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Small Business Government Marketing Term Paper

… Small Business Gov't. Marketing

Enviro LTD: A Strategy for the Future

Enviro LTD Description

Marketing Strategy

Electronic Marketing Resources (Most useful to Least useful):

Government Websites

FedBizOpps iii. Federal Procurement Data Resources

Small businesses are striving to survive in today's economy. However, one way to keep oneself safe from the changing tides of the market is to have a long-term government contract that will ensure steady, meaningful income. Despite the many opportunities to innovate and establish oneself in this market, there are hindrances that present themselves at every step along the way. First, it is important to note that the government utilizes various criteria in even establishing a firm as a potential governmental contract candidate. This includes counting number of employees, annual receipts, and affiliates…. [read more]


Business Plan Business Plan

… Financial Management

The set up costs of the business are going to be relatively low, since the primary activities of the company are design and sales. It will take around $1 million in the first year to set up the physical facilities and go through the process of setting up intellectual property rights. A further $500,000 will spent on a research and design facility over the course of the first three years, in order to develop further innovative recycling solutions. The initial sales are expected to be $2-5 million in the first year, upwards of $10 million in the second year. This represents a relatively small market share, so these are conservative estimates. The expected gross margin is around 30% and the expected net margin…. [read more]


Marketing Plan CIC Marketing Plan

… The place is the location, which is central. Promotion is generally going to be through direct selling. The sales people need to build relationships with both payers and physicians, so this is largely relationship marketing. Some advertising might be possible to alert consumers to the clinic, but since most payers are not individual consumers -- the uninsured market is rapidly disappearing -- advertising does not look like the best business model going forward.

VII. . In the short-term the strategy will hopefully build the market share. This might be a slow process but over the long run it is believed that with sales reps forging good relationships the business will grow and CIC will become the market leader.

VIII. Conclusion.

CIC is in a challenging…. [read more]


Business Plan for a Concrete Business Plan

… Financial factors

The company will consider various ways of raising capital. Among the ways available, the company will consider the ease of obtaining this capital and cost. For the company at its start up level, the method of obtaining capital should not be a burden. There are many factors to consider before raising capital. Amount of capital required determines the source. Not all financiers will be able to offer a large capital to the company. The size of the company and the number of operations in the plan will also determine the amount of capital required. The decision to raise capital from a particular source will is influenced by the cost in returning and the duration. The company will consider taking a considerable size of…. [read more]


Business Plan for the Farmery Business Plan

… Business Plan

Product Description

Market Analysis

Demographics

Regulatory Environment

Competition

Marketing Plan

Market Penetration Strategy

Advertising Media

Management Plan

Company Organization

Company Philosophy

Personnel Policies

Training

Record Keeping

Manufacturing Plan

Financial Pro-Formas

Risk Analysis

The Farmery is a startup venture in Raleigh, NC. It combines a small greenhouse and mushroom production operation with a retail outlet. The company is focused on the medium- to high-end of the highly competitive and fragmented retail market in the area. The company's main competitive advantage is its unique production and distribution set up, which is not only attractive for its uniqueness, but helps it to deliver fresh product to consumers, and do it at a much lower cost than other companies are able to deliver. The company believes that…. [read more]


Business Plan for a Company Business Plan

… Business Plan

IDC Interiors aims to open a small business venture with the aim to attract clients as much as this venture can of both types of customers (residential or commercial) by offering unique, comprehensive, environment-friendly and comfortable, interior design services for them.

The aim will be to completely satisfy the target market which includes the residential and commercial residents in Auckland. IDC Interiors complement the interior design structures by not just providing a sense of aesthetic distribution of space but also offer services that will optimally use furniture, fabric, electrical and heating structures as well as accessories (Schultz et al., 2000).

