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Southwest Company Supply Chain Research Paper

… Southwest has suspended D-Velco as a maintenance contractor" but Southwest's fondness for outsourcing has forced it to pay a high price in terms of its compromised reputation amongst many fliers (Ferrari 2009). It has also extracted a high monetary price from the company -- the FAA fined Southwest $10.2 million in 2008 for flying 46 jets which were overdue for safety inspections for fuselage damage (Ferrari 2009).

Regarding outsourcing and cutting supply chain costs in general, Southwest is in a perpetual dilemma, given that it must keep costs extremely low for customers to become attracted to its 'budget airline' image but also retain its reputation for quality. Prices are very competitive, given that fliers can price-shop online, and a number of rival budget carriers are…. [read more]

Supply Chains Companies Have Been Only Moderately Term Paper

… Supply Chains

Companies have been only moderately successful in implementing successful
supply chains. Describe in some depth two (no more) of the major obstacles
that you believe have inhibited success in building effective supply
chains. What (in your opinion) is the single most important action for
companies to take to assure success? Explain.

Of the many challenges that impede the ability of companies to successfully
implement their supply chains, the most difficult are transforming existing
supply chains into more lean and demand-driven, alleviating wasted
processes and time as a result. The second is the challenge of
globalization and its effects on a supply chains' ability to provide
accurate and responsive support to multiple manufacturing locations,
according to Mike Ledyard, Bill Keough ( The third most…. [read more]

Harrison Company Executive Summary Capstone Project

… This will also require aggressive and focused marketing leadership, as well as some additional sophisticated strategic planning.

Part 5- Leadership and Group Dynamics- It is clear from the information presented that the company is in trouble. It has rested on its laurels and older way of managing for decades, and must now either reinvent itself or die. The trends downward are indicative of a need for drastic measures, and while change management is difficult, it is clear that the following steps need to be taken immediately:

1. Analysis of profitability by store factoring in increased costs of gas, shipping, wages, etc. This may mean closure of outlying stores, reducing in hours, or simply opening up some of the medium and long-range stores during the Plus…. [read more]

Strategic Management: Company Analysis Essay

… Strategic Management: Company Analysis

Introduction to the Business and the Company

Analysis of Competitive Threats Faced by CSR

Analysis of Strengths and Weaknesses

Financial Performance

Overall Conclusions

CSR is the dominant player in the Australian sugar market, holding an approximately 40% share. They market sugar, ethanol and other related industry products. They are part of a larger conglomerate with three other major business lines. CSR's financial performance has been weak the past few years, due in part to challenges in the industry and also because CSR is not properly leveraging their strengths in response to the current industry conditions.

The industry is characterized by moderate intensity of rivalry, moderate buyer power, low supplier power, moderate to high threat of substitutes, and low to moderate threat…. [read more]

Five Forces and Value Chain Essay

… Competitive Position

At present, NxStage has a relatively weak competitive position. Too small and lacking in distinctiveness to challenge the major players in the institutional market, the company has pursued the home dialysis market, where it is virtually unchallenged. However, there are structural issues with respect to payers in particular that limit the growth potential of this market. Therefore, it is important for the company to find growth via other means if the size of its market is not going to grow much. With this difficult competitive position, NxStage either needs to expand the size of its own market, or begin to challenge the major players in their institutional market.

The optimal strategy is probably to take advantage of the changes in the regulator environment…. [read more]

Blue Nile Porter's Five Forces Essay

… Blue Nile simply needs to become much larger and much better if it wants to survive in the long run.

5. Blue Nile has a couple of strengths from which it derives competitive advantage. The first of these is the company's brand, but a more important strength is Blue Nile's supply chain structure, as this allows it to be cost competitive even with larger firms. The main weakness of Blue Nile is that the company is relatively small, and a large segment of the jewelry market either has not conceived of purchasing online or still does not trust it: Blue Nile's reach is still too small to make its own case.

There are significant threats to Blue Nile. Most of these come from competitors, but…. [read more]

Dean Foods Company Case Study

… Dean Foods Company

Dean Foods is in a challenging industry. The company is focused on the sale of milk and dairy products, soy milk and tofu. The five forces analysis will help to explain why the industry environment is so challenging.

