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Social Media Retailing Applications: Opportunities Dissertation

… For instance, social media sites Facebook, Twitter, YouTube, and others are wrongly regarded by marketing executives as being mere "chat rooms" for adolescent socializing and nothing more (Keifer 2010). In reality, though, business is booming on social media networks. Indeed, since 2003, the number of social media site users has nearly doubled, and the time spent visiting and navigating these sites has grown by a staggering 883%! (Kunz & Hackworth 2011). According to Kunz and Hackworth (2011, p. 2), "In 2008 alone, the amount of time spent on social networking sites increased 73%. A large percentage (85%) of social media networking users want companies to interact with them using social media applications."

Today, sixty times a minute, every hour, 24 hours a day, social media…. [read more]


Concepts of Social Business and Social Media Dissertation

… " This point is also made by McGriff (2012, p. 49) who writes, "The emergence of social media platforms has expanded the communications reach of consumers who have become increasingly vocal through boycotts about the misdeeds or malfeasance of companies that market products or retail brands." In the past, companies have enjoyed exclusivity over communications control to improve brand equity; the emergence of interactive two-way online communications such as social media sites have exploded in growth in recent years, and it remains unclear just how much more growth the medium will experience before saturation levels are reached (McGriff 2012). According to McGriff (2012, p. 50), "The growth of the social media platform poses immediate communications challenges in the management of brand image and reputation."

Furthermore,…. [read more]


Popularity of Social Media Marketing Term Paper

… The participating social groups or persons continued to influence directly participation of others. This opened up the barriers likely to be faced with marketing advertisement media. Conceivably, the linking up of different peoples in different social grouping using the social media increased the volume of opinion and thus insights to PepsiCo.

Businesses That Have Used Social Media Marketing To Their Advantage

Ford Fiesta Social media marketing

Ford is a car manufacturing company that traces its origins back in the U.S. Over the years, the company has brand reputation in Europe and other countries around the world. In a bid to bestow a reputation in its place of origin, the company considered social media marketing to broadcast publicly experiences by independent agents with the car. The…. [read more]


Social Technology and Security Cincom Essay

… They do this while attempting to connect with senior management at a more personal level through the use of stories of customer results. The overall content strategy reinforces their focus on providing enterprise solutions with a strong orientation on mid-tier and senior executives. The social networking and marketing strategy Cincom is using is successful in sharing customer success stories and creating a connection with older executives, yet it is unclear if these efforts are leading to greater financial performance. The ultimate measure of marketing and social networking strategies is an increase in sales and profit performance for an organization (Heirati, O'Cass, Ngo, 2013).

Applying the lessons from the article Social Engineering Fundamentals, Part I: Hacker Tactics by Sarah Granger to the Cincom website and social…. [read more]


CRM Using Data Warehousing at First American Corporation Case Study

… CRM Using Data Warehousing at First American Corporation

Your Class ID or Name

The transformation of First American Corporation (FAC) from a $60M loss in 1990 to $211M in 1998 can be attributed to the greater levels of effort and high priority placed on putting the customer and their needs at the center of the business. The many investments in Customer Relationship Management (CRM) systems, analytics platforms, integration of marketing, sales and financial reporting systems which combined to form the VISION data warehouse are pivotal to the ongoing efforts at attaining profitability and performance. As FAC has been able to achieve significant results using the Tailored Client Solutions (TCS) strategy, the most critical success factors of this framework can all be attributed to how they…. [read more]


Social Networking Sites Today Essay

… 2011). Additionally, the roles can be changed by the user at free will. So, in other words, few employees could be handling more tasks of the enterprise.

The internet: email is now going in the direction of marketing directly one-on-one with the client (Green et al. 2011). Through the use of CRM, the enterprise has a way of lowering its cost by communicating with its clients online. Moreover, this helps the enterprise in achieving any one individual customer's needs.

