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Starting an Online Retail Business Research Paper

… ¶ … Starting an Online Retail Business

The retail industry supplies an exciting way of life for almost twenty five million people who earn their living in this sector of the U.S. economy. Retailers offer the goods and services that people need, from food, auto parts, apparel, home furnishings, appliances and electronics to advice, home improvement and skilled labor. Retailing is one of the fastest-growing divisions of the economy. As one of the country's largest employers, the retail industry offers outstanding business opportunities for everyone. At least one-third of the half million or so new companies that are started every year are retail operations. "The entrepreneurs behind these ventures risk their capital, invest their time and make a living by offering consumers something they need…. [read more]

Online Business Expansion Plan: Hot Research Paper

… If customers cannot be properly reached, or if the message that gets to them is not clear or appropriate for the target audience, the company may find that it is not getting orders and bringing in new customers (Allison & Kaye, 2005). It may not actually understand why this is taking place, which is a serious concern when it comes to building an online presence and marketing it properly.

In order to ensure that Hot Dragon does well in the marketplace, it needs some strategic planning and marketing ideas. First, it should embrace technology. It may think it is already doing that because it has a web page, but there is much more to the issue of technology than just cobbling together a website. The…. [read more]

Online E-Business Target Market Essay

… Jo-Ann Fabrics, for example, added floral items in 1984. (Form 10-K). Michael's Fabrics added art supplies and framing in 1995. (Form S-1). However, the vast majority of each store's inventories remain virtually identical.

Part 2: Detailed Description of IMC Approach with Rationale

The Foundation - corporate image and brand management; buyer behavior; promotions opportunity analysis.

The corporate image will communicate passion, expertise, and depth of experience in a particular field of crafts. The brand marketing communications will emphasize the depth of selection and rare finds within a particular field(s) of crafts. It will target dedicated hobbyists whose needs cannot be fully met by the selection of crafts supplies available at superchain retailers such as Michael's Fabrics and Jo-Ann's Fabrics, which often offer standard, shallow, run-of-the-mill…. [read more]

Online Securities Trading Term Paper

… Online Securities Trading

The combined effects of financial services companies striving to drop the cost of providing customer service and the significant rise in individual investors' interest in taking control of their own investments continues to increase the use of online securities trading. Many individual investors rely on the Internet as a means of learning as much as they can about specific investments before executing a stock or bond trade online, and this factor alone is changing the landscape of financial services. No longer needing to rely on a broker for research or informed opinions, individual investors are increasingly taking the initiative to educate themselves regarding the many options they have for investing. The progression from day traders who sought to capitalize on rapid swings…. [read more]

Small Business SWOT

… S. embargo. Beware that transportation infrastructure in particular is not always reliable. Even when using FedEx or UPS, there maybe problems in remote parts of the world where those companies rely on partners for their coverage.

3. There are a host of legal issues associated with e-commerce. In general, U.S. law is strong enough with respect to e-commerce that any company operating according to U.S. law is unlikely to run into problems doing business with anywhere in the developed world. But there are still some problems that might pop up. A crash course in international business law is recommended so that the owners can understand the basic issues associated with doing business outside of the United States. UNESCAP (2006) publishes a guide to e-commerce legal…. [read more]

Starting Up a Business Essay

… The point is that no entrepreneur with a sane mind would open a video store right now. There are regional outfits like Family Video and Hastings that do pretty good for themselves…but it is only a matter of time before those stores get smaller and more rare. Eventually, eBay and buy/sell/trade stores will be the few bastions of that business as streaming will eventually be the norm.

This logic and perspective can and should be extended to businesses across all stripes, whether they be small or large, online only or in-person or somewhere in between and so forth. As such, and for many other reasons, business plans and cases have to be rigorously researched and planned for. Banks that would lend money for a business…. [read more]

Systems for a Retail Store Essay

… The fourth system the store will need is the transaction-oriented Point-Of-Sales System. The benefits of this systems are the ability to track sales automatically, have transactions recorded in the accounting system, and reduction in inventory management errors. The costs or disadvantages of this system are the relatively high lease costs, the need for integrating these systems into the overall accounting and financial management systems, and the need for creating specific product and pricing records. The final system that needs to be considered Merchandise Inventory Management and Pricing Software System. The advantages of this system include the ability to track inventory positions of specific titles and collectable records and music memorabilia, closer management of costs and inventory positions on each specific item, greater analytics into how…. [read more]

Opening an Online Store Research Paper

… Starting a Business Online

Every company needs to have an online presence, but that is not the same thing as actively engaging in e-commerce. For a bricks-and-mortar retail outlet, like our store on the Jersey shore, there is an opportunity to move into e-retailing as a means of expanding our reach, and selling to customers out of season. This paper will examine how a company can and should move into the world of online retailing.

