [read more]


Mixed Up the Numbers. I Hope Term Paper

… ¶ … mixed up the numbers. I hope you are the person who wanted the Press releases as well. If you are, the audience for the press release is a local newspaper or children's/parenting magazine)

PUBLICATION: The following is written for either a local newspaper or magazine, for a general public.

Want to know where to go on vacation? How about which airline to take, hotel to stay in or what places to visit while you are there? Not even ten years ago, that would mean going to your public library or book store and picking up several books on different areas. Many times, the books would be outdated or not cover enough information. or, you would put all your faith in travel agents and…. [read more]


Popularity of Foreign Restaurant: Consumer Literature Review

… 8m visitors to Thailand last year -- up 7.3 per cent on 1997 -- passed through Bangkok." (Cooke, 1999)

Additionally, according to Cooke (1999), "One of the pleasures of Bangkok is eating. While there are Thai restaurants on virtually every street corner, the capital also has a wealth of other cuisines on offer. A number of the more unusual establishments are tucked away near the leading hotels by the river. Prachak, on the New Road between The Oriental and Shandri-La, is a modest-looking restaurant specializing in Teochiu cuisine. The Teochiu, originally from around Swatow in southern China, are the dominant Chinese group in Thailand. The pig's trotters at the Prachak are said to be among the best in the country. For the brave, duck liver…. [read more]


Lau, Anita and Mckercher Term Paper

… For example, tourists interested in adventure sports might also be less interested in shopping than other groups of tourists. Such information would help marketing and travel professionals. Furthermore, following a specific set of subjects over time would prevent errors in further research, by confusing the needs of an entirely new set of tourists with those already studied.

Dolcinar also conducts two consecutive data-driven segmentations, by administering a questionnaire to one of the select subgroups. The results of the double data-driven segmentation study shows that significant differences, such as age, intended duration of stay, familiarity with the destination, daily expenditures, and motivations for travel, can exist within a distinct data-driven segment such as sports tourists. Basically, the consecutive data-driven segmentation reports indicate the potential for gearing…. [read more]


Cruise Line Industry Term Paper

… Cruise Line Industry

The objective of this work is to evaluate the cruise industry, specifically Carnival Cruise, Norwegian Cruise and Royal Caribbean. The evaluation will be through use of Porter's Five Forces as to competition in the industry, the bargaining power of suppliers, the bargaining power of consumers and will answer the questions of whether the industry has substitute products and whether there are new entrants into the industry. Also this work will answer the question of 'how intense is the rivalry' and is there a forecasting method that can be used to predict where the industry is going.

According to an Executive Summary published by the Cruise Lines International Association: "The cruise industry is the most exciting growth category in the entire leisure market.…. [read more]


International Association of Amusement Parks Term Paper

… The majority of workers are under the age of 35. The majority of the firms in the industry boost hiring in the summer months, and often opt to employ high school- and college-age employees. ("Amusement and Recreation Services," 2000)

It is estimated that about 56% of workers in the industry are employed in the service occupations. Amusement and recreation attendants are the main occupation in amusement and recreation services. These attendants perform a mixture of duties depending on where they work. They can perform such duties as handing out sports equipment, collecting money, providing caddy services and operating amusement park rides..("Amusement and Recreation Services," 2000) Recreation workers organize and endorse activities such as arts and crafts, music, sports, plays, games, social recreation, camping, and hobbies.…. [read more]


Business Strategies Found in Asia Term Paper

… When functioning on the international scale, it is easy to forget that multiple stimuli can obscure perception and other overall message. This creates miscommunication and problems.

An effective leader will take a chance at being uncomfortable to promote dialogue amongst people of different cultures. Leaders have the ability to influence, inspire and relate stories to their employees. This in turn creates an environment of trust and pride. Upon studying cultural relations, only then does one see the universal themes. The connection begins at a fundamental level of human sociology where the use of story is central. Howard Gardner reflects, "the ultimate impact of the leader depends most significantly on the particular story that he or she relates or embodies, and the receptions to that story…. [read more]


Local Economic Development Initiatives Term Paper

… (Blignaut, 2011) It has also been contended, particularly by European and Asian proponents of Infrastructure-founded development that methodical, long-term government investments in things such as housing, transportation, education and healthcare are essential to in making sure sustainable financial growth in emerging nations.