Still as argued by many (Employers: Embrace Social Media 2011), social media is not the only component responsible for creating work-client relationships within an enterprise. It is true that a business can increase its profit by using Face book or LinkedIn; one of the most popular…. [read more]


Social Media and CRM Research Paper

… Customer Relationship Management

Social Media and CRM

Customer Relation Management

The conventional methods that governed customer relationship management in the earlier days have certainly changed for the better. Customer relationship management (CRM) is no longer the straight, defined process that always existed. It has become a very hot topic in the business world with organizations and business people seeking all means and ways to maximize opportunities and get more customers. The risks and rewards have certainly increased as so has the competition. More importantly, the challenge lies with organizations to find these opportunities and maximize their uses. Today, customers are presented with a wide variety of options, from which they can make their choices, it is therefore, imperative that businesses make use of the social…. [read more]


Business Use of Social Media Business Plan

… This means taking steps to minimize data collection and retention, and storing only what's required to deliver a product or service. All data such as social security numbers on credit applications, ID/password combinations and credit card numbers must be secured with encryption and firewall tools (Libert, 2011). In addition, commercial website owners are required by law to post a privacy policy. They are considered legally binding agreements and describe current business practices in regard to customer data. Settings and features should allow customers to choose what data they wish to share. They should also have a forum for complaints or issues.

Privacy concerns also extend to social media platforms. For instance, Facebook has been exposed to increasingly negative publicity about the dangers of posting personal…. [read more]


Media Costs Term Paper

… Media Objectives

Great Smell's target market includes males and females in the age group between 18 to 49 years of age. The market is spread nationwide all over the United States of America However, the existing slogan seems to restrict the target market and implies that the product is for dating couples. Therefore a change in tagline is needed that broadens up the consumer base. The primary objective of the campaign is to launch a cost effective advertisement campaign that triggers a repeated purchase decision among the consumers, and generate sales revenue of minimum 20% above the advertising expenditures in the initial stages. The targeted reach is 50% of the target market. The proposed advertising budget is U.S. $2 million that will be evenly allocated…. [read more]


Management Information Systems How Social Media Research Paper

… Management Information Systems

How Social Media Is Re-Writing

The Rules of Customer Experience, Relationship's and Trust

The role of social media is without question the single most disruptive innovation re-ordering the balance of power of customer relationships in all industries and nations. Social media has given consumers a clear, loud and very visible voice to share what delights and disgusts them about the performance of brands and companies. Social media is the most powerful communication, collaboration and potentially the most revolutionary channel for making customer relationships more effective than they ever have been before. These platforms were in place and functioning within the social fabric of nearly all industries with service industries including airlines, getting the brunt of complaints on Twitter, Facebook and through the…. [read more]


Internet Technology Marketing and Security Research Paper

… Social Media

In the contemporary era, social media is surely playing an extremely fundamental role in order to get a word out about any business, not considering its size or nature. Without a doubt, social media marketing is turning out to be an exceedingly popular tool among businesses of all sizes as it is helping to provide the exposure to the audience, no matter which part of the world the audience is in. LinkedIn, Twitter and Facebook fans are normally the people who are aware of the organization i.e. The potential customers and they are most likely the people who share the word with their social circle about the businesses' products or services. By using social engagement strategies, an organization is now easily enabled to…. [read more]


Companies Are Using Your Social Media Data Research Paper

… ¶ … Companies are Using Your Social Media Data

The decision social networks face on how to monetize their content and fuel new growth is predicated on data mining and business intelligence techniques, ethicacy of how customer data is used, and their strategies for long-term growth. How social networks use subscriber data is the area of analysis this paper addresses. In evaluating how social media data is being used by social networks today, the concepts of advanced analytics including latent semantic indexing, data mining, and the eventual development of data services is explored. The use of social network customer data for improvement of applications online is however secondary to the creation of advertising-driven business models. In addition, the use of social media data for the…. [read more]


Future of CRM Research Paper

… Future of CRM -- Introduction

Impact of social media and utilization of the Internet on CRM

Successful customer loyalty program

Future trends in multi-channel approaches

Consumer demographics and behaviors along with the resulting influence customer relationship development

