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Opportunities to Improve the Cross-Cultural SWOT

… 3. There is a lack of coordination and alignment of efforts between Hilton's IT support services and end-users.


1. Growing middle class and upper-middle class consumers in emerging nations, especially China, Vietnam, Thailand, Malaysia, Indonesia and Australia and others all represent potential new customer bases.

2. Innovations in human resource training approaches have created an opportunity to apply these to the company's cultural-awareness and cross-cultural training requirements (Hampel & Hauck, 2004) as well as which languages should receive special focus.


1. Skyrocketing fuel prices are driving airlines ticket prices up, causing many consumers to postpone or cancel international travel plans (Seymour, 2010).

2. Ongoing threats of international terrorism continue to plague the aviation as well as the travel and tourism industries (Moss, Ryan…. [read more]

SWOT Analysis Is Merrythought's Four Case Study

… The second most pressing human resource management issue is the training of current new recruits to gain the production skills required of a Merrythought employee. Training is identified as the main human resource challenge since it is the only feasible method to increase the workforce and production given the lack of skilled teddy bear makers in the market. The main finance and accounting issue involves the use of funds to make repairs to a roof, which will not create any return on investment for the company. In addition, the new managers have to find financial resources to minimize the high overheads from labor-intensive production processes. The managers must maintain balanced financial statements despite the large costs from these two financial aspects.

Question 5

a) Globalization…. [read more]

Market Entry Strategy of Cosmetics SWOT

… The price strategy also requires certain modification. It is recommended to reduce some of the prices of SkinCeuticals' products in order to address the possibilities of large customer segments in this country. The promotional strategy is very important in this case. SkinCeuticals should develop this strategy based on TV and radio commercials, and on purchasing advertising space in certain newspapers and magazines. The distribution strategy should focus on identifying flexible distributors with access in large commercial complexes.


It is recommended that SkinCeuticals addresses the Chinese market. The great potential of this region recommends that the company focuses on this market because of its production advantages and because of the customer segments that can be addressed by the company. The fact that SkinCeuticals is differentiated…. [read more]

Swot Analysis of Cultural Intelligence Term Paper

… Cultural Intelligence SWOT Analysis

Evaluation of CQ Practices in Organizations

SWOT analysis for Cultural Intelligence

The capability of an individual to function and manage conditions and situations in conditions and settings that have a cultural diversity and enhance and develop the performance through interventions can be defined as cultural intelligence or CQ (Ang, 2006).

The differences that arise out of differences in culture need to be managed and the ones who are able to effectively do so are said to possess cultural intelligence. Such management requires the recognition of behaviors that are influenced by culture (Brislin, 2006).

In the globalized economy and especially in commercial and business organizations, there is always a need to adapt to different people from diverse cultures with different values and…. [read more]

International Expansion Essay

… China has in the recent years liberalized its trade policies (Lardy,2003; Ianchovichina & Martin,2001). This means that import and exports can be conducted freely. Red Bull can exploit this friendly policy in the importation of its products into the populous Chinese market. Red Bull must also tow the line in regard to adhering to the Chinese food and beverage importation policies.

Some of these rules and regulations as stated in the policy include the following;

The company must ensure that they declare the importation of its goods to the Customs at the port of entry or any other place of entry within 14 days from the declaration of entry date.

The imported Red Bull products must be given Chinese labels as stipulated by the Chinese…. [read more]

Nhs Toolkit Analysis of Hospital Case Study

… NHS Toolkit

Case Study analysis of hospital assessment

The case study of King Edward Hospitals, National Health Systems (NHS) Trust reviews a 2002 change management strategy to reduce tenure of admissions-to-release patient journeys by way of Nurse-Led administration. A critical priority to the UK NHS in its effort to control fiscal waste and hospital acquired infections (HAI) incurred during unnecessarily extended patient stays in Britain's healthcare institutions, the Trust merger was a large systemic transformation in response to retraction of earmarked legislative allocations, and new internal programs followed this mandate. Barsoux and Gilmartin's (2007) review of this history in Leading Hospital Change: Improving Hospital Performance, retraces the steps to organizational change through the leadership efforts of Executive Director of Nursing, Tracey Burns. Appointed to the…. [read more]

European Tour Operators External Analysis Essay

… By adapting efficient and effective strategies this sector can further enhance its productivity and efficiency. In addition to that, through the proper analysis of the various factors that might have an influential impact on the performance of the tourism industry of the European Union, the concerned authorities can elevate the potential of this sector of the economy to a higher level. Moreover, the concerned organizations can increase the efficiency and customer base of both, the industry and the companies, by getting involved in product innovation and by developing products that best suit the needs of the customer.


