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Waterford Wedgwood Case Study

… Waterford Wedgwood Case Study

Waterford Wedgwood plc is a designer, manufacturer and marketer of branded luxury home products including: high-end crystal, fine bone china, fine porcelain, earthenware, and premium cookware. Employing nearly 10,000 people, Waterford Wedgwood is headquartered in Dublin, Ireland. Their primary operations, other than Ireland, include the United Kingdom, Indonesia, Germany, and Asia.

The company's primary brands include: Waterford Crystal, Wedgwood China, and Royal Doulton.

The three brands have come together to form one of the premier lifestyle product manufacturers in the world. This paper gives an analysis of Waterford Wedgwood, its internal and external environment and their strategies.

Waterford Wedgwood Case Study

Executive Summary:

Waterford Wedgwood plc is a designer, manufacturer and marketer of branded luxury home products including: high-end crystal, fine…. [read more]

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