The power of suppliers is high. Soy is traded globally on commodities markets, so Dean has very little pricing power for that product. The company has some pricing power with respect to milk because they are one of the nation's leading dairy companies, but the price of milk is also subject to support from the federal government so Dean does not have total pricing power over that key input. Owing to the company's size, however, Dean does have pricing power over labor, equipment and…. [read more]

Brand Equity Essay

… Brand equity has been defined as the power generated by a given brand in the market over the years. A product, which has a powerful brand name, normally experiences higher sales and profit margins than other players in the market. Brand equity can also be defined as the impact a brand has or the perception it has on its customers that make it sell more. Brand equity is built on the foundation of customer attraction and retention. Many companies are very keen on maintaining their brand equity; they would go to greater extent to make sure that their brand retains its value in the market share Chen, Chen, & Huang, 2012()

When a company wants to value its brand equity, it will focus on the…. [read more]

International Procurement Dissertation

… School of Engineering and Design

Science in [your course title goes here]

This study investigates the circumstances in which buying materials and components from foreign suppliers can offer benefits to a manufacturer and those in which buying locally offers more advantages, taking into consideration factors such as the nature of the item to be purchased, the level of production technology, the item costs, the volatility of demand, rate of change of specification, among other variables. Firms must make important changes if they wish to reap the potentially huge scale economies of international procurement. For example, procurement decisions for low-volume, low-cost commodities (especially those with high transportation costs) can be left to regional headquarters or even to individual affiliates. Within the firm, procurement decisions need to…. [read more]

Best Buy CO. Inc Case Study

… This has increase the threat of legal complications in case the company fails to meet legal or social expectations. On the contrary, the task environment improvement has made it possible for the firm to use information technology to gain a competitive advantage over its rivals as well as better manage its internal resources.

IV- Internal Environment: Strengths and Weakness

A- Corporate Structure

The corporate structure of Best Buy is hierarchical as well as cross-functional. Having viewed the composition of executive management and board of directors, it becomes evident the company lacks talent that can anticipate the future trends in retail sector, specifically the impact of online retailing upon the traditional bricks and mortar retailing. Most of the members of board of directors have rich experience…. [read more]

United Drug Is a Dublin Essay

… There are competitors in other markets, such as the UK, the EU and the United States. Thus, United competes a little bit differently on Ireland than it does in other markets. On Ireland, its competitive advantage in size and scope allows it to be a dominant competitor. Elsewhere, it has fewer competitive advantages, and must deliver cost-competitiveness in order to match its larger rivals.

Strategic Capability

There are a few different critical success factors for United Drug. The company notes that its ability to deliver on its value proposition is critical to success. This is because some of its customers have the option to either go with another wholesaler or to handle that function in-house. Therefore, United needs to provide superior access to market at…. [read more]

Managerial Impact on Small Businesses Context Term Paper

… Managerial Impact on Small Businesses

Context of the Problem

Today, all businesses are made up of two kinds of constituents: the physical and the non-physical (virtual). The physical constituents are objects such as machinery, building, along with people; the non-physical (virtual) constituents are objects such as information in relation to clients, intelligence in relation to how to get the optimum from a mechanized process and the privileges to make use of a specific development.

The information development offers, both large and small, corporations with an unmatched prospect to move constituents of their businesses from the physical sphere to the virtual sphere. The development of new products and services does not have to be carried out on paper, selling to customers does not have to take…. [read more]

Costco Wholesale Corporation (Costco) Essay

… The changing global economy presents a basket of human resource challenges for Costco's entrance in India (Mukherjee & Patel, 2010). This section recommends that Costco must broaden their focus on investment. Their focus must be adjusted to include strategies for integrating and attracting alliances, mergers, joint ventures, and partnerships. With reference to potential backing and funding of FDI, Costco must revise its strategies to integrate the increasing critical function of local wealth funds. Additionally, exploiting and identifying areas of growth remains as critical as always. This is albeit much challenging in the current economic downturn, when investment in research and development is frequently diminishing.


Kim, W.C., & Mauborgne, R. (2010). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant.…. [read more]

Marketing Plan for a Company Marketing Plan

… Marketing Plan

This marketing plan is for Starbucks, to guide the company to its revenue and growth objectives. The plan focuses on the cash cow market on the United States and the high growth market of China as twin means by which the company's overall strategic objectives will be achieved. These two work in concert because the cash generated in the United States is basically used to finance the rapid expansion of the company into the Chinese market. Starbucks is positioned as a premium coffee seller in all of its markets, with a very strong brand, and those are the fundamentals around which the marketing program must be developed.

The marketing strategy in the United States is incremental in nature, focusing on finding growth in…. [read more]

Corporate Governance and Accountability Essay

… Corporate Finance

Corporate Governance and Accountability

As with almost every culture, the Vietnamese have experienced some of the less wanted effects of economic liberalization: dishonesty, a proliferation of dangerous products dumped on an innocent public, an increase in the amount of swindlers and scam-merchants, local and imported, malicious degradation of the natural and constructed atmosphere, and so on. Being a Socialist state, many are motivated to accomplish that the behavior of greedy, avaricious, disgraceful people is to be anticipated in a market economy. Several think this to be the essential price paid for financial development. Many rival the worst forms of commercial conduct; as if doing so were a precondition for achievement (Longstaff, 1995).