Action for More Sustainable European Tourism. 2007. Action for More Sustainable European Tourism. London: The European Commission. pp. 1-43. [Accessed: 15 Oct 2013].

Gangadharan, S. 2011.…. [read more]

Electronic Health Records (EHR) -- Pharmacy Marketing Case Study

… Electronic Health Records (EHR) -- Pharmacy

Marketing Case Study

For confidentiality purposes, the name of this company has been withheld. In this report, it will be referred to as Tester Tech, Inc. (TTI).

Tester Tech, Inc. (TTI) has been in business for five years, and in that time has established a strong position in the computer/video game industry as an outsource provider of game testing services. Before being released to market, video and computer games (just like any software) undergoes rigorous quality assurance and testing to ensure that it operates correctly. Many game makers are in the practice of outsourcing this testing process to companies that specialize in the critical, yet often exacting and repetitive, work of running tests. As one of these outsource test…. [read more]

Easy Way Company Assessment

… ¶ … 1992, Easy Way Tea from Taiwan has since expanded its presence worldwide. While they remain a small scale player, relative to the greater competitors, the company does a represent noteworthy presence within the industry. In terms of business model, the organization operates through both wholly owned stores, as well as franchises. Easy Way Tea promotes franchises as a way of supporting the development of the communities in which it operates. They promise their franchisees financial independence and the ability to work for themselves, and they guarantee success supported by the company's expertise (Easy Way Tea Australia Website).

In Australia, Easy Way Tea has been present since 2001 and has in the meantime opened 45 stores, 20 of which are wholly owned and the…. [read more]

Management Responsibility Practice Research Paper

… Management Responsibility/Practice

I think that many managers are surprised by environmental changes because the changes happen gradually. Managers often fail to take the time to analyze the external environment, so changes that have been occurring do not register with the managers until those changes are significant and having an impact on the business. By this point, the adaptation process is more difficult. There are always going to be some changes that are too difficult to anticipate, the terror attacks on 9/11 being one of those. The possibility of such an attack was very remote, so a manager would not have had cause to anticipate the attack. Moreover, it is less the attack itself than the impact of the attacks on business that can be anticipated.…. [read more]

Marketing Plan for a Flatbed Transportation Start Up Company in South Florida Marketing Plan

… Marketing Plan for a (flatbed) transportation start up company in South Florida

Marketing plan for South Beach Transport Inc.

South Beach Transport is a start-up company in South Florida, looking to launch operations as a flatbed transportation organization. The initial success estimations of the company are based on the fact that the firm is the single provider of flatbed services in the region. Nonetheless, despite the major advantage created by this opportunity, the organization must still implement carefully developed strategies which ensure its long-term stability.

The current project sets out to create the marketing plan for the launch of the South Beach Transport services and approaches critical issues such as the analysis of the market, the assessment of the company, the development of the marketing…. [read more]

Marketing Toothpaste Flavors Marketing Plan Marketing Plan

… Market research shows that children love certain fruit flavors (apple, strawberry, blueberry, raspberry, banana, etc.), chocolate, and peanut butter. All of which could be combined with packaging, special names and/or characters to resemble something similar to the old Funny Face drinks from the 1960s and 1970s; instead of Freckle Face Strawberry, we might change it to Smilin' Strawberry. This could extend to Pucker Peanut Butter, Oh My Orange, etc. The point is getting the children integrated into the color, taste, and character of the toothpaste (Funny Face Packs, 2005; Taste Test: Healthy Store-Bought Snacks for Kids, 2011).


