Viewing papers 1-2 of 2 for social AND media AND marketing AND in AND serbian AND tourism AND industry

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Social Media Marketing in Serbian Tourism Industry Thesis

… To help the industry achieve this aim, strategic marketing plays a substantial role. While there are various components of this strategy, the one that stands out in the Digital Era is the use of social media. How do travelers to Serbia use social media to plan their trips? How do organizations in the tourism industry use social media to appeal to consumers? Understanding the way in which these two groups view the phenomenon of social media usage can help to enable a deeper understanding of how social media can be used as a component in Serbian tourism's market strategy as well as the marketing strategy of tourist and hospitality organizations around the world.

To date, some organizations within the tourism industry are…. [read more]

Relationship between Social Media and Marketing Research Proposal

… The findings showed that while Pinterest is limited in terms of what it enables the tourism industry to do in terms of connecting with consumers, the potential for photo sharing social media sites to be used by marketers was viewed as great and seen by participants as a positive area for focus.


A phenomenological approach will be used because this type of research allows the research to conduct in-depth analysis of an experience from a person's point of view. In doing so, data is obtained that can be coded and analyzed to identify themes and categories that can then help stakeholders to see how and why social media is an asset in marketing.

Purposeful sampling is used to obtain participants for this study, which…. [read more]

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