IDC company will be the first company in Auckland which combine selling furniture and providing interior design services. The company will provides a…. [read more]


Business Plan for Organic Fertilizer Business Plan

… Business Plan for Organic Fertilizer

Business Plan for an Organic Fertilizer Company

A company in this day and age should be environmentally aware and take steps to protect the planet. One of the best ways to do this is to engage in local business practices that follow organic principles. At the same time, the business needs to make a profit in order to keep these principles active in the local community, which will hopefully lead to more businesses around the world adopting these practices. The local company, Organic Fertilizer Specialists, aims to accomplish all of these things by dominating the local, and currently wide open, organic fertilizer niche. The company will target local agricultural and gardening stores, organic farmers, and hobby gardeners. Its it needs…. [read more]


Business Plans Investment Decisions Business Plan

… The startup costs are projected to be 2.75 million and the company expects to receive a healthy profit margin within the first three years.

The risks associated with this investment are considered to be low to medium. They would be deemed more on the medium end of the spectrum because the management team has limited experience in the business's particular industry. However, these specific challenges can be overcome and more experienced managers can be brought in to mitigate these risks. Furthermore consultants can also be used to set up the initial operating procedures. Therefore, it is recommended that the cost of capital in this particular investment be set at the eight percent range.

Coffee Export Business

Silvera & Sons prepares green Arabica coffee beans grown…. [read more]


Business Proposal in Ghana Business Proposal

… Business Proposal in Ghana

Giam's Clothing:

Business Proposal in Ghana

Company Description

Giam's Clothing is an apparel manufacturer which produces clothing articles for the American middle class. The company was founded in 1990 by current chief executive officer John Whitehouse. The middle size company has little over one hundred employees and an annual turnover of 1.5 billion dollars. The firm operates through a single location within the United States. This location is composed of two facilities: one for production purposes and one for administrative purposes, containing the offices of the CEO, the CFO and other business departments, including the Finance and Accounting or the Human Resource Department. Twenty people work in the administrative facility and one hundred in the production facility.

The product line includes…. [read more]


Business Plan for Marketing and Advertising Organization Business Plan

… Business Plan for Marketing and Advertising Organization Creativity Sure

Company Description

Mission Statement

Offers to Customers

Organizational Goals

Industry Analysis

Competition

PEST Analysis

Marketing Analysis

Target Market

SWOT Analysis

Marketing Mix

Business Model and Resources

Business Risks and Business Strategy

Planning and Financial Considerations

The contemporaneous business community is characterized by numerous features, one of the most notable of its characteristics being the incremental focus placed on customer attraction, retention and satisfaction. This feature has generated an intense need for marketing specialists that are able to support companies in developing and implementing the most suitable marketing strategies that maximize their chances of a successful outcome. Creativity Sure is such a company and the aim of this business plan is to reveal numerous features of the…. [read more]


Marketing Strategies the Marketing Plan Delivers Marketing Plan

… Marketing Strategies

The marketing plan delivers the various strategies that All Technology Computer will use to enhance competitive market advantages. The paper discusses the company mission statement and the strategies that the company will use to align its mission statement with its strategic objective. The brand differentiation is an effective marketing tool to enhance marketing advantages and IMC has been identified as an effective marketing tool within the business environment. More importantly, the company will be operating in the U.S. economy and the company will take the advantages of the economic and technological superiority of the U.S. To deliver high quality product and services.

Company Background

ATC (All Technology Computer) is computer hardware and software provider operating in the United States and the company is…. [read more]


Marketing Segmentation and Product Positioning Term Paper

… Marketing Segmentation and Product Positioning

Market Segmentation and Product Positioning

Company Background

ATC (All Technology Computer) is a computer retail stores dedicated to provide computer product and services to small businesses, and home offices across the United States. ATC is being established to provide quality computer hardware to businesses in the United States and outside the United States. More importantly, ATC focuses on network system and services to small businesses as well as providing both minicomputer server-based systems and PC-based LAN systems. The company services include design and installation of computer network system, training and support.