Basic Technology Elements

There is nothing all that easy about starting a business online. The basic idea of business is the same -- you start with a product and a target market. But then you need to build a site and drive traffic to that site. Then you need to…. [read more]

Starting Online Store Term Paper

… Online Store



TYPE of Business: More consumers than ever before are jumping online -- and buying online. That's because more consumers are comfortable buying goods via Web sites. In fact, recent studies indicate that even consumers with three or fewer years of online experience feel at ease making Internet purchases. My business idea is an online store.


What type of business are you starting? Is this a new business, or the purchase of an existing business?

A eCommerce is still quickly gaining popularity among Web users young and old. It is particularly appealing to people in remote areas who can now visit their favorite stores online with just the click of the mouse. Shopping online is fast, convenient and buyers…. [read more]

Online Multitasking Term Paper

… Change Management

Online Multitasking

Perhaps the very best question that you can memorize and repeat, over and over, is, what is the most valuable use of my time right now?'" - Brian Tracy, Motivational Coach and Author (Tracy, N.d.)

Eons of Multitasking

College students, as well as, businessmen/women, and parents, particularly moms, practiced multitasking eons before the Internet came into their lives and individuals attempt to realize more from their valuable time. One study, the Internet Goes to College, by Pew Internet Projects (Jones, 2002), suggests that the multitasking behavior students currently present online is not a new technique, but rather a supplementary method to reproduce types of multiple interactions students previously performed offline. Researchers report that currently, a number of college students use multiple…. [read more]

Starting a Small Business Term Paper

… Starting a Small Business

The prevailing tradition in business trend, often known as organizational synthesis, is revolving around the dual concepts of 'big' and 'small' enterprises that legalize a research concentration on large, 'centre' firms in national and international economies. In such creation a small business is marginalized in terms of 'periphery' as a residual when a considerable class of firms those were unsuccessful to sustain i.e. becoming large, that captures 'secondary labor markets' and economic 'niches', and that mostly depend upon dominating enterprises for the agreed orders. Their hardship stems from feeble entrepreneurship, sector-wise hindrances to scale economies, or other sources but in real meaning, they are placed as a deficient 'other' whose importance assists justify the importance of the 'core' and the historical…. [read more]

Nostalgic Record Store Information System Essay

… The second system that is required is for tracking the customer activity both within the store and online. The Customer Relationship Management (CRM) systems' benefits are the ability to create highly effective and targeted selling programs, the ability to track which promotion is generating with sale, and the ability to fine-tune product and promotion strategies to customers. There is also the advantage of being able to get up and running with the Software-as-a-Service (SaaS) versions of CRM quickly as well, as has been able to build nearly a billion-dollar business on (Limbasan, Rusu, 2011). The downsides of this type of system is the high cost to keep its information current, the costs involved in creating a more effective series of strategies over time that…. [read more]

Small Retail Store Term Paper

… Small Retail Stores



New York

Ela Swimwear Store

Store name: Ela

Ela represents a revolutionary concept in terms of swimwear for women, a business idea that will attempt to combine the quality of designer and stylist swimwear with the reasonable prices of regular downtown shopping. Every time that a woman needs to choose a swimwear for herself, her decision making process is usually burden from questions relating to whether the swimming suit looks good on her, to whether her partner will like it and, further on, to the even smaller issues like coloration.

Some choose to simply have a label design for them a personalized swimwear, otherwise will not afford it and prefer to spend a lot of time and nerves to…. [read more]

Online Help Sites the Problem Research Paper

… ¶ … Online Help Sites

The problem of attempting to connect a Linksys WRT54G Wireless Router to an Apple iPad2 via a 128-bit secured, encrypted connection on an internal network at the company I work for is the basis of this analysis of online technical support and troubleshooting sites. From the very simple recommendations of going to the Apple Genius bar in my local Apple store, to basically rewriting the 128-bit encryption with specific custom codes for the iPad2, the responses were diverse and varying in quality. The crowdsourcing of technical support varies drastically in quality and veracity, yet all forums and platforms share the common attribute of encouraging shared ownership of concerns and solutions (DeSanctis, Fayard, Roach, Lu, 2003). This is certainly true from…. [read more]

Wall Street Journal Online Term Paper

… "We do not view news and information as a commodity, but rather as a valuable product that editors and reports enhance with their judgment, perspective and analytical skills. The process of filtering and analyzing information is an asset to busy people who are being deluged with information, much of it misleading or irrelevant" (Palsho 1997). She stated that most readers do not have the time to search and gather news on their own and they trust the staff to do this for them. There have been several other newspapers that tried putting their paper on the Internet with paid subscribers and have failed. Palsho says that the Interactive Journal will be different from other newspapers because one of their most important assets is credibility.