Amazon.com: a successful customer relationship-marketing program

The customer is the most important element in the business as he provides the organization with a ready market for its products. Organizations that are dependent on customers should maintain favorable relationship with customers at all times with its customers. The concept of customer relationship management refers to the model where a company manages its interactions with the customers. The concept ensures professional treatment to prospective customers, clients and loyal customers to establish and maintain strong bonds with the company. Customer relationship…. [read more]


Consumer Behavior From a Cultural, Social Research Paper

… ¶ … consumer behavior from a cultural, social, personal and psychological standpoint are analyzed in the context of globalized brands, social media and the counterbalancing effects of ethnocentrism globally. The implications of social media including Facebook's effects on how brands are presented by actual vs. ideal selves is also included in this analysis (Hollenbeck, Kaikati, 2012). The accumulated effects of social media, the Internet and its acceleration of communication and collaboration, and the continual expansion of brands and their effects on consumer behavior are also discussed throughout the six peer-reviewed articles analyzed. All of these factors together show that the cultural, social, personal and psychological factors influencing consumer behavior are more volatile and quickly changing than ever before, making marketing and selling strategies increasingly difficult…. [read more]


Online Social Networking Journal

… Online Social Networks

Blog post 1: How Web 2.0 Technologies Are Changing Collaboration

The cumulative impact of social networking technologies on organizational performance has accelerated in the last three years due to the increasing performance of social media applications, greater depth of system and process integration, and the inclusion of the design principles learned in social networks being engrained in enterprise applications (McKay, 2011). Having started with Web 2.0 design objectives as defined by Tim O'Reilly, which are shown in Figure 1, Web 2.0 Technologies Meme Map (O'Reilly, 2006) and progressing today to include the design attributes of contextual search and semantic web content analysis (Kavanagh, 2010) which is being called Web 3.0, social networking technologies are a major disruptive force in organizations. It is…. [read more]


Positive or Negative Impacts of Social Media Term Paper

… ¶ … positive or negative impacts of Social Media on Business Community in the United States

Purpose and Description of the Project:

Social media has become the most advanced form of communication and interaction in the current business landscape. It has significantly reduced the dependence of businesses on the traditional forms of communication including electronic and print media. Business analysts and researchers are of the view that social media has impacted the business community in both positive and negative ways. The purpose of this project is to analyze the impacts of social media on the business community in the United States. The project aims to acquaint the organizations' Management bodies with the ways and strategies by which they can manage their business operations effectively and…. [read more]


Devices Company That Focuses Essay

… Hewlett Packard's enterprise customers in particular are repeat customers, often signing multi-year service contracts with the company. As a result, there is a lot of money at stake in providing good service. HP's multiple initiatives to improve service serve the needs of the company well with respect to fostering stronger relationships with its customers. One such initiative combines HP's analytics capabilities with customer service and customer-relationship management (CRM) applications (HP, 2013). This level of social media integration provides added value for customers. I rate the marketing component a 3.

Evaluation of Customer Service and Support

Again, customer service is a critical element of marketing, and a key component of the HP social media program. The company has actually developed a high level of competency in…. [read more]


E-Customer Relationship Management Essay

… Customer Relationship Management

e-Customer Relationship Management

How would you use social networks, permission marketing, and customer information acquisition in an E-commerce strategy?

The disruptive nature of social networks and their effects on marketing are revolutionizing every aspect customer relationships, including the re-ordering of marketing sales and services strategies. In aggregate social networks are bringing an entirely new level of insight and intelligence into how permission marketing, information acquisition and e-commerce strategies can be accomplished. The highest-performing marketing and sales organizations have successfully integrated the intelligence and insight gained from social networks via analytics and customer listening systems to better tailor selling, product and services strategies (Bampo, Ewing, Mather, Stewart, Wallace, 2008). Social networks have emerged as one of the most important and powerful platforms for…. [read more]