Recent changes that have affected the market of computer resellers across the United States have affected the market advantages of ATC. These include longer collection periods, margin squeeze and…. [read more]


Small Business Management Principles Term Paper

… While lawsuits against a small landscaping business will (hopefully) never reach these extreme amounts, it is important for the manager of such a business to be aware of the potential for liability. As such, steps to limit liability should be taken whenever possible. These can include creating a corporation in order to limit liability, and ensuring a safe workplace.

Finance is another important factor in successfully managing a landscaping business. Cash flow must be sufficient to ensure that all employees are paid, and that bills are paid on time as well. Further, a good understanding of the company's finances can help a landscaping business weather seasonal changes, and downturns in business. A good understanding of finance can also help a business to raise money in…. [read more]


Business Pros and Cons Essay

… One of its important role is in product costing. While financial accounting looks at the actual costs incurred, managerial accounting provides the kind of information that will help the managers to understand the reasons behind the cost and what can be done to lower it without compromising on the quality of the product. Incremental analysis is the information that helps managers to analyze the alternate revenues or costs for each product and how these alternatives can impact the current and future of the business. Managerial accounting helps with decision making regarding the acquisition of a new business, closure of an existing segment, buying vs. making a product and so on through incremental analysis. Lastly, managerial accounting is a forward-looking approach to accounting and helps managers…. [read more]


Business Plan for an Imaginary Software Company Business Plan

… ¶ … business plan for an imaginary software company, Techno soft which aims to enter South Asian market as a part of its international business expansion strategy. The paper is divided into different sections. The first section presents an ample introduction to the company; its location, products, mission, vision, and strategy, the source of competitive advantage, and the nature of business opportunity which it wishes to avail in the new market. The second section presents environmental and industry analysis of the firm using different tools; like PEST Analysis, Five Forces of Competition, CAGE Model, and future outlook. The third section is dedicated for the marketing plan of the company which describes the company's target market and marketing mix strategies.

The fourth section presents an organizational…. [read more]


Business Plan Assisted Living Facilities Business Plan

… Cedar Springs Brookdale Senior Living, 2505 Spring Ave SW, Decatur, AL

3. Morning Glory Meadows Assisted Living, 2055 Main St., Fyffe, AL

4. Morningside Of Cullman, 2021 Dahlke Dr., Cullman, AL

5. Morningside Of Decatur, 2115 Point Mallard Dr. SE, Decatur, AL

6. Morningside Of Madison, 49 Hughes Rd, Madison, AL

7. Morningside Of Sheffield, 413 Cox Blvd, Sheffield, AL

8. Redstone Village, 12000 Turnmeyer Dr., Huntsville, AL

9. Regency Retirement Village, 2004 Max Luther Dr. NW, Huntsville, AL

10. The Terrace at Priceville, 200 Terrace Ln, Decatur, AL

11. Wills Creek Village Assisted Living, 1050 Airport RD W, Fort Payne, AL

12. Windsor House, Inc., 4411 McAllister Dr. SW, Huntsville, AL

Competitive Advantages

Residay's competitive advantage is reliant on the experience of care, which…. [read more]


Business Proposal Report Business Proposal

… Business Description

Green Delight is a wholesale food manufacturer specialized in organic food. The development of the organic food sector and consumers' increased interest in organic products have determined the start-up's owners to start a business that serves the healthy interests of people, while being able to provide significant incomes to its owners.

Green Delight's mission is the following: our company intends to provide high quality organic food at available prices, in order to encourage consumers' orientation towards a healthy lifestyle.

The vision that the company's owners are trying to transform into reality consists in building a business that would provide people healthy food, in order to encourage and to support a healthy lifestyle for more and more people. The business owners' idea is supported…. [read more]


Business Plan for a New or Fledgling Business Venture Business Plan

… ¶ … Business Organisation

Marketing Plan

Production Plan

Management & Labour Plan

Financial Plans

Projected Income Statement

Cash Flow Forecast

Projected Statement of Assets, Liabilities and Equity

Key Targets

Business Plan for Day Care Centre for Dogs

Purpose of the Plan

To provide a ten-year operating plan for a day care centre for dogs focusing on:

Teaching them etiquette skills, caring for them, and entertaining them whilst their owners are at work or otherwise occupied.