The…. [read more]

Starting Up a Bicycle Rental and Sales Business Case Study

… A second way is by offering customer service (through chat, i.e., by linking his business with call centers) and hence giving customers "a choice of ways to contact the company" (Kooser, 2013). A third way is to use technology to train employees in the most cutting edge communication tools to be proficient and responsive to all potential customer issues (weather forecasts and trail maintenance issues must be updated daily and employees need to know how to access that information instantly).

EIGHT: How would ERP benefit Ted's business? a) ERP tracks all of Ted's resources, including his cash flow, materials he needs to order, and the capacity his company has to integrate all its functions and responsibilities; b) ERP automates "many back office functions related to…. [read more]

Bookshop Business Environment Opening Essay

… These can be used by the book store in order to enhance its sales.

Electronic versions of selected books can, for example, be offered for customers to read on the premises. In addition, limited Internet access can also be offered for free, with payment implemented after a particular length of time online. Another idea is to offer electronic book reading devices such as those offered by and other online book sellers.

In addition to these already existing technological advances, it is also a good idea to develop new products and services in order to obtain a competitive edge over other book sellers within the mall and the general environment. In this, it is also important to train and retain the best employees in their…. [read more]

Owner of the Small Art Business Essay

… ¶ … owner of the small art business would like to begin selling paintings over the Internet. Whole books are written on this, but as web developer and system's administrator, I can give her a few steps that will lead her through the business.

Hosting operations

She can find someone to host the site for her, but it is more likely that she will host the site herself. This is due to the fact that she is presumably intent on running her business long-term. There is a lot of freeware to help her do so.

The first step to hosting her own site is picking an Internet Service Provider (ISP). The major difference between an ISP and a hosting service is that the ISP does…. [read more]

Shopping Online Shopping Is Starting Term Paper

… If a person wants to buy sex toys and guns, they can do so without anyone knowing. If that same person bought sex toys and guns in a store, they would be seen by anyone who was out that day.

The online shopping experience and traditional shopping also differs in terms of access to the merchandise. In a store, a person can touch and feel the items. The shopper can try on clothes and shoes to make sure they fit. This is impossible in an online store, which is why "online marketers may joke that Best Buy and other big-box retailers have become the local showroom for Amazon, Zappos and other online-only retailers," (Sullivan, 2012).

Finally, the online shopping environment offers access to thousands of…. [read more]

HRM Employee and Labor Relations Essay

… Possible Timeline for Executing the Plan:

As part of the formation of a union in this workplace, there is need for suitable and proper timelines for the implementation and actual realization of the union in the working environment. Based on this timeline and the fact that organizing a union is a comprehensive and multi-faceted process, its execution will be carried out in a period of between 6 months and 1 year. Some of these processes could take more than a month to completely execute them before the others are carried out.

Possible Objections to the Union:

Organizing a union in a workplace normally encounters resistance or objections from the employer or organization's management. Due to the increased focus on building trust between the management and…. [read more] a Strategic Assessment Essay

… The focus in the case study often reverts to the customer loyalty aspects of Amazon and its web design. The case also makes the point that the accuracy, speed and precision of the experience are contributing factors to profitability (Amazon Investor Relations, 2012). These are two strong contributions to Amazon achieving its revenue, profit, sales and service strategic plans on an annual basis. Without the build-out of the e-commerce infrastructure, Amazon would not have been able to deliver such an exceptionally positive and consistent level of customer experience. In aggregate, the e-commerce infrastructure strategies all contributed to this significant contribution (Lindic, Bavdaz, Kovacic, 2012).

A second major contribution e-strategies have made to the company is the wealth of analytics, business intelligence (BI) in addition to…. [read more]

Information Systems for a Nostalgic Essay

… The disadvantage of this system is the lack of flexibility on managing large-scale discounts across many different items at once. This would still need to be done by hand. The picture at the left shows an example of a POS terminal.

Casio QT-6000 Point-of-Sales Terminal


The final system that needs to be considered for the store is a pricing and merchandise management system. The benefits of this system are many, incouding being able to quickly determine which prices would be best suited for each specific category of record, which artists hold their prices the best over time, and what is the best possible price to charge for a given record. The disadvantages are that the system often requires intensive work to keep updated,…. [read more]

Creation Business Plan Business Plan

… Threats

Since there are many competitors in this, market who have a good will among customers so this is a threat for us.

The creation seek to exist in the market by obtaining a unique edge through its product offering, the level of scope and service provided by them and the expertise of their labor.

PRODUCTS: Since the goods will be directly obtained from the manufacturer, their quality can be ensured issuing and overall satisfactory statement. The range of products will be unique, with little crossover to other retailers within the Atlanta marketplace.