Active Ingredients: Sodium Fluoride 0.24% (0.15% w/v fluoride ion). Purpose: Anicavity

Inactive Ingredients: Sorbitol, Water, Hydrated Silica, PEG-12, Cellulose Gum, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Flavor, Sodium…. [read more]

Changing Trends in the Hotel Industry in Ireland and Internationally Assessment

… ¶ … Hotel Industry in Ireland

Introduction- As the 21st century unfolds, we are told that the world is embracing globalism -- a key change in the economic, political and cultural movements that, broadly speaking, move the various countries of the world closer together. This idea refers to a number of theories that see the complexities of modern life such that events and actions are tied together, regardless of the geographic location of a specific country (political unit). The idea of globalism has become popular in economic and cultural terms with the advent of a number of macro-trade agreements combined with the ease of communication brought about with the Internet and cellular communication. The tourism sector, however, is rapidly evolving during this initial part of…. [read more]

Strategic Marketing Plan for Earth's Best Organic Baby Food Term Paper

… Strategic Marketing Plan for Earth's Best Organic Baby Food

Strategic Marketing Plan

Environmental Analysis

Economic Forces

Political and Legal Forces


Competitive Forces

Technological Forces

Social and Cultural Forces

Strengths and Weaknesses

Opportunities and Threats

Marketing Objectives

Marketing Strategies

Target Markets

Marketing Mix

Product Strategy

Pricing Strategy

Distribution Strategy

Promotional Strategy

Implementation of Marketing Structure

Environmental Analysis

Any company's activity is under the influence of a series of environmental factors activating on a large scale. These are general factors with an exogenous character reported to the agents that compose the microenvironment. The connection established between these factors is usually indirect, with a long-term influence. The ensemble of factors with indirect, long-term, and lower intensity action on the company's activity compose the company's macro environment. The…. [read more]

Marketing Plan for a Company Marketing Plan

… Marketing Plan

This marketing plan is for Starbucks, to guide the company to its revenue and growth objectives. The plan focuses on the cash cow market on the United States and the high growth market of China as twin means by which the company's overall strategic objectives will be achieved. These two work in concert because the cash generated in the United States is basically used to finance the rapid expansion of the company into the Chinese market. Starbucks is positioned as a premium coffee seller in all of its markets, with a very strong brand, and those are the fundamentals around which the marketing program must be developed.

The marketing strategy in the United States is incremental in nature, focusing on finding growth in…. [read more]

Wal-Mart Analysis Industry Information in Completing Thesis

… Wal-Mart Analysis

Industry Information

In completing an analysis of the Big Box Retailing industry of which Wal-Mart is the most dominant participate, the key factors of the industry's growth potential, industry profitability, degrees of risk in the industry's future, and how this industry is confronting the current economic challenges in the retailing environment. As an industry, Big Box Retailing is considered to be in the mature phase of its product lifecycle (Sampson, 2008). Many research firms and the Department of Commerce consider the Big Box Retailing industry one of three industries that comprise the U.S. General Merchandise Stores Sector. According to industry analysts real sector revenue increased 14.1% over the last five years. Of the three industries that comprise this sector, the Big Box Retailing…. [read more]

IT Strategies to Maximize the Competitive Advantage Term Paper

… ¶ … IT Strategies to Maximize the Competitive Advantage of Organizations

This paper will examine how IT strategies, also referred to e-business or e-commerce strategies, are utilized by an organization to maximize the competitive advantage of the organization within the market place. This will include analyzing IT strategy in terms of global strategy and this will touch upon how an organization handles marketing. Basically strategy requires leadership and it is interesting how it interacts with all aspects of the organization in order to succeed. Specifically this paper will use four models: SWOT, Porters Five Forces, 7s model and Value Chain to analyze IT strategy within the Chinese nutrition market. This includes health food and vitamins. Specifically these four models will analyze the IT Strategy (or…. [read more]

Pharmaceutical Industries Have to Operate Term Paper

… The data that was evaluated was a combination from book, journal articles, review papers and the Internet. The information reviewed pertained to a wide variety of situations and industries. There were some common trends observed in all the material. The commitment of the management and the involvement of the worker are critical no matter what the condition of the external and internal environment the company faces. Integrating the core function -- marketing and sale of products along with the goals and the objectives of the organization is the new route the organization has to now follow.