Teaching them special skills at their owner's volition

Diversifying into other domestic pet branches (such as cats and birds)

Providing a safe temporary haven for dogs during the day, and providing a long-term haven for dogs whilst their owners are on holiday or, for other reasons are unable to care…. [read more]


Business Development Learning Essay

… Gov, 2010).

Firm's current strategies

The current strategy that the company has is to ensure that t penetrates the market as much as it can. This is through soliciting for contracts and orders as much as they can. Once the company's name is well-known then it will be easy for it to be bale to get a federal business opportunity when it arises since it will have already established itself in the market. The company is expected to put into the business $120,000 into its expansion strategy. These finances are projected to be used for acquiring more land to be used for planting flowers as opposed to using the kitchen gardens which the women have been using. The company will also need to move to…. [read more]


Business Communication Across Cultures Essay

… The cultural information that people occupying those types of positions acquire proves invaluable and when done well result in positive results for their company.

Cross-cultural business communication is business communication among consumers or customers whose culture differs from that of the marketer's own culture in at least one fundamental aspect of cultural such as language, religion, social norms and values, education and living style. Cross-cultural business communication demands that firms be aware of and sensitive to cultural differences…Cross-cultural business communication requires that firms discover if markets are viable by including the study of the culture in which the company is going to do business in its business and marketing planning. To do this the firms should identify cultural factors that can be employed to support…. [read more]


Small-Business Marketing Strategy Essay

… For such a small business, the support program that will enable it source for the relevant information and data within the government as well as the private sector is the TECH-NET website that holds relevant data on various categories. Here, DFF will find the data on the applicants on a given government tender, those awarded the tender, various investors in the same business direction, the large businesses that can be emulated as well as the various agencies that are registered. The website also offers the various business events that are pending and worth pursuing with the focus of getting contacts as well as insights. The website also hosts various success stories of other businesses which can act as a catalyst to DFF to enhance their…. [read more]


Small Business Strategy Essay

… An online system will be lucrative in developing the business in its peripheries and objectives. For instance, the business will invent further mechanisms of arriving at equitable scales of service delivery in order to arrive at its aim of becoming one of the international providers in the world. This tool will enable other online applications and developments like online web-printing and communication accessories within the business.

A television commercial business is a growing entity in the recent global market. Use of televisions and other electronic devices is on the rise in the entire world. The intention of establishing a small business in television commercials is a response by many clients and customers. These people are those who wished that more lucrative approaches and products should…. [read more]


Business Summaries This Chapter Essay

… The central part of sharing a common set of goals is having a joint understanding of what the goals of the organization are and the best ways to achieve these goals. This does not mean that there has to be absolute agreement on every detail of every aspect of the organization, because a well-run organization will allow for open discussions when they are designed to improve the way an organization works.

One of the key ways in which organizations can be organized is along the lines of how specialized they are: Does each employee do only one job or does each one wear a number of different hats? The same question must be asked of each department, and even of the company as a whole.…. [read more]


Marketing in Germany Essay

… Unlike Germany, certain banks and other institutions in the U.S. require foreign companies marketing in the U.S. To undergo an audit -- or at least a "…simpler and less-costly alternative" like a "review or compilation" on an annual basis (PKF). Moreover, in the U.S. (because of huge business scandals like Enron, et al.) legislation has been passed (Sarbanes-Oxley Act) that requires public companies (including of course foreign companies marketing goods into the U.S.) to "…submit an annual report of the effectiveness of their internal accounting controls to the SEC" (PKF). Products that Americans have a "high demand for" include: "artisan crafts, furniture" and food and beverage items (SBA.gov). Americans also buy imported "olive oils, wine," but it is forbidden to import furs and ivory and…. [read more]


Integrated Business Plan Brief Outline Business Plan

… All of these things have demand and people need it in daily life (Richard, 2001). Our business's first priority is to facilitate every tenant by making available every single thing. Let's now move towards the most important part of the business plan which will the Finance section.