Two matters that have come to light lately in the country…. [read more]

Gilt Groupe Research Paper

… Winning the supply chain war is going to critical to success in this industry, perhaps more than dealing with customers.

Overall, there are reasons to be concerned with the flash sale business model. Most factors are unfavorable. Bargaining power is fairly low, there are many alternatives for customers to spend their money, and there are expected to be a lot of new entrants into a market that is seeing slowing growth and supply chain constraints. With a high-volume, low-margin product, it will be difficult for firms going forward to maintain the volumes needed to cover fixed costs. Already, some major players in the industry are shifting their business models away from flash sales (Berk, 2012).

Implications for Gilt Groupe

Despite the doom and gloom, the…. [read more]

Strategic Analysis Planning Term Paper

… Krispy Kreme

Strategy-Making, Strategy-Executing Process:

The strategy-making, strategy-executing process consists of five phases. The first phase consists of the developing of a strategic vision. This involves determining the future of the company, creating a roadmap for the organization's future, deciding future business positions, providing long-term direction, as well as giving the company a strong identity. This strategic vision phase is accomplished by Krispy Kreme's CEO and the organization's top executives (See Figure 1).

The second phase involves setting objectives for the organization. For Krispy Kreme, the CEO and top executives create these specific performance targets (See Figure 1).

These organizational members are responsible for creating yardsticks to track performance as well as ensuring that Krispy Kreme is focused on results and has not become complacent.…. [read more]

Zappos Case Study

… Zappos Case Study

This case study analysis is based on the 2009 case study from Stanford Graduate School of Business titled Developing a supply chain to deliver WOW! It begins with the general overview of the background, philosophies and current problems faced by Zappos. This is followed by a hierarchal ranking of the four major presenting problems for the company, which are: maintaining the "wow" image without overspending, inventory management/distribution problems, transportation efficiency problems and customer behavior problems.

Each of these problems is addressed in more detail in the discussion section and the recommendations section at the end of the analysis. Prior to the conclusion and recommendations section, a list of possible strategic alternatives is provided with a brief explanation, and potential scenarios that…. [read more]

Business Strategy Report for Nike Research Paper

… Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors.

Nike's marketing strategy revolved around two concepts - premium positioning and everyone with a body is an athlete. These concepts drive their strategies, including endorsements from the world's most popular athletes, and the development of products for both the serious athlete and the mass market.

Financially, Nike is strong. They are liquid and are on a steady growth trajectory. They are, however, underleveraged. The company derives significant strength from…. [read more]

Global Expansion of Jollibee Essay

… S. This was the way for the company to enter the U.S. market, where growth potential was high if it could outcompete some of the other fast food chains. The U.S. operations are still growing rapidly and the company is beginning to expand outside of its Southern California base.

The company views international expansion as key to maintaining growth. It feels that the Philippine market has seen its best growth. While there are still opportunities, they are tied to the strength of the local economy, and this in turn is largely tied to the global economic situation as the Philippine economy is fueled by overseas remittances. The company has felt that the domestic market is reaching a saturation point, and this has driven expansion into…. [read more]

Small-Business Management and Entrepreneurship Term Paper

… New York City is also considering a smoking ban, but one that would mirror a stricter version that took effect in California back in 1998. The California law bans smoking in all public workplaces, including stand-alone bars. Currently in New York City, a restaurant must set aside 85% of its seating for non-smokers. If Mayor Michael Bloomberg has his way, there will no longer be smoking sections in restaurants and bars. (Sanson, 2002, pg. 8)

There are of coarse a few skeptics who are resistant to the change because of the fear of loss of consumer base and there is also a small population of the smoking public who express feelings of alienation.

The proposal irks famed restaurateur Elaine Kaufman, who expressed her displeasure in…. [read more]

Strategies Implementation Term Paper

… Nike Strategic Analysis

Nike's strategic direction when analyzed using the Ansoff Matrix and the Boston Consulting Groups' Growth/Share matrix strategic market planning frameworks illustrate the company's increasing reliance on branding, marketing, in-channel synchronization and execution, in addition to a stabilizing of their supply chains. It is the intent of this paper to analyze the implications for Nike's strategy based on the use of these two strategic planning concepts.

Ansoff Matrix as a Strategic Planning Tool

The Ansoff matrix is comprised for four quadrants, defining specific strategies for addressing opportunities in current and new markets, relying on current or new products as the basis of these market-based strategies. Figure 1 provides a graphical representation of the Ansoff matrix.

Figure 1: The Ansoff Matrix

Each of the…. [read more]

Opportunities to Improve the Cross-Cultural SWOT

… 3. There is a lack of coordination and alignment of efforts between Hilton's IT support services and end-users.


1. Growing middle class and upper-middle class consumers in emerging nations, especially China, Vietnam, Thailand, Malaysia, Indonesia and Australia and others all represent potential new customer bases.