SERVICES: Involving and establishing relationship with customer is the key to success. With the help of personalized design services, educational decorating workshops, gift registry, realtor programs, ASID discounts, gift certificates, gift wrap…. [read more]

Business Report - Apple Inc. Mission Statement Term Paper

… Business Report - Apple

Apple Inc. Mission Statement:

Apple sparked off the Personal Computer -- PC revolution during the 1970s starting with the Apple II and during the 1980s reinvented the PC with the Macintosh. Presently, Apple's run of industry leadership in innovation continues unabated with its popular computers, OS X operating system as well as iLife professional applications. Apple is also at the forefront of the digital media revolution with its video players, iPod portable music player along with iTunes online stores, and has become a new player in the mobile phone market during this current year by way of its revolutionary iPhone. (Investor Relations: What is Apple's Mission Statement?)

The Industry Area:

Apple Inc. serves the PC hardware industry with computers that continue…. [read more]

Walgreens Stores Analysis Approach Term Paper

… It also invests quite expensive project on technology, to support the delivery and recording services and outlaw the competitions.

Currently, Walgreens receives about 70% of its orders in electronic prescriptions using Intercom Plus. In the future, electronic prescription will be a standard in drug store industry. Walgreens also work together with the doctors in local areas ho have been starting to write electronic prescriptions. For Walgreens, this technology implementation puts it forward than other drug retailers. (Parks, 2001)

Recently, Walgreens also works together with AC Nielsen U.S. In using the Category Business Planner (CBP), an AC Nielsen web-based category management tool. With the Category Business Planner, Walgreens gains automatic pre-defined analysis of information about products sales and supplies. It enables the stores to manage the…. [read more]

JC Penny Essay

… This paper agrees that simplifying pricing and adding the boutiques in a "town square" setting is exactly what Penney's has needed to bring it out of the losing image from Penney's "…bygone era of paper catalog shopping" and into the consciousness of modern consumers that are being beckoned by Target, Wal-Mart, Macy's and Nordstrom (Girard). If Johnson can make shopping at Penney's as fun and interesting as purchasing a smartphone at an Apple store, he will have been a resounding success.

Works Cited

D'Innocenzio, Anne. (2012). J.C. Penney slashing prices on all merchandise. Associated Press.

Retrieved July 10, 2012, from

Girard, Kim. (2012). Is JC Penney's Makeover the Future of Retailing? Harvard Business

School. Retrieved July 11, 2012, from

Mattioli, Dana. (2012). How…. [read more]

Marketing Relationship Term Paper

… ¶ … customer's loyalty in the online services of financial service companies. Evidence from the Greek stock market

Factors affecting customer's loyalty in the online services of financial service companies: Evidence from the Greek stock market

Business to business (B2B). Markets in which companies trade with one another (Dennis & Harris, 2002).

Business to consumer (B2C). These are markets in which companies trade with consumers (Dennis & Harris, 2002).

Customer relationship management (CRM). Using individual customer data to ensure that a company offers each an optimum product proposition. The CRM philosophy should permeate through each aspect of customer service and at every point of customer contact (Dennis & Harris, 2002).

A e-Business. An approach to business in which digital and Internet technologies are integrated through…. [read more]

Ecommerce in Developing Countries Research Paper

… eCommerce in Developing Countries

What are the most important ideas in the two articles?

Both articles and their extensive empirical and theoretical research have a wealth of insights and intelligence that brings e-commerce into a more realistic and pragmatic perspective. Starting with Exploring E-commerce benefits for businesses in a developing country (Molla, Heeks, 2007) that authors explain how they have interviewed 92 businesses in South Africa who have moved beyond the basic stage of ecommerce as defined by the 6-point e-commerce capability indicator cited in their article (Molla, Heeks, 2007). In citing this scale the authors contend that the much-hyped benefits of e-commerce surrounding operating efficiency gains including lower transaction costs and greater fluidity and flexibility of e-commerce are in fact not occurring in the…. [read more]

E-Commerce Marketing Plan Term Paper

… This entails as many reciprocal links be built into the site as possible in order for the site to gain traction in the search rankings.

However the most interesting way to actively promote this website was identified to be with the assistance of a marketing model known as tribal marketing. Tribal marketing is an approach that organizes target markets into various groups or tribes. These tribes can represent various different types of group associations. For example, one group could be people who work together while another group could represent all the members who communicate on various websites. Therefore, members of a local art club might represent one tribe and an online network of people who love hand painted porcelain could represent another tribe.

Using this…. [read more]

Input/Output Devices Essay

… In fact, the ability of companies engaged in the production of digital content that requires research and development efforts would be unduly compromised -- if not completely destroyed -- if inadequate digital rights management practices are not put in place and maintained as the industries change.

Technology Tomorrow

I am confident that computers are going to continue to decrease in size, as the progress that we have seen in this area has been extraordinary -- and beyond anything that we could have imaged at some earlier time. It makes perfect sense that computers will be embedded in our clothing and perhaps even in our bodies. Our pets already are implanted with computer chips that can serve as a reference as to the pets owner and…. [read more]

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