Literature Review

The Concept of Sustainable Rural Communities in Local Areas

The body of literature on impact of local economic development initiatives has grown significantly over the past fifteen to twenty years. A lot of this has been established from the Brundtland Commission Report in 1987, which described impact of local economic development initiatives as the ability to meet the needs of present generations without bargaining the abilities of future generations to do as well (Oztel, 2008). Brundtland highlighted the need for environmental…. [read more]


Air Traffic Thesis

… S. And Hong Kong (Brigantic et al., 2009).

However, it can easily be estimated from these above given scenarios that if an influenza pandemic did occur and stay for 12 to 36 months what would be the amount of damage that it would cause in the world (Brigantic et al., 2009).

Continuity of Freight Distribution

It is an established fact that an outbreak of influenza pandemic will have devastating effects on the human population on a global scale but along with that the communication and distribution networks will face serious side effects as well. It is being considered at the moment that the damage done by the pandemic to the freight distribution networks might actually cause a lot more problems than it would to the…. [read more]


International Marketing Plan Term Paper

… S. They placed it in the appropriate containers and filled out the necessary documents and forms, following all export standards and procedures for inspection, etc. It was to shipped via barge form Costa Rica to the U.S. After the cargo wen through customs, meetinga lall the shipping procedurs and requirements, OOCL arranged for truck delivery. Because of the relationship between Costa Rica imports and OOCL, my cartons were mailed to my warehouse and all the prices were given by Costa Rica Imports on one itemized invoice.

The tables brlow are inclusive of costs oin manufacturing and shipping to my warehouse. This system is in place in order to help expedit my orders. After much research on independent transporation and delivery, I was satisfied that I…. [read more]


E-Commerce, Efficiency Research Paper

… For the purpose of marketing the segment starts from people of 15 years of age and above. Since these people belong to the income group that have a high purchasing power, a large number of this people from this segment are smart phone users. iPhone and Android are especially gaining popularity among youngsters. This provides immense scope for Brokerage house to use a smart phone application as an integrated marketing tool. It will be easy for the administrators and corporate clients to identify what kind of information a customer would be looking for. This can be done byassessing the kind of interests the users indicate on their profiles. The new strategy used by these apps is focused on the integrated marketing strategy. User accounts for…. [read more]


Singapore Sentosa Book Report

… Singapore Sentosa Market Analysis and Recommendations

Increasing attendance at Singapore Sentosa and its related attractions by gaining more visitors from Malaysia and locally within the Philippines is the intent of this analysis. The focus on the seven Ps of marketing is used as the foundation of his report and recommendations, and statistics obtained from the Malaysia Tourism Ministry (Malaysia Tourism Report, 2010) and from studies of Singapore's tourism industry (Toh, Khan, Lim, 2001) provide insights used in the analysis. The marketing mix is defined and analysis of the largest potential demographic markets defined.

A complete and thorough analysis to define the target markets for the Singapore Sentosa indicates that the most potentially profitable has been completed. The most profitable and potentially high growth target market…. [read more]


Marketing Plan for Carnival Cruise Lines Marketing Plan

… Marketing Plan for Carnival Cruise Line

Carnival Corporation (NYS: CCL), which is formally known as Carnival Cruise Line, operates the largest cruise line in the leisure cruise industry and the world. Carnival Cruise Line was founded in 1972 by a Jewish immigrant Ted Arison and today is today managed by his son, Mickey Arison. Carnival continues to be the most aggressive marketer and industry consolidator of the travel cruise industry with eleven brands supported through multiple acquisitions over the last twenty years. As of today, the company operates 97 cruise ships with passenger capacity of 180,746 distributed across its range of eleven brands that operate in North America, Europe, Australia, New Zealand, Asia and South America. Carnival's cruise brands include the following; Carnival Cruise Lines,…. [read more]


Abu Dhabi Stock Market Efficiency and Transmission Mechanisms Case Study

… ¶ … Abu Dhabi stock market: Efficiency and transmission mechanisms

Like many of its neighboring countries, the United Arab Emirates has made enormous efforts in recent years in an attempt to reduce dependence on the dominant public sector and to provide private investors a bigger role in the economy. The purpose of this study was to determine whether the Abu Dhabi stock market is efficient, what type of analysis mechanism is best suited for identifying investment opportunities, and its implications for investors and the state. For example, the weak form of the efficient markets hypothesis suggests that it is impossible to earn superior risk-adjusted profits based on the knowledge of past prices and returns. To this end, this study examines the United Arab Emirates in…. [read more]

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