Technology Business Processes Technology Mediated Essay

… This could help Spotify to make inroads in the American music consumer market at a juncture when it has achieved something of a singular set of agreements with man industry partners. As our research shows, these terms may have a limited shelf-life. Millan (2011) reports that there are some entities in the record industry that have objected to Spotify's merging of streaming and internally maintained media files. Millan goes on to report that "from a small office in Stockholm, Sweden, Spotify quickly spread its tentacles across Europe. But during the past couple of years, the company has been caught in a web of bureaucracy. Record-label executives have expressed concern that Spotify's free offering devalues music and doesn't drum up significant revenue." (MIllan, p. 1)

This…. [read more]


Customer Relationship Management in Turistic Businesses in Latin America Research Proposal

… CRM in the Latin American Tourism Industry

Understanding the contributions that investments in Customer Relationship Management (CRM) software make as it relates to the sustaining and strengthening of loyalty on the part of customers for Latin American tourism providers is the basis of this proposal. Customer loyalty is crucial for the success of any business, yet it is tantamount in the area of tourism in Latin American nations. The creation and sustaining of customer loyalty over time in the Latin American tourism industry is measurable over time using the SERVQUAL research instrument (Ramsaran-Fowdar, 2007) and methodology (Carrillat, Jaramillo, Mulki, 2007). Applying SERVQUAL measures to Latin American's tourists experiences and propensity to become more loyal over time is the basis of the proposed research effort, with…. [read more]


Hospitality Industry's Technological Tools Research Paper

… Hospitality CRM Systems

Customer Relationship Management Systems in the Hospitality Industry

In the hospitality industry, one of the most critical success factors for greater profitability is to increase customer loyalty and increased share of spending on entertainment, lodging and travel. Customer relationships are crucial for this to occur. The rapid advances in Customer Relationship Management (CRM) software and systems have made it possible to electronically capture, analyze, extrapolate and create highly effective services strategies aimed at gaining greater customer loyalty and sales in the hospitality industry (Singh, Kasavana, 2005). The greater the level of customization a customer expects, the more critical the CRM system is for tracking, reporting and providing insights into how best to tailor hospitality products and services to their needs (Phillips, Louvieris,…. [read more]


Blogger Marketing Plan Essay

… All of these figures will be included in a dashboard accessible through the Blogger.com Business Services websites that corporate accounts will be able to log into and use.

The recent changes to the Google Analytics functions will also be available through the Blogger.com Corporate Services website, including support for psychographic research and greater insights into traffic on each blog as well

(Google Investor Relations, 2012). The recent additions to the Google Analytics platform will make it possible to offer greater control over segmentation that is possible on any other platform today (Park, Ahn, Kim, 2010). Concentrating on psychographic segmentation will also given Blogger.com a major competitive advantage over existing 3rd party marketing services including HubSpot, who are just now beginning to support this functionality. The…. [read more]


Evolution of Business in the Information Age Research Paper

… Evolution of Business in the Information Age

Information Age: Power, Peril, and Promise of Social Network Integration with Customer Relationship Management Systems

Of the many areas where technology is significantly changing the value chains of a business is in the arena of customer relationships, marketing and the rapidly emerging area of social media. The triad of these factors is combining to create disruptive innovations that are in turn redefining customer relationships by bringing a much greater level of accuracy and clarity to expectations and experiences (Palmer, 196). The intent of this analysis is to evaluate the power, peril and promise of these technologies as they all revolve around customer relationships and trust, which is the new currency of business (Greenberg, 410). The power of combining…. [read more]


Management Information System Essay

… Management Information Systems

How Customer Relationship Management (CRM) Systems

Are Being Redefined by Social Networking

Taken together the effects of social networking sites including Facebook, Friendfeed, MySpace, Twitter, and many others has the potential to redefine Customer Relationship Management (CRM) software and the strategies it supports. The intention of this analysis is to evaluate how social networking is changing how CRM applications are designed, used and optimized so that ultimately trust can be created and sustained with customers. Selling products on price and availability generates sales quickly yet to gain profitable growth as a company, there must be consistent relationships in place with customers. Social networking is acting as a catalyst of making companies more transparent and trustworthy to their customers, while at the same…. [read more]


Building Effective Customer Relationships Apple, Inc Term Paper

… Building effective customer relationships- Apple Inc.

Interactive Marketing and Customer Relationships Management at Apple Inc.