Financial Competitiveness and Expansion

Finance is the most important part comes under the umbrella of an organization. Finance and accounts are some what identical but not similar (Richard, 2001). Finance is the name of accumulating the funds for the company from different mediums (Richard, 2005). The essence of finance is very important either from the perspective of new establishment of a business or expansion. Finance gives the idea to a company that how a company can accumulate the…. [read more]


Government Web Site Analysis Essay

… For instance:

Site

Useful

Primary Focus

Comments

Fedbizopps.gov

Y

Allows for searching of 18,000+ federal opportunities; focuses on vendors/citizens and buyers/engineers as well.

Great marketing opportunity with searchable electronic database; also includes recovery and reinvestment opportunities.

www.sba.gov

Y

Small businesses who have utilized the SBA loan service for initial or growth funding for their organization.

Many of these businesses should be on the cutting edge of not only wishing to save money, but to use sustainable products.

Gpoaccess.gov

Y

Information from all three branches of government; guides to several agencies, at least gives initial marketing and sales information.

Huge listing of agencies, people, and potential core opportunities. Would need to be utilized as a master list with a focused marketing plan.

Fpds.gov

Marginal

Market changes…. [read more]


Business Plan for Freelancer Website Business Plan

… Before starting up a freelancer website, the owners will have to conduct a full-fledged environmental scan of the freelance business industry in order to operate the website in an effective and profitable fashion (Allen, 2012). The major environmental forces that can affect the business operations and profitability of freelancer website include political and legal forces; economic forces; social and demographical forces; technological forces; and the most importantly, Globalization and international competition (Ilasco & Cho, 2010).

Political and Legal Infrastructure:

Being an international freelancing services provider, the freelancer website will have to adhere to the local and international laws and regulations that govern freelancing industry. For example, it will have to pay taxes on its sales, technical services, software acquisitions, etc. (Entrepreneur magazine, 2012). It will…. [read more]


Marketing Plan for Swagster Marketing Plan

… It is saving the company a lot of money and it allows the company to distribute their bikes throughout the country, through deanships that have already been established.

Strengths, Weaknesses, Opportunities, and Threat Analysis (SWOT)

The biggest strength that the Swagster has to offer is a quality product. The Swagster is the only known hybrid motorcycle on the market that can perform at the same level as a non-hybrid motorcycle. Another strength that the organization holds is that they understand the business operation of their major competitor.

The two biggest weakness of the company is their lack of brand recognition and lack of financing. The company does not have the kind of financing as its competitors; therefore they cannot market to the customers in the…. [read more]


Business Plan for Traditional Chinese Medicine Practitioner Business Plan

… Business Plan

This business plan pertains to a new Traditional Chinese Medicine (TCM) clinic, to be located in Koreatown, Los Angeles. The clinic will primarily target the area's sizeable Korean population, as well as draw from other areas of the city. The clinic will be set up in a small, three room office. Initially, there will be no staff, only practitioner Mr. Ahn. After six months, revenues will be sufficient to hire a part-time receptionist.

The financing of the venture will come from Mr. Ahn, who has $200,000 in personal savings. The initial startup costs are estimated to be around $10,000 but could range upwards of $15,000. There will be no need for bank financing given the cost structure and estimated time to breakeven for…. [read more]


Marketing Plan the Product That Is Being Marketing Plan

… Marketing Plan

The product that is being marketed is the new MLX series of routers from Brocade. The MLX series is a niche product within the router industry, characterized by a high level of performance relative to the mass market routers produced by the firm's major competitors Cisco and Juniper. The MLX series of routers has a broad set of features that deliver industry-leading performance in terms of speed, volume capability, high performance, and cost efficiency (Brocade.com, 2010). The routers exceed the performance of competing products. Thus, the primary characteristic of the MLX series of routers is its technological superiority.

The branding strategy for the MLX series is focused on building the MLX name among consumers of high-end routers. Secondary to this will be building…. [read more]

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