2. Innovations in human resource training approaches have created an opportunity to apply these to the company's cultural-awareness and cross-cultural training requirements (Hampel & Hauck, 2004) as well as which languages should receive special focus.


1. Skyrocketing fuel prices are driving airlines ticket prices up, causing many consumers to postpone or cancel international travel plans (Seymour, 2010).

2. Ongoing threats of international terrorism continue to plague the aviation as well as the travel and tourism industries (Moss, Ryan…. [read more]

Financial Accounting for Management) Dell Term Paper

… This clarifies the big weakening in incomes for the 2009 economic year (a 13.4% fall associated to the preceding year). The upsurge in 2010 is also because of an alteration in business strategy. Dell is developing its enterprise answers and facilities corporate which altered the income stream of the business. Services income has biased more on entire incomes year after year. It started from 14.3% of proceeds in January 2009 to 18.7% of incomes in January 2011. Likewise, facilities income has been lucrative with a 25% development in 2010 and 6% growth in 2009. (Part 2, Item 7, Form 10-K, Dell Inc., January 2011)

Price of goods and services has been comparatively steady as a fraction of income for the previous three years. Other expenditures…. [read more]

Auditing Roman Holiday Case Study

… ¶ … Roman Holiday. For part one, do not only explain the general auditing concept and rules but also use the methodology to analyze the CASE FACT.

For part 2, please use the data provided by the case to calculate acceptable Accounting risk. And also follow the 3 requirements written in the assignment instructions, in addition, make a conclusion based on your result.

Accounting risk -AccR is accounting risk reflecting accounting uncertainties with respect to an accounting number (this is the risk associated with the lottery ticket illustration). AccR refers to uncertainties associated with the need to use estimates in accrual accounting. These uncertainties arise from the need to make predictions of the future in developing accounting estimates

Probability of Material Mistatement=PMM = AccR +…. [read more]

Entrepreneurial Leadership Styles a Comparative Study of Sweden and China International Business Term Paper

… Entrepreneurial Leadership Styles - Comparative Study of Sweden and China

In recent years, researchers have contributed different causes as responsible for the success of a country's economic system, and as a result, differing models for economic growth suggest multiple possible paths for success. Two countries of notable global success, attributable to each of its' entrepreneurial leadership skills, are Sweden and China. The world is changing fast, and China is now an important part of the global economy. However, cooperation in Europe is growing closer and broader. Sweden is a small nation with a history of major success on the global market, success that has been attributable to the Swedish business sector's strong position and skilled company leaders. This paper will offer a comparative study of…. [read more]

Health and Wellness Foods Term Paper

… This has led to a large number of acquisitions of the small and mid-sized companies by the large companies, as this is expected to become profitable in the future. Among them the biggest is probably the $20.3 billion acquisition of Best Foods by Unilever, and the acquisition of Nabisco for $14.9 billion by Philip Morris. This is because the growth among the giants in this business has not been remarkable to say the least.

According to experts in the business, the organic and natural food products are expected to provide sales with values of over $60 billions during the last year. The speed of growth is also very high as the segment is growing by about 13% per year on base sales of $26 billion…. [read more]

Marketing Industry Comparison Term Paper

… Marketing

Different computer makers take different approaches to their marketing. Apple, the industry's #5, and Hewlett Packard, the industry's #1 (no author, 2010), each compete on different dimensions. Both utilize a differentiated strategy, but the two firms choose different tactics to achieve this differentiation. Apple utilizes a brand-focused approach to its advertising, while HP is focused on a product-centric approach. These different approaches are reflected in the advertising the firms choose. This paper will analyze the advertising campaigns of both Apple and Hewlett Packard to identify similarities and differences between the approaches that these two companies take.


Apple has long believed that the key to successful differentiation is to be different in a wide number of areas. Its products are clearly differentiated from those…. [read more]

Feasibility Study for Establishing a Child Care Facility Term Paper

… ¶ … Establishing a Child Care Facility

MSA 685 Project Report

Types of Business Acquisitions

Different Legal Structures of Businesses

Contents of a Business Plan


Description of Business

Marketing Strategy and Analysis

Financial Plan and Analysis











Service -- Dominant Logic the Key Success Research Paper

… Service -- Dominant Logic

The Key Success Factors to Building a Brand

In the Context of Service-Dominant Logic:

A Perspective on Co-Creation

The balance of power is changing

The evolution of marketing

The logic of marketing

Customer experience is the brand and co-creation is the process

The purpose of this paper is to explore brand building in the context of service-dominant logic. Brands are the sum of experiences a customer has with a firm, the firm's products and the firm's service. The firm wants the brand to reflect the core values of the company and they work hard to communicate this to the marketplace. This creates a fundamental conflict between the customer who ultimately decides what the brand stands for and firms who spend enormous…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.