The Interactive Marketing represents a wide set of strategies to be implemented in order to increase the amount of information about a company's customers, in order to use this information to the benefit of the company (better satisfy the needs of customers and implicitly increase the company's profits). A most common practical application of Interactive Marketing is revealed by the Customer Relationship Management, yet another tool used to gather information and offer information to and from clients.

The it industry has been among the most responsive ones to the development and implementation of the Interactive Marketing and CRM and proof of it stand international corporations such as Dell, Hewlett-Packard or…. [read more]


Change Management for Enterprise 2.0 Implementations Dissertation

… ¶ … Social Networking Technologies on the Collaborative Performance of Organisations

Today, there are growing numbers of large-scale organizations deploying Enterprise 2.0-based solutions for their information-sharing and collaborative needs. Although these solutions share some common features, every organization's requirements are unique and the manner in which they are adopting Enterprise 2.0 solutions varies. Moreover, the maturity levels of these Enterprise 2.0 implementations vary significantly. Therefore, the purpose of this study is to synthesize secondary and primary resources to identify critical success factors and maturity levels that exist along the Enterprise 2.0 continuum, evaluating the value of their social network-based communication and collaboration in the process.

Table of Contents

Chapter 1: Introduction

Statement of the Problem

Purpose of Study

Project Objectives

Background Research

Organization of the…. [read more]


Wobble Is in Its 16th Essay

… 3. Appointments

CRMs automatically provide suitable appointment times to customers via e-mail or the web, which are then synchronized with the representative or agent's calendar. Such a tool helps the manager and each of the CFOs slot customers into their programs.

This tool would help deal with and mitigate the frustration felt by customers who try trying to reach Wobble early/late in the day for service or assistance. This tool is ideal for the office manager who is planning soon on retiring and wants to put the business in order before she does so. It is also wonderful for General management and for the manager of logistics.

4. General Management

CRM consists of a contact manager system which integrates emails, documents, jobs, faxes, and scheduling…. [read more]


Customer Service Applications Delivered Essay

… Online Support Plan

In defining an online support plan for integrating social networking into a customer service and CRM platform, the following considerations from the customer's standpoint need to be taken into account. First, the selection of a social networking platform needs to take into account how fast a company can respond given its inherent internal system limitations. For Comcast, Twitter was an excellent fit given the design of their internal staffing and systems to support the real-time level of performance. Second, devise escalation paths and programs for non-standard customer requirements. AT&T has done this and sold more services while solving problems as a result.

New Partnerships with Technology Partners & Enhanced Customer Experiences

The best partnerships with technology partners accelerate the problem solving process…. [read more]


B2C and B2B Markets Essay

… " (Hennessey, 2012) According to Hennessey it is important to learn "how to communicate with your B2B sales prospects in order to build initial rapport that will "set the stage for your ability to meet with your potential customers and solidify your relationship that will culminate in a sale and long-term client relationship." (2012) Sending a B2B marketing message that is "perfectly aligned with your prospects is the first step in achieving your B2B sales prospecting goals." (Hennessey, 2012)

According to Leopard (2006) in the work entitled "B2B vs. B2C Marketing -- Do the Differences Matter?" The differences in B2B and B2C marketing are such that "run deep. And they're important. Take the decision-making process for example. Sure, mot families consult on houses and cars,…. [read more]


SAP's Internet Marketing Strategy Term Paper

… SAP's Internet Marketing Strategy

Evaluating SAP's Internet Marketing Strategy

SAP's ability to execute on and compete using their Internet-based market strategy as part of their global approach to defining integrating marketing strategies, defining go-to-market architectures that support core messaging and the definition of key target markets. SAP is very unique in their approach to defining entire architectures to support the multi-market focused based approach to planning, implementing and measuring the effectiveness of multi-channel campaigns over the Internet. The intent of this paper is to review SAP's use of go-to-market architectures to support their use of Internet marketing strategies, taking into account the facts of customer target segments, their acquisition strategies, and customer retention strategies. In addition, the use of these architectures includes customer service strategies,…. [read more]

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