A distillation of the interviews will be provided in Chapter 2.


Understanding the main…. [read more]

Barnes and Noble Going to Australia Thesis

… Barnes and Noble Going to Australia

Due to the numerous changes brought about by the twentieth century, organizations are now able to expand their businesses overseas more easily. And they try in this sense to seize any opportunity that would lead to increased organizational profits. The American corporations are the ultimate epitome of international success and to prove this, just take a glimpse at Nike, Microsoft or McDonald's. Barnes and Noble is also an organization that has been considering the penetration of foreign markets in the attempt to gain more customers, and consequently increase their profits.

The venture cannot however commence without the elaboration of a clear business plan. This would begin by presenting the global environment in terms of opportunities that can be seized.…. [read more]

Suitable Airline Performance Data Essay

… The customers for instance are no longer the people buying whatever the company manufacturers, but they have gradually become the forces telling the companies what to produce and sell. Then, the employees, once the force operating the machines, are now the most valuable organizational asset. In the modern day society, in which more and more emphasis is placed on services in the detriment of agriculture and manufacturing, the organizations become more reliant and dependent on knowledge workers to create intellectual capital within the firm and to support the company in attaining its overall objectives.

Then, there are numerous external forces which generate pressures for the companies. For instance, the internationalized economic crisis forces the economic agents to rethink their strategy in order to cope with…. [read more]

Organizational Diagnosis of Palm Computing Capstone Project

… These changes are thought to occur simultaneously within the dynamic organization." (Lewin, 1951) The weakness in this model is within the leadership that must execute in an environment based on uncertainty and essentially on the insight and vision of leadership. The quality of the environmental factor analysis is also critical, as this information must be as accurate as possible.

Tichy's Technical Political Cultural (TPC) Framework [8:]

Tichy's framework (Tichy, 1983) is essentially a change management process (Tichy, 1983) that organizes ordinal data including the "inputs, throughputs, and outputs" (Tichy, 1983). The categories where the input is drawn include the environment and the history, with a third category included as resources. Throughput variables are defined as the actuators or change drivers in the model. The…. [read more]

Internet Technology (It): Next Five Years Term Paper

… Wal MartIT

The company chosen on which to conduct a mini case study for this paper is WalMart, and in particular the paper will attempt to concentrate on a number of issues that WalMart recently faced in regards to Information Technology and Systems, and how, if technology had been correctly implemented and used, could have likely saved Wal-Mart a lot of money, profits and a loss of reputation.

The case study will focus on a deciphering exactly what went wrong with Wal-Mart's attempt at expansion into Germany, and what role information systems should have, or did have, in the venture. The paper will also attempt to discern whether the prevailing perception that Wal-Mart owns a competitive advantage, in part due to the information system currently…. [read more]

Walmart 2007 Research Proposal

… Wal-Mart Case Study

Wal-Mart faces a daunting series of challenges beginning with the need to refine and strengthen its core marketing strategies in the U.S., resolve Human Resources compliance violations, and learn from failures to expand globally and be successful in China and India. In addition to these challenges, Wal-Mart faces competitors who are growing in strength and marketing expertise both in the U.S. And globally, and must also confront an emerging global recession. All of these challenges are made all the more urgent by the slowing revenue growth and expansion of Wal-Mart both in the U.S. And globally. With the board of directors being given the commitment of 7.5% growth globally and 7% U.S. market growth after the company had achieved 10% growth in…. [read more]

Organization Behavior Marketing Report for HP Pavilion Assessment

… Organization Behavior

Marketing Report for HP Pavilion dm1-3101ea 11.6" Silver Laptop

Marketing Report for HP Pavilion dm1-3101ea 11.6" Silver Laptop

To make its product or service brand successful in the market, every organization has to develop a complete set of marketing strategies before bringing that brand in the market (Kotler & Armstrong 2008). This paper proposes a comprehensive analysis of HP Pavilion laptop, its market analysis, SWOT analysis, marketing strategies and marketing mix.

HP has provided a lot of innovative products in the field of information technology and has launched a number of products meeting the people's demands, ranging from HP printers, photo smart scanners, digital cameras and laptops.

Marketing strategy tries to match firm's opportunities with the available resources and the objectives which management…. [read more]

Eurosec Automation and Security Systems Case Study

… The group consists of-

1. Myself

2. Alpha Performance Management consultants for ideas outside the organization

3. Representatives from Sony, Camlux, Avaya, and FERMAX

4. CFO of Eurosec Automation and Security Systems- Jonathon Smith

5. Five to seven established global leaders as guests

6. Retired CEO of ADT -- Billy Thornton

Brainstorming Objectives

1. Geographical location (consider all options and begin to narrow it to two or three valid options)

2. Proposed facilities and treatments

3. Options considering working in partnership with an existing organization at chosen location- a detailed list of probable partners in the venture

4. Overall strategy for the first 5 years

5. Funding options for start up

6. Proposed charges and forecast profit/loss figures for first two years

7. Proposals for…. [read more]

Selling American Used Cars in Saudi Arabia Term Paper

… Selling American Used Cars in Saudi Arabia: How to Transform Showroom Visitors Into Customers

American Used Cars

Finding and Filling Used Car Buyers' Needs

Personal and Private, yet, Public Sales' Persuasions

Difficult, yet Simple Significant Details

Today and Tomorrow's Timeless Truths

Selling American Used Cars in Saudi Arabia: How to Transform Showroom Visitors into Customers," depicts the title for this MBA project and embodies the hypothesis: While deeming potential used car buyers to be hesitant "one chance customers," when a seller gains insight into buyers' habits, he/she enhances understanding of a customer which amplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer.

Components contributing to and/or influencing customers' general buying habits, as well as, customers'…. [read more]

Marketing Plan for Carnival Cruise Lines Marketing Plan

… Marketing Plan for Carnival Cruise Line

Carnival Corporation (NYS: CCL), which is formally known as Carnival Cruise Line, operates the largest cruise line in the leisure cruise industry and the world. Carnival Cruise Line was founded in 1972 by a Jewish immigrant Ted Arison and today is today managed by his son, Mickey Arison. Carnival continues to be the most aggressive marketer and industry consolidator of the travel cruise industry with eleven brands supported through multiple acquisitions over the last twenty years. As of today, the company operates 97 cruise ships with passenger capacity of 180,746 distributed across its range of eleven brands that operate in North America, Europe, Australia, New Zealand, Asia and South America. Carnival's cruise brands include the following; Carnival Cruise Lines,…. [read more]

Product: Nike (Chinese Kungfu Cloth Essay

… The shoes are lighter and safer, supporting as such the practice of Kung Fu (Graceffo, 2004).

4. Target marketing

4.1. Segmentation

An important step in the marketing strategy of Kung Fu Shoes China is represented by the identification of the customers to be addressed. In this effort, the segmentation theory is implemented.

"Market segmentation is therefore the process of identifying different groups of users within a market who could possibly be targeted with separate products or marketing programmes" (Croft, 1994).

In the specific context of the Kung Fu Shoes, three specific segments are identified, as follows:

Amateur adults practicing Kung Fu for leisure, relaxation and other personal objectives

Professional adults practicing Kung Fu for professional purposes

Children practicing Kung Fu as part of educational programs.…. [read more]

Netflix Threats and Opportunities Research Paper

Nevertheless, Netflix has increasingly become the “800-pound gorilla” in the room and its competitors are acutely aware of its continuing successes while many others struggle to remain solvent. In this regard, Spangler (2014, p. 32), “Netflix is the big cheese of subscription VOD. There's no argument that the company has built a huge lead in the sector, with millions global subscribers. Now some analysts believe Netflix is on the cusp of cementing its No. 1 position for good with the potential to have monopoly-like control of the market.” While the company cannot afford to rest on its laurels, it is apparent that Netflix is outperforming many of its competitors today, but it is vitally important to keep in mind that industry analysts also…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.